Nike New Product Marketing
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H2o Considered H2o Considered (New Product (New Product Marketing) Marketing)
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This is a new product marketing plan, developed as part of my studies at University of Technology, Sydney. It is a Nike Water bottle made by the Nike Considered guidelines, that cools and filters your water.
Transcript of Nike New Product Marketing
H2o ConsideredH2o Considered(New Product (New Product
Marketing)Marketing)
Market Need Market Need
•High demand for bottled, filtered and chilled water.
•Shift towards more environmentally friendly products
•According to the survey:•89% of the respondents drink bottled water •71% also said that they would reuse water bottles after drinking the purchased water•Product attributes influencing purchase decision: Quality, Design and Cost effectiveness
One of the world’s most recognisable brandsCaptured markets in 160 countriesAn iconic brand that has set trends in both the sporting and fashion worlds “If you have a body, you are an athlete”
Concept Generation
Concept GenerationConcept Generation
Concept 1 Components
Project / Concept Evaluation
Scoring Model
Sales Forecasting
Profit Forecast
•Target marketPeople within the Generation Y age group:
University Students, Athletes, Outdoors Enthusiasts and
TravellersDifferentiation Innovative product features never seen
before (Cooling and Filtering). Superior look Nike brand
imageScheduled Release date: June 2010Recommended retail
price: $34.95
Product Protocol
Design
Design
Design
Design
Factors considered by industrial designers
Launch
Launch
Launch
Thank You
Simon N. Reynolds
Twitter: @simonnreynolds
http://www.simonreynolds.com.au
