Nike ebook

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description

This is the e book of Nike that I created for my assignment.

Transcript of Nike ebook

Page 1: Nike ebook

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CONTENTS PAGE

What are Ethical Issues?................................................ PAGE 3

What are Legal Issues?.................................................... PAGE 4

Computer Misuse Act 1990…………………………………….. PAGE 5

Data Protection Act 1998…………………………………………. PAGE 6

Freedom of Information Act 2000…………………………. PAGE 7

Human Rights Act 1998…………………………………………….. PAGE 8

Privacy Act 1974………………………………………………………….. PAGE 9

What is Whistle Blowing?............................................... PAGE 10

What is Information Ownership?................................ PAGE 11

Bibliography........................................................................... PAGE 12

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WHAT ARE ETHICAL ISSUES?

An ethical issue is a system of moral principles. They

affect how people make decisions and lead their lives.

Ethics is involved with what is good for individuals and

society and is also desrcibed as moral philosophy.

Nike has a code of ethics for all employees called

“inside the lines”. They expect employees to

follow a range of:

Ethical behaviour

Product safety

Legal compliance

Competetion of resources

Nike was targeted by campaigners because it was the

world’s best-selling brand and because initally it denied responsbility for any

malpractice that may be taking place in its sub-contractor factories. This

campaign started 20 years ago. Nike still has problems within its supply chain

and the company doesn’t make publicly available for all supplier factory

information therefore, Nike is still unlikely to be recommended as an ethical

consumer best buy company any time soon.

With ethical issues, there are many advantages but disadvantages at the same

time for different reasons. For example;

ADVANTAGES

Business ethics offer companies a competetive advanatage.

Consumers learn to trust ethical brands and remain loyal.

Soceity benefits from ethics because of recognition from social

responsibilities.

DISADVANTAGES

Reduce a company’s freedom to maximise its profit.

Practices acceptable in the country won’t be tolerated by an ethical

company.

Improvement in working conditions reduce the level of cost-savings Nike

generates.

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WHAT ARE LEGAL ISSUES?

Legal issues are put into businesses to avoid libellous or false statements

made by a company whether that is through production or through events

and adverts.

Nike has been accused of using child labour in the

production of footballs in Pakistan. They were accused of

putting young children into factories and making them

work for long hours in poor working conditions and this

caused a rise in society in the U.S because many were

protesting in order to create a campaign to stop Nike using

child labour for their productions. The U.S constitution

threatened to take legal action if these accusations were to

be true, they will be prosecuted .

Another legal issue Nike has faced was with the

“Jumpman” logo, the silhouetted image of the former

basketball superstar Micheal Jordan. Life Magazine

claims that the logo owes its existence from a photo of

theirs and that Nike using the logo violates the

copyright of that image.

Companies that face legal issues can be fined very heavily

as they are breaking laws and therfore, they risk their

publicity and brand itself. Nike has been accused of

breaking laws by using child labour and copyright but

none were proven and in this case, Nike has still kept its

positive and successful image.

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COMPUTER MISUSE ACT 1990

The Computer Misuse Act 1990 is a law passed by the

British government. It was introduced to try to fight

the growing threat of hackers and hacking. The law

has three parts. In the U.K., it is now a crime to.

Access a computer without permission.

Fortunately for Nike, there has been no traces or

evidence against them regarding computer misuse,

therefore the company itself doesn’t face any

problems in this case therefore the owners can look

into finding more ways to making sure that hackers

are kept out of the serves and systems of Nike so

they do not exploit all systems and details.

There are many ways companies can prevent getting hacked by hackers and

leaking their data. They can make sure that they download software to prevent

them getting in and breaching security walls.

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DATA PROTECTION ACT 1998

The Data Protection Act 1998 is an act of

Parliament of the United Kingdom of Great

Britain and Northern Ireland which defines UK

law on the processing of data on identifiable

living people. It is the main piece of legislation

that governs the protection of personal data in

the UK.

Nike have to protect their data they store within

their system so that they can prevent hackers

and other people accessing vital information and

details about people. They issue systems and

provide training to their staff so that they do not

leak or give access to others to important details

which consist of names, addresses and

telephone numbers. This could put customers at

risk to ID theft and other sorts of criminal

behaviour.

Below I am going to outline the advantages and

disadvantages of Data Protection.

ADVANATGES

Customers go through less hassle when

shopping online.

Customers receive emails about offers and sales.

DISADVANTAGES

There can be security breaches from hackers and viruses.

Nike can be fined and sued by campaigners.

Nike need to be wary of how they protect data as many big companies have

had hackers and security breaches for example TalkTalk through a 15 year old.

Therefore, they must make sure that all their data is kept securely and has no

access to others not involved with the company.

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FREEDOM OF INFORMATION ACT 2000

The freedom of information act is an Act of Parliament

of the Parliament of the United Kingdom that creates

public “right of access” to information held by public

authorities. It is the implementation of freedom of

information legalisation in the United Kingdom on a

national level.

Nike is a public limited company, therefore they have to follow the law of

freedom of information act. They have to share their information with the

public with how they operate which is influential because it will allow

campaigners and customers to research about the company if more depth and

knowledge. This means that Nike have to make sure that their information is

always up to date and they update all their data and information about the

company so that researchers can know everything about the company and

how they are ran.

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HUMAN RIGHTS ACT 1998

The Human Rights Act 1998 is an Act of

Parliament of the United Kingdom which

received Royal Assent on 9 November 1998,

and mostly came into force on 2 October

2000. Its aim was to incorporate into UK law

rights contained in the European Convention

on Human Rights.

Nike were accused of using child labour for

their productions for work in factories in

Pakistan. However, after looking into the

case, there was not enough evidence to

prove this and Nike did not get fined or

prosecuted.

Nike support the Human rights. “Businesses should support and respect the

protection of internationally proclaimed human rights. Including the United

Nations Global Compact, in support of global principles in the areas of human rights, labor, the environment and anti-corruption.” Additionally, NIKE, Inc. has a supplier Code of Conduct and Code Leadership Standards.

Nike’s involvement and support of The Human Rights Act 1998 will allow customers to be happy with wearing the brand as it does not discriminate any form of human including race, gender, sex. Nike have over 45,000 employees and there are a diverse range of people, from all genders and ages but also races.

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PRIVACY ACT 1974

The Privacy Act was passed in 1974 to establish controls

over what personal information is collected, maintained,

used and disseminated by agencies in the executive

branch of the Federal government. The Privacy Act Only

applies to records that are located in a “system of

records.”

The privacy act requires any agency maintaining a system of

records to get an individual access to any records they might

have about Nike. Nike should be allowed to review the

record and to make as many copies as it. They have the right

to change any faults and missed information on the

company and submit it. This allows the company to be

updated on The Privacy Act 1974. Also, it is an update to

customers so that they feel safe with shopping with the

company in regards to using their details.

Nike use the privacy act to keep records private so that there is no leakage of

false information which may not appeal to customers if they were to see this.

Also, the privacy act allows the company to update their records and this will

allow them to keep up to date with their records.

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WHAT IS WHISTLE BLOWING?

A whistle-blower is a person who exposes any kind of

information or activity that is deemed illegal,

dishonest, or not correct within an organisation that is

either private or public.

Most whistleblowers are internal whistleblowers, who

report misconduct on a fellow employee or superior

within their company. One of the most interesting

questions with respect to internal whistleblowers is

why and under what circumstances people will either

act on the spot to stop illegal and otherwise

unacceptable behavior or report it. There are some

reasons to believe that people are more likely to take

action with respect to unacceptable behavior, within

an organization, if there are complaint systems that

offer not just options dictated by the planning and

control organization, but a choice of options for

absolute confidentiality.

Nike had a case of whistleblowing where a whistleblower who sued Nike

claimed the company fired him because of unsafe working conditions. This is a

type of whistleblowing because they exposed the unsafe working conditions

and Nike fired them for doing so.

There are some advantages and disadvantages for example,

ADVANTAGES

Public safety

Moral responsibility

DISADVANTAGES

Retaliation

Conflict of interest

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WHAT IS INFORMATION OWNERSHIP?

The information owner is a key player in

protecting sensitive data and systems. His or her

role must be clearly defined in policies.

However, security personnel should review

information owner decisions to ensure

regulatory and policy compliance.

The ownership is primarily a data governance

process that details an organisation’s legal

ownership of enterprise-wide data. A specific

organisation or the data owner has the ability to

edit, create, edit, modify, share and restrict

access to the data. Data ownership also defines

the data owner’s ability to assign, share and

surrender all of these privileges to a third party.

Phil Knight, announced actions that will provide long-term stability in the ownership and governance of the company including transfer of ownership of Phil Knight’s shares to a Limited Liability Company.

Concurrent with today’s announcement, Knight and the NIKE Board of Directors also announced the start of a succession planning process that will conclude in the appointment of NIKE’s next Chairman. Knight has informed the NIKE Board of Directors of his recommendation to have Mark Parker, NIKE’s President and Chief Executive Officer since 2006, succeed him as Chairman. Further, the Company also named Travis Knight as the newest member of NIKE’s Board of Directors.

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BIBLIOGRAPHY

https://en.wikipedia.org/wiki/Nike,_Inc

https://en.wikipedia.org/wiki/Data_Protection_Act_1998

https://en.wikipedia.org/wiki/Ethics

https://en.wikipedia.org/wiki/Issue_(legal)

https://en.wikipedia.org/wiki/Computer_Misuse_Act_1990

https://en.wikipedia.org/wiki/Data_Protection_Act_1998

https://en.wikipedia.org/wiki/Freedom_of_Information_Act_2000

https://en.wikipedia.org/wiki/Human_Rights_Act_1998

https://en.wikipedia.org/wiki/Privacy_Act_of_1974

https://en.wikipedia.org/wiki/Whistleblower

https://en.wikipedia.org/wiki/Ownership

http://www.nike.com/gb/en_gb/?cp=EUNS_KW_UK_1_Brand_Core&s_kwcid=

AL!2799!3!58431268072!e!!g!!nike%20com&ef_id=VmmD2wAAALALToXL:201

51210143423:s

http://news.nike.com/news/a-look-inside-nike-s-sport-research-lab

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