Nike ebook
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Transcript of Nike ebook
PAGE 1
CONTENTS PAGE
What are Ethical Issues?................................................ PAGE 3
What are Legal Issues?.................................................... PAGE 4
Computer Misuse Act 1990…………………………………….. PAGE 5
Data Protection Act 1998…………………………………………. PAGE 6
Freedom of Information Act 2000…………………………. PAGE 7
Human Rights Act 1998…………………………………………….. PAGE 8
Privacy Act 1974………………………………………………………….. PAGE 9
What is Whistle Blowing?............................................... PAGE 10
What is Information Ownership?................................ PAGE 11
Bibliography........................................................................... PAGE 12
PAGE 2
WHAT ARE ETHICAL ISSUES?
An ethical issue is a system of moral principles. They
affect how people make decisions and lead their lives.
Ethics is involved with what is good for individuals and
society and is also desrcibed as moral philosophy.
Nike has a code of ethics for all employees called
“inside the lines”. They expect employees to
follow a range of:
Ethical behaviour
Product safety
Legal compliance
Competetion of resources
Nike was targeted by campaigners because it was the
world’s best-selling brand and because initally it denied responsbility for any
malpractice that may be taking place in its sub-contractor factories. This
campaign started 20 years ago. Nike still has problems within its supply chain
and the company doesn’t make publicly available for all supplier factory
information therefore, Nike is still unlikely to be recommended as an ethical
consumer best buy company any time soon.
With ethical issues, there are many advantages but disadvantages at the same
time for different reasons. For example;
ADVANTAGES
Business ethics offer companies a competetive advanatage.
Consumers learn to trust ethical brands and remain loyal.
Soceity benefits from ethics because of recognition from social
responsibilities.
DISADVANTAGES
Reduce a company’s freedom to maximise its profit.
Practices acceptable in the country won’t be tolerated by an ethical
company.
Improvement in working conditions reduce the level of cost-savings Nike
generates.
PAGE 3
WHAT ARE LEGAL ISSUES?
Legal issues are put into businesses to avoid libellous or false statements
made by a company whether that is through production or through events
and adverts.
Nike has been accused of using child labour in the
production of footballs in Pakistan. They were accused of
putting young children into factories and making them
work for long hours in poor working conditions and this
caused a rise in society in the U.S because many were
protesting in order to create a campaign to stop Nike using
child labour for their productions. The U.S constitution
threatened to take legal action if these accusations were to
be true, they will be prosecuted .
Another legal issue Nike has faced was with the
“Jumpman” logo, the silhouetted image of the former
basketball superstar Micheal Jordan. Life Magazine
claims that the logo owes its existence from a photo of
theirs and that Nike using the logo violates the
copyright of that image.
Companies that face legal issues can be fined very heavily
as they are breaking laws and therfore, they risk their
publicity and brand itself. Nike has been accused of
breaking laws by using child labour and copyright but
none were proven and in this case, Nike has still kept its
positive and successful image.
PAGE 4
COMPUTER MISUSE ACT 1990
The Computer Misuse Act 1990 is a law passed by the
British government. It was introduced to try to fight
the growing threat of hackers and hacking. The law
has three parts. In the U.K., it is now a crime to.
Access a computer without permission.
Fortunately for Nike, there has been no traces or
evidence against them regarding computer misuse,
therefore the company itself doesn’t face any
problems in this case therefore the owners can look
into finding more ways to making sure that hackers
are kept out of the serves and systems of Nike so
they do not exploit all systems and details.
There are many ways companies can prevent getting hacked by hackers and
leaking their data. They can make sure that they download software to prevent
them getting in and breaching security walls.
PAGE 5
DATA PROTECTION ACT 1998
The Data Protection Act 1998 is an act of
Parliament of the United Kingdom of Great
Britain and Northern Ireland which defines UK
law on the processing of data on identifiable
living people. It is the main piece of legislation
that governs the protection of personal data in
the UK.
Nike have to protect their data they store within
their system so that they can prevent hackers
and other people accessing vital information and
details about people. They issue systems and
provide training to their staff so that they do not
leak or give access to others to important details
which consist of names, addresses and
telephone numbers. This could put customers at
risk to ID theft and other sorts of criminal
behaviour.
Below I am going to outline the advantages and
disadvantages of Data Protection.
ADVANATGES
Customers go through less hassle when
shopping online.
Customers receive emails about offers and sales.
DISADVANTAGES
There can be security breaches from hackers and viruses.
Nike can be fined and sued by campaigners.
Nike need to be wary of how they protect data as many big companies have
had hackers and security breaches for example TalkTalk through a 15 year old.
Therefore, they must make sure that all their data is kept securely and has no
access to others not involved with the company.
PAGE 6
FREEDOM OF INFORMATION ACT 2000
The freedom of information act is an Act of Parliament
of the Parliament of the United Kingdom that creates
public “right of access” to information held by public
authorities. It is the implementation of freedom of
information legalisation in the United Kingdom on a
national level.
Nike is a public limited company, therefore they have to follow the law of
freedom of information act. They have to share their information with the
public with how they operate which is influential because it will allow
campaigners and customers to research about the company if more depth and
knowledge. This means that Nike have to make sure that their information is
always up to date and they update all their data and information about the
company so that researchers can know everything about the company and
how they are ran.
PAGE 7
HUMAN RIGHTS ACT 1998
The Human Rights Act 1998 is an Act of
Parliament of the United Kingdom which
received Royal Assent on 9 November 1998,
and mostly came into force on 2 October
2000. Its aim was to incorporate into UK law
rights contained in the European Convention
on Human Rights.
Nike were accused of using child labour for
their productions for work in factories in
Pakistan. However, after looking into the
case, there was not enough evidence to
prove this and Nike did not get fined or
prosecuted.
Nike support the Human rights. “Businesses should support and respect the
protection of internationally proclaimed human rights. Including the United
Nations Global Compact, in support of global principles in the areas of human rights, labor, the environment and anti-corruption.” Additionally, NIKE, Inc. has a supplier Code of Conduct and Code Leadership Standards.
Nike’s involvement and support of The Human Rights Act 1998 will allow customers to be happy with wearing the brand as it does not discriminate any form of human including race, gender, sex. Nike have over 45,000 employees and there are a diverse range of people, from all genders and ages but also races.
PAGE 8
PRIVACY ACT 1974
The Privacy Act was passed in 1974 to establish controls
over what personal information is collected, maintained,
used and disseminated by agencies in the executive
branch of the Federal government. The Privacy Act Only
applies to records that are located in a “system of
records.”
The privacy act requires any agency maintaining a system of
records to get an individual access to any records they might
have about Nike. Nike should be allowed to review the
record and to make as many copies as it. They have the right
to change any faults and missed information on the
company and submit it. This allows the company to be
updated on The Privacy Act 1974. Also, it is an update to
customers so that they feel safe with shopping with the
company in regards to using their details.
Nike use the privacy act to keep records private so that there is no leakage of
false information which may not appeal to customers if they were to see this.
Also, the privacy act allows the company to update their records and this will
allow them to keep up to date with their records.
PAGE 9
WHAT IS WHISTLE BLOWING?
A whistle-blower is a person who exposes any kind of
information or activity that is deemed illegal,
dishonest, or not correct within an organisation that is
either private or public.
Most whistleblowers are internal whistleblowers, who
report misconduct on a fellow employee or superior
within their company. One of the most interesting
questions with respect to internal whistleblowers is
why and under what circumstances people will either
act on the spot to stop illegal and otherwise
unacceptable behavior or report it. There are some
reasons to believe that people are more likely to take
action with respect to unacceptable behavior, within
an organization, if there are complaint systems that
offer not just options dictated by the planning and
control organization, but a choice of options for
absolute confidentiality.
Nike had a case of whistleblowing where a whistleblower who sued Nike
claimed the company fired him because of unsafe working conditions. This is a
type of whistleblowing because they exposed the unsafe working conditions
and Nike fired them for doing so.
There are some advantages and disadvantages for example,
ADVANTAGES
Public safety
Moral responsibility
DISADVANTAGES
Retaliation
Conflict of interest
PAGE 10
WHAT IS INFORMATION OWNERSHIP?
The information owner is a key player in
protecting sensitive data and systems. His or her
role must be clearly defined in policies.
However, security personnel should review
information owner decisions to ensure
regulatory and policy compliance.
The ownership is primarily a data governance
process that details an organisation’s legal
ownership of enterprise-wide data. A specific
organisation or the data owner has the ability to
edit, create, edit, modify, share and restrict
access to the data. Data ownership also defines
the data owner’s ability to assign, share and
surrender all of these privileges to a third party.
Phil Knight, announced actions that will provide long-term stability in the ownership and governance of the company including transfer of ownership of Phil Knight’s shares to a Limited Liability Company.
Concurrent with today’s announcement, Knight and the NIKE Board of Directors also announced the start of a succession planning process that will conclude in the appointment of NIKE’s next Chairman. Knight has informed the NIKE Board of Directors of his recommendation to have Mark Parker, NIKE’s President and Chief Executive Officer since 2006, succeed him as Chairman. Further, the Company also named Travis Knight as the newest member of NIKE’s Board of Directors.
PAGE 11
BIBLIOGRAPHY
https://en.wikipedia.org/wiki/Nike,_Inc
https://en.wikipedia.org/wiki/Data_Protection_Act_1998
https://en.wikipedia.org/wiki/Ethics
https://en.wikipedia.org/wiki/Issue_(legal)
https://en.wikipedia.org/wiki/Computer_Misuse_Act_1990
https://en.wikipedia.org/wiki/Data_Protection_Act_1998
https://en.wikipedia.org/wiki/Freedom_of_Information_Act_2000
https://en.wikipedia.org/wiki/Human_Rights_Act_1998
https://en.wikipedia.org/wiki/Privacy_Act_of_1974
https://en.wikipedia.org/wiki/Whistleblower
https://en.wikipedia.org/wiki/Ownership
http://www.nike.com/gb/en_gb/?cp=EUNS_KW_UK_1_Brand_Core&s_kwcid=
AL!2799!3!58431268072!e!!g!!nike%20com&ef_id=VmmD2wAAALALToXL:201
51210143423:s
http://news.nike.com/news/a-look-inside-nike-s-sport-research-lab
PAGE 12