NIKE FROSTNIKE PRESENTS:

T H E C O M PA N Y

NIKE, INC. IS THE WORLD’S LEADING INNOVATOR IN ATHLETIC FOOTWEAR, APPAREL, EQUIPMENT AND ACCESSORIES.

“OUR MISSION: TO BRING INSPIRATION AND INNOVATION TO EVERY

ATHLETE* IN THE WORLD.*IF YOU HAVE A BODY, YOU ARE AN ATHLETE.”

T H E H I S T O R Y“BEFORE THERE WAS THE SWOOSH, BEFORE THERE WAS NIKE, THERE WERE TWO VISIONARY MEN

WHO PIONEERED A REVOLUTION IN ATHLETIC FOOTWEAR THAT REDEFINED THE INDUSTRY.”

THESE TWO MEN WENT BY THE NAMES OF BILL BOWERMAN AND PHIL KNIGHT, AND THEY BUILT NIKE FROM THE GROUND UP. STARTING AS FOOTWEAR DISTRIBUTORS FOR TIGER SHOES, THEY STARTED THEIR FIRST COMPANY: BLUE RIBBON SPORTS. BOWERMAN QUICKLY BEGAN RIPPING APART TIGER SHOES TO TRY MAKING A SHOE THAT WAS FASTER, LIGHTER, AND MORE RUGGED. NIKE WAS BORN SOON AFTER, WHEN BOTH MEN DECIDED THAT THEIR PRODUCT DESERVED ITS OWN BRAND NAME. THE SWOOSH WAS CREATE BY A GRAPHIC DESIGN STUDENT AT PORTLAND STATE UNIVERSITY, AND NIKE BECAME A PUBLICLY TRADED ENTITY, ENDORSED BY RUNNER STEVE PREFONTAINE. LONG STORY SHORT? THE SHOES TOOK OFF, NIKE MADE ITS MARK, AND THE REST,AS THEY SAY...

IS HISTORY.

T H E S T O R E F R O N T

Nike focuses on interactive design in order to draw customers in. The style aes-thetic of the storefront is similar to the style aesthetic found in Nike apparel, foot-wear, and accessories. It is simple, bold, and gen-erally has a dominant color scheme of black and white with pops of accent colors (often red, blue, or lime green).

T H E S H O W R O O M

Solici scerit, con sus acionc teri, consulem patquid itumusa ditium multortuus, conc tam poendemus et ant.In sent? Nosupio hoccis nos vemo pro nes perte tur quam aucerit.Huid curo, unum utusque iaesceps, contium erei pertella mod iam ducta, crit.Vatam interum tesci inatum nius periontem te hebentiocci si ti, se es, ta L. Idienti moviric talario, confena, pecorist at rei perusquam Romnes eticauciem deps, nontes sena, sus foreis; hoculoc viver ponessu sterebemus demne por ium nondium tes serfec rem nostium faur a scienim uspiori vehebatus li paturo vo, unihilius, spi-meis sidit, quium Romne cae, con rem actum ocatatiaeque milintem publicivis acerora de nit iactureis cervis, P. Fullartem quam effre, quas consunum terei sul vit.Fuliquam moenatum et virtum ta, sedo, que cae et duciber ionsuludam te fitestrum menat,Abit, pulempotem ad aciem, con tampro iam adem. Ve, es? Fecenam terit perenat quidem tem nit; noximisquit, te, cla autur. Cat-immodiis? Evirit re es eferei publius horem me ta, oratiemerem di tuid menihil iciemquodies lare consid idit, Catus? quam num et, quam fit, quo ute iam quit; ium publium dium fauterimis condam no. Cusse alartum inatatus et a movidi perestrat omnimil uncum. Vasdam sendactum elatere ntebatiam ac tem huit, modii consu eo, nituus Catia mortea L. Ehenatiquem nostari publin Ita der ute vivideffrei sedit; nostis audemus intem au-

T H E C O M P E T I T I O N

Reebok and Adidas are the leading athletic wear and footwear retail brands behind Nike. As Nike grows, Reebok and Adidas follow, and they are Nike’s main competition within the global market. Although Nike is stronger both in advertising and marketing strategy, Reebok and Adidas have done something that is unusual within the athletic wear industry- they have teamed up to create a brand campaign that appeals to both the Adidas and Reebok consumer, in efforts to outgrow Nike’s target market. This cooperative effort has yielded positive results so far, by appealing to the European consumers that tend to get left behind by Nike. By marketing toward the Adidas customer, which is generally more attracted to soccer and rugby gear than most U.S. consumers, Reebok and Adidas sales are surging overseas.

T H E N I K E AT H L E T E

STRONG. FEARLESS. MOTIVATED. DEDICATED. THE NIKE ATHLETE IS A TRUE INDIVIDUAL. HE IS INTENSE. SHE IS UNSTOPPABLE. TOGETHER, THEY REPRESENT THE PINNACLE OF FITNESS AND ACHIEVEMENT. THEY ARE YOUNG- 18 TO 35 YEARS OLD, BUT THEY ARE RISING TO THE TOP.

S O C I A L M E G AT R E N D

The Infinite Dreamer

Our heads are no longer simply in the clouds. In this new era of fantastical technologies and superhuman heroes, our dreams have grown too large, too nebu-lous, to be contained on Earth. We have extended our horizons. Our heads are no longer simply in the clouds... They are in the stars.

S O C I A L S U B T R E N D

As athletes and thrill-seekers strive to go to further extremes than their previous rivals, action sports have become displays of the tenacity of mankind. Traditional sporting events have given way to epic explorations, like ultramarathons, mountain expeditions, and free-running. People are no longer satisfied with a nature walk; They would rather run a 24-hour endurance race through the Rockies.

The Existentialist Adventurer

S O C I A L S U B T R E N D

Leaving Our Legacy

The world that we live in remembers and celebrates those who have managed to change it for the better. As our generations become more cerebral, we begin to question our very existence, and our purpose on the Earth. We have begun to want to leave our mark. Through various avenues, our culture strives to create a name for itself.

We want to make history.

T R E N D M A N I F E S TAT I O N S

Pedro Barros, winner of the 2013 X Games Skateboard Park event, is a national icon in his home country, Brazil. He is the youngest athlete in his field. This year, the X Games saw a massive increase in global viewing numbers, spiking by double digits.

New developments in NASA’s deep-space propulsion systems are encouraging scien-tists to begin experimentations with lunar missions to Mars and beyond. These missions would be piloted by humans, which has never been achieved before.

The rise of the “viral video” has helped people, who are otherwise unknown, to achieve instant super-stardom. As it be-comes easier to be “famous,” more people are striving to do something that becomes iconic and recognizable by the masses.

NIKE FROSTEXTREME COLD WEATHER RUNNING SHOES

CONCEPT DESIGN

N I K E P R O B L E M S TAT E M E N T

Nike has yet to introduce a shoe that caters to people who ex-cercise outdoors, year-round. The goal is to design a Nike concept shoe that supports an athlete’s foot, while gripping in snow, ice, and freezing rain, as well as any other slick surface. By combining the Nike aesthetic with heavy-duty comfort and functionality, Nike Frost meets a need that is largely ignored by most athletic-wear companies.

NIKE FROST

C O N C E P T J U S T I F I C AT I O N

THE DANGERS OF RUNNING WITH HOME-MADE SCREWS

MANY WINTERTIME RUNNERS SELF-ALTER THEIR RUNNING SHOES IN ORDER TO GAIN TRACTION ON SLIPPERY SUR-FACES DURING SNOW RUN-NING SEASON. HOWEVER, SELF-MADE SHOE SCREWS CAN LEAD TO INJURIES, SUCH AS PLANTAR FASCI-ITIS AND FOOT FRACTURES. THIS IS DUE TO THE FACT THAT SCREWS PLACED IN THE WRONG AREAS OF THE TREAD CAN UNBALANCE THE OVERALL SHOE BODY, AND CONTRIBUTE TO POOR RUNNING FORM.

N I K E F R O S T C O N C E P T S

FROST VS. XTERRAINNike Frost is designed with pavement and flat surface runners in mind. By keeping the tread minimal, with molded resin spikes and a shallow tread pattern, this shoe is meant for speed. Keeping the shoe fast and light will make snowy road runs less difficult, and less dangerous for ankles and knees.

Nike Frost XTerrain is a sturdier shoe, designed to meet the needs of wintertime trail runners and endurance athletes. The sole is slightly thicker than the original Frost concept, with a layer of three gel inserts to act as shock absorbers on uneven surfac-es, which will keep the shoe body more level.

AT H L E T E B I ON I K E F R O S T

N A M E : C A R A L I N F O R D

D O B : 0 6 . 2 3 . 1 9 8 8

H E I G H T: 5 ’ 6 ”

W E I G H T: 1 2 4

B I R T H P L A C E : B E N D , O R E G O N

5 K P. R . : 2 0 . 1 7 . 3 5

M A R AT H O N P. R . : 3 . 4 6 . 1 7 . 1 0

G O A L : I N V I TAT I O N T O T H E B O S T O N M A R AT H O N

L A S T R A C E :P I T T S B U R G H M A R AT H O N 2 0 1 3

AT H L E T E B I ON I K E F R O S T

N A M E : N I C K S T O L L E

D O B : 0 9 . 0 5 . 1 9 8 3

H E I G H T: 5 ’ 1 1 ”

W E I G H T: 1 6 7

B I R T H P L A C E : B O U L -D E R , C O L O R A D O

5 K P. R . : 1 7 . 5 5 . 0 5

M A R AT H O N P. R . : 3 . 0 5 . 0 9 . 3 3

G O A L : R U N N I N G T W O M A R AT H O N S I N O N E W E E K E N D

L A S T R A C E :D E S T I N 5 0 B E A C HU LT R A M A R AT H O N 2 0 1 3

AT H L E T E B I ON I K E F R O S T: X T E R R A I N

N A M E : C A S S T U R N E R

D O B : 1 2 . 1 6 . 1 9 8 5

H E I G H T: 5 ’ 8 ”

W E I G H T: 1 3 0

B I R T H P L A C E : N E W -T O W N , C O N N E C T I C U T

1 0 K P. R . : 3 8 . 4 0 . 1 5

M A R AT H O N P. R . : 3 . 3 8 . 3 0 . 2 0

G O A L : I D I TA R O D T R A I L I N V I TAT I O N A L( 1 1 0 0 / 3 5 0 M I L E R A C E )

L A S T R A C E :R O C K Y R O A D 1 0 0 M I L E R A C E 2 0 1 2

AT H L E T E B I ON I K E F R O S T: X T E R R A I N

N A M E : J E R R O D D E W I T

D O B : 0 4 . 2 1 . 1 9 8 6

H E I G H T: 6 ’ 1 ”

W E I G H T: 1 7 1

B I R T H P L A C E : F R E S N O , C A L I F O R N I A

1 0 0 K P. R . : 9 . 1 7 . 1 5 . 3 0

M A R AT H O N P. R . : 3 . 1 8 . 3 4 . 2 5

G O A L : B A D W AT E R 1 3 5 - M I L E U LT R A M A R AT H O N

L A S T R A C E :G R A N D M E S A 1 0 0

COLOR CONCEPT

T E X T I L E T E C H N O L O G I E S

Germanium Alloy Knit Fabric: Enhances blood circulation and discourages bacterial growth.

Lining: Nike Frost

Hollow Fiber Weave Fabric: Keeps in warmth by trapping air

within fibers. Lightweight.Lining: Nike XTerrain

Nano-Silver Knit Fabric: Inhibits bacterial growth, high

wicking capabilities.Tongue Lining: Nike Frost

XTend Xtra™ Thin NeopreneFabric: Water repellent, waffle

structure allows for air flow.Shell: Nike Frost

Tri-Span™ Punctured Neoprene Fabric: Water Repellent, Heat/

Air Trapping.Shell: Nike XTerrain

Hyper-Plush Fleece With Neo-prene Backing: Insulation with a

lofty, soft feel. Non-irritating.Ankle Lining: Nike XTerrain

LINING FABRICS

OUTER FABRICS *All textiles taken from www.MaterialConneXion.com

N O TA B L E M AT E R I A L S

Ariaprene™ MaxClosed-cell synthetic rubber foam- waterproof, insulating.Saddle/Accents: Nike Frost

UltraStop FoamClosed cell foam: waterproof, dissipates energy for stability.

Saddle: Nike XTerrain

SpenCore® MaterialNeoprene cushioning material

with four-way stretchPadding: Both Shoes

Sof Sole Steel Shoe Spikes:3/8” Needle Spikes,5/8” Pyramid Spikes,3/8” Pyramid Spikes

SoftSpikes Black Widow®: Flexible molded resin cleat spikes. Safe on pavement.

Spikes: Nike Frost

BODY MATERIALS

SOLE MATERIALS *Materials taken from www.MaterialConneXion.com

Ion MaskNano-coating that renders yarns

water proof and breathable.Textiles: Both Shoes

N I K E F R O S T: C O N C E P T

NOTES: NIKE FROST MATERIALS LIST:

Liner: Nano-Silver Knit, Germanium Alloy KnitShell: XTend Xtra™ Thin Neoprene

Saddle/Accents: Ariaprene™ Max Foam, VersaFlex™ Bio ResinBody Padding: SpenCore® Material

Spikes: SoftSpikes Black Widow® Resin Cleat Spikes

Sizes: Women: Sizes 5-12 Men: Sizes 5-13

N I K E F R O S T: W o m e n ’ s

FEATURED SHOE- AD CAMPAIGNICE STORMColorways: 5SKU’s : 12 per colorwaySizes: 5-12Style No: NKF1010

N I K E F R O S T: M e n ’ s

FEATURED SHOE- AD CAMPAIGNICE STORMColorways: 5SKU’s : 14 per colorwaySizes: 5-13Style No: NKF1012

N I K E X T E R R A I N : C O N C E P T

NOTES: NIKE XTERRAIN MATERIALS LIST:

Liner: Hollow Fiber Weave Fabric, HyperPlush FleeceShell: Tri-Span™ Punctured Neoprene

Saddle/Accents: Ariaprene™ Max Foam, VersaFlex™ Bio ResinBody Padding: SpenCore® Material

Spikes: Sof Sole® 5/8” and 3/8” metal pyramid spikes, 3/8” needle spikes

Sizes: Women: Sizes 5-12 Men: Sizes 5-13

N I K E X T E R R A I N : C O N C E P T

The New Nike+ Shox

NIKE FROST XTERRAIN WILL INTRODUCE THE NEW WAVE OF NIKE+ SHOX TECHNOLOGY. BY MODIFYING THE ORIGINAL DESIGN, WHICH INCORPORATES 25 MM TALL RESIN COLUMNS , THE NIKE SHOX TECHNOLOGY IS MADE SAFER AND MORE STABLE THAN BEFORE. THE NEW “SHOX” WILL BE 8-10 MM IN HEIGHT, AND WILL SPAN THE WIDTH OF THE ENTIRE SOLE IN SETS OF THREES. RATHER THAN USING A HARD, HOLLOW RESIN, IMPACT GEL WILL BE USED, WHICH HAS A SIMILAR CONSISTENCY TO TRADITIONAL SILICONE GELS USED IN THE INNER SOLES OF MANY RUNNING SHOES. BY ADDING THIS “SPONGY, SPRINGY” LAYER OF IMPACT GEL BETWEEN THE UPPER SHOE BODY AND THE SHOE SOLE, NIKE WILL INCREASE UPPER FOOT AND ANKLE STABILITY FOR RUNNERS WHO ARE OFTEN RUNNING ON UNEVEN SURFACES. WHEN THE SOLE STRIKES AN OBSTACLE, THE GEL WILL ABSORB MOST OF THE IMPACT, RATHER THAN THE ENTIRE SHOE OR FOOT.

N I K E X T E R R A I N : W o m e n ’ s

FEATURED SHOE- AD CAMPAIGN

SNOW RIDGEColorways: 5SKU’s : 12 per colorwaySizes: 5-12Style No: NKX1012

N I K E X T E R R A I N : M e n ’ s

FEATURED SHOE- AD CAMPAIGN

SNOW RIDGEColorways: 5SKU’s : 14 per colorwaySizes: 5-13Style No: NKX1022

WINTER RUNNING WITHOUT NIKE FROST?

MIGHT AS WELL BE NAKED.

P R O D U C T A D V E R T I S M E N T

T H A N K Y O U .

ERIN CHROSTOWSKIISSUU.COM/ECROSSDESIGNS

CHROSTEM@MAIL.UC.EDU513.284.0464