Nik Bienkowski Co-Founder HANetffiles.hanetf.com/hanetf-presentation.pdf · printed, so the market...

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ABOUT THE SPEAKER Nik Bienkowski Co-Founder HANetf

Transcript of Nik Bienkowski Co-Founder HANetffiles.hanetf.com/hanetf-presentation.pdf · printed, so the market...

Page 1: Nik Bienkowski Co-Founder HANetffiles.hanetf.com/hanetf-presentation.pdf · printed, so the market will see the whole spectrum of liquidity. • The UK’s FCA published the Asset

ABOUTTHESPEAKER

NikBienkowski

Co-Founder

HANetf

Page 2: Nik Bienkowski Co-Founder HANetffiles.hanetf.com/hanetf-presentation.pdf · printed, so the market will see the whole spectrum of liquidity. • The UK’s FCA published the Asset

KeyTopicsForToday

• StateoftheEuropeanFundandETFMarket

• EuropeanandUSETFMarketCompared

• OpportunitiesforETFIssuersinEurope

• ConsiderationsforLaunchingETFsinEurope

• DistributionofETFsinEurope

• Conclusion

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StateoftheEuropeanFundandETFMarket

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StateoftheEuropeanFundsMarket

• EuropeIsWorld’sSecondLargestFunds

Market– Roughly31%ofGlobalAssets

• EuropeIsWorld’sSecondLargestETF

Market- Roughly17%ofGlobalETFAssets

• TotalFundsAUMUp6%inEuropein2016

• TotalETFAUMUp13%inEuropein2016

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StateoftheEuropeanFundsMarket

• InvestmentFundsRepresent52%

ofAUM,andDiscretionary

MandatesMakeUpTheRest

• EuropeanUCITSAUMTotals

Approximately8.7trn,withthe

BalanceinAlternativeInvestment

Funds(AIFs)

• Over30,000UCITSFundsExistIn

Europe

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StateoftheEuropeanFundsMarketPassiveInvestments,ThoughSuccessful,StillHaveRoomToGrow

IndexAssetsRepresentRoughly12%ofEuropeanAUMvs.30%intheU.S.

ETFsEarned60%ofNetIndexCashFlowsOverPast10Years

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StateoftheEuropeanFundsMarket

• BondsAccountfortheLion’sShare

oftheEuropeanInvestment

PortfoliomanagedinEurope,

OutpacingEquities.

• ThatPositionHasRemainedSteady

• “Other”StrategiesAreGrowing

Fast

Source:EFAMA

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StateoftheEuropeanFundsMarket

• Since2008,theShareofCashand

MoneyMarketInstrumentsHas

DeclinedSharplyFrom16%to7%.

• OtherAssets– IncludingReal

Estate,HedgeFunds,Structured

ProductsandPrivateEquity– Have

Soared

Source:EFAMA

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StateoftheEuropeanETFMarketAsofJune2017:

• 2,286ETPs

• 5,896Listings

• 60Providers

• 27Exchanges

• 65%ofAUMisinEquities

TopETFIssuersByMarketShare:

• BlackRock:46.4%(€253b)

• db X-trackers:9.8%(€53b)

• Lyxor:9.3%(€51b)

• UBSETFs:5.5%(€30b)

• Amundi:4.6%(€25b)

• Vanguard:4.4%(€24b)

Source:ETFGI

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NewEntrantsToEuropeanETFMarketplaceWithrecordinflowshascomerecord

newlaunchesandnew

developments,including:

NewIssuers:• WisdomTree,ChinaPost,BMO,

Fidelity

PendingIssuers:• JPMorgan,FranklinTempleton,

GoldmanSachs,MultipleChinese

AssetManagers

NewProductThemes:• ESG,Factors,Thematic

Source:Morningstar

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EuropeanVs.USMarketFeatures Europe US

Product • 2286ETPs- $686bnAUM

• Shareclasscurrencyhedgingallowed

• UCITSregulationsdon’tallowsingleassets(e.g.gold)ormorethan2xleverage

• Syntheticreplicationpossible

• 2041ETPs- $2,973bn AUM

• Shareclass currencyhedgingnotallowed

• 3xleverageandgoldarepossibleinafund-likestructure

• SyntheticreplicationonlypossibleasaCPO

Issuers • Primarilybanks&assetmanagers

• Start-upissuersuncommon(exceptionsincludeETFSecurities,Boost,Think)

• Singleproductcompaniesnotpossible

• Dominated byassetmanagers

• Startup/entrepreneursmorecommon(PowerShares,GlobalX,Direxion,etc…)

• One-offentrepreneurspossible:HACK

Investors • 80/20splitinstitutional/retail • 50/50splitinstitutional/retail

Regulators • EUtrying tobeconsistentbutnotallcountriesareintheEU

• Localdifferencesstillexist,e.g.:activeETFs(portfoliodisclosure),bitcoin(howtotreatit),

commissions,iNAV,tradereporting

• Multiple regulatorsbutrarelyareregulationscontradicting

Distribution • ETPs mustberegisteredineachcountryforpubicsale

• Retailinvestorsprefertobuyalocallylistedproductinlocallanguage&currency

• Marketing iscountryspecific,locallanguagesvary

• Taxrulesdifferbycountryandinvestortype

• Single market

• Commontaxrules

• Commonlanguage

• Singlemarketingstrategy

Trading&

Settlement

• Marketmakerscanbepaidbytheissuertosupport theirproducts

• Liquidityisspreadacrossmultipleexchanges(27)indifferentcountries

• Each ETFislistedonaverageon3differentexchanges

• Multipletradinglinesinmultiplecurrencies+multiple shareclasses

• Settlement occursinlocalcountrydepots,withdifferentbuy-inrulesandfines.Market

makersneedtomoveinventorybetweenmarkets

• Approx. 70%ofETFtradingisOTCwith30%beingon-exchange

• Marketmakerscannotbepaid

• LiquidityfocusedonthreeExchanges

• Onesettlement systemthroughDTCCandcommonrules

• Onemaintradingcurrency(USD)

• Approx.70%ofETFtradingdoneonexchange

• Alltradingreportedtoconsolidatedtape

Platform • Highbarrierstoentry

• Regulation andcomplianceinfrastructurerequiredacrossmultiplejurisdictions

• Multipledomicileoptions– Dublin,Lux,plusotherEUcountries

• Lower barrierstoentry

• Commonregulationandcompliancerequirements

• Commondomicile

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Retailvs.InstitutionalGrowthInEurope• ThegrowthoftheEuropeanETFmarket

remainsdrivenbydemandfrominstitutional

investors.

• Funddistributionchannels,particularlyin

ContinentalEurope,remaindominatedby

commercialbanks,whichhavetraditionally

favoured theplacementofhigh-margin

products.

• Manyofthelargefundplatformsserving

financialadvisors—particularlyintheUK—have

beenreluctanttoundertakethenecessary

investmentintechnologythatisrequiredto

facilitatethedistributionoffundsthattradeon

anintradaybasislikeETFs.

• Shortofthependingregulatorychanges,the

statusquoisbeingchallengedbythegrowing

popularityofrobo-advisors.

Source: Analysis by The Vanguard Group, Inc. using data as at June 30, 2012, from The Vanguard Group, Inc., Bain & Co. and Investor Economics. UK / Continental Europe Institutional classification includes Wealth Managers.

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OpportunitiesForETFIssuersInEurope

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OpportunitiesForETFIssuersInEurope2ndlargestETFMarket:

• TailwindsbehindglobalETFmarket,risingtide

• Europeisthe2ndlargestETFmarketandgrowingat

~20%p.a.

• Accessuntappeddemand

• Totargetalargershareofgrowingglobalflows,you

needtobeinthelargestmarkets

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OpportunitiesForETFIssuersInEuropeMarketStructureEvolving:

• Commissionsstillallowedinmanycountries… fornow

• NotallplatformsacceptETFs… butthat’schangingfast.

• Retailinvestorsaccountforapprox.20%ofETFAUM.Setto

growfueledbyRDR,MIFIDIIandthegrowthofrobos

• EuropeanbanksdevelopingtheirD2Cplatformsandmaking

ETFsavailableforthefirsttime

• Small%oflocalAMsofferETFs,butthisischangingfast.Time

isripenowtogetinbeforetoolate.

• Structuredproductsarebecomingmoreregulatedwithhidden

feesbeingattacked

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OpportunitiesForETFIssuersInEuropeUCITSIsAWorld-RenownedWrapper:

• AddUCITSsolutionto”star”localproducts,makingAsset

Managersofferingglobal– UCITScanbepreferredto40Act

fundsbymanyLatAm,Asianclients

• ManyUSwealthmanagersneedUCITSfor“offshore”client

portfolios

• Accesslocalinvestorswithtaxandlegalfriendlywrapper– US

ETFscanbedisadvantageous

• Offersabilitytoaddextrashareclassestosamefund,whichis

notpossibleintheUS

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RegulationFavoringETFs• Positiveregulatorychangesalongwithcontinuedfavour forlowcostpassiveinvestment

solutionsisdrivingETFAUMgrowth

• Regulationsarefocusingonincreasedliquidity,fees,commissions,benchmarks,and

transparency

• Intheretailmarket,regulationsuchasMiFIDIIandtheRetailDistributionReview(RDR)is

helpingtobringmoreindividualinvestorsintotheETFmarket.MiFIDIIisbringingliquidity

toexchanges:undertheDirective,whetherthetradeisonscreenordoneviaOTC,itwillbe

printed,sothemarketwillseethewholespectrumofliquidity.

• TheUK’sFCApublishedtheAssetManagementMarketStudyInterimReportinNovember

2016andthekeythemecomingfromthereportisthatactivelymanagedfundsare

underperformingtheirbenchmarksaftercostsarededucted.

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RegulationFavoringETFs• MIFIDIIisanimportantandwide-rangingpan-

Europeanpieceoflegislationthatwillsupport

ETFgrowth

• Focusonincreasedtransparencyisexpectedtostrengthen

thecaseforETFs

• ETFswillbecapturedbyposttradereportingrequirements

• 50%to80%ofETFtradingvolumeistradedOTC,mostof

whichiscurrentlyunreported

• AEuropeanconsolidatedtapewouldincrease

transparencyaroundETFliquidityandhelpdriveAUM

• Lookstoaddressconcernsaroundcommissionbased

advisorymodels

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ConsiderationsForLaunchingETFsIn

Europe

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ConsiderationsWhenComingToEurope(1)HomeJurisdiction Wheretoincorporatethefundcompany.LuxembourgandIrelandaremostcommon.Otheroptionsexist.Ireland hasbeenmorecommonfor

ETFswhileLuxembourghasbeenmorecommonformutualfunds

Languageandfamiliarityofserviceproviderscanbeadecidingfactor

USmanagerstendto endupinIrelandandChinesemanagershavetendedtoLuxembourg

ListingVenue WheretolisttheETF.Multiplelistingsgivelocalinvestorsaccessintheirhomecountry,aswellaslocallanguage,local brokers,localPR,and

familiarity

Shareclasses AUCITScanbelaunchedwithmultipleshareclasseswitheachadditionalshareclasscostinglessthan40%ofanewfund.Thismeansinvestor

demandscanbemaximised underthesameETF,allowingscaletobeachievedfasterandcheaper. Mostcommonarenon-distributingversus

distributing,orcurrency-hedged

Tax Taxrulesindifferentcountriesfordifferentinvestortypescaninfluenceproductstructure

Taxcanoccur attheinvestmentlevel, fundlevel andinvestorlevel

Taxesinclude:WHT,FTT,incomeandCGT

DublinhasafavorableUStaxtreatyrateoverLuxembourg.15%vs.30%

Registration orPrivate

Placement

Registrationallowsaccesstoretailinvestors.Insomecountriesregistrationisevenrequiredtoaccessnon-retailinvestors

Private placementischeaperbutmorerestrictive.Needtokeepdetailednotes

Distribution Multi-country registrationandagentsrequired.Locallistingspreferred.Multi-lingualsalesteamsrequired.

ProductStructure DoesthestrategymeettheUCITSrules.Forexample,3xleverageandsinglecommoditiesarenotUCITScompliant.

ETNs/ETCscanalsobeissuedunderadifferentstructurewhichallowforunderlyings notpossibleunderUCITSsuchassinglecommoditiessuch

asphysicalgold,oil,and3xleverage

Physical&Synthetic Botharepossible althoughtrendisforphysicalreplicationwherepossible,especiallyforplainvanillabenchmarks

MulticounterpartyswapsarethenormforsyntheticETFs,withtransparentanddiversifiedcollateral

AssetClasses AllassetclassesarepossibleunderUCITS,includingcommodityindices

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ConsiderationsWhenComingToEurope(2)Short&Leverage Amaximumleveragefactorof+2xand-2xiscurrentlyavailableunderUCITS

Timeline Istimetomarketimportant? Thiswilldriveyourentrydecision.Build,partneroroutsource

Scale Scaleisimportanttobenefitfromeconomiesandbuildacredible brandwithinvestors

Beingtoosmall,orhavingfewproductsofinterest,makesitmuchmoredifficulttogaintheattentionofgatekeepers,decision makes,and

productapprovalteams

Serviceproviders ServiceProvidersareoftenthesamebetween USandEUbutcanvary.ServiceofferingsandcostsmayvarybetweenEuropeandUS,thus

impactingchoiceofserviceprovider

APandMMresourcesarefiniteandtheyareselectiveinwhomtheyworkwith.APsdifferbetween EuropeandUSandmustbesignedupwith

localAPagreements

PortfolioManagement Where aforeignmanagerplanstouseitsownexistingportfoliomanager,itisnecessarytocheckifthatforeignPMmeetstheregulatory

requirementsforUCITS

Hiring FinitenumberofexperiencedETFspecialists inthemarket.RecruitmentfromoutsidetheETFmarketwillbeimportantiftheETFmarketisto

grow

Corporatedecisions Organisational structurerequirestaxandlegalinput

BoardstructureneedstobeconsideredasboardmeetingsrequiretraveltoEuropeevery3months.Professionallocaldirectorscanbehired

andcanalsobeoutsourcedtoserviceproviders

Reportingcurrency:mostcostswillbeinEuroandGBP.CurrencyfluctuationswillaffectP&Lbackathome

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TimelineofAnETFLaunchInEuropeCorporatestructuring 3-6months

Serviceprovider DDandnegotiation 3-6months

Officeandhiring 6-12months

Fund documentationandset-up 3-9months

Authorisation andlicensing 2-6 months

Listing andtrading 3-6months(assuming multiplemarkets)

Passporting /cross borderregistration 3-6months(assuming5-6mainmarkets), butthiswillbeon-going

Signup ofAPs 2-12+ months

Investorduediligence andfundtrackrecord 3-36 months

TOTAL timetolaunchfornewIssuer 12-30 months (dependingonproductcomplexity,urgency,serviceproviders,

recruitment)

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DistributionQuestionsand

ChallengesInEurope

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DistributionQuestionsKEYQUESTIONS

• Whichcountriesto

targetandhow

• Registration(Passport)

orprivateplacement

• Exchangelistings

• MarketingandPR

• Sales

• APsandMMs

• Localpeculiarities:tax

reporting,eligible

assets,andmore.

Source:PWC2016

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DistributionQuestions– WhichCountries?

• EUhastheUCITSdirectiveintendedtomakecrossbordermarketingoffunds

moresimpleandremovinglocalregulatorfromcompletedisapproval

• SwitzerlandisnotpartofEUandhasitsownSwissauthorisation processwhich

isawell-wornpath(asdoothernon-EUcountries,includingAsiaandMiddle

East)

• TheissuerwillneedtodetermineitsoverallstrategyandgoalsforEurope,while

specificproductsmayalsobetargetedtospecificclientele (eg.leverageETFs

havedonewellinItaly)

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RegistrationorPrivatePlacement?

• Passporting ETFsacrossEUmemberstatesgenerallyallowsretail/public

marketing

• Passporting /registrationisnecessaryifcross-borderlistingalsodesired

• RulescanslightlyvaryacrossEUcountriesincludingwhatdisclosure

documentsarerequired,languageandaccesstoinformation

• NeedtoconsiderwhathappenstoUKpost-Brexit

• Privateplacementispossible,howeverrulesconstantlychange:

• SomecountriesOKtoaccessviaprivateplacement,e.g.Switzerland

• Othercountriesnot,e.g.France

• Rulesvary:qualifiedinvestordefinition;definitionofsolicit,inboundvs.

outboundqueries;numberofinvestorstocontact;etc.

• Itisimportanttokeepdetailedrecordsandhaveaproperprocessinplace

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Cross-BorderListing?

Source:DillonEustace

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Marketing,PRandSales

• NotABuild-It-And-They-Will-Come

Market

• SignificantOpportunityButYouMust

KnowTheMarket

• EachMarketIsDifferentAnd

RequiresSpecializedEfforts

Source:Deloitte.com Performancemagazineissue22

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Conclusion

• TheEuropeanETFmarketisgrowingandthereareopportunitiesfornewentrants

• UCITSstructuresareattractivetoEuropean,AsianandLatAm clients

• BarrierstoentryinEuropearehigherthantheUS

• TheEuropeanmarketismorecomplexandfragmentedthantheUSmarket

• Europeanexpertiseandexperiencedtalentisimportant

• Can’tassumethatwhatyoudidbackathomeisoptimalforaforeignmarket

• Awell-coordinatedplanisrequiredaswellasserviceproviderswhounderstandand

wanttoworkwithyou

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Appendix– SourcesofInformation

• SourcesofInformation:

• Accounting&consultancyfirms:E&Y,PWC,KPMG,Deloitte

• Lawfirms:DillonEustace,WilliamFry,Matheson,Maples,Goodbody,

• Assetmanagementbodies:EFAMA

• Regulatorybodies:CESR,CBI,FCA,BaFIN,FINMA,etc

• Stockexchanges

• ETFissuers

• ETFGI,ETF.com,DBXETFreport,BlackrockETFreport,variousMarketMakerETF

reports

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Appendix– ShareClassHedging

InEurope,itispossibletoissuemultipleshareclassesofthesamefund:

• Eachshareclassisconsideredtobethesamefund,andtheassetsareconsideredtobeassetsofthe

fund

• Ifthreeshareclassesexistwith$2m,$1mand$97mofAUM,thefundassetsare$100m,makingall

shareclassesequallydesirableasthefundhas>$100mAUM

• Thecostsoflaunchingadditionalshareclassesareusuallynomorethan40%ofthecostofanewfund,

thuscostsavingsaremadeversuslaunchingacompletenewfund

• ThisfeatureofUCITSfundsisnotasreadilypossibleintheUS

FeaturesofETFshareclassesinclude:

• Distributingversusnon-distributing.TheETFstrategyandtargetinvestorwilldeterminetheoptimal

shareclass(es)

• Localtaxdifferenceswillalsodeterminewhetheraccumulatingordistributingisoptimal

• Currency-hedgingisallowed.Forexample,aUSequityfundcouldbeissuedwithunhedged,EUR-hedged,

GBP-hedgedandCHF-hedgedclassesofthesamefund

• DifferentshareclassescanhaveadifferentTER