Nihil condoms market research in malaysia

NIHIL Condoms Market Research

Malaysia

Group G

1- DADA OMOLOLA ABIMBOLA ID:0123130140872- MAJDY AHMAD PN:047922533- BASET AHMAD ID:0123130949064- FOSAL AHMAD ID:0123130951745- MOHAMED HUSSEIN ID:0123130140876- SANDEEP KHAN ID:012313094835

Malaysia Population = 28250400

NIHIL Condoms Market ResearchMalaysia

Basic information

0-14 15-64 65- ad over

0

20

40

60

Age Structure

Age Structure


Basic information

Male Influencer: Female Lower---middle---upper class Target Population (15 years – 64 years)


Basic information

Need Physiological Needs : Basic human's physiological

needs such as eating, drinking, sleeping and sex that can control thoughts and behaviors, and can cause people to feel sickness, pain and discomfort.

Safety Needs : Need condom to safe themselves from sexual diseases. People needs condom to help them to fulfilled the Physiological Needs & Safety Needs at the same time.


Basic information

want Privacy : Don't want anyone know when, what, how

much and frequency they buy. Product Variety : Higher variety of Products / Brands /

Favor. Pioneer : Being the first group who try the new

products. Product Visibility : Want to see product before buying. Convenience : Can order anywhere, anytime can

connect internet.


Basic information

Our Objective To provide easier way to customer for getting

condom. ( Being a channel for customer who shame to buy condom in tradition store and want to try the new / variety products )

To support safety sex campaign. To provide the most variety of condom to

customers. ( Many colors, Tastes, Skins )


Product Characteristic Compatibility : Same or better standard of

products & experience that people have ever met. Complexity : Usage information & suggestion are

available on the package. Trialability : Provide free sample of new products

to customers. Observability : Public can recognize the type of

products by radio ads & community website.


Pricing Volume Discount Seasonal Discount : eg. On February

(Valentine’s)

Penetration Strategy : Low price to capture customer base and

expand community size quickly.


Market segmentation Demographic : Gender : Male & Female Age : 15-64 years Religion Geographic : Live in Malaysia Psychographic : Malaysia culture Behavioral : Health concerns.


• New competitors of Home Market

• Customer Age-Range Expanding

• Encourage of Condom Use by Many Organizations

• Can Not Advertise Directly

• surrogate Advertisement for Condoms

• traditional hindrances

• Almost Essential For Sex• Access Service Easily• Our own delivery• Good Inventory• Management

Strength Weakness

ThreatOpportunity


SWOT ANALYSIS

Competitive

Rivalry{High}

Threat of new

Entrance(LOW)

Bargaining Power Of Supplier

(LOW)

Threat of Substitute

Product(LOW)

Bargaining Power Of Customer

(LOW)


5 forces analysis

Future Plan : Expand Market to All City in Malaysia Keeping Improve Both Website Interface &

Service Increase our own condom bran


Thanks For

Your

Attentio

n

G. Johnson, R. Whittington and K. Scholars, Exploring Strategy , 9th edition, Pearson, 2010

Harvard Business Review , 1966, November–December, p. 60;

Harvard Business Review, November–December 1996, pp. 61–78.

Strategic Management in Action.. 5th Edition, ... Pearson Author: Mary CoulterISBN-10: 0-13-704286

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Nihil condoms market research in malaysia

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