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SocialTraffic.biz

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Decide on a series of recurring event themes & the purpose of each (raise funds, visibility, celebration, etc.)

Choose a market (you may have one or may want to build one )

Short list a set of dates and time for these specific Nightclub events

Give yourself between 2 & 6 months to organize and promote it depending on the Nightclub size.

Choose a launch concept or theme

Short list Nightclub entertainment preferences

Conceptualize a launch strategy

Identify your Nightclub launch tactics

Research & List 3 real world examples of similar nightclubs

Establish a legal structure by which you will be using to organize the nightclub. (company, trust etc)

Nightclub Marketing plan - Club Launch Steps(1 of 2 steps - Marketing research)

The Idea

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Visit potential venues & site rental cost estimates (short list 3)

Research & price potential Nightclub promoters, coordinators/ managers

Short list a Nightclub chair person

Short list the Nightclub directors or subcommittee members

Short list desired entertainers & availability

List market segment you are targeting

List all “parties” targeting the same demographic in the same region one month either side of each of your short listed launch theme nights.

List recurring night clubs in the region that attract segments of your target demographic to these club nights

Perform key word research to establish key word phrases being searched by your target demographic looking for similar style nightclub

Researching viability(2 of 2 steps - Marketing research)

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Costing(1 of 4 steps –Diligence)

Visit List all known expenses into a spreadsheet. Add management fees.

Add research and development costs.

Get cost estimates food, drinks, sound/lights, etc.

Establish entertainer’s availability reference to preferences (hold auditions if applicable)

Establish the cost estimate of entertainers (Invite bids if applicable)

Establish a cost estimate for party decorations Invite bids / tenders (quotes)

Establish a cost estimate for artwork design & printing (Invite bids)

Establish an advertising budget

Establish a multi media, website & social networking budget

Establish cost estimates for all other major items

Identify any items that require underwriting & forecast interest.

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Costing(1 of 4 steps –Diligence)

Drafts your initial budget

Allocate Free & promotional ticket quotas

Establish your break even cost per ticket sold.

Add a 10% per ticket margin to break even cost per ticket.

Establish ticket types and allocations.

Establish what kind of sponsorship money can be raised

Decide on admission cost per ticket for each ticket type.

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Feedback(2 of 4 steps – Diligence)

List the nightclubs selling points as planned, include entertainers & ticket prices.

Establish a survey questionnaire with no more than 10 multiple choice questions.

After your costing & ticket prices are confirmed use Pay Per click advertising & online survey forms to have 50 of your target demographic fill out a survey.

Contact your list of potential resellers and have them answer your survey

Contact leading organic websites and sponsors to conduct a survey of the night club’s viability with a view to gauging interests.

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Raise Capital(3 of 4 steps –Diligence)

Input variables into a spreadsheet or calculator & determine working capital required.

Appoint the night clubs chairperson subject to capital raising.

Remuneration Payment Plan Incentives

Appoint an Nightclub manager subject to capital raising;

Remuneration Payment Plan Incentives

Write up your research data into written proposal that includes;

Information memorandum; Management Agreement Shareholders Agreement (Stakeholders, chairperson & committee) Market Research Nightclub marketing plans/strategy Financial Modeling & Forecast

Approach investors/ Honoree’s & secure working capital.

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Confirmation(4 of 4 steps –Diligence)

Secure Finance

Set up trust accounts

Confirm Dates

Confirm venue in writing

Confirm entertainment in writing

Confirm a back up venue & date strategy

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Planning your pre-launch(1 of 4 steps – Nightclub marketing plan pre-launch)

Write down your Nightclub pre-launch story

Establish a VIP customer list.

Establish a pre launch story for your Nightclub& marketing launch plan

Get your Nightclub overall launch story and offer right

Identify any and all market objections

Identify overall launch timelines

Establish a pre launch plan & skull session

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Compile a mailing & email list (individuals/businesses)

(2 of 4 steps – Nightclub marketing plan pre-launch)

Identify your product launch tools

Publishing Nightclub web pages & opt-in forms to generate leads (Guest List)

Establish an email auto responder series to match launch story and time lines.

Online video is powerful

Build a buzz to warm your existing list

Run a survey with your existing customer list.

Finding and attracting ticket resellers or joint venture partners

Consider pre-party Nightclub for publicity or underwriting Invite/confirm VIPs Pick graphic artist; begin invitation design Create logo for Nightclub with graphic artist Order hold-the-date cards or other Nightclubannouncements Set marketing/public relations schedule Develop press release and calendar listings Select photographer; arrange for photos of VIPs, chairmen, honorees Get biographical information on VIPs, celebrities, honorees, chairmen Investigate need for special permits, licenses, insurance, etc.

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3 to 6 Months out from launch(3 of 4 steps – Nightclub marketing plan pre-launch)

Begin monthly committee meetings

Write/send requests for funding or underwriting to major donors, corporations, sponsors

Request logos from corporate sponsors for printing

Review with graphic artist invitations, programs, posters, etc

Prepare final copy for invitations, return card, posters

Prepare final copy for tickets

Complete mailing lists for invitations

Order invitations, fliers, posters, tickets, etc.

Sign contract with entertainment company

Make list of locations for posters

Finalize mailing lists; begin soliciting corporations and major donors

Obtain lists from honorees, VIPs

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3 to 6 Months out from launch(4 of 4 steps –Nightclub marketing plan pre-launch)

Obtain radio/TV sponsors, public service announcements, promos

Set menu with caterer for food and beverages

Secure permits and insurance

Get written confirmation of celebrity participation/special needs

Finalize audio/visual contract

Select/order trophies/awards

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2 Months Ahead

(1 of 6 steps – Nightclub marketing launch plan)

Hold underwriting or preview party to coincide with mailing of invitations; invite media

Assemble/address invitations (with personal notes when possible)

Mail invitations

Distribute posters

Finalize transportation/hotel accommodations for staff, VIPs, honorees

Obtain contracts for decorations and rental items

Confirm TV/radio participation

Release press announcements about celebrities, VIPs, honorees

Follow up to confirm sponsorships and underwriting

Obtain logos from corporate sponsors for program printing

Review needs for signs at registration, directional, etc.

All major chairpersons to finalize plans

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2 Months Ahead

(1 of 6 steps – Nightclub marketing launch plan)

Hold walk-through of Nightclub with responsible committees, chairpersons and responsible site staff members at Nightclub site

Review/finalize budget, task sheets and tentative time line

Start phone follow-up for table sponsors (corporate, VIP, committee)

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1 Month Ahead

(2 of 6 steps – Nightclub marketing launch plan)

Phone follow-up of mailing list (ticket sales)

Place newspaper ads, follow up with news media, on-air announcements

Confirm staff for registration, hosting, other

Write to VIPs, celebrities, program participants, confirm participation

Complete list of contents for VIP welcome packets

Get enlarged site plan/room diagram, assign seats/tables

Give estimate of guests expected to caterer/food service

Meet with all outside vendors, consultants to coordinate night club

Review script/ time line

Continue phone follow-ups for ticket/table sales

Continue assigning seats; set head table, speaker's platform

Confirm transportation schedules: airlines, trains, buses, cars, limos

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1 Month Ahead

(3 of 6 steps – Nightclub marketing launch plan)

Confirm hotel accommodations

Prepare transportation and accommodations (include arrival time, flight number, airline, person assigned to meet flight)

Confirm special security needed for VIPs to and from night club

Prepare welcome packet for VIPs, chairmen, and key staff

Schedule deliveries of special equipment, rentals

Confirm setup and tear down times with Nightclub venue

Finalize plans with party decorator

Give caterer revised numbers

Meet with chairpersons, key staff to finalize any of the above

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1 Week Before

(4 of 6 steps – Nightclub marketing launch plan)

Meet with all committees for last-minute details

Finish phone follow-ups Confirm number attending

Finish seating/table arrangements

Hold training session with volunteers; finalize assignments

Secure two or three volunteers to assist with emergencies

Finalize registration staff

Distribute seating chart, assignments to hosts/hostesses

Schedule pickup or delivery of any rented or loaned equipment

Double-check arrival time and delivery times with vendors.

Reconfirm Nightclub site, hotel, transportation

Deliver final scripts/ timelines to all program participants

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1 Week Before

(5 of 6 steps – Nightclub marketing launch plan)

Finalize catering guarantee, refreshments

Confirm number of volunteers Make follow-up calls to news media for advance and Nightclubcoverage

Distribute additional fliers

Final walk-through with all personnel

Schedule rehearsals

Schedule volunteer assignments for day of Nightclub launch

Establish amount of petty cash needed for tips and emergencies

Write checks for payments to be made for the day of the Nightclub launch

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Nightclub launch Party

(6 of 6 steps – Nightclub marketing launch plan)

Arrive early (with your change of clothes)

Unpack equipment, supplies and make sure nothing is missing Be sure all VIPs are in place and have scripts

Reconfirm refreshments/meal schedule for volunteers

Go over all the final details with caterer and setup staff

Check with volunteers to make sure all tasks are covered

Setup registration area

Check sound/light equipment and staging before rehearsal