Nielsen Credentials and TAM Worldwide
-
Upload
television-industry-committee -
Category
Business
-
view
254 -
download
2
description
Transcript of Nielsen Credentials and TAM Worldwide
![Page 1: Nielsen Credentials and TAM Worldwide](https://reader034.fdocuments.net/reader034/viewer/2022052623/559c67c41a28ab6e488b46aa/html5/thumbnails/1.jpg)
ALAIN COUTTOLENC NIELSEN OVERVIEW
![Page 2: Nielsen Credentials and TAM Worldwide](https://reader034.fdocuments.net/reader034/viewer/2022052623/559c67c41a28ab6e488b46aa/html5/thumbnails/2.jpg)
The most complete understanding of consumers worldwide.
OUR MISSION
An uncommon sense of the consumer for faster, smarter, more confident decisions that drive growth
OUR PROMISE
![Page 3: Nielsen Credentials and TAM Worldwide](https://reader034.fdocuments.net/reader034/viewer/2022052623/559c67c41a28ab6e488b46aa/html5/thumbnails/3.jpg)
Copy
right
©20
12 T
he N
ielse
n Co
mpa
ny. C
onfid
entia
l and
pro
prie
tary
.
3
OUR REACH MATCHES YOUR PRIORITIES
100 + countries
5.9 billion consumers
25 million stores
![Page 4: Nielsen Credentials and TAM Worldwide](https://reader034.fdocuments.net/reader034/viewer/2022052623/559c67c41a28ab6e488b46aa/html5/thumbnails/4.jpg)
Copy
right
©20
12 T
he N
ielse
n Co
mpa
ny. C
onfid
entia
l and
pro
prie
tary
.
4
An example… > Multi-year contract
> 70+ year relationship > Multi-year contract > 50+ year relationship
4
NIELSEN’S FOUNDATION
Providing…
Retail sale measurement of consumer goods in stores
Measurement of TV viewing, online surfing and mobile phone activity
To help…
Consumer packaged goods clients > Enhance sales and marketing > Optimize pricing and promotion > Monitor distribution and inventory
Media clients > Price advertising inventory > Maximize value of content > Plan, optimize and measure ad spending
What Consumers Buy What Consumers Watch
Nielsen information and insights are embedded in the operating disciplines of clients
![Page 5: Nielsen Credentials and TAM Worldwide](https://reader034.fdocuments.net/reader034/viewer/2022052623/559c67c41a28ab6e488b46aa/html5/thumbnails/5.jpg)
Copy
right
©20
12 T
he N
ielse
n Co
mpa
ny. C
onfid
entia
l and
pro
prie
tary
.
5
• Collect activity from 500,000+ consumers daily around the world
• Track and code 30,000 new ad images daily
• Strategic relationships (Google, Facebook)
• Track and Analyze Consumer Generated Media on 100+ MILLION sites
WATCH CAPABILITIES
TV 29 countries
ONLINE 46 countries
MOBILE 10 countries
• Measures ALL IN-HOME DEVICES
• Measures 290+ MILLION
panels from global TV households
• 100K meters in 35K homes
• Mobile surveys from 500,000+ consumers
![Page 6: Nielsen Credentials and TAM Worldwide](https://reader034.fdocuments.net/reader034/viewer/2022052623/559c67c41a28ab6e488b46aa/html5/thumbnails/6.jpg)
Copy
right
©20
12 T
he N
ielse
n Co
mpa
ny. C
onfid
entia
l and
pro
prie
tary
.
6 6
LONG-STANDING CUSTOMER RELATIONSHIPS
Buy Watch Best-in-class clients
> Over 20,000 clients
> Relationships with top 10 clients for over 30 years
> 70% recurring revenue
> No client more than 4% of 2009 revenue