Niels van Marle - Pezy Product Innovation

Microcentrum themadag Dutch Design:

concurrerend ontwerpen in de

kunststofindustrie!

Ideation

- Front end exploration

- Design strategy

- Proposition creation

- Design concept creation

Development

- Identity creation

- Function development

- Design & engineering

- Prototyping & simulation

- Rapid Tooling

- Testing & Verification

Industrialization

- Design for manufacturing

- Tool development

- Production engineering

- Tool making

- Mould management

Manufacturing Support

- Program management

- Production ramp up

- Quality management

- Production & assembly

Our Team

Our references

Products (are designed to) become waste

source: the story of stuff

Usage centred design

What difference can design make?

Future products will fuse the power of

brand and user needs into exciting

solutions that embody a sustainable

perspective. *

build a brand that will grow with your customer and deliver long term value. Looking for eco-effective solutions becomes easy once you look through the right lens.

Green design !

Good Design !

and 2009

Be true to your

source: WeArePerspective

Successful innovation companies

connect Marketing with R&D

Designers bridge the gap and

immerse themselves in the innovation

process of their clients

Successful design understandsthe brand, the user and how to translate

Sustainable tools

(re) Design your value chain

?

Identify the right metabolism

ECO-EFFICIENCY <> ECO-EFFECTIVENESS

make things less bad aim for 100% good

Eco-effectiveness vs. Eco-efficiency

create your roadmap

source: Desso

Established brands vs new brands

Established brand

Optimise your materials and processes

source: Pezy Product Innovation

Product

Material

Mold

Geometry

renewable, recycled

Production

process

New Brand,

No Green design !

But

Good Design!

Thank you for your attention

Niels van Marle - Pezy Product Innovation

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