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Nicole McHenry, RN CEO Chief Marketing Officer Twine Health · Chief Marketing Officer Twine...
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Transcript of Nicole McHenry, RN CEO Chief Marketing Officer Twine Health · Chief Marketing Officer Twine...
Nicole McHenry, RNHealth Coach
University of Pennsylvania Health
System
Megan MariottiAsst. Dir. of Operations
Penn Medicine Center for
Health Innovation
John Moore, MD, PhDCEO
Twine Health
Chris StorerChief Marketing Officer
Twine Health
Agenda
About the Center for Health Care Innovation
Practical Primary Care Hacks for Great Outcomes
Employee Hypertension Program Results
Accelerating Behavior Change with Technology
About the Center for
Health Care
Innovation
David A. Asch, MD
Executive director of the Penn Medicine Center for Health Care Innovation Director of
the Robert Wood Johnson Clinical Scholars Program
Health care innovation is not about iPhone apps. It’s
about disciplined approaches to rapidly testing new
ideas to promote better patient care.
“
”
Innovation as Discipline, Not Fad, March 2015
Center for Health Care Innovation
Employee Hypertension Program
Reduce the impact of
hypertension among
Penn’s ~2,700
employees with
uncontrolled
hypertension
Help 100% of
participants reach a
healthy target blood
pressure within three
months of their
diagnosis
Eliminate barriers by
blending innovative
care delivery with new
technology and findings
from behavioral
economics
Opportunity Goal Approach
Practical Primary
Care Hacks for
Great Outcomes
Hacking Primary Care
Hack 1: Philosophy
Hack 2: Team
Hack 3: Enrollment
Hack 4: Engagement
Hack 5: Collaboration
Hack 6: Utilize Patient Data
Hack 7: Drive Self-efficacy
A Philosophical Belief in the Patient
A Modern, Collaborative Care Team
Meet & Enroll Patients Where They Are
Engage Patients & Remove Barriers
Collaborative Goal Setting & Action Planning
Use Real-time Data to Drive Outreach & Interventions
Drive Self-efficacy Between Visits
Employee
Hypertension
Program Results
Average Blood Pressure
Percent of Patients at Target BP (<140/90)
Patient Satisfaction
Promoters
Passives
Detractors
100%
0%
0%
24
0
0
100NPS Score
Program Expansion
GROW
● Full-time health coach
● Add 2 new physicians
● Expand hours
EXPAND
● Occupational health
● New conditions (e.g.,
hyperlipidemia)
ACCELERATING BEHAVIOR
CHANGE WITH TECHNOLOGY
TODAY’S CRISIS
HEALTHCARE
MARGINALIZES
PATIENTS
THE FUTURE: A PATIENT-DRIVEN HEALTH NETWORK
COACHES PROVIDERS
FAMILY & FRIENDS
TWINE COLLABORATIVE
CARE PLATFORM
ENGAGING TOOLS
SUPPORT DAILY LEARNING
CARE BLENDS SEAMLESSLY
INTO DAY-TO-DAY LIFE
PATIENTS REACH
GOALS AND THRIVE
POWERFUL COACHING
TOOLS ARE KEY TO
RESULTS
TWINE CARE PLANS
SPAN ALL CONDITIONS
REAL-TIME ANALYTICS
SUPPORT IMPROVEMENT
33
AVG. mmHG DROP
IN BP in 3
MONTHS
26
DECREASE IN
COST
35%
MASSACHUSETTS
GENERAL HOSPITAL
34
AVG. DROP IN
HbA1c IN 3 MONTHS
3.2
DECREASE
IN COST
40%
Hacking Primary CareCracking the Outcomes Code
Q&A
Thank you!
Hacking Primary CareCracking the Outcomes Code
