EDUCATION

Bachelor of Arts in Journalism, emphasis in Advertising; Minor in PsychologyUniversity of Oklahoma, Norman, OK - Graduated 2012

SUMMARY OF QUALIFICATIONS

Award winning advertising & marketing professional with 5 years of experience leading collaborative marketing and internal communications for numerous clients across an array of industries

Proficient in the conceptual, technical and content development of marketing communications plans with a proven record of driving high response rates to meet and often exceed client goals

Manage annual marketing budgets in order to reach growth targets for the purpose of providing direction & support, making recommendations, maximizing use of funds, & ensuring overall operations are within budget

Manage & execute projects from start to finish within TV, POP, LSM, print, radio & digital media while leading all departments including creative & media to ensure fluidity across marketing materials

Track key performance indicators of the clients business, report campaign results and work with strategist to analyze development

WORK EXPERIENCE

Account Executive, TM AdvertisingJanuary 2015 Present Responsible for the implementation of the marketing communications plan ensuring all

initiatives support the overall strategy and are executed to high standards Contribute constructively to the development of and presentation of marketing

communications plans, creative briefs, media briefs, consumer research & measurement plans

Constantly evaluating trends affecting client businesses, including economic, industry, competitive & cultural factors to include in analysis development

Attends & contributes to all client presentations, setting client expectations beforehand and managing feedback in meetings

Participates in creative concept reviews, providing constructive feedback & insight into potential client hot buttons while keeping agency perspective top of mind

Junior Account Executive & Creative Specialist, Bold MultimediaSeptember 2012 May 2014 Proactively analyzed marketing results to insure all projects were positively contributing to

end goal Implemented marketing campaigns across all channels including print, digital & POP Achieved visible social media presence by effectively driving brand awareness, traffic &

engagement Duties included online advocacy, community-outreach efforts, customer service, promotions,

and writing editorial content for press releases and websites Designed brochures, online and print ads, flyers and other marketing collateral

Business Development Specialist, Boiling Point MediaMay 2012 August 2012 Strategic consulting with current and potential clients Business plan and sales strategy development Researched target audience, reading habits, lifestyles and television viewing Assisted Senior Vice President in preparation for client meetings

New Business Intern with a focus on Brand Management, The Richards GroupMay 2011 August 2011 Collaborated with clients from concept to production Fostered and grew client relationships through research and planning Assisted fellow team members in designing and planning campaigns for potential clients Extensively researched all new clients and prepared 50+ page reports for team members

Nicole Bryan

HONORS AND AFFILIATIONS

(2) 2015 ADDYs Awards American Association of

Advertising Agencies American Marketing Assoc. Deans Honor Roll 2010 - 2012 Chi Omega

CLIENTS

American Airlines Credit Union Japan Airlines Statoil Captain Ds The YMCA CiCis Pizza Simmons Mattress First American Bank GoRed Hyundai Complete list availabile upon

request

NON-PROFIT WORK

Relay for Life Make-A-Wish Foundation Center for Children and

Families, Inc. Mary Abbott Childrens House East Main Place Books Are The Beginning The CARE Center The United Way

ADDITIONAL SKILLS

Marketing Strategies & Campaigns

Corporate Communications Creative Team Leadership Product Positioning & Branding Organized/Detail Oriented Advanced verbal/written skills Innate ability to multitask Microsoft Office Photoshop InDesign

References available upon request.

469-766-5059NicoleBry08@gmail.com840 Nash St. Rockwall, TX 75087