Nicolas Debrey - Conversion Day 2014

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Conversion Day 2014

Transcript of Nicolas Debrey - Conversion Day 2014

  • 1. Its been a very long day

2. Measuring SEO Content Strategy Impact 3. 84,88% 4. (not provided) 12,75% 31,13% 84,88% April2012 April2013 April2014 5. 1. Content perspective Start Using Content Grouping? 2. Session perspective Later 6. 1. Content perspective Using Content Grouping 7. Group of Pages MyGroup 2.048 1.024 8. But very limited actionable KPIs Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit Page Value 9. 2. So then, Session perspective Group of Pages & Sessions 1. Visits 2. Coming from Organic 3. Landing on our Content Group 10. 1 2 3 11. Last 30 days 12. Giving more time-context 13. And more 14. And more 15. And lets add a benchmark! 16. % of Traffic Landing on Publications from Organic vs Total traffic 13,24% 23,16% 27,37% 35,33% 2011 2012 2013 2014 17. Long Term Winning SEO Strategy 18. A statistician can have his head in an oven and his feet in ice, and he will say that on the average he feels fine. 19. A Bounce session Views 1 page Stays 0 second 20. A Bounce session Bounce Rate Pages / Session Avg Session Duration 3 Sessions 66,67% 1,67 00:00:22 Session 1 100% 1,00 00:00:00 Session 2 100% 1,00 00:00:00 Session 3 0% 5,00 00:01:02 21. My YouTube Video Ad Campaign 22. My YouTube Video Ad Campaign 23. The Branding Funnel Video Ads Impressions Engaged Views Paid Views Coming back??? Clicks Engaged 24. 1. Sessions of all Users 2. First came through my video ad 3. And then came back after 25. The Branding Funnel Video Ads Impressions Engaged Views Paid Views Coming back Clicks 1.000 300 150 20 1 Engaged 5 26. 62% 27. Number of sessions to convert 28. Hey, You! 29. My cherished clients! 30. On a 90 days period: Clients Revenue =1 Transaction 95 88 >1 Transaction 5 12 31. Questions now you can answer Excuse me Do I know you? 32. Gender & Age 33. Female 35-44 34. Media Budget Impact? -13% Revenue Impact? +16% Leveraging data for impact! 35. Imagine when #CRM data fully integrated #CrossDevice behaviours available And your #Offline data flowing in! 36. Welcome 37. Happy analyzing!