Nicky Grist Stages Media Report
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Transcript of Nicky Grist Stages Media Report
www.nickygriststages.co.uk
Media Footprint
Black Mountain Mineral Water Company
HATTERRALLRidge
natural spring water
Natural Mineral Water
CELTIC VALE b ttlebrand
own
your
O
Producers of
celticvale.co.uk hatterrallridge.co.uk
The Premium British Bottled Water
Official car supplier
Official drinks supplier
Title Sponsor
The following pages will highlight some of the media exposure & social media gained from the 2012 Nicky Grist Stages
TV BROADCASTING • Terrestrial TV & Sky - Motors TV : 10,000 x 4 airings = 40,000• Online - Motors TV & You Tube : 2,000 + = 2,000
PRINTED MEDIA ON & OFFLINE • Motorsport News - Front cover & DPS feature : 35,000 copies = 35,000• Regional Press - Sports News Stories : 7,000 copies through 6 Main papers = 42,000•NICKY GRIST’S OWN CONECTIONS • Nicky Grist Monthly - NG Monthly News Though Constant contact : 3,700 contacts through 4 news postings = 14,800• Facebook - NG friends & Fans : 5,000 x 4 (Min postings) = 20,000• Twitter - NG on Twitter Including NGstages : 4,100 followers (extensive reports est x 3) = 12,300 = 166,100
WHO HAS SEEN, READ, POSTED & DISCUSSED THE STAGES
ONLINE, FORUMS & SOCIAL MEDIA
CORE WEBSITES • British Rally.co.uk - Major discussions & comments Pre / Post event = 23,152• Clubs / General - Mainstream Rally Sites = 5,000+
OTHER CONTACT POINTS • Personal websites - With 126 competing cars with teams & families : 800 links (FB, Twitter & Own sites) = 800• Spectators - Visiting Stages and Posting on FB, Twitter Etc (x 2 postings) : 1200 x 2 = 2,400• Spectator Programme - 1,000 copies printed - Given to Charities to manage sales : 1000 x 2 (Readership) = 2,000• Online Photography sites - 50 sites holding images + long-term viewing (at 100 views / site) = 5,000
= 32,052
HEADLINE MEDIA
TV BROADCASTING • Terrestrial TV & Sky - Motors TV : 10,000 x 4 airings = 40,000• Online - Motors TV & You Tube : 2,000 + = 2,000
PRINTED MEDIA ON & OFFLINE • Motorsport News - Front cover & DPS feature : 35,000 copies = 35,000• Regional Press - Sports News Stories : 7,000 copies through 6 Main papers = 42,000•NICKY GRIST’S OWN CONECTIONS • Nicky Grist Monthly - NG Monthly News Though Constant contact : 3,700 contacts through 4 news postings = 14,800• Facebook - NG friends & Fans : 5,000 x 4 (Min postings) = 20,000• Twitter - NG on Twitter Including NGstages : 4,100 followers (extensive reports est x 3) = 12,300 = 166,100
WHO HAS SEEN, READ, POSTED & DISCUSSED THE STAGES
ONLINE, FORUMS & SOCIAL MEDIA
CORE WEBSITES • British Rally.co.uk - Major discussions & comments Pre / Post event = 23,152• Clubs / General - Mainstream Rally Sites = 5,000+
OTHER CONTACT POINTS • Personal websites - With 126 competing cars with teams & families : 800 links (FB, Twitter & Own sites) = 800• Spectators - Visiting Stages and Posting on FB, Twitter Etc (x 2 postings) : 1200 x 2 = 2,400• Spectator Programme - 1,000 copies printed - Given to Charities to manage sales : 1000 x 2 (Readership) = 2,000• Online Photography sites - 50 sites holding images + long-term viewing (at 100 views / site) = 5,000
= 32,052
Estimated Audience Reach:204,452
TELEVISED COVERAGE TERRESTRIAL & ONLINE
TELEVISED COVERAGE TERRESTRIAL & ONLINE
Over 7 pages on You Tube just on one search criteria
YOUTUBE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
EMAIL MARKETING
EMAIL MARKETING
EMAIL MARKETING
EMAIL MARKETING
MAINSTREAM ONLINE ACTIVITY
FULL EXPOSURE ON KEY FORUMS
8,277 views109 comments
125 views
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1,131 views17 comments
86 views
412 views3 comments
570 views6 comments
795 views20 comments
9,811 views151 comments
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1,160 views15 comments
140 views
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215 views3 comments
23,152 views324 comments
FULL EXPOSURE ON KEY FORUMS
OCCUPYING 14 PAGES
OCCUPYING 14 PAGES
MAINSTREAM ONLINE ACTIVITY
CLUB AND OFFICIAL POSTS
Personally Voted by Drivers & Teamsas the Best Rally of the year!
Personally Voted by Drivers & Teamsas the Best Rally of the year!
Car No: Comments
123781617292043627671
20120220820621721822022321922122222723122822521523474
- Stages brilliant, best stages of the year- Mint- Thoroughly enjoyed it. Thanks very much- Thanks for putting on a good event- Great apart from 5 mins parked on the bank!- Not to bad at all- Excellent day- Thoroughly enjoyed it.- Excellent day, first in class!- Thumbs up from drivers- Brilliant, best stages we’ve done- Fantastic & brilliant- Fantastic, well organised- Nearly got sleep, excelent day- Best rally of the year!- Very well run event, excelent day- Excelent day, well organised- Brilliant, I will be back next year- Excelent event, thoroughly enjoyed it- Cracking day- Excelent, cracking day- Thank you, good day- Good Day- First finish in 12 months- Very good Day. Thoroughly enjoyed it- Excelent event, really enjoyed it. Best so far. THANK YOU!- Thoroughly enjoyed it, Lost 3rd in class by a few seconds- Good day, damaged suspension- Excelent day, excelent stages, marvellous organisation
PERSONAL - CLUB FORUMS, FB, TWITTER
PERSONAL WEB UPDATES
PERSONAL WEB UPDATES
PERSONAL WEB UPDATES
SIMPLY CLEVER
SIMPLY CLEVER
skoda.co.uk
The ŠKODA
Superb.
Free kudos on all models.
Official fuel consumption in mpg (litres/100km) for the Superb Estate range: Urban 29.7 (9.5) - 52.3 (5.4), Extra urban 36.2 (7.8) - 74.3 (3.8),
Combined 27.7 (10.2) - 64.2 (4.4). CO2 emissions for the Superb Estate range: 237-114 g/km.
Black Mountain Mineral Water CompanyHATTERRALLRidge
natural spring water
Natural Mineral Water
CELTIC VALEb
ttlebrandown
your
O
Producers of
celticvale.co.uk hatterrallridge.co.uk
The Premium British Bottled Water
ONLINE IMAGE BANKS
AND FINALLY A PERSONAL THANKS TO ALL THOSE WHO MADE THE EVENT SUCH A GREAT
SUCCESS
CHAMPIONSHIPS
CHAMPIONSHIP SPONSORS
Official car supplier
Official drinks supplier
Title Sponsor
OFFICIAL SPONSORS
MEDIA REPORT PRODUCED BY SILVERBACK MEDIA SOLUTIONS ON BEHALF OFNICKY GRIST MOTORSPORTS LTD
Organising Club
MEDIA REPORT PRODUCED BY SILVERBACK MEDIA SOLUTIONS ON BEHALF OFNICKY GRIST MOTORSPORTS LTD
SEE YOU ALL IN 2013