Nicki PageNickipage1@hotmail.com + 44 2920 701200 / 07587 108522

Account Director Global UK marketing communications agencies LondonSales +Marketing Director luxury global hotels United Arab Emirates/UKRegional Communications and New Business Director PATA Association

MENA/APACMarketing PR communications new Business Director. Luxury hotels. Agency

UAE.Director Page1World. Communications and PR advocacy; business

development. UK

Professional

Division 1 marketing consulting agencies, London. Hotel, airline, tourism Account Director

Commercially focused integrated sales, pr marketing Director luxury hotels Abu Dhabi, Dubai.

Launching new 5 star hotels with integrated communication strategies 10 years + in the UAE/GCC region. Communications and New Business Director: marketing comms, pr strategy,

tactical plans including social media, digital marketing and traditional channels for communication.

Proven experience at identifying, approaching and winning all new business. Driving sponsorship and partner strategies to support specific organisations

and events. UAE. Managing all partners and developing specific PR marketing support programmes.

Experience with working with Arabic, English international media for coverage Leading a PR team and managing key stakeholder relationships. Experience with luxury, destinations, tourism, hotel, corporate companies,

Governments, professional services. Delivering and implementing event strategies in the region to support PR

objectives. Strategically driven based on research findings. Development new market segments for clients with an integrated approach. Recruiting and managing a team with budget responsibilities. Developing partnerships. Prepare bid tenders and present to multiple Government and corporate stake

holders.

International experience.UAE

Appointed by Global hotel companies to provide communications and business support in the Middle East.

Experience with supporting professional organisations with communications remit to develop relationships with their network and increase profile for new business

Developing brand, advertising and PR communication strategies for Ministries of Education Jordan

PR campaigns for Oman, Bahrain, Jordan, Cyprus, Malaysia, UAE Governments.

DOSM acting and advisor to GM Dusit, Dubai, GM Cristal Hotel Abu Dhabi, x President Hariri family construction group, GM The Palm, President C & C Sons for Ananda hotel and spa entry into Dubai market and 5 star property Mauritius, Abu Dhabi Hotel Company for new hotel projects, Sheik Al Qassimi for owned hotel opening Sharjah.

Delivery of pr and marketing communication plans including new media for portfolio of properties in specific destinations

Delivering press round tables, one on one interviews and press conferences at key trade shows.

PR communications to support launch of Government trade shows. Setting up media familiarisation visits with airline support to view specific

properties. Working with clients through MENA, Asia Pacific and Europe. Attendance for contracting and media relations work at key global trade

shows Creating and delivering business through dynamic events; Burj al Arab, Grand

Hyatt, Dubai. Working directly with Owning Companies representing global operator DOSM

for budget and partner, sponsorship and market plan presentations.

Goals

To work with a leading, global group or associated professional practice - a PR marketing organisation using my UK and UAE, Middle East new business, marketing and PR communication experience

Being part of the senior leadership; add value to a senior team providing creative and innovative communication ideas, leading client relationships and delivering business to achieve commercial and other goals.

To develop my professional skills, learn and grow, enjoy doing it with like minded colleagues.

2014 – Present consultancy UK appointments.

Consultancy project Confused.com to support brand no 1 aspiration Campaign presentation. PR, TV, press, poster for Medical Tourism initiative PR advocacy consultancy to business owners for crisis media and strategy

input on business challenge. Clients appointed publicist and spokesperson. PR Partnership work with Bentley and Skinner jewellers, Piccadilly, London The Dorchester Hotel, Park Lane, London. Working to develop business and pr

profile from the London Diplomatic community. Wyndham Hotel, Chelsea Harbour. Working to develop a clear positioning for

the Gulf region and the development of Arabic lady and family business, for the property. Creative concept development and presentation for TV, direct, magazine.

Work with Stephen Twinning to support specific pr event initiatives – Tiara and Tea.

Provision of specific GCC opportunities for Twinning’s Presentation of wellbeing event concept to St. David’s Hotel and Spa and

delivering a 2 day event to support the hotel position and increased spa leisure club sales.

Presentation to Ministry of Tourism Malaysia pr event concepts to increase Arabic 5 star business into specific hotel properties in KL

Development of destination summit for Kenya based on Dubai model. 3 month task force Maldives Holiday Inn Pro bono charity support Ty Pili Pala Wales

2003 – 2013 Fusion Marketing. Dubai. Director. Marketing Communications, New Business, Client Services

Developing sales and marketing communication strategies for global luxury hotels plus UAE.

Developing partner and sponsorship programmes and organisation loyalty events

Development of pr programmes including delivery live events for properties in The World development.

Creation of Government backed industry pr marketing summit. Providing strategies for new opening 5 star hotels and destinations. Meeting and closing business contracts with clients in the region. Creating luxury partnerships to support clients. Providing input and guidance; attending and organising GCC headed road

show by Ministers and senior industry leaders. PR advisor and media liaison

Clients included:

Appointment Regional Middle East Director Pacific Asia Travel Association, Bangkok. 3 years.Developing all pr, communications partnership and sponsorship plus membership in Middle East region plus global market support.

Medical “tourism”American Hospital Dubai Ministry of Health UAEGrand Hyatt Ghanati China Tourism AuthorityEmirates Hotels and Resorts brand launchDepa Middle East and North Africa Hotel AwardsLebua Hotel, BangkokEmpire Hotel and Resort BruneiLeading Hotels of the World, DubaiAnanda Himalayas, IndiaTaj Hotels and Resorts regional office worldwide hotel and resort palace portfolioThe Connaught, LondonTaj Buckingham Palace, LondonTaj Exotica MaldivesHotel de Paris MonacoLe Hermitage MonacoMonte Carlo bay Hotel MonacoClaridges, LondonThe Berkeley, LondonLangham Hotel LondonLa Residence Mauritius

Millennium Hotels and ResortsFullerton Hotel SingaporeJW Marriott DubaiGrand Hyatt DubaiDusit DubaiIntercontinental Hotels and Resorts: Dubai and Abu DhabiMovenpick Hotels and Resorts globalStein Hotels, London, Amsterdam, BarcelonaDubai Tourism Commerce Marketing, Dubai, United Arab EmiratesMiddle East Tourism Marketing Summit Dubai: Oman Ministry of TourismJordan Ministry of TourismWafi Mall Dubai Shopping FestivalAmouage perfumeWafi MallMall of the EmiratesHabitat UAE

1999 – 2003 Taj Hotels and Resorts

Pre opening Director Sales and Marketing PR Taj Palace Hotel, DubaiPosition – 5 star luxury conference corporate hotel and apartmentsPosition – Managing Taj Hotels and Resorts global presence in the Middle East.

Developed sales, marketing and pr communications strategies for new build properties.

Appointed and managed team members and prepared goals and targets. Contracted crew, leisure, corporate and mice segment business. Opened property with 4-month lead in. Key media profile achieved, international media visits orchestrated and opening event. Achieved budgeted occupancy and rev par.

1998 3 months Paragon Hotel, London Consultant PR Marketing Sales project mice business development for property re launch. Position – unique hotel for conventions, conferences and events

Support success re launch of largest London Hotel conference facility. Drive UK and International Association, Mice corporate and leisure business. New business presentations to corporate clients and dmc agencies. Contracts agreed. Development of all collaterals and marketing materials. Development launch event with media to support communications. 500 industry

guests.

1998 9 months RF Hotels UKPre opening Director of Sales and Marketing Communications, St David’s Hotel and Spa, Cardiff Bay, UKPosition – First 5 Star hotel spa in Wales, UK

Developed successful sales and marketing strategy and implementation for first new build and launch of a 5 star hotel in Cardiff Bay, Wales.

Working with key segments – corporate, association, mice, leisure, wholesale and media.

Recruited team, implemented full media and marketing campaign, Set goals and targets from rate strategy and recruited team members.

1995 – 1997. 2 years Intercontinental Hotels and Resorts Abu DhabiDirector of Sales and Marketing

Developed and implemented sales and marketing strategies to successfully regain no 1 market position.

Working with all segments, media plus international markets. Key successes in re-contracting lost crew business, Local loyalty programme created for key sector clients. Events and stronger relationships with key clients achieved. Budget developed and presented. Goals and financial targets achieved.

1993 – 1995. 2 years Marriott Hotels and Resorts Re launch Sales and Marketing Manager, Bristol, UK Position – No 1 conference choice property in the city and South West region

Developed and implemented marketing communications and sales plan and achieved due to repositioning as Marriott’s, number 1 hotel in the world for best rev par performance in the group in 1997. Strong media support. Left for promotion and international experience

1988 – 1993. Advertising and Marketing Communication ConsultanciesSaatchi and Saatchi, Ayer Baker, CDP Travis Dale, Golley SlaterAccount Executive, rising to the position of Account Director.

Clients included: British Airways, Air France, Marriott Hotels, Royal Caribbean, Clarke retail village outlets, Somerset, UK, Sunday Times Wine Club, Selfridges, Alexon Fashion, Chanel fashion and perfume, Omega Watches. Association of specific UK growers

Education summary

2016 - Participant of Google squared online certificate digital marketing and social media1987 – 1988 Surrey University Post Graduate Diploma Tourism marketing1982 – 1985 Middlesex University, London BA Hons 2:1 Psychology major1973 – 1981 Stanwell Grammar 8 O levels including English and Maths 2 A levels

Interests

A love of Argentinean tango and ballroom/Latin American dances. Yoga and wellbeing, travel adventures. Unique hospitality experiences and wonderful cuisine prepared by others – from fish and chips to the more exotic

Other

• Speaker for United Nations World Tourism Organisation• Committee member of Abu Dhabi business women’s association• Visiting lecturer at MSC. Tourism Marketing course Cardiff University, Wales• NLP Trainer – inspiration leadership and sales marketing strategy and delivery of

results• Media trainer – upfront presentations. Compare at product launches• Speaker tourism conferences. Motivational speaker• Speaker property development and destination development conferences• Founder and teacher of Cardiff le Roc• Winner of LTB Student marketing campaign for Tourism Marketing Surrey University

entry• Pro bono charity work

Additional over.

Supplementary information

Leadership and Management experience.

Management and leadership experience post my Post Graduate Diploma in Tourism marketing communication began within the communications world of global marketing agencies in London. Multi disciplined teams across countries needed direction, guidance and support led by London to ensure policies and guidelines were followed for international campaign roll outs. I looked after initially the Middle East Market. Client roles within global hotel companies involved me setting strategy, recruiting and leading a team and collaborating with additional heads of specialism’s so client’s events or business requirements were delivered. Responsible for delivering the budget and performance of the business. I leda new team in a niche tourism hotel destination specialist start up integrated communications business in the Middle East and ultimate achievement of global division 1 clients, delivering a range of communication solutions including events. Leading and developing a market entry strategy, a series of educational events and communications to add value to an ASPAC travel trade associations. Specifically high level Governments, airlines and industry players were deliverables from that role for the Middle East

I have been fortunate and have had experience of working globally and in the UK with such a diverse population of colleague, stakeholders, academics and professionals and have ability to empathise, listen and then deliver quite surprising and engaging solutions with a team of colleagues.

Strategy development.

All superior consulting work ultimately starts with superior and original thinking set around a defined pr or communications brief, developing a client’s strategy. Integration of all elements of the communications strategy, from the intellectual conceptualisation to actual workable and actionable tactics follows. Get the thinking wrong, positioning wrong and all will not be well!

PR included development of events, conferences and other thought leading initiatives in the GCC for luxury hotels and tourism ministries

For a Travel Association: As example a cross industry educational conference with key note speakers for specific areas of interest moderated by a specific industry media editor to support the educational mandate of the Association.

For a Government: Creation and development of a Marketing Summit for the tourism industry across the Middle East with global key note speakers and break out streams providing choice to attendees to support educational needs with all sponsorship and partnerships created. Included social media and digital marketing strategies

Round table media journalist debates hosted by the Association to promote key issues and messages in a geographical region. Keeping members updated.

Launch events with creative marketing support for new corporate or hotel companies entering a market

Regional road show PR events supporting Ministers and industry in the Middle East.

Creation and delivery of award ceremonies for key industry sectors and associations

Creation of consumer “wellbeing event” with medical and complimentary speaker inputs

Joint events with sister or complimentary organisations. Development of a fund raising event pro bono for a Uk charity and provision of

media coverage to support key medical specialist consultants.

Business Marketing and Relationship Development

My whole career has been based on understanding and utilising marketing communications led thinking as provided in my profile. All roles were client facing roles with the absolute imperative of being able to create and sustain professional relationships from all levels of society. Royal family, corporate business leaders, academics, charitable organisations, the media, hotel communication teams.

Commercial acumen

Having spent the majority of my professional time working for commercial organisations along with Governments then financial considerations remain critical to the successful running of the business or delivery of specific services where accountability to members who decide on use of membership fees, or Governments who are open to comment and scrutiny.Yes, I have worked with budgets, liaising closely with the head of finance, driving revenues in all roles held, to ensure financial goals and targets were achieved. I believe myself to be commercial savvy and can identify ways to drive revenues and retain costs.

Project management and collaborative working

Working within a pr communications consulting agency environment then the only reason superior work is produced and delivered is through the collaboration of specialists all working together to achieve a common goal and purpose. My whole career has been based on this approach.

Client side roles within global hotels also require the same collaborative mind set – operational departments have to work to one agreed final scope of work; on time (to the minute) on budget. Luxury facilities at the top end of the market reply on superior service delivery, anticipation of needs, creative ideas and superlative experiences to retain their brands values and position.Many agency roles are ongoing retained relationships. Some are for specific projects when the same thinking and skill set provides for successful completion against specific project objectives, goals and timelines. I have had experience of both.