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Nice World Technology Training Creative Marketing on the Digital Channel Instructor Peter (NICE) Mitchell peter@petenice.com URL www.niceworldtech.com Slide 2 Thats a fancy name Digital Channel - Massive technology shift - Analog to digital - One to many, many to many, some to some What is it? - Email lists - Website with transactional pipeline - Blog optimized for search - Web 2.0 (3.0) services (cloud software) - Targeted advertising - Social content, video, audio, decks - Social networking Slide 3 But first, about me Pete Nice - Internet name - Nice World Industries - PeteNice.com - NiceWorld.org Bio - Doing web since web - Media training center - Consultant - Teaching, web design, - Transitioning traditional marketing materials to digital - Bulletin boards, registrations, etc. Slide 4 and, more about ME Agency Life Helped transition creative shop to digital - Interactive department: web, online applications, mobile sites, animation, multimedia games and widgets, viral videos, user centered design, user experience, site optimization, server administration, third party tools. - On line marketing: banners, pay-per-click, search engine marketing, search engine optimization, campaign optimization, landing pages, email marketing, social campaigns, social analytics, training, consulting, on and on Slide 5 But what I really like Directing - Mentoring - Collaborating - Synergy Slide 6 So What Being Creative - Creating systems to capture insight. - Mechanical: journaling, notes, voice memos, doodling. - Social: fun with friends, co-workers, meetups, teaching, learning, listening (critical). - Internal: critical voice (watch out), ideating is iterative, take risks, be vulnerable, put it out there. Slide 7 Be Curious Inspiration - Great works, cultural, historical. - Business success, large and small. - Thought leaders, whats next? - Physical activity, feed your brain. - Mental centering, feed your brain. Slide 8 Be Curious About TECHNOLOGY Participate - Web / Blog, do you have? - Rinse / repeat, become a return visitor. - Wade in (watch out). - Subscribe, get on the list, the feed, add to your wall. Active Engagement - How did they do that? - Who did it? Slide 9 Enough WooWoo Practical Tips - Website - Blog - YouTube - Facebook - Twitter Slide 10 Website Plan for adaptation Slide 11 Slide 12 Slide 13 Slide 14 Slide 15 Slide 16 Blog Plan for integration Slide 17 Slide 18 YouTube Shoot Well - How to shoot a video with your iPhone Title Well - Title tag is crucial! Slide 19 YouTube Thumbnail Well Slide 20 Facebook I already know how to post stuff on Facebook - Social Media Student Slide 21 Facebook tips Annotated Guide to Facebook SuccessGuide Slide 22 Annotated Guide to Facebook SuccessGuide Slide 23 Annotated Guide to Facebook SuccessGuide Slide 24 Facebook pro tips Slide 25 Use the highlight feature Embiggen graphics on your wall Slide 26 Facebook pro tips Use the highlight feature BOOM! Slide 27 Facebook pro tips Use the highlight feature On mobile, not so much Slide 28 Facebook pro tips Create image macros A rule or pattern that specifies how a certain input sequence should be mapped to an output sequence - WikiWiki Slide 29 Facebook pro tips Create image macros Why your Facebook feed is crammed with visual gags - SlateSlate Algorithym changes Larger display Meme generatorsgenerators Slide 30 Facebook pro tips Tell a story with your gallery Slide 31 Facebook pro tips Get creative with your timeline cover Slide 32 Facebook pro tips Slide 33 Slide 34 Slide 35 Heres how Best image sizes for your Facebook Timeline page - GroSocialGroSocial Slide 36 Facebook pro tips Use a short url to push message URL shorteners - Bit.lyBit.ly - Fur.ly - Moo- Moourl.com Slide 37 Facebook pro tips Use Facebook video effectively Edit the video thumbnailthumbnail Slide 38 Facebook pro tips Use Facebook video effectively Slide 39 Facebook pro tips Use Facebook video effectively Slide 40 Facebook pro tips Use integrated web tools SoundCloudFacebook Slide 41 Social media strategy Include a call to actioncall to action Which is better: Harry Potter or Twilight?Which is better: Harry Potter or Twilight? Tell us in the comments! My hampster fell into the garbage disposal. Click Like if you will miss him. Slide 42 Social media strategy Create content that is shareable Rules Make content that is useful Provoke a conversation Strike an emotional chord Help visitors define themselves Help visitors look smart Be funny Slide 43 Social media strategy Create content that is shareable Techniques Use imagery Keep it short Write a tight-fighting headline Track your results Slide 44 Good or bad? Lets discuss the following FB posts Slide 45 Good or bad? Slide 46 Slide 47 Slide 48 Slide 49 Slide 50 Slide 51 140 tweaks Twitter started as an SMS tool, limited characters to allow for message and header.started What is it today? Subscription service, alternative to RSS One to many & one to one communications Multimedia aggregation platform Slide 52 Twitter basics Twitter is so easy, you have to do itso easy - Stan Schroeder, Mashable Slide 53 Twitter basics Hello world! I can delete me (kinda) Slide 54 Twitter basics Share and embed, very cool Slide 55 Twitter basics Share via email Slide 56 Twitter basics Youve got mail Slide 57 Twitter basics Youve got embed Slide 58 Twitter basics...and increasingly about integrated content (this is a twitter card)twitter card Slide 59 Campaign Promote Increase momentum before an event by retweeting event-related content Slide 60 #hashtag #Hashtag Aggregate conversations (tool) Meta-concept (idea) Whats it good for? Start or join a topic Host or join a chat Organize your own content Be found Useful hashtag toolshashtag tools Slide 61 Jargon Twitter Bots FailWhale FTW (for the win) IMO (in my opinion) OH (overheard) HT (heard through) RT (retweet) via (an idea from) Official Twitter Glossary Slide 62 Twitter pro tips Slide 63 Design tips Create a custom background image Twitter pro tips Slide 64 Design tips Get clever with your profile image Face front Headshot (mostly) Appealing Good lighting Creative Twitter pro tips Slide 65 Design tips Profile picture and header image togethertogether Twitter pro tips Slide 66 Tweet strategically Twitter pro tips Tips from Dan Zarella Slide 67 Tweet strategically Twitter pro tips Slide 68 Tweet strategically Twitter pro tips Slide 69 Tweet strategically Twitter pro tips Slide 70 Tweet strategically Twitter pro tips Slide 71 Tweet strategically Twitter pro tips Slide 72 Twitter keys Add UTF-8 characters (sparingly) how tohow to Twitter pro tips Slide 73 Twitter keys Twitter pro tips LIKE THE COOL KIDS DO! Slide 74 Add images to tweets Twitter pro tips Slide 75 Add images to tweets Twitter pro tips Slide 76 Add images to tweets Twitter pro tips Slide 77 Use integrated platforms Twitter pro tips Soundcloud integrates nicely with Twitter Slide 78 Use integrated platforms Twitter pro tips So does YouTube Slide 79 Use integrated platforms Twitter pro tips Twitter cards, photos, videos, music, article extracts, app downloadsapp downloads Slide 80 Creative Strategy Creativity is the core ingredient in a coordinated campaign. Promote across platforms, web, email, etc. Atomize your content, more is more Integrate social into virtual and meetspace Create full circle campaigns Slide 81 fin Instructor Peter (NICE) Mitchell peter@petenice.com URL www.niceworldtech.comcom