Ni Hao & Huan Ying Hello & Welcome Your Facilitator… Holly Frederickson & featuring Ying Sun –...
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Transcript of Ni Hao & Huan Ying Hello & Welcome Your Facilitator… Holly Frederickson & featuring Ying Sun –...
Ni Hao & Huan Ying
Hello & Welcome
Your Facilitator…
Holly Frederickson & featuringYing Sun –
Language Component
Purpose
Provide a sample of the workshop:
• Aware of travel trends / market potential
• Increase knowledge – culture, customs, lifestyle
• Improve verbal and non-verbal skills
• Practical suggestions for serving Chinese visitors
Interesting Facts About The People’s Republic of China
In your table groups, share:• Experience with China or Chinese culture
• What your business/community is doing/would like to do to welcome this visitor market
• Answer questions on cue cards provided (no social media usage, please!)
Interesting Facts About The People’s Republic of China
• 3rd largest country in the world (by total land area)
• 1st largest population - 1.3 Billion people
• Red flag with 5 gold stars
The National Flag of The People’sRepublic of China
Interesting Facts About The People’s Republic of China
• Great wall is 5,500 miles or 8,850 kms
• 60 years for lunar cycle
• Drinking tea for 1,800 years
• 20,000 characters in the Chinese written language
Interesting Facts About The People’s Republic of China
• Four great inventions = paper, compass, explosive powder and printing
• 20% of plants used in medicine
• Norman Bethune - Canadian folk hero
• Lucky numbers are 6, 8 and 9
• 2012 = Year of the Dragon
Approved Destination Status (ADS)
• Chinese nationals can visit Canada for pleasure travel - beyond VFR
• China National Tourism Administration – accredited tour operators organize trips
• Tourism Industry Association of Canada – accredited tour operators to receive visitors to Canada
Approved Destination Status (ADS)
• Canada –135th country awarded ADS
•Canada now marketed to China as a tourism destination (Canadian Tourism Commission)
•www.HelloBC.com.cn – approx 70,000 unique site visitors each month
About the Chinese Visitor Market (2010)
• 15.7 M visitors to BC
• 109,000 Chinese visitors to BC
• Chinese visitors to all destinations in the world 57.0 M
• Official spoken and written languages are
Mandarin and Simplified Chinese
About the Chinese Visitor Market (2010)
• Average length of stay (tour group) is 9 – 12 days
• Chinese visitors spent approximately $2,460 per party during their visit to Canada
• Primary activities include shopping and visiting attractions (sight seeing)
2010 - Chinese Visitors To Canada/BC• Travel to Canada +21.2% from 2009 &
+139.8% from 2001
• BC’s 5th largest international market (direct customs entries); Canada’s 7th largest market in visitation
• Chinese visitors to BC (2010) – 60.8% all custom entries were via BC
Myth or Reality – Instructions
• Myths assigned by numbers (on table)
• Discuss/decide – myth or reality?
• Check answers on associated handouts and review additional information
• Discuss potential applications for your business
• Debrief as a large group
BC – A Destination of ChoiceMarket Research about Chinese visitors:
• 26 – 45 years of age
• Live in big cities
• Well educated; earn a mid-level income
• Limited English
• Travel in groups of 20 – 40
• Travel with bilingual tour director
BC – A Destination of ChoiceMarket Research about Chinese visitors:
• Mainly travel May to September
• Motivation to travel includes:Gain knowledgeGain prestigeLife is measured by experiences
Let’s Give Some Key Language Phrases a Try...
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”
Nelson Mandela
Key Language Phrases
Service For Chinese Visitors Language Component
Another Recommended Phrase
English:
• Please wait a moment
Chinese Pin Yin Spelling:
• Qĭng deng yí xia
Intuitive/Phonetic Pronunciation (In English):
• Ching dung ee/shah
Communication:Gestures & Behaviours
How Can You Prepare for Positive Experiences?
• Be informed• Inform key contacts about policies, etc.• Be proactive• Address any concerns with the tour guide• Share your learning• Anything else?
Website Links & Resources• Canada – China Inbound Tour Operator
Accreditation Program:
• http://www.tiac.travel/english/itoabout.htm
• http://HelloBC.com.cn/
• http://www.WorldHosttraining.com/videowall.html
• Books, movies, documentaries
Your Facilitator…
Holly FredericksonWorldHost® Training Services
Ministry of Tourism, Trade and Investment
250-356-8108
With special thanks to Ying Sun
Xie xie