NHS Advertising Review and Reflection

What we did for the NHS advertising was create a stop motion with the use of figures. The reason we did this was because the client asked for animation and also it would be different to what other people would do for them, making it unique.

The strengths of our work is that it is something unique and the editing involved created something that is understandable and also will make people look at it and remember it. Furthermore I think another part of our project that is a positive is that it is not too serious but also has serious parts to it which is good as we aimed it at young people but also so older people can understand it is as well.

I think bad points to this is that the camera sometimes was not focused which meant that it did not come out as well so sometimes it appears as if the quality of the video is not what it should be. And also because of the editing sometimes it is faster in some parts compared to others meaning it is not going at a steady flow as it should be.

I do not believe there were any issues in working with my group I think we worked as a team to get the work completed and we worked well together, there were no issues with filming, although there were technical issues with Premiere Pro as at one point we nearly lost all footage and work, this was down to the computer.

I would not do anything different next time apart from the editing as it took most of the time because at some parts it was difficult to get everything in the right order and there were technical problems.

I believe that the work we created met the clients requests and also met every requirement they gave us.