NGEN - Niagara College - City of St. Catharines - City of Niagara Falls Enterprise Centre Social...
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What we’ve learned so far about social media for business
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A full room of small business leaders and innovators wanting to know more about social media for business and growing sales. No theory, mostly hands on application. Here is the presentation as requested.
Transcript of NGEN - Niagara College - City of St. Catharines - City of Niagara Falls Enterprise Centre Social...
What we’ve learned so far about social media for business
Agenda
1. Our 5 rules of social media for business2. Content is King3. Facebook4. Linkedin5. Twitter6. YouTube7. Tools
Our 5 Rules of Social Media for business
1. Social media is a collection of communication tools. It’s what you do with those tools that matters
2. Social media is about people – not technology or your products and services
3. Develop a give first mentality – don’t sell – connect
4. If you’re going to do it, do it on a consistent basis
5. Create, find and share content that people will want to consume and spread
Audience
Webinars Podcasts Videos
Articles Blogs
White Papers eBooks Photos
What is it…
1. Primarily for connecting with family and friends
2. You can share photos, videos, links and have online conversations
3. The worlds biggest social network4. Over 750 million users and counting (16
million in Canada)
5 Action steps for your business…
1. Create a separate page for your business2. Identify the FB friends you have that have a business
connection3. Direct message these individuals and invite them to
join 4. Share content your friends will find interesting5. Join in conversations
What is it…
1. Primarily for connecting and sharing with business colleagues
2. The worlds biggest business-to-business social network
3. Over 120 million users (3 million in Canada)
5 Action steps for your business
1. Create your profile – what do you want to be known for?2. Build your network – who do you know – who do you want
to know?3. Join or create groups – listen first and ask great questions4. Connect directly with at least 2 people a day and start a
conversation5. Share content daily
What is it…
1. Primarily for connecting with people/topics you find interesting
2. Must use 140 characters or less to communicate
3. Over 200 million users
5 Action steps for your business
1. Create a profile that describes the real you2. Follow people that you want to connect with
or learn from3. Start conversations4. Share what you’ve learned, ideas you have
and great content5. Tweet at least 5 times a day
YouTube
What is it…
1. Primarily for uploading and sharing videos2. The worlds largest video sharing site – 3
billion videos viewed per day3. 490 million unique visitors per day
YouTube
5 Action steps for your business
1. Create videos that people will want to watch2. Start your own YouTube channel3. Embed your videos in your website – don’t send
people to YouTube4. Spread the word about your videos via other social
tools5. Create a calendar so you produce new content
regularly
What would happen if I Googled YOU?
Your Value Proposition?
Value Proposition Definition
“ A value proposition is a clear statement of the tangible results a customer receives from your products and services. It’s focused on outcomes and stresses the business value of your offering.”
Examples:
Web Marketing. We help retailers increase their online sales conversion rates up to 58% and their average order size by 25%.
Document Management: We help distributors reduce their order-to-cash processing costs by an average of 67.2% at the same time they increase customer satisfaction.
Touch Campaigns….
![DISTRICT SCHOOL BOARD OF NIAGARA · Regular Board Meeting Tuesday, September 27, 2016 Education Centre St. Catharines 5:30 -6:00 p.m. [Information Session] 6:15 - 7:00 p.m. [Private](https://static.fdocuments.net/doc/165x107/5f3ebf8b0023b7123d0e3b99/district-school-board-of-niagara-regular-board-meeting-tuesday-september-27-2016.jpg)
