NGData - MiX Audience Measurement
7
MIX Audience Measurement Project Overview
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Transcript of NGData - MiX Audience Measurement
MIX Audience Measurement Project Overview
Credits: h4ps://twi4er.com/bryanwx/status/434106544263675904
Weather
Hotels
Friends’ Birthdays
Reservations Events
Your Birthday
Traffic & Transit
DNA
Publishers Brands
Click Streams
Live Audience Dashboards
§ Audience-‐Centric
§ Real-‐Time
Cross-‐Brand and -‐Publisher Single View of
Customer
§ Privacy-‐Aware
§ Dynamic Segments
Key Findings
90% of the visitors read less than 5 arUcles per day
Social referrals skip the homepage Current CIM categoriza=on
doesn’t align well with editorial classifica=ons actually in use
Content consump=on varies strongly between device used
• Start from a Single Customer View • Project Success: Lily UTS shipping
• Dis=nct need for on-‐going cross-‐brand audience measurement
• Dis=nct need for customer-‐centric audience tracking
• The Unknown Unknowns: Data tells the Story
Thank You Steven Noels [email protected]
