NFRN Ireland Survey

November 2014

S14-360

PK

NFRN Ireland

Presentation

A Presentation Prepared For:

2

Sample Profile

Quotas are set in place on gender, age, region and social class to ensure that the overall

sample is aligned with adult population aged 18+ based on CSO Census figures.

49

17

48

28

51

22

52

26

19

28 16

18 26

Male

Female

18-24

55+

25-34

35-44

ABC1 F50+

C2DE F50-

% % %

Dublin

Munster

Conn/Ulster

ROL

Sex Social Class Region

%

Age

45-55

(Base: All Irish adults 18+)

MAIN FINDINGS

Section 1:

General Policy

5

34

39

18

6 3

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE

Small Business Rate Relief

(Base: All Irish adults 18+ - 1,001)

Nearly three quarters (73%) are supportive of small business rate relief. This attitude

is similar across demographics.

Q.1

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

9%

Very supportive

73%

Somewhat supportive

Neither/Nor

Somewhat opposed Very opposed

70

75

71

73

68

76

73

74

74

71

69

75

70

% %

Demographics

6

36

42

18

3 1

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE

Government Increasing Lending Targets

Nearly 8-in-10 are supportive of the Government increasing lending targets with

supporting increasing with age (69% among 18-24’s and 84% among 55+’s)

Q.2

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

4%

Very supportive

78%

Somewhat supportive

Neither/Nor


81

76

69

72

79

83

84

78

81

77

77

80

77

% %

Demographics


7

63

23

12

2 -

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE

Tougher Sentences for Shoplifters/ Offence for

Assault of Retail Worker

Over 8-in-10 (86%) are supportive of tougher sentences for prolific shoplifters and the

creation of a specific offence for assault against retail workers. Again this attitude is

stronger among older adults (96% for those aged 55+)

Q.3

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

2%

Very supportive

86%

Somewhat supportive

Neither/Nor


84

88

78

77

84

90

96

86

83

88

88

86

86

% %

Demographics


8

24

23

21

16

16

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE

Support for a Minimum Unit Price on Alcohol

Just less than half (47%) would support a minimum price per unit of alcohol while a third

(32%) are opposed to this. Again, those aged 55+ are more likely to support this (54%)

Q.4

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

32%

Very supportive

47%

Somewhat supportive

Neither/Nor

Somewhat opposed

Very opposed

43

50

39

42

45

46

54

45

46

47

49

46

48

% %

Demographics


9

49

24

16

7 4

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE

Combating the Illicit Trade in Tobacco Products

Three quarters (73%) support combating illicit trade in tobacco products. This drops

to 63% among those aged 63% and rises to 82% for those aged 55+.

Q.5

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

11%

Very supportive

73%

Somewhat supportive

Neither/Nor

Somewhat opposed

Very opposed

70

75

63

64

70

79

82

76

70

74

69

77

69

% %

Demographics


10

34

36

27

2 1

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE

Widening of the Remit of the Office of the

Ombudsman to Include Small Businesses

7-in-10 support the widening of the remit of the Office of the Ombudsman to include

Small Businesses. Again this is lowest among the younger cohort (54%) and highest

among those aged 55+ (85%).

Q.6

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

3%

Very supportive

70%

Somewhat supportive

Neither/Nor


69

72

54

64

62

73

85

70

72

71

67

71

70

% %

Demographics


11

37

25

19

10

9

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE

Consider Alternatives to Plain Packaging, e.g.

Education Programmes to Reduce Youth Smoking

6-in-10 Irish adults support the delay of plain-packaging in exchange for greater

education to young people on this topic, while nearly a fifth (19%) are opposed to this.

Q.7

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

19%

Very supportive

62%

Somewhat supportive

Neither/Nor

Somewhat opposed

Very opposed

59

65

63

61

63

63

62

61

60

68

60

63

62

% %

Demographics


12

22

30

38

7 3

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE

Reducing Retail Licence and Inspections

Required by Businesses

Half (52%) of Irish adults support reducing retail licence and inspections required by

businesses. This is highest among those aged 55+ (60%).

Q.8

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

10%

Very supportive

52%

Somewhat supportive

Neither/Nor

Somewhat opposed

Very opposed

52

52

44

47

55

48

60

53

52

54

48

52

52

% %

Demographics


Section 2:

Illicit Trade

14

Troubling Aspects of the Black Market in

Cigarettes – I

Two thirds (65%) rank increased criminality in their top 3 most troublesome outcomes

of the black market in cigarettes. The concerns that it funds illegal activity (57%) and

that it increases the ease of access for minors (54%) are not far behind.

Q.1

Increased criminality

Funding illegal activity

Ease of access to tobacco for

minors

Paramilitary links to illicit

tobacco trade

Loss of jobs in the legitimate

retail sector

Loss of government revenue

Undermining of government

health policies

17

15

27

8

11

15

7

26

16

15

17

12

8

7

22

26

12

17

9

7

7

1st 2nd 3rd

(65)

(57)

(54)

(42)

(32)

(30)

(21)

Total


15

Troubling Aspects of the Black Market in

Cigarettes – II (Demographics)

%

Ma

le

Fe

ma

le

15-2

4

25-3

4

35-4

4

45-5

4

55+

Du

b

RO

L

MU

N

CO

NN

/U

LS

T

AB

C1

F5

0+

C2

DE

F5

0-

Increased criminality 67 65 65 62 70 73 62 62 71 64 67 68 64

Funding illegal activity 54 59 59 54 57 63 54 58 61 53 54 59 54

Ease of access to

tobacco for minors 46 61 66 52 58 51 49 51 52 56 57 52 55

Paramilitary links to

illicit tobacco trade 43 39 31 39 33 44 50 43 40 38 41 39 42

Loss of jobs in the

legitimate retail sector 32 32 32 33 35 28 31 29 32 36 31 29 35

Loss of government

revenue 36 23 24 30 31 28 31 33 27 30 26 31 28

Undermining of

government health

policies 23 21 22 30 17 13 24 23 18 23 25 22 22


16

11

21

21

20

29

58

73

59

60

63

46

22

Results of Plain Packaging – I

Three quarters (73%) feel plain packaging makes it easier to create counterfeits, while

6-in-10 say it will increase branded packs brought home from abroad, branded packs

smuggled from abroad and cause people to turn to the black market. Nearly 6-in-10

(58%) feel plain packaging will not reduce smoking.

Q.2

No

Make it easier to produce counterfeit cigarettes

Result in people bring back more branded packs

from their travels abroad

Lead to an increase in branded packs smuggled

from abroad

Cause people to turn to the black market where

they can access cheap, branded cigarettes

Lead to job losses in the legitimate retail sector

Reduction in the number of people smoking

Yes Don’t know

16

20

19

17

25

20

%


17

Results of Plain Packaging – II (Demographics for

Yes)

%

Ma

le

Fe

ma

le

15-2

4

25-3

4

35-4

4

45-5

4

55+

Du

b

RO

L

MU

N

CO

NN

/U

LS

T

AB

C1

F5

0+

C2

DE

F5

0-

Easier to produce

counterfeit cigarettes 70 77 67 68 75 75 77 75 74 72 69 73 73

Result in people bring

back more branded

packs from abroad 57 61 57 49 61 61 65 59 55 60 62 59 59

Lead to an increase in

branded packs

smuggled from abroad 58 62 58 53 60 61 66 57 58 61 68 57 63

Cause people to turn

to the black market

where they can

access cheap,

branded cigarettes

62 63 60 57 62 64 67 61 64 62 64 60 65

Lead to job losses in

the legitimate retail

sector 45 47 41 41 40 48 55 38 47 51 49 43 48

Reduction in the

number of people

smoking 26 18 15 31 25 21 17 24 22 19 24 24 20


18

48

36

11

4 1

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE

Ease of Access of Under 18 Year Olds to

Cigarettes in General

Over 8-in-10 (84%) believe it is easy for people under 18 to access cigarettes in

general with all demographic groups agreeing with this.

Q.4

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

5%

Very easy

84%

Somewhat easy

Neither/Nor

Somewhat difficult Very difficult

81

88

87

80

82

83

88

82

87

85

82

87

81

% %

Demographics


19

47

33

15

4 1

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE


Cigarettes on the Black Market

8-in-10 believe it is easy for minors to access cigarettes through the black market,

although the youngest group are least likely to agree (68%) meaning older adults may

over-estimate in this regard.

Q.4

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

5%

Very easy

80%

Somewhat easy

Neither/Nor

Somewhat difficult Very difficult

83

77

68

75

85

80

85

80

83

80

75

79

81

% %

Demographics


20

18

40

17

21

4

Region

– Dublin

– ROL

– Munster

– Conn/Ulster

Social Class

– ABC1

– C2DE


Cigarettes Through Legitimate Retailers

6-in-10 believe it is easy for minor to access cigarettes through legitimate retailers,

while this is still very high, it is lower than through the black market (80%). A quarter

(25%) believe this would be difficult.

Q.5

Gender

– Male

– Female

Age

– 18-24

– 25-34

– 35-44

– 45-54

– 55+

%

25%

Very easy

58%

Somewhat easy

Neither/Nor

Somewhat difficult

Very difficult

56

62

63

57

57

57

60

52

63

62

56

61

56

% %

Demographics


21

Initiatives Aimed at Reducing Underage Smoking

(Ranked by Effectiveness)

Over 4-in-10 (43%) rank youth education as the most effective approach for reducing

underage smoking. Over a quarter (27%) say we should make it illegal to purchase

cigarettes for minors, while 14% think larger health warnings are best.

Q.6

Youth Education

Make it legal for people 18 and over to purchase

cigarettes for minors i.e. ban proxy purchases

Larger health warnings

Plain packaging

Banning specific products such as Menthols

and Slims

Clamping down on the illicit cigarette trade

43

27

14

7

5

4

20

25

19

19

5

12

16

18

22

20

8

15

9

10

19

24

18

19

5

7

14

21

28

25

7

12

11

9

36

25

1 2 3 4 5 6


22

Initiatives Aimed at Reducing Underage Smoking

– Demographics (Rank 1)

%

Ma

le

Fe

ma

le

15-2

4

25-3

4

35-4

4

45-5

4

55+

Du

b

RO

L

MU

N

CO

NN

/U

LS

T

AB

C1

F5

0+

C2

DE

F5

0-

Youth Education 46 40 31 41 49 49 42 42 45 43 42 43 44

Make it legal for

people 18 and over to

purchase cigarettes

for minors i.e. ban

proxy purchases

21 33 36 22 23 30 28 28 23 29 30 28 26

Larger health

warnings 14 14 11 15 12 12 18 15 16 13 13 14 14

Plain packaging 8 6 12 9 8 4 5 7 6 8 7 7 7

Banning specific

products such as

Menthols and Slims 7 3 4 9 4 3 4 4 6 4 6 4 6

Clamping down on the

illicit cigarette trade 4 5 7 4 4 2 4 5 4 4 3 4 4


23

Developing Policies Aimed at Reducing Smoking

Rates – Factors for the Government to Consider

Over half of Irish adults (56%) say the number one thing the Government should do is

look to evidence from other countries for measures that reduce smoking.

Q.7

Evidence from other countries that such

measures will reduce smoking

Possible impact of measures on the black

market

Desire to be a leader in new experimental

policies

Possible impact of such measures on jobs in the

retail sector

Possible impact of such measures on

government revenue

56

15

14

10

5

16

28

26

18

12

10

26

15

31

17

9

18

21

29

23

9

13

24

12

43

1 2 3 4 5


24

Developing Policies Aimed at Reducing Smoking Rate

– Factors for the Government to Consider

Demographics – Rank I (Base: All Irish adults 18+ - 1,001)

%

M

ale

Fe

ma

le

15-2

4

25-3

4

35-4

4

45-5

4

55+

Du

b

RO

L

MU

N

CO

NN

/U

LS

T

AB

C1

F5

0+

C2

DE

F5

0-

Evidence from other

countries that such

measures will reduce

smoking

50 61 56 49 53 63 59 57 54 54 59 59 53

Possible impact of

measures on the

black market 17 12 16 17 17 12 13 14 14 16 16 13 16

Desire to be a leader

in new experimental

policies 18 11 13 19 17 13 11 16 14 15 12 16 13

Possible impact of

such measures on

jobs in the retail

sector

10 10 10 12 7 8 12 7 13 10 9 8 12

Possible impact of

such measures on

government revenue 5 5 5 4 7 5 5 6 5 5 5 4 6

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