NFN Culture

8/3/2019 NFN Culture

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CROSS-CULTURE COMMUNICATION

MANAGING CULTURE SHOCK

The reasonable person adapts himself to the world,The reasonable person adapts himself to the world,

while the unreasonable one persists in trying to adaptwhile the unreasonable one persists in trying to adapt

the world to himselfthe world to himself


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What is a culture?

Culture is the "lens" through which you view the

world.

It is central to what you see,

How you make sense of what you see,

How you express yourself.

"Culture is the arts elevated to a set of beliefs."

Tom Wolfe


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What is different?

1. Communication Styles

2. Attitudes toward conflicts

3. Decision making style

4. Approaches to knowing

What is hidden below the surface?

1. Beliefs

2. Values

3. Expectations

4. Attitudes

Four Fundamental Patterns of Cultural Difference


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COMMUNICATONCOMMUNICATON

CommunicationCommunication isis thethe sendingsending ofof aa messagemessage fromfrom aa sourcesource

toto aa receiverreceiver withwith thethe leastleast possiblepossible lossloss ofof meaningmeaning..

THE COMMUNICATION PROCESSTHE COMMUNICATION PROCESS

The speaker sends a message that is inThe speaker sends a message that is insome kind of code. The listenersome kind of code. The listener

decodes the message and responds,decodes the message and responds,

thereby giving the speaker feedback.thereby giving the speaker feedback.


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What is effective communication?

The Art, Science and Practice.

Effective Speaking

Effective listening

Understanding peoples perception


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CODES USED IN COMMUNICATIONCODES USED IN COMMUNICATION

Verbal CommunicationVerbal Communication

WordsWords

VoiceVoice

NonNon--Verbal CommunicationVerbal Communication

GesturesGestures

PosturesPostures

Facial ExpressionsFacial Expressions

Eye ContactEye Contact

VocalCharacteristicsVocalCharacteristics

Personal AppearancePersonal Appearance

TouchTouch


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Cross Culture CommunicationCross Culture Communication

INTERCULTURALINTERCULTURAL COMMUNICATIONCOMMUNICATION ISIS THETHE PROCESSPROCESS OFOF

SENDING SENDING ANDAND RECEIVINGRECEIVING MESSAGES MESSAGES BETWEENBETWEEN

PEOPLEPEOPLE WHOSEWHOSE CULTURALCULTURAL BACKGROUNDBACKGROUND COULDCOULD LEADLEAD

THEMTHEM TOTO INTERPRETINTERPRET VERBALVERBAL ANDAND NONNON--VERBALVERBAL SIGNSSIGNS

DIFFERENTLYDIFFERENTLY..


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Why Cross CultureWhy Cross Culture

Communication is important ?Communication is important ?

Business OpportunitiesBusiness Opportunities

Job OpportunitiesJob Opportunities

Improves the contribution of employees in a diverseImproves the contribution of employees in a diverse

workforceworkforce

Sharing of views and ideasSharing of views and ideas

Talent improvisationTalent improvisation

An understanding of diverse marketAn understanding of diverse market

GlobalizationGlobalization:: CrossCross borderborder movementmovement ofof people,people, goodsgoods andand datadata

bringsbrings moremore andand moremore culturescultures intointo contactcontact withwith oneone anotheranother andand

increasesincreases thethe potentialpotential ofof crosscross cultureculture communicationcommunication..


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Verbal Communication Differences

1.Words1.Words

2.Voice2.Voice


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High Contextand Low Context CulturesHigh Contextand Low Context Cultures

High Context Culture:High Context Culture:--Cultures that rely heavily on nonCultures that rely heavily on non--

verbal and subtle situational cues in communication.verbal and subtle situational cues in communication.

Low Context Culture:Low Context Culture:--Cultures that rely heavily onCultures that rely heavily on

words to convey meaning in communication.words to convey meaning in communication.


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Non-Verbal Communication Differences


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Case In Point : Eye Contact

In some cultures, looking people in the eye is assumed to indicate

honestyand straightforwardness; in others it is seen as challenging and

rude.


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In USA, the cheapest, most effective way to connect with people is

to look them into the eye.


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"Most people in Arab culture share a great deal of eye contactand may

regard too little as disrespectful.


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In English culture, a certain amount of eye contact is required, buttoo much

makes many people uncomfortable.


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In South Asian and many other cultures direct eye contact is generally

regarded as aggressive and rude.


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Case in Point : Gesture


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How can a Gestures distort the message..How can a Gestures distort the message..

A motion of the hands, head or body to emphasize anA motion of the hands, head or body to emphasize anidea or emotion.idea or emotion.

Perfect! OK!Perfect! OK! Zero!Zero!

Worthless!Worthless!

Rubbish!Rubbish!

GesturesGestures


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USA=OK JAPAN=MONEY

RUSSIA=ZERO BRAZIL=INSULT


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How can the same Gestures be treated differently inHow can the same Gestures be treated differently in

different culturesdifferent cultures


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GesturesGestures Around the WorldAround the World

WesternWestern - - Do you have a telephone ?Do you have a telephone ?

BrazilBrazil - - Cuckold (Your wife is cheating to you)Cuckold (Your wife is cheating to you)

USAUSA - - Sign for the Texas LongHornsSign for the Texas LongHorns


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Blocks to Cultural Communication

1. Ethnocentrism : Inability to accept another culture's world view;

"my way is the best."

2. Discrimination : Differential treatment of an individual due tominority status; actual and perceived; e.g., "we just aren't equipped to

serve people like that."

3. Stereotyping: Generalizing about a person while ignoring presence

of individual difference; e.g., "she's like that because she's Asian allAsians are nonverbal."


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4.Cultural Blindness: Differences are ignored and one proceeds as

though differences did not exist; e.g., "there's no need to worry about a

person's culture

5.Cultural Imposition: Belief that everyone should conform to the

majority; e.g., "we know what's best for you, if you don't like it you can

go elsewhere."

6.Tone Difference : Formal tone change becomes embarrassing andoff-putting in some cultures.


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DEVELOPING CROSS CULTURAL

COMMUNICATION SKILLS

"Tact is the ability to describe others as they see themselves.

Abraham Lincoln


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Skills To Overcome Differences

"To handle yourself, use your head; to handle others, use your heart."

Donald Laird


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Respecting Differences and Working Together


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Building Trust Across Cultural Boundaries


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Understanding Body LanguageUnited States of America

Americans tend to refrain from greetings that involve hugging and other close physical contact.

When sitting, U.S. citizens often look very relaxed. They may sometimes sit with the ankle of one

leg on their knee.Arab Countries

The left hand is considered unclean in the Arab countries.

When sitting, keep both feet on the ground.

The "thumbs up" sign is offensive throughout the Arab world.

South Korea

Bows are used for expressing appreciation, making apologies and requests, as well as forgreetings and farewells.

When the Japanese want to give the impression that they are in deep thought, they will sometimes fold their arms.


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Connecting with people


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Things To RememberWhile Interacting And Connecting

With People


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Business AttireBusiness Attire


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Selectingand PresentingBusiness Gifts


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Unwrapping gifts

Saudi Arabia - Gifts are opened inprivate.

USA - Gifts are opened inpublic

Appreciated Gifts

Indonesia - Gifts, such as tokens memento of your country or

your company logo

Turkey - Wine or liquor if you are sure your hosts dri nk alcohol,

Candy, pastries & Roses, Glassware, such as a vase, goblet, or decanter make

prized gifts

Gifts to avoid

UAE - Alcohol / perfumes containingalcohol and pork and pigskin

products to be avoided

China - D o notgive anythingin sets of four orgifts that carry the

association of death, funerals such as clocks, cut flowers, white

objects.


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How do you do it?

The handshake should be firm.

While shaking hands establish eye contact and

always smile

The person who initiates the handshake is the

one who closes it.


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Improving Cross Culture Communication


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Welcome Topics & Topics to Avoid

duringConversation

Welcome Topics & Topics to Avoid

duringConversation


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Welcome Topics of Conversation:

Indonesia: Family, travel/tourism, sports, praising the local

cuisine, future plans and success of the group or

organization

Germany:Sports--particularly soccer, tennis, current events,

politics, among those who imbibe, beer is often a good topicof conversation


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Topics to Avoid:

Indonesia:Politics, corruption, criticism of Indonesianways, commentingon

Indonesian customs that you find peculiar, religion

Saudi Arabia: Middle Eastern politics and International oil politics, Israel,criticizingor questioningIslamic beliefs, women/ inquiries or complimentary

remarks about the female family members of your Saudi associates

South Korea:Korean politics/local politics, The Korean War, Socialism andCommunism, Japan and your contacts in Japan, your host's wife, Personal

family matters

Germany: World War II, personal questions,


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TEN PreTEN Pre--cautions in Cultural Communicationcautions in Cultural Communication

1.1. Slow DownSlow Down

2.2. Separate QuestionsSeparate Questions

3.3. Avoid Negative QuestionsAvoid Negative Questions

4.4. Take TurnsTake Turns5.5. Write it downWrite it down

6.6. Be SupportiveBe Supportive

7.7. Check MeaningsCheck Meanings

8.8. Avoid SlangsAvoid Slangs

9.9. Watch the humourWatch the humour10.10. Maintain EtiquetteMaintain Etiquette


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Business in Todays Scenario is not a

National Match but is a

Olympics, where there are

International Players. Only that

Individual / Company can survive

which has done its homework well &

developed its uniqueness.


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Faster Rapport BuildingFaster Rapport Building


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Success Rate

will Increase

Success Rate

will Increase


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Culture Schock and Change Management

How to adatp to international exchange experience succesfully

4 stages of culture shock:

Initial Euforia

Irritabilityand hostility

Gradual Adjustment

Adaptation and biculturalism

O

Happiness i Time Span


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Symptoms of Culture Schock

Anxiety

Helplessness

Depression

Self DoubtFeelings of inadequacy

Homesickness

Boredom

Fatigue

Paranoia

Physical Aliments


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WQithdrawal symptoms

Physical or/and psychologicalWithdrawal

Excessive sleeping/reading

Only seeing other Americans

Shortattention spanDiminished productivity

Inabilityto work effectively

Agressive symptoms

Compulsive eating/drinking

Exaggerated cleanliness

Irritability

Stereotyping

Verbal/physical

agressiveness

Hostilitytowards hostnationals


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How to overcome?

1. Keep busyand active2. Establish strong friendship with

people from the host culture

3. Make a list of positive things about

the culture and look through it

occasionally

4. Realize that everyone who goes

abroad experiwences culture

schock

5. Be an evid lerneraboutthecountry. Find outall the information

you can

6. Tr yto trace every strange action to

its underlying values

FInd someone from your

countrythathas been there

longer. Use that person togain perspective

Avoid foreigners that spend

theirtime complaining about

the host culture. Avoid

critisizing the host cultureyourself.

WOrk at maintaing ahealthy

sense of humour. Be ready

to laughatyourself.

When talking aboutexperiences focus on your

feelings ratherthan the

causes


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Change management

Exploring personal change (what wassusccesful, frustrating?)

1. Needs a learning process

2. Appreciation the reason for change

3. Avarness of newValues

4. Being flexible and adaptable

5. Realize the Flow there will be

frustration

6. Makes you realize whatyou reallyneed in life

7. It`s a challenge- look for fun

learning opportunities

8. Have to change other people

9. Have to wantto change

yourself

10.

CHANGE EQUATION

F(V,D,S)>R

V-vision ofthe future

D-Dossatisfaction ofthe

current situation

S- knowledge ofthe firsst

few steps to take

R- Cost of

resistance/resistance to

change

Human response to change


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Culture shock natural occurence but

witha preparation can be lessened

Change management- learning

process have to wantto change

to achieve and manage change

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