NFL.com powerpoint
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Transcript of NFL.com powerpoint
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Johnny Cox, Christian Nicholson, Greg Gerrard, Nick Bruscino, Kyle Woo
Section #4 Team #8
NFL.com
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InformationTaken over by NFL in 2006
Offers variety of information regarding the NFLScoresScheduleFantasyShop
Streaming live audio of every NFL game
In house analysts for the league and each team
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NFL and TeamHoused in Culver City, California
Home of NFL.com and each individual team website
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Size of NFL.comSince 2006
3.5 million Facebook friends 2.1 million Twitter
300 employees8-10 million visitors per month
10 min/visitLonger than ESPN.com
53rd most popular website in the United States
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NFL.com RevenueNFL and all branches are privately owned
Fantasy football- Industry approaching billion dollar market 30 million people23% of NFL.com traffic Since 2007- Number of users doubled
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NFL.com RevenueSubscriptions Online
Audio Pass Game Pass
NFL Shop.com From 2009-2010: $139 million 15% growth
NFL Mobile Apps Android searches up 30%, iOS searches up 20% Fantasy Mobile App 4-year $720 million deal Verizon Wireless
$10 a month subscription
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NFL.com RevenueAdvertisement
Opportunities for advertisementScores page, home page, sponsored videosBranded header at the top of the page 15 or 30-second pre roll before videos Skin panels roadblocksBillboard unit
Mobile advertising branded headers -still or animated
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Competition Online
Yahoo! Sports
Tickets Stubhub.com
Fantasy Football
Merchandise and Memorabilia
Statistics
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Complements and Partners Television
FOX CBS Corp. NBC Universal ESPN DirecTV NFL Network
Mobile Verizon
Online ESPN.com
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Relationship Between Tech & Firm
Watching games onlineLive streamingStarted in 2007
Smartphone industryMobile ApplicationsNFL MobileNFL.com Fantasy Mobile
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Competitive AdvantageNetwork Effects
Fantasy FootballBlogs
ExclusivityCopyrights
HighlightsGame Streaming
Access to insider information
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Competitive Advantages Cont.
BrandTrust
Specialized
Switching CostsFantasy
Data InformationNFLshop.com and Bank of America
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IssuesReaching out to all demographics
NFLshop.com Women and Children
Competing fantasy websites
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The Offseason Issue
Trouble bringing users to site during the offseason
During the season 8 million users per month
During the offseason 1.5 million users per month
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ThreatsCompetitors take most of the market
Illegal streaming of games
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Questions?