NFLabs Profile

Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved.

NFLABS S I M P L I F Y I N G B I G D A T A !

November 2012!


•  Executive Summary & Market Opportunity!

•  Product Overview !

•  Business Strategy!

•  Achievements !

•  Team!

•  Case Studies!

•  Appendix!

AGENDA!


“It is a tagline to describe tools, technology, and procedures to manage and process large, complex data sets within a short period of time.”

Executive Summary & Market Opportunity!

EXECUTIVE SUMMARY: What is Big Data?


3V’s of Big Data

KB! MB!GB!

TB!PB!

REAL-TIME!

NEAR REAL-TIME!

PERIODIC!

BATCH!

DATABASE!

TABLE!

CMS!

AUDIO!WEB! PHOTO!

VIDEOS!

SOCIAL!LOGS!

MOBILE!

REPORTS!

VARIETY!

VELOCITY!VOLUME!



Why is Big Data important?

“Everyday, we create 2.5 quintillion bytes of data—so much that 90% of the data in the world today has been created in the last two years alone.” IBM



So what?

“It is an opportunity to find insights in new and emerging types of data and content, to make your business more agile, and to answer questions that were previously considered beyond your reach. UNTIL NOW, THERE WAS NO PRACTICAL WAY TO HARVEST THIS OPPORTUNITY.” IBM



Ok. So what are some big data technologies/tools?

Most big data tools are open source, but…



Big Data commercial landscape is large and complex


Because big data market is HUGE

Source: Wikibon 2012 Korea market size in red calculated per percentage of US GDP.

$5.46 Billion Total Addressable Market Opportunity with 58% CAGR. ($360 Million just for Korea)

$5.1 $10.2

$16.8

$32.1

$48.0 $53.4

$0.4

$0.7

$1.2

$2.3

$3.4

$3.7

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

2012 2013 2014 2015 2016 2017

US

Korea Big Data Market Forecast (US$ Billions)



So where do I start?

•  We are a company formed by technologists, entrepreneurs, and developers focused on simplifying big data. We believe:!

•  Big data will change the world—both at the enterprise and consumer level!•  Big data is too complex—the only way to accelerate adoption is to make it simple!•  Open source is AWESOME—some of the best code is open source, and power of

community is far stronger than power of enterprise!

•  We aim to deliver two simple things:!•  Flexibility of platform—We love Hadoop but we believe you shouldn’t be limited to the

Hadoop ecosystem. Different enterprises will have different platform needs.!

•  Simplicity of data insight—We don’t believe you need a PhD or be able to see the matrix to gain insight into data. We believe data is like Lego—Exploration + Creativity = Beautiful Creation (and Value).!

NFLABS



Company Overview

•  NAME: NFLabs Inc.!

•  ESTABLISHMENT: September 8, 2011!

•  CEO: Sejun Ra!

•  OPERATIONS: Seoul, KR and San Jose, CA* (EST January

2013)!



PELOTON

Product Overview!

PRODUCT OVERVIEW

(P) PLATFORM •  Custom build

your own big data plaPorm in minutes

(D) DATA •  Explore and

analyze all data your data in real Sme.

(P) DEPLOY!(D) CONSUME!

(P) MONITOR!(D) EXPLORE!

(P) MANAGE!(D) ANALYZE!


ARCHITECTURE

DATA SOURCE!

Agent-‐less

Agent-‐based

CONNECTOR!

OPEN APIs (REST, Connectors)

Web Client (Peloton Manager)

RDBMS!

CRM! ERP!

Machine Logs!

HDFS! HIVE DW!

DATA STORE!

DATA INSIGHT!Search! Explore! Analyze!

AnalyScs IDE (e.g. R-‐Studio) PELO

TON

ENG

INE!

•  real-time index!•  template-based!

•  across data type!•  across data store!

•  real-time!•  no ETL!

Product Overview!


DEPLOY!Ease of deployment! Click and Save. No coding or terminal necessary.!Deploy only what you need! An ever expanding package depository to deploy only needed

components—from Hadoop and sub-components to our custom built R-Spark for real-time R based analysis.!

Auto-deploy! Create triggers to auto deploy additional components!

MAIN FEATURES: DEPLOY

Product Overview!


MANAGE & MONITOR!Monitor! View the state of all your deployments and their components!Manage! Remotely add, delete, or change configurations of all your

deployments!Alerts! Set alerts to inform you of errors via email or SMS!Dashboard! Setup command center dashboards using flexible widgets to

monitor and view all your services in one window.!

MAIN FEATURES: MANAGE & MONITOR

Product Overview!


EXPLORE & ANALYZE!Template based analysis! Use our built in log mappers to analyze all your machine logs!Real-time search! Search or view your data in real-time as it streams to our

platform!Query and compare! Perform advanced SQL query calls directly to data in HDFS. No

need to ETL to an RDBMS.!

MAIN FEATURES: EXPLORE & ANALYZE

Product Overview!


VALU

E AD

DED

M

OD

ULE

S!Continue to add analytical algorithmic templates and integrate with popular IDEs and clouds.!

PAC

KAG

E D

EPO

SITO

RY! Continue to curate and upgrade the best open

source big data packages available!

ECOSYSTEM!

SHARK!

ANALYTICS!

RETAIL ANALYTICS

All within one system, one command center.!

Business Strategy!

STRATEGY: Product


REGISTRATION OF CLOUDVFS PATENT

REGISTRATION OF SMART ROUTING

PATENT

ACCEPTED TO SPARKLABS INCUBATOR PROGRAM

LAUNCH OF PELOTON BETA

Q1 2012 Q2 2012 Q3 2012 Q1 2013 ��

CLOSED CONSULTING PROJECT

CLOSED GOVERNMENT

PROJECT

PARTNERSHIP SIGNED WITH HYOSUNG INFORMATION SYSTEM (HIS) TO JOINTLY

BUILD BIG DATA APPLIANCE

RENEW SERVICE CONTRACT WITH SKBB

BIG DATA APPLIANCE

LAUNCH WITH HYOSUNG

LAUNCH OF PELOTON v1.0 (FULLLY PACKAGED

SOFTWARE)

TECHNOLOGY PARTNERSHIPS WITH HORTONWORKS AND

CLOUDERA

�� Q4 2012 ��

Achievements!

SILICON VALLEY OFFICE LAUNCH

ACHIEVEMENTS

Private and Confidential. Please do not distributed. Copyright(c) 2012 NFLabs, Inc. All rights reserved. Team!

BEST AND MOST EXPERIENCED HADOOP DEVELOPERS IN KOREA

EXPERIENCE IN VARIOUS VERTICALS (CLOUD, NETWORK, MOBILE, OPEN SOURCE)

MULTI-‐DECADE EXPERIENCE IN SALES, BUSINESS DEVELOPMENT, MANAGEMENT

MULTI-‐YEAR GLOBAL WORKING EXPERIENCE (EU, US, APAC)

OVER 20 YEARS OF DISTRIBUTED PLATFORM EXPERIENCE

NFLABS

TEAM


COMPANY OVERVIEW!SK broadband is one of Korea’s largest telecommunication companies. Their services range from IPTV to network hosting services.!!SK broadband customers’ data needs were growing rapidly, so they needed a storage solution that would automatically scale while keeping cost investments low, both in terms of infrastructure as well as management overhead.!!SOLUTION!Peloton provides a multi-tier storage system with near real-time log processing engine. Our Hadoop based Peloton storage cluster is over 1 PB, distributed across SK’s network. The Peloton log processing engine also collects and processes over 1TB of logs every day. To add more capacity, they simply add additional commodity servers. SK currently have only 2 engineers managing the whole system.!!BEFORE NFLABS!They had a choice between a very expensive SAN solution or a monolithic NAS build out that would be a nightmare to manage and require multiple engineers.!

CURRENTLY SERVICING SK BROADBAND’S TOP ENTERPRISE CUSTOMERS!

Case Studies!

CASE STUDIES


CASE STUDIES

COMPANY OVERVIEW!KT (Korea Telecom) is the largest telecommunications operator in Korea. They provide services ranging from mobile to IPTV, from hosting to cloud services.!!KT is a leader in innovation and are preparing to build a marketplace for their mobile customers. Their marketplace required high performing data processing platform that would scale automatically if needed. All this in less than 6 months at low cost.!!SOLUTION!Peloton’s Hadoop based platform with HIVE, HBASE, MapReduce, and ElasticSearch provides one of the best platforms for large scale high performance data processing. And as Peloton is cloud enabled, it can be set up with triggers to automatically deploy new Peloton instances if necessary.!!AFTER NFLABS!Instead of massively building out a costly relational database, KT was able to leverage commodity servers to handle expected data sets of over 100 TBs per day. And with the help of Peloton, their analytical systems were able to conduct both large scale batch analysis as well as near real time request based assessments.!

TO SERVICE KT’S 20 MILLION+ CUSTOMER BASE!

Case Studies!


CASE STUDIES

OVERVIEW!In 2011, the Korean government had tasked KT to build the next generation content delivery network (CDN). As part of a consortium led by KT, NFLabs was tasked to build the next generation cloud storage back-end and log processing platform for this CDN.!!SOLUTION!Peloton was chosen among many solutions to be the foundation for this nationally approved cloud storage and log processing engine. Peloton provided the fault-tolerant (auto replication), decentralized (no single point of failure), elastic (scale up/down) solution the consortium was seeking.!!BEFORE NFLABS!The KT Consortium reviewed many solutions based on different DFS systems (Lustre, Glustre), and SAN/NAS alternatives, and separate log processing solutions, but could not find a fully integrated end-to-end solution like Peloton.!

NATIONALLY APPROVED TECHNOLOGY!

Case Studies!

CONSORTIUM!


APPENDIX!


CloudVFS is a programmaSc interface with support for most standard storage connectors/controllers. But the power of CloudVFS is its naSve programmaSc architecture that allows events (load balancing, failover, data movement, etc) to be customized based on triggers.

Programma'c Interface

Load Balancing

ReplicaSon

Failover

Custom

Support of most storage and DB connectors: HDFS, S3, POSIX, and many more Configurable: dynamic load/unload

Program different events: Load Balancing, ReplicaSon, Failover and Custom algorithm plugins Configurable: dynamic load/unload

Wide Range Support of connectors

*Patent Pending

CLOUDVFS*: UNIVERSAL CONNECTOR


BENEFITS

COSTS

EASE of U

SE

Pure AnalyScs Sofware

Cloud Based AnalyScs Service

Build-‐your-‐own with stack

Steep learning curve. UI clugered with excessive features. IntegraSon with legacy storage may not work.

Need to buy separate storage, ETL, data processors, and all necessary connectors.

Powerful feature set to conduct complex analyScs.

Inconsistent layout and features. Difficult to transfer data or connect to data source. PotenSal privacy issues.

Low iniSal investment. Cost per use very high. May need to pay storage separately. Cost prohibiSve to do large data sets.

Low iniSal investment. Nothing on premise.

Can be customized to user base.

Very high iniSal investment—HW, experSse/support, integrators, architects, developers, etc. Very long Sme to market.

Can be built to match company’s needs.

Easily manage, search, and analyze from one single plaPorm and UI.

One purchase. No need to buy separate sofware for plaPorm and analyScs (or consultants/experSse).

Low TCO. Integrates with legacy. No technical experSse necessary. Store and analyze data immediately.

Peloton offers the simplest and fastest way to start leveraging big data technologies.

COMPARATIVE VALUE

NFLabs Profile

Technology

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