05/03/2023 1

NFL ends deal with Riddell

By: Nick A. Malik M. Michael M. John Y. and Dylan J.

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NFL renegotiated its deal with Riddell to have it end at the conclusion of the 2013-14 season.

Commissioner Roger Goddell said “the league had to use quite a bit of leverage to end the deal. (ESPN.com)

“As the league became increasingly focused on concussions, NFL officials became more concerned about the implications of selling exclusive branding rights to one helmet company over another.”

Former players have been in continuing litigations against Riddell◦ NFL agree to $765 million settlement with

former players

Challenge question: Which helmet manufacturer will the NFL choose?

Introduction

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Why it is important? Concussions continue to be an on-going problem in football

from the high school level on up to the professional level. This case is important because it involves current and former football players, and there family members who lost husbands and fathers as a result of brain injuries.

More than 4,500 former football players filed a lawsuit against the NFl, accusing them of concealing the dangers of concussions and rushing injured players back on to the field.

The NFL eventually agreed to a $765 million dollar settlement with the 4,500 former players.

Many former NFL players like Tony Dersett, Joe Delamielleure, and Leonard Marshall have been diagnosed with have signs of CTE (Chronic traumatic encephalopathy.

Just last year former Charges LB Junior Seau committed suicide.

Players safety is at an all-time high and something needs to be done in order to protect these football players going foreword.

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In the news

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http://www.cbsnews.com/news/brett-favres-memory-loss-spotlights-known-concussion-symptom/

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Recently a documentary aired on PBS entitled “League of Denial: The NFL’s Concussion Crisis”, which examined the correlation between football and brain trauma. It also detailed the lengths to which the league went to deny, dismiss, and cover-up possible ties between concussions suffered on the football field and long term brain injuries.

Clip from league of Denial: The NFL’s Concussions Crisis

http://www.youtube.com/watch?v=6RfoDFP1VCE

League of Denial

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We plan to:◦ Proceed with the agreement with Riddell until the

end of the 2013-2014 season◦ Goodell has ended agreement after the season.◦ Our chooses:

Schutt Xenith Rawlings

◦ After ending agreement with Riddell, we will choose Schutt as the lead manufacturer of helmets

Action Plan/Strategy

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We chose Schutt because◦ Constant changes

Schutt helmets constantly changing to improve Comfort Flexibility Safety

◦ Spherically helmet design helps reduce damage to head/neck

◦ Use of plastic material to allow flexibility in order to avoid the helmet from breaking

◦ Schutt uses comfortable yet safe material

Reasons for our decision