NFIB Webinar iwth Tory Johnson - Free Strategies to ......NFIB Webinar with Tory Johnson Free...
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1 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive Free Strategies to Increase Visibility to Grow Your Bottom Line Tory Johnson Founder of Spark & Hustle Workplace Contributor, ABC’s Good Morning America New York Times bestselling author Facebook Benefits for Your Business With 500 million users, you can: • Connect directly with prospective customers • Create your own buzz • Expand your target market
Transcript of NFIB Webinar iwth Tory Johnson - Free Strategies to ......NFIB Webinar with Tory Johnson Free...
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Free Strategies to Increase Visibility to Grow Your Bottom Line
Tory JohnsonFounder of Spark & Hustle
Workplace Contributor, ABC’s Good Morning AmericaNew York Times bestselling author
Facebook Benefits for Your Business
With 500 million users, you can:
• Connect directly with prospective customers
• Create your own buzz
• Expand your target market
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
• Create a BUSINESS PAGE
• Be strategic:business growth vs. friendship
Build a following:
– Physical location:
• Print on receipts
• Signage encouraging connections
– Online efforts:
• Email your database
• Add to website
– On the go:
• Print on business cards
• Mention in speeches
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Focus on quality and quantity
• Don’t: Be “on” Facebook
• Do: Be “engaged” in Facebook
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
What does engagement look like to you ?
• Selling by serving
• 80/20 rule
Opportunities for your business engagement:
• Answer questions
• Ask questions
• Solicit feedback
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Opportunities for your business engagement:
• Share advice and resources
• Announce special deals
• Reveal a look behind‐the‐scenes
• Thank/promote your clients/customers
• Plan ahead with a content grid:
– Themed days (Make it Happen Monday)
– Contests and polls
– Quotes and resources (Friday Favorite)
• Get 50 specific ideas for content at
http://www.sparkandhustle.com/report
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
• Execute your sales strategy
– Free appetizer with entrée ‐ 10% discount on a specific day
– Unadvertised promotion ‐ Gift with purchase
$peaking Benefits for Your Business
• Meet prospective clients/customers
• Establish credibility
• Demonstrate your expertise
• Put a face to the product or service
• Find strategic partners
Convert audience to buyers
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Speak where your clients/customers are:
• Chambers of Commerce
• Colleges/universities
• Professional association meetings
• PTA meetings and parenting classes
• Fairs, expos and community events
• Non‐profit groups
• Webinars/virtual meetings
• NFIB networking events
Offer a RED SPOON
• A gift that must be requested through you
• Allows you to demonstrate your expertise rather than simply talking about it or promising it
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
• Potential red spoons:
– Free report
– Website critique
– Resume critique
– Consultation
– Mortgage analysis
– HR audit
– 15 minute massage
Business cards: collecting vs. distributing?
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Securing traditional media
• Benefits of media coverage:
– Creates awareness
– Generates inquiries
– Builds credibility
– More powerful than advertising
NEVER a guarantee of sales
Pursuing traditional media:
• What’s your hook?
• Why you?
• Why now?
• Why should anyone care?
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Pursuing traditional media:
• What are the ideal outlets for you?
– Radio
– Television
– Blogs
• Get to know the outlet
– Listen
– Watch
– Read
– Follow
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
• Pursue key resources
– HARO: http://www.helpareporter.com
– Twitter/Facebook
– Mastheadhttp://www.mastheads.org
• Follow me for segment leads and speaker requests:
– http://www.Facebook.com/Tory
– http://www.Twitter.com/ToryJohnson
– Newsletter at:http://www.sparkandhustle.com
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
What will YOU make happen?
HUSTLE!
Decisions you make
Actions you take
NO BARRIERS—JUST RESULTS!
Contact Tory Johnson directly:
Learn more about her small business services:http://www.sparkandhustle.com
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NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Related NFIB Resources
Facebook for Small Businesshttp://www.nfib.com/webinars/facebook‐for‐business
Keys to Delivering a Great Speech or Presentationhttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=50599
5 Ways to Publicize Your Business on a Budgethttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=55075
Getting Your Business Into the Presshttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=51134
How to Work with the Mediahttp://www.nfib.com/webinars/understanding‐the‐media
NFIB Small Business Webinar Serieshttp://www.NFIB.com/webinars
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