NFC Solutions Summit - Go To Market Strategy - Flomio · PDF fileNFC Applications yments...
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Go-To-Market Strategy Richard Grundy @flomio
Transcript of NFC Solutions Summit - Go To Market Strategy - Flomio · PDF fileNFC Applications yments...
Go-To-Market Strategy
Richard Grundy @flomio
NFC Applications
Payments
NFC Applications
Payments
Access Control
NFC Applications
Payments
Access ControlLogistics
NFC Applications
Payments
Access ControlLogistics
Anti-counterfeiting
NFC Applications
Payments
Access ControlLogistics
Anti-counterfeiting
Mustering
NFC Applications
Payments
Access ControlLogistics
Couponing
Anti-counterfeiting
Mustering
NFC Applications
Payments
Access ControlLogistics
Couponing
Anti-counterfeiting
Time & Attendance
Mustering
NFC Applications
Payments
Access ControlLogistics
Couponing
Anti-counterfeiting
Time & Attendance
MusteringClienteling
NFC Applications
Payments
Access ControlLogistics
Couponing
Anti-counterfeiting
Time & Attendance
MusteringClienteling
Gaming
NFC Applications
Payments
Access ControlLogistics
Couponing
Anti-counterfeiting
Time & Attendance
MusteringClienteling
TicketingGaming
NFC Applications
Payments
Access ControlLogistics
Couponing
Anti-counterfeiting
Time & Attendance
MusteringClienteling
TicketingGamingLoyalty
NFC Applications
Payments
Access ControlLogistics
Couponing
Anti-counterfeiting
Time & Attendance
MusteringClienteling
TicketingGaming
Secure Log-On
Loyalty
NFC Applications
Payments
Access ControlLogistics
Couponing
Anti-counterfeiting
Time & Attendance
MusteringClienteling
TicketingGaming
Secure Log-On
Loyalty
Home Automation
NFC Applications
Payments
Access ControlLogistics
Couponing
Anti-counterfeiting
Time & Attendance
MusteringClienteling
TicketingGaming
Secure Log-On
Event Engagement
Loyalty
Home Automation
Building a Stack
NFCSolution
Web Service Web Service Web Service
Middleware
Reader Reader Reader Reader Reader
Tag Tag Tag Tag Tag Tag Tag
Tag Tag Tag Tag Tag Tag Tag
Passive Active
Monolithic vs. Decentralized
Facial Engine
OS
Server
App Framework
Association Manager
Ecomm Controller
Mobile Views
Tablet Views PC Views Kiosk
Views
Analytics Engine
A/B Test Engine
Social Engine
A-Pass Server
SPMS Server
SiteCore Server
Monolithic vs. Decentralized
Web View
Server
App Framework
Association Manager
Ecomm Controller
A/B Test Engine
Social Engine
A-Pass Server
SPMS Server
SiteCore Server
OS
Analytics Engine
Facial Engine
Web Devs: Be Prepared
ouchy:::::::
AGGHH!
• HowdoIintegrateFacebook,Eventbrite,orPaypal?
• HowdoIdeliverareal-timeresponsetophysicalinteractions?
• HowwillIofferappsforAndroid,iOS,WinPhone,andBlackberry?
• HowwillImeetmysecuritygoals?
• Media?Metalmount?Vendor?
FeelsDevelopment Trouble
B2C vs. B2B
Pivot away from Dev Platform
Focus on consumers
NFC ActionsSimple, Fast, Authentic
FloJack KickstarterOutform Trident
NFC KioskStore/Forums
May 2012 May 2013
TI Demo
Consumer •Frugal •Fickle •Vocal •DIY •Many
Business •Uncommitted •Bountiful •Shy •Hands-off •Few
B2C2B
B 2 C
B 2 B
Name: Lori ?????E-Mail: [email protected]: NFC Reader
What's on your mind?: I lead the in store digital team at Target and we are interested in executing an NFC test with an existing team member iPad. It looks like you may have the missing link (the ability for the iPad to read NFC).
Step 2: Create Buzz
Step 1: Attract DIY-types
Step 3: Land Enterprise Deals
Today’s most demanding
consumer is often an enterprise
decision maker
Goal: Recurring Revenue
• Focus on one use case
• Reuse what’s been done
• Establish credibility
• Build a sales pipeline
• Plan for growth
--------- Making Digital Physical. ---------
Get in touch. [email protected]
Industry: HW + Web Services Business Model: Store + PaaS
