NFC, More Than Just Mobile Payments (March 2012)
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Transcript of NFC, More Than Just Mobile Payments (March 2012)
NFC, More Than Just Mobile Payments –
Delivering Rich Content at Moments of Maximum Influence
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• NFC Can Change the Face of Mobile Payments – But Still A Ways Away ‒ Many cooks in the kitchen fighting for the same piece of the pie: POS Players / Carriers /
OEMs / Credit Card Players / Platform Providers and more…
‒ Not all are convinced:
“By the time NFC catches up, we'll be in a world that will move away from the point-of-sales terminal.“ - David Marcus, PayPal's VP of Mobile
“Using NFC (Near Field Communication) to pay for something is not much different than swiping your credit card on a terminal.” – Nick Hughes, CEO of Seconds, Entrepreneur and Blogger
• We Now Demand Media on the Go and on our Mobile Device ‒ Mobile Advertising in the U.S. projected to top $4 Billion by 2015
‒ 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months
‒ Brands worldwide will spend $1.8 billion on location-based advertising by 2015
• NFC Has the Potential to be the Silver Bullet for Mobile Content Delivery ‒ NFC is the right bridge between the physical world and the online world
‒ NFC is the ideal technology to take the online CPC model into the real world. We now have a prefect Cost Per Engagement (CPE) tool
‒ By far the easiest consumer experience out there today
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MOBILE PAYMENTS
What the INDUSTRY
Thinks
What SOCIETY thinks What my MOM Thinks
What my FRIENDS
Think
What MARKETERS
Think
What the REALITY is
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Street Furniture Health Clubs Cafes
Movie Theatres Shopping Malls Railway Stations Airports
Bars & Clubs
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•Enable OOH with NFC Platform
•Tap or Scan physical asset and…
− Buy products
− View rich media content
− Download apps
− Sign up for offers
•Full tracking and accountability
Configure your CTS-V Coupe Now
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•Tap NFC Placard to engage
•Digital CTA drives interaction
•No external application (NFC)
•Free for consumers
− Deliver rich media content
− Drive app downloads
− Deliver coupons and offers
− Send users to mobile site
•Full tracking and accountability
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•Table tent at POS enabled with NFC
•Tap table tent to engage
•CTA drives interaction
•No external application (NFC)
•Free for consumers
− Deliver rich media content
− Drive app downloads
− Deliver coupons and offers
− Send users to mobile site
•Full tracking and accountability
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•Enable storefront with NFC to drive traffic inside
•Tap or Scan physical asset and…
− Buy products
− View rich media content
− Download apps
− Sign up for offers
•Full tracking and accountability
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29,448 Downloads
36.5% Opt-In
427 Game Plays
46 NFC Taps
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FEATURE
Proactively push content to phones (push vs. pull consumer action)
Compatible with smartphones
Compatible with non-smartphones
Always free to consumers
No need for external app download
Always wireless carrier-free interaction
Ability to micro-target location (<10ft.)
Continued mobile interaction outside of venue / original contact
Current consumer adoption / market penetration
ENGAGE WITH YOUR CUSTOMERS ON AS MANY HANDSETS AS POSSIBLE
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Currently Available Coming Soon Nokia C7 HTC Amaze Nexus S
Bold 9930 Galaxy Nexus
1. Nokia Lumia 900
2. Motorola Bullet
3. LG Viper
4. Samsung Wave
5. Motorola Jet
6. Sony Xperia
7. Blackberry Torch
8. Huawei Sonic
9. Nokia N5 / 801T
10. Apple iPhone 5?
Galaxy SII
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(1) Mercator Advisory Group (2) The Yankee Group (3) Informa Telecoms and Media report (4) Gartner (5) comScore
The number of active mobile coupon
users is expected to grow from 2.7 million in 2010
to ~35 million in 2014 (2)
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Daniel Trigub, VP Business Development, Blue Bite
[email protected] (and @datrigub)
Blue Bite, Reaching Your Target Demographic:
Delivering RELEVANT content at the moment of MAXIMUM influence.
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