NF Visitor Use Monitoring Program To Know & Better Serve our NF visitors.

NF Visitor Use Monitoring NF Visitor Use Monitoring ProgramProgram

To Know & Better Serve To Know & Better Serve

our NF visitorsour NF visitors

How Does NVUM Work?How Does NVUM Work?

• 20% of forests sampled each year

• Forests identify all road, trail exits & recreation sites

• Assigned stratified random sample

• Obtain 24 hour traffic count

• Conduct 6 hrs onsite interviews

HOW DOES NVUM WORK?HOW DOES NVUM WORK?

PREWORK STRATIFICATION

Site type

• Overnight Use Developed Sites (OUDs)

• Day Use Developed Sites (DUDs)

• General Forest Areas (GFAs)

• Wilderness

• View Corridor

Site Day

• Very High, High, Medium, Low

Proxy or non-proxy

ON-SITE INTERVIEWS

Basic (50%)

Satisfaction (25%)

Economic (25%)

Spanish (as needed)

HOW DOES NVUM WORK?HOW DOES NVUM WORK?HOW DOES NVUM WORK?HOW DOES NVUM WORK?

Why We Did ItWhy We Did It In response to

Agency need for Improved understanding of visitor use & satisfaction

Reliable, science based visitor data

NVUM Survey CyclesNVUM Survey Cycles

Sampling Cycle #1 Sampling Cycle #1

10/2000 – 9/200310/2000 – 9/2003

Sampling Cycle 2Sampling Cycle 2

10/2004 – 9/200810/2004 – 9/2008

SucceedingSucceeding survey cycles – survey cycles – Every 5 years Every 5 years

Sampling CalendarSampling CalendarSITETYPE SITENAME SiteNum STRATUS MONTH DAY YEAR SURVTIME NOTE1

DUDS FOXTAIL GROUP PICNIC - WINTERFOXT 255089.00 FR3 1 2 2005

DUDS DEER CREEK PICNIC 16.00 HIGH 1 9 2005 PM

DUDS KYLE VISITOR CENTER 14.00 HIGH 1 9 2005 PM

DUDS LAS VEGAS SKI AND SNOWBOARD RESORT 22.00 SV1 1 10 2005

VIEW HWY 158 DEER CREEK 256.00 LOW 1 20 2005 PM


DUDS DESERT VIEW DAY USE SITE 15.00 MEDIUM 1 28 2005 PM

DUDS DEER CREEK PICNIC 16.00 HIGH 1 29 2005 AM

DUDS KYLE VISITOR CENTER 14.00 HIGH 1 29 2005 AM


GFA 5-52 POTOSI @ SR160 1001.00 HIGH 2 6 2005 PM

GFA 5-57 CATHEDRAL ROCK TRAIL @ stairw a 255109.00 MEDIUM 2 6 2005 AM

DUDS DESERT VIEW DAY USE SITE 15.00 MEDIUM 2 13 2005 PM




GFA 5-16 CHAMPION ROAD 1011.00 MEDIUM 2 25 2005 PM

DUDS KYLE VISITOR CENTER 14.00 HIGH 2 26 2005 PM

DUDS LAS VEGAS SKI AND SNOWBOARD RESORT 22.00 SV1 3 1 2005

GFA 5-42 WILLOW CREEK 601/565 255092.00 MEDIUM 3 1 2005 PM

GFA 5-15 ARCHERY CAMP 1010.00 MEDIUM 3 4 2005 AM

GFA 5-57 CATHEDRAL ROCK TRAIL @ stairw a 255109.00 MEDIUM 3 5 2005 PM

GFA 5-7 TROUT/LOVELL SUMMIT 1002.00 MEDIUM 3 8 2005 PM

DUDS DESERT VIEW DAY USE SITE 15.00 LOW 3 10 2005 AM

GFA 5-11 CRYSTAL SPRING 1006.00 LOW 3 14 2005 AM STANDARD PROTOCOL -- SAMPLING AND TRAFFIC COUNT

DUDS KYLE VISITOR CENTER 14.00 LOW 3 15 2005 PM

GFA 5-47 SKI TOW/MARY JANE 1008.00 MEDIUM 3 18 2005 PM


GFA 5-50 LUCKY STRIKE 578 255100.00 LOW 3 25 2005 AM STANDARD PROTOCOL -- SAMPLING AND TRAFFIC COUNT

GFA 5-1 MACKS CANYON 996.00 HIGH 3 27 2005 PM

GFA 5-23 HORSE SHUTEM SPRING 1019.00 MEDIUM 3 27 2005 PM

DUDS DEER CREEK PICNIC 16.00 LOW 3 29 2005 PM

GFA 5-4 LOVELL CYN 999.00 MEDIUM 3 29 2005 PM

DUDS DEER CREEK PICNIC 16.00 MEDIUM 4 2 2005 PM

VIEW HWY 158 DEER CREEK 256.00 LOW 4 2 2005 AM

GFA 5-54 CARPENTER/WALLACE CONNECTOR 255105.00 MEDIUM 4 9 2005 PM

GFA 5-18 MCFARLAND 1013.00 MEDIUM 4 10 2005 PM

WILDERNESS5W6 FLETCHER CANYON 209.00 LOW 4 10 2005 AM

DUDS DEER CREEK PICNIC 16.00 LOW 4 12 2005 PM


GFA 5-12 COLD CREEK PONDS 1007.00 HIGH 4 16 2005 AM

DUDS CATHEDRAL ROCK PICNIC 23.00 DUR4 4 17 2005

GFA 5-56 ROBBERS ROOST TRAIL 255107.00 MEDIUM 4 17 2005 PM

DUDS CATHEDRAL ROCK PICNIC 23.00 DUR4 4 23 2005

GFA 5-40 STIRLING 552 1005.00 MEDIUM 4 23 2005 AM

GFA 5-2 TELEPHONE CANYON 997.00 MEDIUM 4 24 2005 AM

GFA 5-5 COTTONWOOD 1000.00 MEDIUM 4 24 2005 PM

GFA 5-7 TROUT/LOVELL SUMMIT 1002.00 MEDIUM 4 28 2005 AM

WILDERNESS5W5 TRAIL CANYON 208.00 LOW 4 29 2005 PM

GFA 5-7 TROUT/LOVELL SUMMIT 1002.00 HIGH 4 30 2005 PM

GFA 5-7 TROUT/LOVELL SUMMIT 1002.00 HIGH 5 1 2005 PM

GFA 5-47 SKI TOW/MARY JANE 1008.00 LOW 5 4 2005 SET UP TRAFFIC COUNTER ONLY -- 8AM START

GFA 5-52 POTOSI @ SR160 1001.00 MEDIUM 5 4 2005 AM

DUDS DESERT VIEW DAY USE SITE 15.00 HIGH 5 7 2005 PM

Who Benefits?Who Benefits?

•USFS leaders & USFS leaders & program managers program managers

•Congress, & Congress, & external customersexternal customers

•The publicThe public

•The resourceThe resource

NVUM ApplicationsNVUM Applications

ININ PLANNING & PLANNING & MANAGEMENTMANAGEMENT

•Setting Customer Service Standards Required by Exec Order 12862

•National Recreation Agenda Implementation

•Strategic & Annual Performance Plans Better service to the public while protecting valuable resources

Forest Planning & Monitoring Setting realistic targets & meeting them

ApplicationsApplications

In Land Management DecisionsIn Land Management Decisions

Demand and Supply AnalysisWhat do visitors do while on your forest? Where do they do it? Who are they?

ApplicationApplicationss

In Land Management DecisionsIn Land Management Decisions – –

Effects of Forest TOURISM on Effects of Forest TOURISM on local communities local communities •Employment Employment •IncomeIncome

Based on: Based on:

Expenditure dataExpenditure data

ApplicationsApplications

In Land Management Decisions In Land Management Decisions ––

Best placement of Best placement of

LIMITED RESOURCESLIMITED RESOURCES• Niche ID

Based on current visitor satisfaction


In Land Management In Land Management DecisionsDecisions

RECREATION NICHE IDRECREATION NICHE IDBased on Based on Visitor CharacteristicsVisitor Characteristics

• Age Age • Race Race • Activity participationActivity participation• Outdoor recreation Outdoor recreation

expenditure profiles expenditure profiles • Length of stayLength of stay• SatisfactionSatisfaction


Important DefinitionsImportant Definitions

National Forest VisitEntry of one person upon a NF to participate in recreation activities. Must be contiguous.

Site Visit Entry of one person onto a NF site or area to participate in recreation activities.

More definitions:

Recreation tripDuration of time beginning when visitor left home and ending when they get back to their home.

Confidence level and error rateUsed together to define the reliability of the estimated visits.

Workshop WorkshopUinta National ForestUinta National Forest

The specific recreation focus of a forest incorporating public expectations with unique social

and ecological features of the land

What is a NicheWhat is a NicheRS-FMP:RS-FMP:

(demand)(demand)

(supply).(supply).

??

NicheNiche DesignDesignNicheNiche DesignDesign

SUPPLY Using Infra Site Inventory, ROS, SMS and SOP to develop Forest assets and amenities.

SUPPLY Using Infra Site Inventory, ROS, SMS and SOP to develop Forest assets and amenities.

DEMAND Using NVUM (forest use data), US Census (population trends) and NSRE (Market Zone resident rec activities) to develop visitor use.

It provides context to help us make decisions.

It calibrates our thinking about what is occurring on the forest.

Demand Demand It’s important to know what our visitors demand because:It’s important to know what our visitors demand because:

Current UseCurrent UseCurrent UseCurrent Use Estimated use

Visitor Origin & Market Zone

Visitor Characteristics

Visitor Activity

Satisfaction and Importance

Visitor CharacteristicsVisitor Characteristics(from NVUM and Census)(from NVUM and Census)

Visitor CharacteristicsVisitor Characteristics(from NVUM and Census)(from NVUM and Census)

Market Zone Characteristics

0%

5%

10%

15%

20%

25%

Market Zone State Average

Market Zone 12.92% 19.18% 12.18%

State Average 15.80% 18.18% 10.62%

Language other than English spoken at home, pct Households

Percentage of Persons with a disability, age 5+, 2000

Persons below poverty, percent, 1999

Summary of Visitor Summary of Visitor

CharacteristicsCharacteristics Summary of Visitor Summary of Visitor

CharacteristicsCharacteristics Most visitors are from the local

surrounding counties.

There are significantly more young people recreating on this Forest than most other Forests, but visitors represent the age distribution of the market zone.

Predominately day-use with some weekend overnight stays.

Segment Shares by Segment Shares by ForestForest

NL-Day

NL- ON FS

NL-ON- Other

L-

Day

L-

ON FS

L-

ON- Other

Angeles 9 0 1 81 5 4Eldorado 21 13 12 40 6 1Inyo 2 10 62 16 0 1Modoc 4 5 8 50 5 19Sequoia 5 17 18 38 8 2

Day/Overnight Use of Forest Day/Overnight Use of Forest (from NVUM)(from NVUM)

Day/Overnight Use of Forest Day/Overnight Use of Forest (from NVUM)(from NVUM)

Segmentation of Visitors- Local/ Non-local and Day/ Overnight

9%

2%

10%

2%5%

46%

6%

19%

67%

7%7%8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

NL-Day Local-Day NL-Overnight-NF Local-Overnight-NF NL-Overnight Local-Overnight

Uinta All Forests

Estimated Annual Use Estimated Annual Use (from NVUM)(from NVUM)

Estimated Annual Use Estimated Annual Use (from NVUM)(from NVUM)

R4 Forest Visits(In Thousands)

3,370

2,548

913

467

2,879

1,552

4,947

774882

1,359

2,474

616457

0

1,000

2,000

3,000

4,000

5,000

6,000

WASATCH-CACHE

HUMBOLT-TOYIABE

UINTA

CARIBOU-TARGHEE

BRIDGER-TETON

BOISE

ASHLEY

SAWTOOTH

MANTI-LASAL

DIXIE

PAYETTE

SALMON-CHALLIS

FISHLAKE

Num

ber

of Vis

its

NEW!!! NRIS-NVUMNEW!!! NRIS-NVUM

• A database containing ALL Round 1 information

• Access database

• Easy to use – queries by forest, region, or nationally, or combinations

• Some examples follow

NRIS –HD: R4 Visitor Zip NRIS –HD: R4 Visitor Zip CodesCodes

NRIS-HD: Tonto StratificationNRIS-HD: Tonto Stratification

NVUM HD- Tonto InterviewsNVUM HD- Tonto Interviews

NRIS –HD Tonto VisitationNRIS –HD Tonto Visitation

NRIS –HD: LTBMU DurationNRIS –HD: LTBMU Duration

NRIS – HD: LTBMU ActivitiesNRIS – HD: LTBMU Activities

NRIS – HD: Region 4 VisitationNRIS – HD: Region 4 Visitation

NF Visitor Use Monitoring Program To Know & Better Serve our NF visitors.

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