NextBrandz - Indias 1st pre commerce product launch platform
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India’s 1 st Pre-Commerce Exclusive Product Launch Platform
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Transcript of NextBrandz - Indias 1st pre commerce product launch platform
India’s 1st Pre-CommerceExclusive Product Launch Platform
Our Inspiration
• Some good innovative product launch failed via Retail & e-Commerce.
• Big Retail outlets seeks large shelf placement cost with lowest visibility.
• Small retail store rejects the new brand product in 90+ % cases
• E-Commerce posed visibility challenges & high advertising cost.
• The product launch eco-system was throwing multiple challenges
• Eventually triggered an idea of having an exclusive retail product launch platform.
THE JOURNEY BEGINS…
• A need was felt to have a dedicated product launch platform
• A platform to exists before e-Commerce or Retail stage. Kind of Pre- eCommerce
platform. Coined the word Pre-Commerce.
• A platform for exclusive new innovative product launches/ new brands that have
potential to be “brands of tomorrow”. Thereby got the word “Next Brands”,
translating to NextBrandz.
WHAT LED TO NEXTBRANDZ
Product Launch Challenges
Low Product Launch
Visibility
Limited Market
Penetration
High Risk of Brand Failure
No dedicated product Launch
Platform
High Product Launch Cost
E-Commerce Launch
Advertising Cost
(High)
Inter-Product Competition
(High)
Launch Visibility
(Low)
Focus Innovation
(Low)
Retail Launch
Entry Barriers
(High)
Shelf Placement Fees
(High)
Distribution Challenges
(High)
Operational Challenges
Marketing Expense
(High)
Resource & Time Required
(High)
Inventory Risk
(High)
Brand Failure Risk
(High)
Customer Challenges
Clarity on latest
products
(Low)
Launch Info Availability
(Low)
Our Solution
India’s 1st PRE-COMMERCE PLATFORMExclusive Product Launch Platform
Vision: To be India’s most preferred online “Product Launch” Pre-Commerce platform for any product innovations.
Goal: By year 2022, all online product launches in India should happen via NextBrandz.com
150-200 % higher Product
Launch Visibility
70 -80 % Reduction in Inter-Product competition
60 -70 % Reduction in
Marketing Cost
Increase Market
Penetration
Reduce Brand Failure Cost
Market Ready Product
Initiate Launch on NextBrandz
Exclusive Brand Visibility
Sell & fulfil launched Products
Be NextBrandz of Tomorrow
Key Drivers & Future Innovation Pipeline (Scalability)
Drivers
• Non-Existence of any Launch marketplace
• Make in India boosting new launches
• Unavailability of Consolidated product launch
data.
• Ease of FDI Policy to boost international
product launches
• Never ending product innovations.
Innovation Pipeline
• Develop Product Launch Analytics.
• Pre-launch: For targeted product launches
• Post Launch: Measure launch success
Metrics
• Invest in start-ups to build innovative products.
• Ease of international product launches in India.
• Take make in India initiative to global forum.
• Open up NextBrandz retail stores
Competitive Landscape
Crowd Funding• Focus on market funding for new products
• Limited reach
• Lacks focus on product branding
• No focus on leading brands
E-Commerce• Focus on Sales & not innovation
• High product launch cost
• High inter/ intra product competition
Product News Portal• Focus on product news
• No sales or branding
Price Comparison Portal• Just price comparison
• No sale or branding
Pre-CommerceFor start-ups
Single platform for exclusive product launches
Competitive Advantage
INDIA’S 1st PRE-COMMERCE PLATFORM
(1st Mover Advantage)
LOW COMMISSIONLOWEST PROMOTION
COST
MULTIPLE LAUNCH CATEGORIES
FUTURE INNOVATIONS
FOCUS ON PRODUCT LAUNCHES & INNOVATION
• Help market penetration• High brand Visibility• Reduce brand failure cost, reduce wastage & time
Rank 1st in Google India, Bing and other major search engines for Keywords-• PreCommerce India• Product Launch Platform India• Similar keywords
Controlled launch shelf life, to maintain focus on new launches only
Separate launch type for enhanced visibility• New Launches• Pre-Launches• Limited Editions• Boosters
Focused on innovation in product launch space
Our Growth Journey
July 2015
Sept 2015
May 2016
July 2016
Jan 2017
&
Miles to go..
• Product Launch Attempt
• Idea inception for Pre-Commerce Platform
• Launched Beta version
• Revamped Using Customers’ Feedback
• 600+ Product Innovations Launched
Highlighted Brands Launched
How It Works
Seller Benefits
Buyer Benefits
Testimonials
Mohit SawhneyProject Manager
Fantasy World Toys
NEXT BRANDZ is helping manufacturers who don’tnecessarily have the product launch skills to connectdirectly with final consumers, I see that as a real shiftin the opportunities available.
Deepak ThakurCustomer
Being a parent, I wanted something safe and secure toy for my kid and I found the exact one on NextBrandz store, I loved the product and referred to all my friends. The description and the picture matched the final product exactly. Timely delivery with all the tracking information also helped me out in planning my availability.. keep up the good work NB
Rajesh Maurya Branding Designer
NextBrandz beautifully bridges the gap between innovation and potential market, it's a revolutionary Launchpad for new innovative products. NextBrandz is the perfect WIN WIN for innovators and customers.I see a bright future for Pre-Commerce through NextBrandz.“
Thank YouTeam NextBrandz
Contact• Varun (Director Operations)
Mobile: +91 9910091820Email: [email protected]
• Abhishek (Director Technology)Mobile: +91 9910606633Email: [email protected]
• SupportMobile: +91 11-395-89890Email: [email protected]
• Social Connections
