Next Web2009 Highlights

THE NEXT WEB 2009

HANNEKE VOS

ARJAN VAN GEELAMSTERDAM, APRIL 2009

Ruigrok | NetPanel - April 2009

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MAIN QUESTIONSHow do we behave online? (online activities, mobile internet, e-business)?What issues do we experience online (privacy, spam, usability)? What are the consequences of the social web for our perceived online identity (consciousness of online identity, etcetera)?

THEMES IN THIS HIGHLIGHT REPORT• Usertypes• Online networking & Online identity• Mobile internet• Usability• E-commerce

METHODOnline quantitative research, sample from our NetPanel AdviesraadTARGETDutch population, 18 years and olderSAMPLESIZE & REPRESENTATIVITYn=1.011, results are representative for the Dutch population (age, sex and level of education)PERIODData were collected from the 27th of March through the 7th of April 2009.

BACKGROUND


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USERTYPES


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Pareto’s principle applies to online content

USERTYPES

The principle states: Roughly 80% of the effects come from 20% of the causes

The biggest share of the user-generated content comes

from a small share of the population


5 USERTYPES


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ONLINE NETWORKING & IDENTITY


7 ONLINE NETWORKING & IDENTITY

2007 40% has a profile on one or more online networks



Participation in online networks increases every year

31% expects the time they spend on online networks to increase in the future


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The Dutch stick to their language



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You win some, you lose some

41% 44% 15%

39% 40% 21%

38% 34% 28%

10%40%51%

9%22%69%

30% 55% 15%

For each of these networks, please specify whether you were more active, less active or equally active

in the past half year than before. =Less active

=Equally active=More active


*Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510


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Online identity: We are aware, but passive

84% is selective about the personal information they put online

71% is aware of their online identity, 6% is not

60% thinks that their online identity is in their own hands, 9% thinks it is not

54% sometimes worries about the trail of personal information they leave behind

9% has discovered unwanted private informations about his or herself online.

12% is consciously working to create the appropriate online identity, 53% is not


*Base: All, n=1.011


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Online networking can enrich social life

32% experiences that online contacts made online, often become real life friends, 35% does not experience this.

9% says that they have less time to spend to maintiain real life friendships, due to contacts in the digital world. 72% disagrees.


*Base: Respondents with a profile on one or more online networks, n=727


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MOBILE INTERNET


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Half of the Dutch have acces to mobile internet, usage is low

MOBILE

*Base: All, n= 1.011

49% has access to internet on the mobile phone*.

40% of the ones with access uses the internet on their mobile phone.

60% of the ones with access do never go online on their mobile phone.


14 MOBILE


15 MOBIEL INTERNET


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USABILITY


We expect a lot, we get irritated a lot

USABILITY

75% thinks you can expect much in terms of user-friendliness from a website, even if it’s a free

website or online application. Only 9% disagrees.

78%

61%

64%

60%

53%

43%

*Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510

= percentage of users of online networks that score their network (very)

userfriendly*


18 USABILITY


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E-COMMERCE


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Spending and earning money online

E-COMMERCE

79% thinks online payments always have to require a secure payment method, like iDeal or PayPal.

16% finds it easier to spend money online than in physical shops.

Have you ever paid to use any of the following online products / services? Yes

Music 17%Premium access 10%Online storage 4% Video 4%Advertising-free access 3%News 2%

Have you ever earned money online with any of the following online products /

services? Yes

EBay, Marktplaats 43% Online shop 5% Advertisements 2% EBay access 2%Writing / publishing content 2%Music 1%Premium access 1% Video 0%

*Base: All, n= 1.011


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ADDITIONS


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Contact

GEBRUIK

The complete report of The Next Web 2009 will be available online (in Dutch) by the end of April. This report will contain more graphics, tables, openends and extra analyses on different target

groups (women versus men, young versus old etcetera).

For more information and questions, please contact us:Hanneke Vos

[email protected]+31-6-20-6238512

www.ruigroknetpanel.nl

mailto:[email protected]

mailto:[email protected]


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RESPONSE ANALYSIS

ADDITIONS

Type Amount (n)

Total samplesize 4.000

Completes 1.011

Incompletes 218

Bouncers (mail not delivered) 210

Responspercentage 1.011 / (4.000 – 210 ) = 27%

Non-response (4.000- 210 – 1.011) / (4.000 – 210) = 73%

Next Web2009 Highlights

Technology

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