Next Personal Profile Video Shooting · best-selling book “The Seven Levels of Communication,”...

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© February 2014 | Coldwell Banker Newsletter What’s Inside! Upcoming Events CBD 2013 Awards Banquet Save the Date: February 20th, 2014 Salty’s at Alki | RSVP Here CBD In The Community Tree Planting Camp Schoenwald Feb. 28th | 9am-12pm NW Harvest Warehouse in Kent Mar 29th | 9am-12pm All About CBD 2 @Home in the Pacific NW 2 Transaction Coordinator 2 Award Banquet Invite 3 Laverne McIntyre Retirement 3 New Brokers 4 Anniversaries 4 Redefining Full Service! From Dave’s Desk Marketing Tip 4 CBD In the Community 5 Broker Tip 5 Market Trends 5 CBC Danforth 6 CBCD Property Management 6 CB National 6 Our Partners! 7 - GPS Ecrow, Absolute Mortage, Concierge Top Monthly Individual & Team Producers for January 2014 Listing Volume Robert Slattery 2,670,000 Listing Units Amber Bills 4 Sales Volume Carrie Pierce-Johnson 2,988,990 Sales Units Larry Woods-Palmer 4 Team Listing Jim Brown Volume Jim Richardson 2,912,150 Team Listing Jim Brown Units Jim Richardson 5 Team Sales Dawn Bourdo Volume Corey Hays 530,000 Team Sales Joan Evanger Units Mary Anne Pappas 3 2014 is already shaping up to be a great year. The Boeing-Mechanics contract was a huge deal for our industry. I was very concerned that Boeing was going to move once they started looking elsewhere. We should all be thrilled that this deal came together. Couple that with a Super Bowl Victory….and it’s hard not to be excited!! I love how our first @Home in the Pacific NorthWest neighborhood video turned out! Many more to come this year. Lots of great stuff inside of this newsletter…and I’m looking forward to seeing everyone at the awards banquet at Salty’s!! Contact: [email protected] or [email protected] Next Personal Profile Video Shooting March 13th, 2014 Contact Gary Requa at [email protected] Click here to see Coldwell Bankers latest 2014 Television Commercial “Home Sweet Home.”

Transcript of Next Personal Profile Video Shooting · best-selling book “The Seven Levels of Communication,”...

Page 1: Next Personal Profile Video Shooting · best-selling book “The Seven Levels of Communication,” has reminded us that it is almost an impossible task for Realtors to manage databases

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What’s Inside! Upcoming Events

CBD 2013 Awards BanquetSave the Date: February 20th, 2014Salty’s at Alki | RSVP Here

CBD In The CommunityTree Planting Camp Schoenwald Feb. 28th | 9am-12pm NW Harvest Warehouse in Kent Mar 29th | 9am-12pm

All About CBD 2@Home in the Pacific NW 2Transaction Coordinator 2Award Banquet Invite 3Laverne McIntyre Retirement 3New Brokers 4Anniversaries 4

Redefining Full Service!

From Dave’s Desk

Marketing Tip 4CBD In the Community 5Broker Tip 5Market Trends 5CBC Danforth 6CBCD Property Management 6CB National 6Our Partners! 7 - GPS Ecrow, Absolute Mortage, Concierge

Top Monthly Individual & Team Producers for January 2014

Listing Volume Robert Slattery 2,670,000 Listing Units Amber Bills 4 Sales Volume Carrie Pierce-Johnson 2,988,990 Sales Units Larry Woods-Palmer 4 Team Listing Jim BrownVolume Jim Richardson 2,912,150

Team Listing Jim BrownUnits Jim Richardson 5 Team Sales Dawn BourdoVolume Corey Hays 530,000 Team Sales Joan EvangerUnits Mary Anne Pappas 3

2014 is already shaping up to be a great year. The Boeing-Mechanics contract was a huge deal for our industry. I was very concerned that Boeing was going to move once they started looking elsewhere. We should all be thrilled that this deal came together. Couple that with a Super Bowl Victory….and it’s hard not to be excited!! I love how our first @Home in the Pacific NorthWest neighborhood video turned out! Many more to come this year.

Lots of great stuff inside of this newsletter…and I’m looking forward to seeing everyone at the awards banquet at Salty’s!!

Contact: [email protected] or [email protected]

Next Personal ProfileVideo Shooting

March 13th, 2014 Contact Gary Requa [email protected]

Click here to see Coldwell Bankers latest 2014 Television Commercial“Home Sweet Home.”

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Brokers who JoinedCB Danforth in January 2014

$25 Referral DiscountCB Danforth offers $25 off your CBD monthly fee on our 100% program for all Brokers you refer to us!

Gwen OaksmithFrom: WindermereFavored RE Region: Ballard, Queen Anne, MagnoliaFav. Book: TrumanFree time: Garden, read,socialize, cook

Susan HanleyNew Broker Favored RE Region: N. SeattleFav. Book: Kiss the GirlsFree time: Relax, read

Bruce MeratiniaFrom: Asset RealtyFavored RE Region: Magnolia, Queen Anne, BallardFavorite person: GandhiFree Time: Camping cooking, traveling, fishing

Joy TsuiFrom: Executive RE Favored RE Region: Bellevue, EastsideFree time: Travel

James BetzerFrom: Keller Williams Commercial brokerFavored RE Region: SeattleFavorite person: Da VinciFree time: Ski, hike, run, bike

Julie LangFrom: CB BainFavored RE Region: N. Seattle, Ballard, GreenlakeFavorite person: HusbandFree time: Movies, Kayaking

Michele OsternickNew Broker Favorite person: MotherFree time: Travel to AZ for daughter. grandson and golf.

Marissa CallaghanNew BrokerFavored RE Region: N. Seattle, EastsideFavorite person: BuddhaFree time: Cook, cycling, skiing, yoga, dancing, travel

Winnie KwanFrom: Executive RE

Maurice OaksmithFrom: Windermere

RamahNew BrokerFavored RE Region: Capitol HillFavorite person: Tony RobbinsFree time: Time is never free

Happy Anniversary!Thanks for being on our team.

Amber Bills 5 years

Avaunt MarketingTip 2014By Geoff AllenCreative Director/Brand SpecialistAvaunt Technologies Inc.

“Customer point of view. Always. Filter everything you’re doing, saying, and pitching through that and you’ll improve just about every metric you care about today.”

With the growing emphasis on stage-based marketing, which involves catering your content and marketing messages to your prospects’ stage in the sales cycle, keeping your customers’ preferences in mind is going to become even more important in 2014.

We often market based on our own perspectives and experiences which lead to lower expectations when the client/customer fails to respond. Walk in your customers shoes and look for ways to stand out. Get a gimmick or something that sets you apart from the mainstream of brokers. Your website and all your marketing materials should look custom and unique.. that will attract ten times more than your templated approach to marketing.

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Space is limited so reserve NOW!

Click on the logo below to get the NWMLS’s monthly update.

Tree Planting Camp Schoenwald | Friday, Feb. 28th | 9am-12pm 16030 Sylvester Rd SW, Burien, WA 98166

Camp Schoenwald is a ten acre camping area which provides a unique wilderness opportunity within the city for thousands of children each year. They have recently received a donation of trees that need to be planted. Please join us (no green thumb required!).

NW Harvest Warehouse in Kent | Saturday, March 29th | 9am-12pm

As part of our ongoing partnership with NW Harvest, we will be taking a team to the warehouse in Kent to help package up food items which will be sent to food banks across the state. This is a great opportunity for friends and families to get involved as well. Please email Valerie at [email protected] if you are interested in participating in this event or would like additional information.

If you are interested in volunteering, or would like additional information, please contact:

Valerie at [email protected] or Ken Kerr at [email protected]

Upcoming Volunteer Opportunities

Facebook Success Story!Tony and I re-met a friend (husband and wife) of a friend at a birthday party in Ballard back in January (I was friends with them both on FB). We spoke briefly about them buying a home in the next few months. I saw a comment she made in her newsfeed about finding their dream home on Zillow. I liked it and sent her a private message offering help with next steps including her husband and Tony in the direct message. I then asked permission to put them in touch with a local lender and sent their email to Craig with Absolute. He booked an appointment to get them pre-approved. Away we go!

Warm Regards,Marisa

Awarded for All Published Broker Tips & Video’s of the Month!

We need your broker to broker tips or video’s. Please send us your best tips/video to publish in our monthly newsletter.

We are looking for leading tips for short sales, REO, listings, buyers or technology.

$25 Starbucks Gift Card

Marisa CallaghanBroker, REALTOR®Coldwell Banker Danforth

Happy Anniversary!Thanks for being on our team.

• King County Market Trends

• Seattle Market Trends

• Eastside Market Trends

• Snohomish County Market Trends

• Everett Market Trends

• Pierce County Market Trends

• Tacoma Market Trends

• South King County Market Trends

• Kitsap County Market Trends

CBD got back on the right track and had a record breaking January in Gross Commission Earned by our brokers. We are very encouraged by what we are hearing from our brokers concerning how busy you are. All indicators are leading us to believe we will have a similar year as last year. We are off a bit in unit production numbers compared to 2013, but we are making that up in our Gross Sales Volume increase. Read the NWMLS report to get a more details.

Market Trends Click on the regions below to view current market trends

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Another Winning Salefor CBC Danforth Bob Fredrickson, CCIM

[email protected] (206) 212-2216

Property Management Newsletter

CBD brokers are currently involved in leasing or managing rental properties we have a resource to help keep current with CBD policies and market changes. Access this resource with the following icon below:

CB Brand Report - The Value of a Profile PageBy John James

If someone offered to hire you and pay thousands of dollars for your services to represent them in a real estate

transaction simply because you spent a few minutes of your time would you do it? Of course you would, since that is why you are in the real estate business. Unfortunately, there are a number of Associates that are missing out on being selected simply by not taking the small amount of time to setup their profile page on ColdwellBanker.com.

For complete article and guide click here.

(206) 718- [email protected]

www.cbcworldwide.com/bhiller

Here is a great example from Joyce Lowe, CB Danforth Federal Way Office. Click to the left to view Joyce’s sample preview file.

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British Anthropologist Robin Dunbar has taught us that the primate brain on average can only have meaningful relationships with an average of 150 individuals. Some can manage larger numbers of relationships successfully but for the vast majority of human primates, the number centers around what is now known as “Dunbar’s Number”. Many other professions have used this number for event planning purposes. Wedding planners for example work on three hundred guests (150 for each of the individuals) and 150 for a funeral ? Well, what does that mean for your database? Noted Realtor and motivational speaker Michael J Maher, author of the best-selling book “The Seven Levels of Communication,” has reminded us that it is almost an impossible task for Realtors to manage databases with numbers much larger than 150 names in a way that allows you to be in the “flow” and result in significant repeat business or new quality introductions (formally known as the hackneyed word “referrals”).

What does that mean for you as a successful Coldwell Banker Danforth Realtor who plans to ensure that one’s database is properly managed, added to and provides an income for life? Click here to view Roger’s complete article.

The BasicsFrom The GPS Escrow TeamDiane, Amy, Destiny & Daren206.248.2200 – Seattle South425.454.8281 - Eastside GPSEscrow.com - web

GPS Escrow is now on Social MediaWe have active social media channels that provide you with interesting information from the world of real estate. Please take a moment to find us on Facebook, Twitter, LinkedIn and on our website blog. We promise only the most important and interesting content – or at least promise that it will be a quick read and something easy to pass on to your sphere.

CONCIERGE EXPANSION: Just to brag a little! Our Marketing Director is also now our Project Coordinator. Kudos to Mike Laverty for exceeding all requirements on our first two hands-on remodels: a swimming pool resurfacing and rehabilitation, and a major kitchen do-over. Hope to have before and after pix on the website soon. Just one more service your CBD Concierge can offer your home owners.

VENDOR CONTRACT RENEWALS: We are currently renewing contracts for our 200+ categories of vendor/ contractor services. If you have a favorite plumber, landscaper, carpenter,

bed bug detector, appraiser, etc., do them a big favor and recommend them to your CBD Concierge. We are seeing many requests for services coming through the CBD Intranet. Usually those services are available on the Concierge Website. If not, the Concierge Director can locate vendors, verify their credentials and reputation and connect them to you or your client. The Concierge Director will stay involved until you and your client are satisfied. Our Project Coordinator can also step in as needed.

NEW VENDOR AND VENDOR PRAISE: One of our new vendors is Peter Braun (Contractor), a very professional and diverse general contractor, available in

all areas. Check out his listing. Also, we received a very complimentary testimony as follows: “Coldwell Banker Concierge Service has been a great investment for Ellis Design Staging and Redesign. I have received several staging projects through them. I find the service very affordable compared to other “preferred vendor” type services that over charge and under deliver. There’s no high pressure, slick sales pitch either, this services is the real thing, I highly recommend it. Pamela Ellis”.

CONCIERGE SITE USAGE: Click onwww.cbd-concierge.com and follow instructions on “How to use this site”. If you need help anytime, contact the Concierge Director, Roy Kauer at: 253.332.3197.

Monday’s content is motivation based and on Tuesday there is something directed to real estate professionals. Wednesdayis Home Improvement and onThursday local real estate related events are featured. Friday is a bit lighter with the popular Crazy House Friday photo extravaganza or equally enticing “This Week in Horrible Listing Photos”. None of the posts are any real burden on your time and will be of interest.

Our social media channels provide a way for us to stay connected. Our effort, service

features and dedication to the important job we do provides a way for us to make a difference to you and your clients.

Daren [email protected] 454 8281

Website/Blog: http://gpsescrow.com/LinkedIn: http://www.linkedin.com/company/3225264Twitter: https://twitter.com/GPSEscrowFacebook: https://www.facebook.com/gpsescrowcompany