Next generation user for ofcom-2012
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Bill Dutton and Grant Blank Presentation to Ofcom workshop 24 April 2012 The Next Generation User Oxford Internet Survey 2011
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Presentation for Ofcom workshop on the Oxford Internet Survey 2012 on 'Next Generation Users', including a mu
Transcript of Next generation user for ofcom-2012
Bill Dutton and Grant Blank
Presentation to Ofcom workshop 24 April 2012
The Next Generation UserOxford Internet Survey 2011
Implications of Trends?
• How people access information?
• Patterns of use (entertainment v information)?
• Who has access – digital divides?
• Closing down or opening new channels and greater choice?
Theoretical Perspectives
• Technical rationality
• Domestication: A social rationality
• Reconfiguring access
49
31
32
52
61
0 20 40 60 80 100% who participate
All respondents
Non-user
Ex-user
First Generation
Next Generation
OxIS 2011: N=2,057
Civic Participation
63
54
0 20 40 60 80 100% Using Digital Government Services
Next Generation
First Generation
Current users. OxIS 2011: N=1,498
Digital Government Use
Points of Summary• Rise of ‘Next Generation Users’ • NGU matters – shaping patterns of use• New Digital Divides: the Internet is Socially Distributed
User-Oriented Design & Policy
• Know Thyself
• Know Thy User
• Know Thy ‘Next Generation’ User
