FRED TUROKNext generation of growth?

Embracing strategic partnerships

the problem

• 6 0% adults are ove rwe ight orobe s e

2 0 5 0By• 9 0% of the adult popula tion will

be ove rwe ight or obe s e• 5 0 Obe s ity will cos t s oc ie ty £billion

Phys ica l Inactivity curre ntly cos ts 8 .2 the UK e conomy £ bn pe r ye ar

the result

…the story so far

the facts

• Healthy living & exercise reduces the risk of:

• Stroke by 27%• Diabetes by 33%• Coronary Heart Disease by 35%• Breast Cancer by 40%

The new strategy

Behavioura l Economics

= New Partne rs hips New channe ls of communica tion

the solution

corporate wellness

• 6.7 days absent per employee a year

• £13.2 billion total cost to UK economy

• 97% of absence due to ill health

• Sick workforce = weak economy

- the tactics consumers

: REACHINGCONSUMERS• Point of Sale• On pack information• Equating Energy in with Energy Out

Exercise

20mins

66%

- the tactics employees

Employee Workplace Activity Programmes

– Opportunities for the fitness industry Employers partnering with local exercise professionals

Partnered with

capacity

1 million visits a day

5800 clubs

Every Community

Double our delivery1.25 billion square

feet

5000 sports halls &

studios

the catalyst

FIA creates partnerships for the industry

…a final thought

Britain has been on a diet for 40 years … andobesity is still going through the roof…

Time for a 21st century solution to a 21st century problem

FRED TUROK