Next Generation Imaging Informatics: Identifying Unmet Needs in Radiology

Next Generation Imaging InformaticsFuturistic Tools to Address Unmet Market Needs

Rhenu Bhuller

Senior Vice President, Healthcare

Frost & Sullivan, Asia-Pacific

Mark DouganMark Dougan

Managing Director

Frost & Sullivan, Australia & New Zealand

Sponsored by GE Healthcare

© 2013 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

Today’s Presenters

Rhenu has 20 years of experience in thehealthcare industry, including more than 10years of consulting expertise focusing onhealthcare technology, access and delivery. Shehas worked on product pipeline development,acquisitions, policies and new businessventures in major segments of healthcare withan experience base covering key healthcaresectors from medical technology,

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sectors from medical technology,pharmaceuticals, aged care and healthcareservices. She has studied various healthcareand healthcare related industries and has asound knowledge of key emerging andestablished markets from public healthcarestructures and policy to end user and marketevaluations. Her strong base of knowledge oflocal and global best practices has provided aplatform for the various discussions she hasmoderated with both public and privatehealthcare sector participants.

Rhenu BhullerVice President, HealthcareFrost & Sullivan, Asia-Pacific

Today’s Presenters

Mark is Frost & Sullivan’s ANZ ManagingDirector. He has over 20 years ofmanagement and strategy consultingexperience, having worked for clients inthe UK, Continental Europe, NorthAmerica, Asia Pacific, Australia and NewZealand. His particular expertise is inmarket assessment and analysis; market

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market assessment and analysis; marketentry and expansion strategies; customeranalysis and segmentation; competitivestrategy and M&A have awarded him aThought Leader’s position in theconsulting field.

Mark DouganManaging DirectorFrost & Sullivan, Australia & New Zealand

Agenda

Impact of disruptive technologies on medical imaging

Current state of medical imaging

Evolution in the radiologist’s role

Challenges faced by Australia radiologists in their daily practice

Impact of these challenges on the radiologists

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The “Ideal” Workstation

CEO’s Perspective

Next Steps

Audience Opinion

Workflow transformation in the radiology department is imminentA. within the next 1 monthB. within the next 6 monthsC. within the next 1 yearD. within the next 5 years

E. over more than the next 5 years

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Which of the following, according to you, have the greatest impact on

radiologists’ productivity?A. Lack of integration amongst imaging modalities

B. Lack of integration between imaging systems and other hospital systems

C. Switching between workstationsD. Logging in and out of applications

E. Inefficient automation of hanging protocols

Disruptive Technologies Will Transform Medical Imaging in the Near Future

2 Enhanced Systems Interoperability

1 Seamless Workflow Integration

Top 3 Market Needs

Identified by

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Source: Frost & Sullivan

3 Advanced Imaging Analytics

Identified by Leading

Radiologists in Australia

4 Ubiquitous Service Delivery

Technological Sophistication is NOT an Indicator of Prudent Investment

Computed Tomography (CT)

Angiography

Positron Emission Tomography

(PET) for Cancer

Latest Imaging

Technologies

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Digital Mammography

Technologies Fail to

Produce the Expected

ROI

Evolution in the Radiologist’s Role Creates Unforeseen Pressures at the Workplace

Exponential increase in the volume of work

Increasing complexity

Growing need for improving education and

training

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Increasing ER workload

Transforming relationships with doctors

Far better educated

patient base

Increasing presence in the

board room


Dysfunctional Workflows are a Source of Frustration for Radiologists

Lack of

integration

Overexposure

Lack of

interoperabilityAustralian

Slow system

performance

Iss

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Inconsistent

outputs

Poor image

quality

Lack of integration

between 2D and 3D

Australian

radiologists agree

there is significant

room for

improvement in

their current

imaging systems.Inadequate QA and

post-processing

Iss

ue

s a

nd

Ch

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System Inefficiencies Cost 25% of a Radiologist’s Time in Australia

Material penalties as

part of National

Emergency Access Target

.....

The need to move between

different workstations

and modalities

Dearth of

Impact on Radiologists

Radiologists are caught in a vicious

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Unsatisfying conversations with patients and doctors

.....Pressures of multitasking

Dearth of sufficient patient

information

caught in a vicious cycle of mounting

stress and stagnant productivity that

influences their long term personal and

professional growth.

Is Healthcare IT Really Helping Healthcare Providers Meet their Goals?

5 Goals of Healthcare IT

Improve access, safety and quality of care

Ensure accountability of care

How can Imaging Workflow

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Drive evidence-based care

Reduce cost of care

Enhance the experience of care

Workflow Solutions

Meet these Goals?


The “Ideal” Workstation―Seamless Workflow Integration

Multiple imaging modalities

Clinical and hospital information systems

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Personally Controlled Electronic Health Record (PCEHR)

Other hospitals and healthcare providers

Volume of data


The “Ideal” Workstation―Enhanced Systems Interoperability

Imaging modalities

Analytics software

Single sign-on

Touch screensImage

interactivity

Non-imaging devices

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Voice recognition

Uniform interfaces

The End Goal is to Reduce “Mouse-Clicks”


The “Ideal” Workstation―Advanced Imaging Analytics

Image View

Imaging

• Image quality• background color• Simultaneous views across multiple modalities

• Integrated clinical applications – oncology quantification, auto-bone removal, vessel analysis, density analysis

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Imaging Analytics

Workflow

auto-bone removal, vessel analysis, density analysis• Supported accurate CAD markers• Case-based analysis

• Integrated pre- and post-processing• Individualized hanging protocols• Machine learning• Automated exam setup


The “Ideal” Workstation―Ubiquitous Service Delivery

Other

patients

Government

Social networks

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Healthcare

payers

Pharmaceuticals

and medical device

companies

Care providers

Medical Imaging Companies are Listening to Their Customers

Company Breakthrough Product

GE Healthcare

Universal Viewer - Intuitively brings together 3D post-processing powered by AW, breast imaging tools, enhanced streaming performance, and patient history on an easy-to-use, unified reading desktop. A choice of web-based and zero footprint clients provides enterprise-wide access, allowing users to retrieve patient data from PACS, RIS, EMR, and HIS across a range of platforms. Includes intelligent productivity tools like smart reading protocols.

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Philips

AlluraClarity – The company received FDA approval for its latest low-dose X-ray imaging system that promises to transform interventional radiology by providing exceptional image quality using significantly low doses of radiation. Its flexible digital imaging pipeline can be tailored for specific applications in cardiology and neurology. Philips also plans to double R&D investment in new-age healthcare technologies.

Siemens

MAGNETON Essenza with Tim+Dot – The Dot® technology (day optimizing throughput) improves productivity by eliminating the need to reposition coils and enables personalization of exams based on patient needs.syngo via WebViewer VA11 – helps access images directly on an iPad.

CEO’s Perspective

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Technological sophistication without improvements in workflow is meaningless.

1Prudent investment in imaging IT is a board room decision. Get the radiologist involved!

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2 improvements in workflow is meaningless. Productivity is the name of the game.

3Next generation imaging tools are here. Have you made the right investment?

Source: Frost & Sullivan analysis.

Questions and Answers

Challenges Faced by Australian Radiologists While Working with Conventional Imaging Workflow SolutionsIn-depth insights into the most pressing market needs in radiology

Medical imaging has been a torch-bearer for technological advancements in

the healthcare industry. Rapid technological advancements and high rate ofadoption lead to an acceleration of innovation and swift replacement of

technology. To continually progress with this rapid evolution in medicalimaging, GE is working real time and more directly with end users across the

globe to design a healthy future. This GE sponsored Frost & Sullivan

whitepaper identifies key issues that impact the day-to-day performance of

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whitepaper identifies key issues that impact the day-to-day performance ofradiologists in Australia and the consequences of these issues on their

productivity.

You can download a complimentary copy of this whitepaper from www.frost.com or email us at

[email protected]

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join our GIL Global Community

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Next Generation Imaging Informatics: Identifying Unmet Needs in Radiology

Health & Medicine

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