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NEXT GENERATION DIGITAL COCKPIT - Nvidia · next generation digital cockpit danny shapiro sr....
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NEXT GENERATION DIGITAL COCKPIT DANNY SHAPIRO SR. DIRECTOR, AUTOMOTIVE [email protected] OCTOBER 21, 2014
Transcript of NEXT GENERATION DIGITAL COCKPIT - Nvidia · next generation digital cockpit danny shapiro sr....
STUNNING VISUAL EFFECTS
COMPUTER AIDED DESIGN
STYLING AND DESIGN
SIMULATION MEANS BETTER PRODUCTS, FASTER
INTERACTIVE POINT OF SALE
Car Computers
Super-computers
Workstations Servers
PCs Laptops
GamingDevices Tablets
Phones
Silicon Valley
AUTOMOTIVE COMPUTING PLATFORM
Tegra Visual Computing Module
NVIDIA AUTOMOTIVE PARTNERS
AUTOMOTIVEBY THE NUMBERS
6.2 MCARS ON THE ROAD
MANY MORE COMING…
20+ Brands 100+ Models
SOFTWARE DEFINED CAR
DISPLAY SURFACES TAKING OVER THE CAR
MERGE OF PHYSICAL AND DIGITAL
AUTOMOTIVE DETAILS
VIRTUAL COCKPIT
Craftsmanship
Create instrumentation so finely crafted that it is too expensive to physically build.
Design
Align with vehicle interior design and styling
DIGITAL QUALITY GOAL
NVIDIA’s HMI Platform
UI Composer StudioProfessional design environment
UI Composer ArchitectIntegrated engineering environment
UI Composer ViewerHigh performance runtime
UI COMPOSER
MATERIAL DEFINITION LANGUAGE
PHOTOREAL RENDERING FOUNDATIONPhysically based lightingPhysically based materialsHDR: Full High dynamic range floating point pipeline
TECHNOLOGIESIBL: Image Based LightingMDL: Material Definition LanguageBeam Traced Area LightsSubsurface Scattering Materials
HARDWARETesellation ShadersGeometry ShadersCompute Shaders
EFFECTSBloom & TonemappingDepth of Field
The Science Behind the ART
