Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car...
Transcript of Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car...
![Page 1: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/1.jpg)
Next-Generation Car Service
1
![Page 2: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/2.jpg)
Cabs in 2008• Most use aging & inefficient technology
– Radio dispatch, no 2-way communication – Most common car, Ford Crown Victoria = 14mpg
• Hailing is done by hand or phone – No GPS coordination between client/driver – Significant fareseeking or “dead-time”
2
![Page 3: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/3.jpg)
The Medallion System
• Taxi-monopolies reduce quality of service – Medallions are expensive, and drivers underpaid
– Medallions cost ~$500k, drivers make 31k – No incentive/accountability for drivers/clients
• Digital Hail can now make street hail unnecessary
3
![Page 4: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/4.jpg)
UberCab Concept• A fast & efficient on-demand car service • Market: Professionals in American cities • Convenience of a cab in NYC + experience of a
professional chauffeur. But in SF and NYC • Latest consumer web & device technology
– automate dispatch to reduce wait-time • Optimized fleets and incented drivers • The “NetJets of car services”
4
![Page 5: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/5.jpg)
1-Click Car Service• Must be a member to use the service
– Professional and trustworthly clientele • Not hailed from street
– So no medallion licenses are required, since clients are service members & use digital-hail
• Guaranteed Pick-up (unlike a yellowcab) – Mobile app will match client & driver – See photos of each other
5
![Page 6: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/6.jpg)
Key Differentiators• Members Only - Respectable clientele • 1-click hailing – “Pickup here in 5 mins” • Fast Response time – easier than calling • Luxury automobiles – Mercedes Sedans • Great drivers – “Rate your trip” feature • High-tech solution: Geo-aware auto-dispatch • Optimized fleet – Logistical LBS software
6
![Page 7: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/7.jpg)
Operating Principles• Luxury service on-demand • Modern and fuel-efficient fleet • Customer-focused, computer-coordinated • The best end-user experience possible • Statistically optimized response time • Pre-paid, cashless billing system • Profitable by design
7
![Page 8: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/8.jpg)
UberCab apps• 1-Click request from Geo-aware devices • SMS from any phone: “pickup @work in 5”
8
![Page 9: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/9.jpg)
UberCab.com• Book Trips, show Fleet status, trip history • Pre-specify locations with labels + coordinates
– To enable easy texting of pickup locations • Google Maps integration
– Lat/long for “home”, “bob-work”, “alice-apt”
9
![Page 10: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/10.jpg)
Use-Cases• Trips to/from restaurants, bars & shows • Fast local transport where parking isn’t easy • Airport pickup/dropoff (pre-scheduled) • Working while commuting (wifi in cars)
– 3 person rideshare to a South-Bay campus • Dropping off Kids at School • Elderly transport
10
![Page 11: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/11.jpg)
User Benefits• Cabs don’t guarantee pickup, can take 45 mins • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice • Car services transfers average over $60 + tax
• UberCab would be faster & cheaper than a limo, but nicer & safer than a taxicab
11
![Page 12: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/12.jpg)
Environmental Benefits
• Better Utilization of Vehicle Resources – In NYC, 35% of time is spend looking for fares – In less dense cities, can be over half “dead-time” – As swarm size increases, efficiency will improve
• Hybrid vehicles (2x efficiency of a cab) – Mercedes S400 BlueHybrid, Lexus GS-450h – Reduce carbon footprint, better use of time in car
• Ridesharing/Carpooling incentives – lower rates – Trip to SFO, or Ballpark to Marina after a game
12
![Page 13: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/13.jpg)
UberCab Fleet
• Premium – S550 for SF Beta clients • 30mpg with S400 BlueHybrid (in 2010)
• Standard – Lexus GS450h or e320– 23mpg
• Existing cab/towncar fleets get 14-16 mpg
13
![Page 14: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/14.jpg)
Initial Service Area• Central SF to Start, Manhattan soon after
14
![Page 15: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/15.jpg)
Technology• Mobile phones + intelligent scheduling
– Applications for iphone, blackberry, symbian – Operations research for route optimization
• Payment/utilization/reputation tracking • Patent-pending system design
15
![Page 16: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/16.jpg)
Demand Forecasting• Cars hover in statistically optimized positions
– minimize expected pickup time given hour of week & weather/traffic conditions
16
![Page 17: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/17.jpg)
Overall Market• $4.2B annually and growing • Top 4 players combined only 22% of revenues
17
![Page 18: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/18.jpg)
Composition of Market• Focus on Urban service on-demand
• 2007 Market
18
![Page 19: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/19.jpg)
Target Cities• Focus on SF/NYC to begin • Expand to LA, Chicago, Houston, PA, Dallas
– This covers 50% of entire US market
19
![Page 20: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/20.jpg)
Potential Outcomes• Best-Case Scenario
– Becomes market leader, $1B+ in yearly revenue • Realistic Success Scenario
– Gets 5% of the top 5 US Cities – Generates 20-30M+ per year profit
• Worst-Case Scenario – Remains a 10 car, 100 client service in SF – Time-saver for San-Francisco based executives
20
![Page 21: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/21.jpg)
SmartPhones, Aug2008
21
![Page 22: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/22.jpg)
Future Optimizations• Cheaper cars by buying used • Less expensive hybrid vehicles (prius) • More accurate GPS technology • Discounted rates for Sun-Tues multi-hour bookings • Pay premium for on-demand service • “get here now” costs more than “tomorrow at 5pm”
22
![Page 23: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/23.jpg)
Marketing Ideas• YellowCab is the only recognizable brand
– Become the ubiquitous “premium” cab service • Invite Only, referred from an existing member • Possible slogan: The One-click cab • The NetJets of Limos • Cabs2.0
23
![Page 24: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/24.jpg)
Location-Based Service
• Extend infrastructure to other LBS applications – Delivery, non-critical medical/governmental use
• Growing to a $3.5B industry by 2010
24
![Page 25: Next-Generation Car Service - Inc42 Media · • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice ... • Expand to LA, Chicago, Houston, PA, Dallas](https://reader034.fdocuments.net/reader034/viewer/2022043020/5f3c54850420cb437a78e90b/html5/thumbnails/25.jpg)
Progress to Date
• Ubercab.com reserved + “ubercab” SMS code • California LLC + trademark filed • Iphone dev license applied for Nov28,08 • Bank Account + Paypal account created • 5 advisors & 15 clients now recruited • Provisional patent filed • NEXT: buy 3 cars, develop app, Feb1st demo
– Raise a few million, small-office + GM in SF
25