Newtechbio v Septicleanse Complaint

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    UNITED STATES DISTRICT COURTDISTRICT OF NEW JERSEY

    TRENTON VICINAGE

    LESSLER & LESSLER

    Attorneys for Plaintiff

    540 Old Bridge TurnpikeSouth River, New Jersey 08882

    Tel. (732) 254-5155

    * * * * * * * * * * * * * Hon. , U.S.D.J.

    NEWTECHBIO INC.,

    Plaintiff

    -against-

    SEPTICLEANSE, INC.; BRADLEY A. MAR-KIN a/k/a BRAD MARKIN; SABRINA GAR-CIA MARKIN a/k/a SABRINA GARCIA, SAB-

    RINA LOAIZA GARCIA, SABRINA G. GAR-

    CIA LOAIZA, JORGE RODRIGUEZ, andSABRIGL; LORI BETH KAPLAN MULTZ a/k/aLORI MULTZ, LORI BETH MULTZ, BETHWILSON and LORI KAPLAN; and ROBERTA. MARKIN,

    Defendants

    *

    *

    *

    *

    *

    *

    *

    *

    *

    Hon. , U.S.M.J.

    Civ. No.

    VERIFIED COMPLAINT FORINJUNCTIVE RELIEF and

    DAMAGES FORRACKETEERING, TRADE LIBELAND UNFAIR COMPETITION,

    and RELATED CLAIMS

    With Jury Demand

    * * * * * * * * * * * * *

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    NATURE OF ACTION

    1. This is an action for injunctive relief and damages

    necessitated by defendants' pattern of racketeering comprising

    a deceptive and unlawful Internet marketing scheme in the

    septic system chemicals industry, with wire fraud predicate

    acts in which they create fictitious disparaging reviews of the

    products of plaintiff and its legitimate competitors while

    promoting their competing products.

    JURISDICTION AND VENUE

    2. This Court has original jurisdiction pursuant to 15

    U.S.C. 1121(a), 15 U.S.C. 1125(a), 28 U.S.C. 1331 and

    1338(b), 18 U.S.C. 1962(c) and (d), and supplemental jurisdic-

    tion pursuant to 28 U.S.C. 1367(a).

    3. This Court also has original jurisdiction pursuant to

    28 U.S.C. 1332, because the plaintiff and the defendants are

    citizens of different states and the amount in controversy

    exceeds $75,000, exclusive of interest and costs.

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    5. Venue is proper in this judicial district pursuant to

    28 U.S.C. 1391.

    THE PARTIES

    6. Plaintiff Newtechbio Inc. is a New Jersey corporation

    having its principal place of business at 4301 US Hwy 9 North,

    Main Building Rear, Howell, New Jersey 07731.

    7. Defendant Septicleanse, Inc. is a Florida corporation

    with its principal office at 711 Commerce Way. Suite 5,

    Jupiter, Florida 33458.

    8. Defendant Bradley A. Markin a/k/a Brad Markin

    ("Markin") is an individual who is a citizen of the State of

    Florida and resides at 103 Beachwalk Lane, Jupiter, Florida

    33477.

    9. Defendant Sabrina Garcia Markin a/k/a Sabrina Garcia,

    Sabrina Loaiza Garcia, Sabrina G. Garcia Loaiza, Jorge Rodri-

    guez, and Sabrigl ("Garcia") is an individual who is a citizen

    of the State of Florida and resides at 103 Beachwalk Lane,

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    resides at 72 Van Houten Fields, West Nyack, New York

    10994-2528.

    11. Defendant Robert A. Markin ("Markin Sr.") is an

    individual who is a citizen of the State of Florida and resides

    at 6627 Seven Oaks Lane, Stuart, Florida 34997.

    OVERVIEW OF DEFENDANTS' MARKETING SCHEME

    12. The individual defendants, acting in concert, (the

    unlawful "enterprise"), via Septicleanse, Inc. and the ficti-

    tious review websites as their primary instrumentality, use

    interactive product marketing websites with fictitious deroga-

    tory reviews of competing septic system chemical products

    abetted by fictitious derogatory "product review" websites,

    which together disparage competing products, namely those of

    plaintiff and its legitimate competitors, causing them to have

    suffered and continue to suffer substantial losses of sales and

    profits.

    13. As part of its marketing scheme, the enterprise uses

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    do decrease the sales of plaintiffs and their legitimate

    competitors and thus increase defendants' sales.

    14. Defendants' enterprise search engine techniques

    include the purchase of advertisements using the trademarks and

    trade names of plaintiff and its legitimate competitors as key

    words on various search engines including Google, Yahoo and

    Bing; and implanting those trademarks and trade names as

    metadata in defendants' websites. As a result, when a consumer

    conducts Internet research for plaintiff's trademarks such as

    NEWTECHBIO or NT-MAX on a search engine, defendants' advertise-

    ments and websites are displayed ahead of plaintiff's adver-

    tisements and website.

    FACTUAL BACKGROUND

    Plaintiff's Business

    15. Plaintiff, via its newtechbio.comwebsite, markets

    chemicals throughout the United States for use in septic

    systems to improve performance and correct certain problems.

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    http://newtechbio.com/http://newtechbio.com/
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    five years and have become associated by consumers with a high

    quality line of such products.

    17. Plaintiff sells directly to the public via its

    website, and does not sell through distributors.

    18. Plaintiff and its predecessor have been in business

    for more than five years, during which time sales of septic

    system chemicals have increased at the rate of approximately

    40% per year. That growth came to a screeching halt and

    plaintiff's sales dropped precipitously starting on June 14,

    2012 when defendants' initial websites and review sites went

    online with advertisements on search engines Google, Yahoo and

    Bing.

    Defendants Opted Not to Exclude New Jersey From Their National Internet Advertising

    19. Defendants were at all relevant times aware that

    plaintiff was marketing competing products, and that defen-

    dants' place of business was in New Jersey, as evidence by

    their inclusion of plaintiff's products on their sham review

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    them, key words specified by the advertiser, known as "nega-

    tive" key words.

    21. Defendants could have excluded New Jersey from

    search results which would display their advertisements, by (i)

    excluding their advertisements from reaching the State of New

    Jersey by including that restriction on their Google advertis-

    ing request and including all states but New Jersey on their

    Yahoo and Bing advertising requests, and/or (ii) opting to

    employ such negative key words as "New Jersey", "Jersey" and

    "NJ".

    22. Defendants did not employ the foregoing state

    exclusion options or negative key words to exclude New Jersey

    from being targeted by their advertisements, as shown by the

    fact that defendants' advertisements appear on Google, Yahoo

    and Bing search engine websites when a user enters any of the

    search terms "Septic Bacteria NJ", "Newtechbio NJ", "Septic

    maintenance NJ", "Septic maintenance NJ Newtechbio", "NT-MAX

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    Defenda nts' Marketing and Fictitious Review Web sites

    23. On or about June 14, 2012 defendants' enterprise

    operates septic system chemicals marketing websites

    www.septicleanse.comandwww.bestsepticproducts.com, auxiliary

    marketing/fictitious review websiteswww.septictreatments.net,

    and fictitious review websiteswww.bestseptictreatments.com,

    www.homesepticproducts.com, www.sewertreatment.net, and

    www.cloggedsepticsystem.com became active, all at about the

    same time.

    24. Links to defendants' review websites are provided on

    their marketing websites.

    25. Prior to June 14, 2012 there were no negative

    reviews of any of plaintiff's septic products on the Internet.

    26. None of the defendants has ever purchased any of

    plaintiff's products under his, her or its own name.

    27. Plaintiff has no reason to believe any of defendants

    ever purchased any of plaintiff's products indirectly or under

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    http://www.septicleanse.com/http://www.bestsepticproducts.com/http://www.septictreatments.net/http://www.bestseptictreatments.com/http://www.homesepticproducts.com/http://www.sewertreatment.net/http://www.cloggedsepticsystem.com/http://www.cloggedsepticsystem.com/http://www.sewertreatment.net/http://www.homesepticproducts.com/http://www.bestseptictreatments.com/http://www.septictreatments.net/http://www.bestsepticproducts.com/http://www.septicleanse.com/
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    Defenda nts' Fictitious Derogatory and Decep tive Reviews

    29. These websites contained and/or still contain inten-

    tionally false, disparaging and deceptive information and

    rankings concerning the septic chemicals of plaintiff and its

    legitimate competitors, examples of which are:

    a. "What happened when we tested it? We were

    excited to see how it worked. Our tester was not so pleased."

    [referring to NT-MAX, Exhibit A].

    b. "However, after administering a shock, and

    beginning the maintenance treatment, very little improvement

    was seen. We had a hard time convincing our tester not to have

    his septic system pumped out, and quitting the trial. Luckily,

    he was convinced to continue the treatment for 4 weeks. After

    the 4 week trial, he admitted he did get an improvement in the

    speed at which his drains would flow about 20%. Possible with

    continued use, the system would have been restored. However,

    after a month of using the NT Max, his system was not at an

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    however, was that this product was NOT the best for restoring

    a system that is having problems." [Exhibit A].

    d. "iiijj I believe our home benefitted from

    using this septic treatment. However, it was nowhere near what

    we expected, in terms of speed of showing results, and also in

    value. We ended up having to pump our system out, in order for

    it to get back to normal. However, this product has worked

    very well to keep our system maintained. For that purpose, it

    is very good." [referring to NT-MAX, Exhibit B].

    e. "iijjj I did not get any results on my drain

    field from using this septic cleaner. I honestly don't think

    it did a thing. However, we dissolved some of it in a cup of

    water, and poured it down our kitchen sink. It now seems to

    drain much faster. So, as far as a septic treatment, this isn't

    good." [referring to NT-MAX, Exhibit B].

    f. "iijjj Not a product I would buy again. We

    have been using it for 3 weeks, and our yard is still a muddy,

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    with this product, but we don't have the money to get our

    system replaced. We will just have to stay the course and see

    if it improves soon." [Exhibit B].

    h. "iiijj We still have a smell, and the drain

    is still slow. Hopefully the improvement continues before we

    have to buy more." [Exhibit B].

    i. "iijjj I think maybe our very cold tempera-

    tures have prevented this product from working. We got no

    results from pouring it directly into our septic tank. Maybe

    the cold kills off this type of bacteria? I don't know, but

    nothing has resulted from using this." [Exhibit B].

    j. "We would be testing NT Max on a troubled,

    backed up and flooded system so we would definitely be needing

    both the shock and the monthly packets. We were a bit confused

    by the information about whether we should purchase the liquid

    shock or if just flushing a couple of the ordinary monthly

    packets would do the trick. We decided at long last to use the

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    the past, especially when you consider the amount of water

    consumption nowadays." [Exhibit C].

    k. "In our testing of NT Max we saw those steps

    happening, not as fast as our Best Septic Treatment, but they

    did happen. In our opinion, it was a bit pricey for the

    results we got, but then again we did purchase their most

    powerful treatment, so perhaps the price was average as far as

    the market goes". [Exhibit C].

    l. "While NT Max certainly has a fantastic

    reputation online and it does deliver long term results, it

    didnt quite work as quickly or completely as our top rated

    brands." [Exhibit C].

    m. "See How NT Max Compared to Our Top 8 Septic

    Treatment Comparison Chart." [Exhibit C].

    n. "If there was any drawback to New Tech Bio, it

    is the fact that the shock is in liquid form, or at least it

    appears to be. Liquid septic treatments just dont work

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    o. "Overall, if you are considering NT Max as

    your septic option, you have found yourself a leading brand.

    While we do not rate it as well as our Best Septic Treatment."

    [Exhibit D].

    p. "We did have a bit of a concern with the

    product options that NT Max offered. The monthly treatments

    seemed pretty straightforward and we were happy to see the use

    of the easy flushable packets. But the liquid 'shock' treat-

    ment troubled us a bit. First of all it is liquid, which

    flushes through the system very quickly. But also due to the

    size of the treatment, it was somewhat costly, not unfairly so

    but significant. This may make it difficult for a homeowner on

    a fixed income or ones that have a mild septic problem to get

    the extra boost of bacteria from a shock treatment without

    significant up front investment. It should be noted that NT

    Max may have an alternate treatment designed for these circum-

    stances; however we were not able to locate it." [Exhibit E].

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    r. "See how New Tech Bio Compared by reading our

    Septic Treatments Reviewed." [Exhibit E].

    s. "New Tech Bio Testimonials: I used this

    product, followed the directions and if I am being honest, I am

    not sure if it worked. From reading these other testimonials,

    I think maybe I may have been expecting too much, but I dont

    think it did a whole lot. Thats my two cents. For what is

    worth. Dan, Ontario, CA." [Exhibit F].

    t. "For me, I ultimately did not choose to

    purchase NT Max because the prices for a shock as well as a

    treatment, both of which I needed, was a bit more than I wanted

    to spend. Also, the NT Max shock does not come in the same

    flushable, granular packages that their monthly treatment does,

    instead it is a heavy liquid container. That is just not ideal

    for someone in my predicament." [Exhibit G].

    u. "Beware - most septic system treatments do NOT

    work. If you are thinking of buying a septic system treatment

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    31. Even those fictitious reviews that don't specifi-

    cally mention plaintiff Newtechbio or its NT-MAX product are

    very damaging. For example, providing a purported review list

    of "top ten" or "top eight" products not including NT-MAX or

    Newtechbio results in loss of sales by plaintiff. Even worse

    is the statement that if a product is not on the defendants'

    list (which did not include plaintiff's product), one should

    reconsider a decision to buy it, since it was tried and does

    not work. See Exhibit H in which defendants stated: "If you

    are thinking of buying a Septic System Treatment Product that

    is NOT carried below, you should Reconsider. We tried it, and

    it didn't work."

    32. Defendants' paid advertisements that appear when

    typing the words "Newtechbio" or "NT-MAX" into search engines

    state "Avoid That Septic Product" and "Septic Treatment Scams"

    [Exhibit I].

    33. Prior to the initial Internet public appearance of

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    thousands of negative reviews, all located on defendants'

    websites.

    34. Using a dash (-) in a search to remove defendants'

    sham websites from appearing in search results shows that there

    are no true negative reviews of plaintiff's products.

    35. The defamatory statements planted by defendants are

    intended to artificially elevate their review websites to high

    search results rankings. As a result, these fictitious review

    sites displace positive commentary about plaintiff and its

    septic system products on search engine results pages.

    36. Upon seeing the misleading statements in sponsored

    advertisements and fictitious reviews, customers and prospec-

    tive customers are lured away from plaintiff's website and to

    defendants' marketing websites.

    37. Although some of the derogatory reviews have been

    removed from some of defendants' websites, many still remain.

    38. Plaintiff attempted to purchase defendants'

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    and the purchase price was credited back to the corresponding

    credit card.

    Defendants' Purchase of Key Words of the Trademarks and Trade Namesof Plaintiff and Its Legitimate Com petitors

    39. Defendants have paid search engines Google, Yahoo

    and Bing for prominent advertising locations above and adjacent

    to actual search results. By way of example, true and accurate

    printouts of Internet key word searches on Google for plain-

    tiff's trade name and trademark Newtechbio and its trademark

    NT-MAX are provided as Exhibit I.

    40. The prominently displayed keyword advertisements of

    defendants significantly and adversely affect sales and the

    reputation of plaintiff and its NT-MAX brand.

    Defenda nts' Display of Plaintiff's Product on Their Website and O ffer to Sell the Same

    41. Although none of the defendants is a distributor of

    plaintiff's septic products and none of them have purchased

    such products, their www.bestsepticproducts.com and

    www.homesepticproducts.comwebsites offered plaintiff's NT-MAX

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    http://www.septicleanse.com/http://www.homesepticproducts.com/http://www.homesepticproducts.com/http://www.septicleanse.com/
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    were accepted but subsequently canceled without explanation,

    and the purchase price was credited back to the corresponding

    credit card.

    43. Defendants have removed display of plaintiff's NT-

    MAX product from their www.bestsepticproducts.com and

    www.homesepticproducts.comwebsites but continue to include it

    on some of their sham review sites.

    44. All of the aforementioned activities of defendants

    via their websites were conducted for the benefit of, and with

    the knowledge and participation of each of the individual

    defendants, who exercised control over the aforementioned

    websites.

    Plaintiff's Continuing Dama ges

    45. In the four days after defendants' marketing

    websites and fictitious review websites became active on the

    Google, Yahoo and Bing search engines, plaintiff's sales of

    septic system products dropped about 68% as compared to sales

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    http://www.septicleanse.com/http://www.homesepticproducts.com/http://www.homesepticproducts.com/http://www.septicleanse.com/
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    of profits; and continues to lose sales and profits on a daily

    basis, the full extent of which cannot be predicted.

    47. Defendants' unlawful acts via their enterprise have

    resulted in the creation of thousands of web pages containing

    false derogatory statements concerning plaintiff's septic

    system products, resulting in permanent and substantial damage

    to plaintiff's reputation and loss of good will.

    48. Defendants' unlawful acts have caused confusion

    among consumers as to the source of the NT-MAX brand of septic

    system products, to the detriment of plaintiff.

    49. The wrongful acts of defendants have been willful,

    deliberate, intended to benefit defendants at plaintiff's ex-

    pense, and without just cause or excuse.

    Roles of Defendan ts in Furtherance of the Enterprise

    50. Markin is the President and a Director of defendant

    Septicleanse, Inc. He manages the associated part of the

    enterprise.

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    enterprise. She ships its products to customers from her home

    in West Nyack, New York.

    53. Garcia is the wife of Markin. She registers and

    develops the marketing and sham review websites used by the

    enterprise and posts its fictitious reviews.

    Prior and Current Other Acts of Racketeering by Defendants; Face Creams

    54. Defendant Multz has been convicted of criminal RICO

    activity, namely racketeering conspiracy under 18 U.S.C.

    1962(d), in United States v. Betonsports PLC (U.S.D.C. E.D.Mo.

    2006, Closed 2011), Case No. 4:06-cr-00337-CEJ. That activity

    involved an online illegal gaming operation.

    55. The pattern of racketeering activity of defendants

    in the present action is essentially the same as their ongoing

    pattern of racketeering activity in the Internet sale of face

    cream products. They operate through Dermagist, Inc. (and

    formerly operated through Dermajuv, LLC, and Florida Bio Life

    Styles Group, LLC) via their marketing website dermagist.com

    g g

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    http://dermagist.com/http://dermagist.com/
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    56. Defendants' www.skinbrighteners.net

    (www.dermagist.com) website contains a hidden web page which

    (when visible) displays their septic system products. That web

    page is linked to theirwww.sewertreatment.net website so that

    when a consumer clicks on a corresponding item on the latter

    website, the hidden page on thewww.skinbrighteners.net website

    is accessed and appears as a page on thewww.sewertreatment.net

    website. This makes it easy for defendants to create multiple

    septic products websites without having to repeatedly create

    the aforementioned web page on each one.

    FIRST COUNTParticipation in a RICO Enterprise

    through a Pattern of Racketeering Activity

    18 U.S.C. 1961(5), 1962(c)

    57. Plaintiff repeats the allegations of the preceding

    paragraphs as though set forth at length herein.

    58. Beginning on or about June 14, 2012 and continuing

    to the present time, the individual defendants associated in a

    RICO enterprise whose activities affected interstate commerce

    g g

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    http://www.dermagist.com/http://www.dermagist.com/http://www.septicleanse.com/http://www.dermagist.com/http://www.septicleanse.com/http://www.septicleanse.com/http://www.dermagist.com/http://www.septicleanse.com/http://www.dermagist.com/http://www.dermagist.com/
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    more of the RICO predicate acts that are itemized at 18

    U.S.C.1961(1)(B), including acts of wire fraud (violation of

    18 U.S.C. 1343), and did so in violation of 18 U.S.C. 1962(c)

    ("Prohibited activities").

    60. All individual defendants did commit two or more of

    the offenses described above and they each continue to engage

    in Prohibited Activities via the enterprise. Their aforemen-

    tioned respective racketeering activities are continuing, have

    caused and are causing damage to plaintiff and its legitimate

    competitors and are deceiving consumers, and will continue to

    cause such damage and deceive consumers unless and until

    stopped by this Court.

    61. As a result of the individual defendants' unlawful

    activities as described above, plaintiff has suffered and will,

    unless defendants are restrained by this Court, continue to

    suffer irreparable injury for which there is no adequate remedy

    at law.

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    63. Defendants' activities constitute defamation of

    plaintiff and its business, trade libel, and unfair competi-

    tion.

    64. Said activities were and are willful, malicious, and

    intended to damage plaintiff and its trademarks and trade names

    so as to cause enrichment of defendants.

    65. As a result of defendants' libelous and unfairly

    competitive activities, plaintiff has suffered and will con-

    tinue to suffer a loss of sales and profits, for which losses

    defendants are liable.

    66. As a result of defendants' unlawful activities as

    described above, plaintiff has suffered and will, unless defen-

    dants are restrained by this Court, continue to suffer irrepa-

    rable injury for which there is no adequate remedy at law.

    THIRD COUNTIntentional Interference With Prospective Economic Advantage

    67. Plaintiff repeats the allegations of the preceding

    paragraphs as though set forth at length herein.

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    Verified Complaint

    customers and prospective customers, and defendants knew such

    relationships existed.

    69. Through defendants' improper websites and falsified

    and untrue content thereon, and their misuse of search engines

    as described above, defendants intentionally interfered with

    plaintiff's business relationships.

    70. Defendants' utilized dishonest, unfair, and improper

    means to intentionally interfere with plaintiff's business

    relationships in the septic system products market.

    71. As a result of defendants' unlawful interference

    with plaintiff's business and prospective business relation-

    ships, those relationships have been harmed, resulting present

    and future losses of sales and profits, for which losses

    defendants are liable.

    72. Said activities were and are willful, malicious, and

    intended to damage plaintiff and its trademarks and trade names

    so as to cause enrichment of defendants.

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    FOURTH COUNTTrademark Infringement

    74. Plaintiff repeats the allegations of the preceding

    paragraphs as though set forth at length herein.

    75. Defendants have used and are using plaintiff's com-

    mon law trademark NT-MAX in a manner likely to cause confusion

    as to the source of products with which those trademarks are

    associated.

    76. Said activities were and are willful, malicious, and

    intended to damage plaintiff and its trademarks and trade names

    so as to cause enrichment of defendants.

    77. As a result of defendants' libelous activities,

    plaintiff has suffered and will continue to suffer a loss of

    sales and profits, for which losses defendants are liable.

    78. As a result of defendants' unlawful activities as

    described above, plaintiff has suffered and will, unless defen-

    dants are restrained by this Court, continue to suffer irrepa-

    rable injury for which there is no adequate remedy at law.

    Newtechbio Inc. v. Septicleanse, Inc. et al Civ. No.

    V ifi d C l i t

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    80. Defendants have misrepresented the nature, charac-

    teristics, and qualities of plaintiff's septic system products

    in connection with their commercial advertising and promotion

    of defendants' competing products.

    81. Plaintiff has an interest in being protected against

    defendants' false, deceptive and misleading claims, reviews and

    statements, and has been and will continue to be damaged by

    their aforementioned unlawful activities.

    82. Defendants' acts constitute commercial speech made

    for the purpose of influencing consumers to buy defendants'

    septic system products, which is disseminated to the relevant

    purchasing public.

    83. Defendants' unlawful conduct constitutes unfair

    competition and false designation of origin or sponsorship in

    violation of the Lanham Act section 43(a), 15 U.S.C. 1125(a).

    84. Said activities were and are willful, malicious, and

    intended to damage plaintiff and its trademarks and trade names

    Newtechbio Inc. v. Septicleanse, Inc. et al Civ. No.

    Verified Complaint

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    86. As a result of defendants' unlawful activities as

    described above, plaintiff has suffered and will, unless defen-

    dants are restrained by this Court, continue to suffer irrepa-

    rable injury for which there is no adequate remedy at law.

    RELIEF REQUESTED

    A, On the First Count, a judgment or order:

    a. Declaring that all individual defendants,

    jointly and severally, acting in concert, have formed and

    operated a RICO enterprise, and have engaged and are engaging

    in racketeering activities prohibited by 18 U.S.C. 1962(c).

    b. Requiring the individual defendants and

    Septicleanse, Inc. to immediately shut down all of their

    websites that market septic system chemicals or that purport to

    review the septic system chemical products of others.

    c. Temporarily and permanently enjoining and

    restraining defendants and their directors, officers, employ-

    ees, agents, servants and all other persons in active concert

    Newtechbio Inc. v. Septicleanse, Inc. et al Civ. No.

    Verified Complaint

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    misleading or derogatory information concerning the septic

    system products of others, (iii) stating or implying that

    listed septic system chemical products of others than plaintiff

    are preferred or are superior to those not listed, (iv) stating

    or implying that only those septic system products of others

    than plaintiff that are listed provide acceptable performance,

    or (v) stating or implying that one or more of plaintiff's

    septic system products has been tested.

    d. Requiring defendants to account for all sales

    of septic system products on and after June 14, 2012 and all

    resulting gross and net profits, including production of all

    order and sales records including invoices, bank statements,

    records of products ordered by defendants including invoices,

    product order shipping records, and related financial records

    of defendants.

    e. Requiring defendants, jointly and severally,

    to pay plaintiff all gross profits derived by them from their

    Newtechbio Inc. v. Septicleanse, Inc. et al Civ. No.

    Verified Complaint

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    Verified Complaint

    by plaintiff as a result of defendants' aforementioned activities.

    g. Requiring defendants, jointly and severally,

    to pay plaintiff all legal expenses incurred by plaintiff in

    the institution and prosecution of this action, as well as

    post-judgment legal expenses incurred by plaintiff in collect-

    ing the amount awarded by this Court.

    h. Granting plaintiff such other or further

    relief as may be appropriate under the circumstances.

    trial;

    B. On the Second, Third, Fourth and Fifth Counts, a

    judgment or order:

    a. Requiring defendants to immediately shut down

    all of their websites that market septic system chemicals or

    that purport to review the septic system chemical products of

    others.

    b. Temporarily and permanently enjoining and

    restraining defendants and their directors, officers, employ-

    Newtechbio Inc. v. Septicleanse, Inc. et al Civ. No.

    Verified Complaint

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    p

    information comprising or containing inaccurate, deceptive,

    misleading or derogatory information concerning the septic

    system products of others, (iii) stating or implying that

    listed septic system chemical products of others are preferred

    or are superior to those not listed, (iv) stating or implying

    that only those septic system products of others that are

    listed provide acceptable performance, or (v) stating or imply-

    ing that one or more of plaintiff's septic system products has

    been tested.

    c. Requiring defendants to account for all sales

    of septic system products on and after June 14, 2012 and all

    resulting gross and net profits, including production of all

    order and sales records including invoices, bank statements,

    records of products ordered by defendants including invoices,

    product order shipping records, and related financial records

    of defendants.

    d. Requiring defendants, jointly and severally,

    Newtechbio Inc. v. Septicleanse, Inc. et al Civ. No.

    Verified Complaint

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    e. Requiring defendants, jointly and severally,

    to pay plaintiff the actual amount of profits lost by plaintiff

    as a result of defendants' aforementioned activities.

    f. Awarding plaintiff punitive damages against

    defendants, jointly and severally.

    g. Requiring defendants, jointly and severally,

    to pay plaintiff all legal expenses incurred by plaintiff in

    the institution and prosecution of this action, as well as

    post-judgment legal expenses incurred by plaintiff in collect-

    ing the amount awarded by this Court.

    h. Granting plaintiff such other or further

    relief as may be appropriate under the circumstances.

    JURY DEMAND

    Plaintiff hereby demands trial by jury as to all issues

    now or hereafter involved in the above action.

    LESSLER & LESSLERAttorneys for Plaintiff

    540 Old Bridge Turnpike

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    EXHIBIT A

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    EXHIBIT A

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    EXHIBIT B

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    EXHIBIT C

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    EXHIBIT D

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    EXHIBIT E

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    EXHIBIT F

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    EXHIBIT F

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    EXHIBIT G

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    EXHIBIT H

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    EXHIBIT H

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    EXHIBIT I

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    EXHIBIT I

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