Newspapers are a growth business

Timothy BaldingChief Executive Officer

World Association of Newspapers

Timothy BaldingChief Executive Officer

World Association of Newspapers

THE SURVEY

2

GLOBAL PAID CIRCULATION BOOM CONTINUES!

Circulations have increased over one and five yearsCirculations have increased over one and five years

3

GLOBAL PAID CIRCULATION BOOM CONTINUES!

4

WORLD PAID DAILY CIRCULATION

Up 2.57%Up 2.57%

Up 9.39%Up 9.39%

5

WORLD FREE DAILY CIRCULATION

Up 20.07%Up 20.07%

Up 173.21%Up 173.21%

6

WORLD CIRCULATION PAID & FREE DAILIES

7

PAID DAILY CIRCULATION: PERFORMANCE PER MARKET

Daily Paid Circulation

Status 2003/07 % 2006/07 %

UP 105 57.69 70 38.04

DOWN 46 25.27 38 20.65

STABLE 31 17.03 76 41.3

Total 182 100 184 100

Many countries report an increase in paid daily circulations

Many countries report an increase in paid daily circulations

5 year58%

5 year58%

8

PAID DAILY CIRCULATION: PERFORMANCE PER MARKET

Daily Paid Circulation

Status 2003/07 % 2006/07 %

UP 105 57.69 70 38.04

DOWN 46 25.27 38 20.65

STABLE 31 17.03 76 41.3

Total 182 100 184 100

The majority report increased or stable paid daily circulations

The majority report increased or stable paid daily circulations

1 year79.35%1 year

79.35%

5 year 75.00%5 year

75.00%9

WORLD PAID DAILY TITLES

Up 2.98%Up 2.98%

Up 11.02%Up 11.02%

10


11

PAID DAILY TITLES: PERFORMANCE PER MARKET

Daily Paid Titles

Status 2003/07 % 2006/07 %

UP 85 45.21 52 27.22

DOWN 20 10.63 16 8.37

STABLE 83 44.14 123 64.39

Total 188 100 191 100

Many countries report an increase in the number of paid daily titles

Many countries report an increase in the number of paid daily titles

1 year 27.22

1 year 27.22

5 year45.215 year45.21

12

PAID DAILY TITLES: PERFORMANCE PER MARKET

Daily Paid Titles

Status 2003/07 % 2006/07 %

UP 85 45.21 52 27.22

DOWN 20 10.63 16 8.37

STABLE 83 44.14 123 64.39

Total 188 100 191 100

Many countries report increased or stable numbers of paid daily titles

Many countries report increased or stable numbers of paid daily titles

1 year91.61%1 year

91.61%

5 year89.35%5 year

89.35%13

World paid and free daily titlesWorld paid and free daily titles

One year up

3.20%One year up

3.20%Five years up

12.89 %Five years up

12.89 %

The number of paid and free titles have increased over one and five years

The number of paid and free titles have increased over one and five years

14

WORLD PAID AND FREE TITLES

Daily titles increased 2006/07 + 3.20%

Daily titles increased 2006/07 + 3.20%

Over the five year period 2003- 2007 daily titles

increased by 12.89%

Over the five year period 2003- 2007 daily titles

increased by 12.89%

15

TOP 100 PAID DAILY TITLES

16

TOP 100 PAID DAILY TITLES Rank Title Country Language Circulation (000)

1 Yomiuri Shimbun Japan Japanese 10,021

2 Asahi Shimbun Japan Japanese 8,054

3 Mainichi Shimbun Japan Japanese 3,912

4 Bild Germany German 3,548

5 Cankao Xiaoxi China Chinese 3,183

6 The Times Of India India English 3,146

7 Nikkei Japan Japanese 3,053

8 The Sun United Kingdom English 2,986

9 People’s Daily China Chinese 2,808

10 Chunichi Shimbun Japan Japanese 2,755

11 The Daily Mail United Kingdom English 2,311

12 The Chosun Ilbo Korea, Republic of Korean 2,300

13 USA Today USA English 2,293

14 Tokyo Sports Japan Japanese 2,230

15 Sankei Shimbun Japan Japanese 2,204

16 The JoongAng Ilbo Korea, Republic of Korean 2,200

17 Dainik Jagran India Hindi 2,168

18 The Dong-a Ilbo Korea, Republic of Korean 2,100

19 The Wall Street Journal USA English 2,012

20 Nikkan Sports Japan Japanese 1,868

17

PAID DAILY CIRCULATIONS AND COMBINED PAID/FREE

Period Paid Paid & Free

1 Year 2.57 3.65

5 Year 9.39 14.30

18

PAID AND FREE: MAJOR MARKETS

Free 2002 2003 2004 2005 2006 5 year 1 Year

Spain 1720 1928 3411 4907 4556 165% -7%Sweden 596 672 765 919 1165 95% 27%Switzerland 717 619 748 1029 1420 98% 38%Denmark 530 581 656 1171 1630 208% 39%Netherlands 803 940 1109 889 1798 124% 102%Italy 2150 2280 3120 3974 4909 128% 24%Canada 435 667 1439 1476 1574 262% 7%France 1030 1248 1440 1783 2564 149% 44%Korea, Republic 921 2436 3080 2938 3080 234% 5%Hong Kong 308 323 727 1216 1369 344% 13%Singapore 450 531 250 320 500 11% 56%UK 820 890 1074 1695 2540 210% 50%USA 1066 1805 2312 2851 3136 194% 10%

Total 11546 14920 20131 25168 30241 161.9% 20.2%y/y 29.22% 34.9% 25.0% 20.2% 20.2%

Paid 2002 2003 2004 2005 2006 5 Year I Year

Spain 4185 4284 4196 4138 4150 -1% 0%Sweden 3668 3652 3603 3554 3430 -6% -3%Switzerland 2593 2486 2405 2344 2275 -12% -3%Denmark 1381 1325 1290 1268 1241 -10% -2%Netherlands 4204 4061 3912 3831 3719 -12% -3%Italy 5711 5618 5462 5510 5494 -4% 0%Canada 4930 4911 4799 4573 4675 -5% 2%France 8037 7934 7807 7686 7649 -5% 0%Korea, Republic 13500 13441 13267 13274 13137 -3% -1%Hong Kong 2250 2230 2216 2000 2050 -9% 2%Singapore 1046 1011 1009 1050 1218 16% 16%UK 17250 16485 16494 16056 15501 -10% -3%USA 55185 54626 53345 52329 50742 -8% -3%

Total 68,755 67,438 66,460 65,284 64,539 -6.1% -1.1%y/y -1.9% -1.5% -1.8% -1.1% -1.1%

19

PAID AND FREE: MAJOR MARKETS

Free 2002 2003 2004 2005 2006 5 year 1 Year

Spain 1720 1928 3411 4907 4556 165% -7%Sweden 596 672 765 919 1165 95% 27%Switzerland 717 619 748 1029 1420 98% 38%Denmark 530 581 656 1171 1630 208% 39%Netherlands 803 940 1109 889 1798 124% 102%Italy 2150 2280 3120 3974 4909 128% 24%Canada 435 667 1439 1476 1574 262% 7%France 1030 1248 1440 1783 2564 149% 44%Korea, Republic 921 2436 3080 2938 3080 234% 5%Hong Kong 308 323 727 1216 1369 344% 13%Singapore 450 531 250 320 500 11% 56%UK 820 890 1074 1695 2540 210% 50%USA 1066 1805 2312 2851 3136 194% 10%

Total 11546 14920 20131 25168 30241 161.9% 20.2%y/y 29.22% 34.9% 25.0% 20.2% 20.2%

Paid 2002 2003 2004 2005 2006 5 Year I Year

Spain 4185 4284 4196 4138 4150 -1% 0%Sweden 3668 3652 3603 3554 3430 -6% -3%Switzerland 2593 2486 2405 2344 2275 -12% -3%Denmark 1381 1325 1290 1268 1241 -10% -2%Netherlands 4204 4061 3912 3831 3719 -12% -3%Italy 5711 5618 5462 5510 5494 -4% 0%Canada 4930 4911 4799 4573 4675 -5% 2%France 8037 7934 7807 7686 7649 -5% 0%Korea, Republic 13500 13441 13267 13274 13137 -3% -1%Hong Kong 2250 2230 2216 2000 2050 -9% 2%Singapore 1046 1011 1009 1050 1218 16% 16%UK 17250 16485 16494 16056 15501 -10% -3%USA 55185 54626 53345 52329 50742 -8% -3%

Total 68,755 67,438 66,460 65,284 64,539 -6.1% -1.1%y/y -1.9% -1.5% -1.8% -1.1% -1.1%

20

WORLD PAID DAILY CIRCULATION - BY REGION

Asia +4.7%Asia +4.7%

S. America +6.72%

N. America -2.14%N. America -2.14%

Africa -0.49.%

Europe -1.87%Europe -1.87%

Australasia -4.28%

1 Year

21


Up 2.98%Up 2.98%

Up 11.02%Up 11.02%

22

WORLD PAID DAILY TITLES - BY REGION

Asia +5.295%Asia +5.295%

S. America +2.54%

N. America -0.56%N. America -0.56%

Africa +3.99.%

Europe + 0.48%Europe + 0.48%

Australasia +4.55%

23

WORLD PAID DAILY TITLES AND COMBINED PAID/FREE

Period Paid Paid & Free

1 Year 2.98 3.2

5 Year 11.02 12.89

24

WORLD FREE DAILY CIRCULATION

WORLD DAILY CIRCULATION

25

WORLD FREE DAILY CIRCULATION - BY REGION

Asia +23.10%Asia +23.10%

S. America +9.04%

N. America +9.00%N. America +9.00%

Africa +182.%

Europe +21.58%Europe +21.58%

Australasia+25.46%

1 Year

(000)

WORLD DAILY CIRCULATION

26

WORLD PAID DAILY CIRCULATION – VARIANCE IN PERCENTAGE

Paid Dailies 5 year% 1year %

Up 57.69 38.04

Down 25.27 20.65

Stable 17.03 41.3

Paid Non Dailies 5 year % 1year %

Up 21.66 44.44

Down 34.61 33.33

Stable 15.38 22.22

Paid Sundays 5 year % 1year %

Up 71.42 41.17

Down 28.57 52.94

Stable 0.00 5.8827

PAID DAILY CIRCULATION PERFORMANCE – EU 2007

28

DAILY PAID CIRCULATION PERFORMANCE EU – 2003/2007

30

DAILY PAID & FREE CIRCULATION PERFORMANCE EU – 2003/2007

31

DAILY PAID TITLE PERFORMANCE EU – 2003/2007

2003 2004 2005 20062007

32

DAILY PAID & FREE TITLE PERFORMANCE EU - 2007

2003 2004 2005 20062007

33

DALY PAID & FREE CIRCULATION PERFORMANCE – ALL EUROPE

34

PAID & FREE TITLE PERFORMANCE – ALL EUROPE

35

PAID DAILY CIRCULATION PERFORMANCE – MAJOR MARKETS

36

PAID DAILY NEWSPAPER CIRCULATION - LATIN AMERICA

Latin America

Change (%) 5 year

Change (%)

1 yearArgentina 22.70 7.54Bolivia 3.70 0.00Brazil 24.93 11.80Chile 13.82 3.99Colombia 8.97 -1.25Ecuador 15.22 0.00French Guiana

0.00 0.00

Guyana 6.67 0.00Paraguay -16.67 -3.85Suriname 22.22 3.77Uruguay -11.18 0.00Venezuela 0.00 0.00

Total 16.33 6.7237

PAID DAILY NEWSPAPER CIRCULATION – ASIA AND MIDDLE EAST

Asia selected marketsChange (%) 5

yearChange (%) 1

yearBahrain -13.89 3.33

Bangladesh 40.00 7.69

Cambodia 10.00 0.00

China 20.69 3.84

Hong Kong -8.89 2.50

India 35.51 11.22

Indonesia 11.67 2.00

Iran 18.62 3.61

Israel 4.17 0.00

Japan -2.70 -0.96

Jordan 350.00 12.50

Kazakhstan 181.25 12.50

Korea, North 0.00 0.00

Korea, Republic of -2.69 -1.03

Kuwait 66.67 27.91

Kyrgyzstan 0.00 18.18

Lebanon 11.63 0.00

Macau 12.43 2.70

Malaysia 93.95 61.83

Mongolia 42.11 3.85

Nepal 36.00 4.62

Oman 95.00 17.00

Pakistan 32.08 0.50

Palestinian Authority 28.57 12.50

Philippines -1.05 -0.53

Saudi Arabia 13.82 0.21

Singapore 16.44 16.00

Sri Lanka 0.00 0.00

Syria 3.33 0.00

Taiwan -11.11 -4.76

Thailand 9.77 0.00

Turkey 16.51 0.43

Turkmenistan 24.44 0.00

United Arab Emirates 33.33 0.00

Vietnam 6.42 0.71

All Asia total 16.85 4.74

38

PAID DAILY NEWSPAPER CIRCULATION – AUSTRALIA AND OCEANA

Australia & OceanaChange (%) 2007/2003

Change (%) 2007/2006

American Samoa 28.57

Australia -5.35 -5.35

Cook Islands 0.00 0.00

Fiji 0.00 0.00

French Polynesia 0.00 0.00

Guam 0.00 0.00

New Caledonia 0.00 0.00

New Zealand -3.79 -1.39

N. Mariana Islands 0.00 0.00

Papua New Guinea 10.00 1.85

Solomon Islands 0.00 0.00

Vanuatu 0.00 0.00

Total -4.45 -4.28

39

PAID DAILY NEWSPAPER CIRCULATION -AFRICA

Africa selected markets

Change (%) 5 year

Change (%) 1 year

Algeria 6.38 4.17

Angola -59.00 0.00

Benin 31.58 4.17

Burkina Faso -3.03 -3.03

Cameroon 12.31 4.29

Central African Republic 25.00 0.00

Congo, Dem Republic -28.57 0.00

Egypt -10.00 0.00

Ethiopia 2.22 0.00

Gabon -9.09 0.00

Gambia, The 33.33 33.33

Ghana 13.16 0.00

Ivory Coast 11.11 2.56

Kenya 50.94 45.45

Liberia 37.50 10.00

Libya 42.86 42.86

Madagascar 22.22 4.76

Mali 14.29 0.00

Mauritania 12.50 0.00

Mauritius 22.22 0.00

Morocco 10.00 10.00

Mozambique 13.33 0.00

Namibia 57.14 10.00

Nigeria -34.62 -37.80

Reunion 2.86 -1.37

Senegal 17.14 2.50

Sierra Leone 10.00 0.00

Somalia 75.00 5.00

South Africa 30.02 2.70

Sudan 8.24 0.00

Tanzania 4.55 0.00

Uganda 20.48 0.00

Zambia -1.82 0.00

Zimbabwe -8.00 -8.00

All Africa Total 1.99 -0.49

40

PAID DAILY NEWSPAPER CIRCULATIONS - LARGEST MARKETS

41

NEWSPAPER REACH Region % Reach

Africa 19.55

North America 62.55

South America 44.14

Asia 48.27

Australia & Oceana 51.65

Europe 55.62

Global average 50.23

Daily newspaper reach available markets

Daily newspaper reach available markets

42

NEWSPAPER SALES PER THOUSAND POPULATION

43

Japan624

Japan624

Norway580

Norway580

Finland503

Finland503

Sweden449

Sweden449

Singapore361

Singapore361

NEWSPAPER READING TIMES

44

NON DAILY NEWSPAPERS

Non DailiesChange (%) 5 year

Change (%) 1 year

Chad 33.33 0.00

South Africa 26.32 2.90

Tanzania 0.00 0.00

Costa Rica 0.10 -8.33

United States of America -2.97 -0.27

Armenia 0.29 35.71

Bhutan 133.33 0.00

China -0.09 0.00

India 33.93 1.31

Indonesia 0.00 0.00

Lebanon 0.00 0.00

Malaysia 131.88 1.27

Pakistan 0.22 0.00

Singapore -0.06 0.00

Turkmenistan 92.81 0.92

Australia 0.00 0.00

Kiribati 0.00 0.00

New Zealand -61.19 -33.33

Bulgaria 0.27 0.00

Croatia 0.10 0.00

Czech Republic 9.09 3.45

Denmark -99.19 3.39

Estonia -28.87 14.90

Faroe Islands 0.00 0.00

Finland -2.45 -0.98

Germany 5.70 -3.50

Greece 80.13 -13.54

Iceland 0.43 0.00

Ireland 18.60 17.28

Latvia 131.95 76.27

Luxembourg -0.02 0.00

Moldova -2.14 5.26

Netherlands, The -0.03 0.00

Norway 41.27 5.59

Poland -3.78 -6.04

Romania -9.58 -7.66

Sweden 4.40 0.50

Switzerland -4.44 5.51

Ukraine 1.13 0.01

United Kingdom -5.31 -2.21

Total 0.06 0.01

45

FREE DAILY NEWSPAPERS

No. of titlesChange %

5 yearsChange %

1 year

Africa 300.00% 300.00%

America, North 140.00% 16.67%

America, South 125.00% 12.50%

Asia 255.56% 23.08%

Australia & Oceania 50.00% 0.00%

Europe 263.83% 6.88%

Total 205.88% 12.23%

Circulation of dailies (000)Change %

5 yearsChange %

1 year

Africa 181.54% 181.54%

America, North 169.94% 9.00%

America, South 14.34% 9.04%

Asia 256.62% 23.10%

Australia & Oceania 88.89% 25.46%

Europe 171.23% 21.58%

Total 173.21% 20.07%

TitlesTitles

CirculationCirculation

46


World TitlesWorld TitlesFree dailies = 7% of world daily circulationsFree dailies = 7% of world daily circulations

Free dailies = 23% of European circulationsFree dailies = 23% of European circulations World Circulation

World Circulation

47


Free dailies = 7% of world daily circulationsFree dailies = 7% of world daily circulations

Free dailies = 23% of European circulationsFree dailies = 23% of European circulations

World Circulation

World Circulation

Free dailies = 8 % of U.S.A circulationsFree dailies = 8 % of U.S.A circulations

48


Free dailies = 7% of world daily circulationsFree dailies = 7% of world daily circulations

Free dailies = 23% of European circulationsFree dailies = 23% of European circulations Free dailies = 8 % of U.S.A daily circulationsFree dailies = 8 % of U.S.A daily circulations

Free dailies = 2% of Asian daily circulationsFree dailies = 2% of Asian daily circulations

49

MARKET SHARE OF FREE AND PAID DAILIES

Free PaidFree Paid

50

TOP TWENTY FREE DAILIES

Title CountryCirculation (000)

Leggo Italy 1,950

Metro United Kingdom 1,366

20 Minutos Spain 1,005

Metro Canada 990

Que! Spain 959

ADN Spain 959

City Italy 850

Metro Italy 850

Metro Directo Spain 829

20 Minutes France 745

Metro France 731

Headline Daily Hong Kong 703

The Examiner USA 700

Metro USA 646Metro (Moscow)

Russia 600

Nyhedsavisen Denmark 540

Metro Poland 505

Metro Netherlands, The 502

Metro Korea, Republic of 501

Metro Sweden 501 51

NEWSPAPER ONLINE CONSUMPTION - AVAILABLE COUNTRIES

Newspaper online consumption rises again in 2007

NEWSPAPER ONLINE SITES

2003 2004 2005 2006 2007Change

% 5 year

Change % 1

year

3004 3336 3498 3981 4529 50.77% 13.77%

NEWSPAPER WEB SITE USERS… READ PRINT ALSO

54

81 % of online newspaper readers have read the printed version in the last seven

days

81 % of online newspaper readers have read the printed version in the last seven

days

52% of online newspaper readers spend the same time as they did previously

with newspaper content

52% of online newspaper readers spend the same time as they did previously

with newspaper content

35% say they spend more time overall with newspaper content

35% say they spend more time overall with newspaper content

NEWSPAPER PRINT READERS… READ ONLINE ALSO

55PwC. Global Media & Entertainment Outlook 2007-2011

PAID DAILY ADVERTISING REVENUES

Source: WAN WPT/ Zenith Optimedia 56

TOTAL NEWSPAPER ADVERTISING REVENUE & SHARE

Source: WAN WPT/ Zenith Optimedia57

TOTAL NEWSPAPER AND INTERNET ADVERTISING REVENUE & SHARE

58

SHARE OF ADVERTISING BY MEDIUM


SHARE OF NEWSPAPER ADVERTISING BY REGION


NEWSPAPER ADVERTISING REVENUE BY REGION

Region 2003 2004 2005 2006 2007Change (%)

5 yearChange (%)

1 yearNorth America 48805 51201 52961 54261 52757 8.10% -2.77%

Western Europe 30877 31786 32135 33345 34012 10.15% 2.00%

Asia Pacific 23403 24163 24664 25798 26652 13.88% 3.31%

Middle East & Africa 2209 2681 3307 3891 4403 99.30% 13.17%

Latin America 2578 2814 3269 3617 4006 55.38% 10.77%

Central & Eastern Europe

2532 3161 2367 2606 27468.47% 5.39%

62

EUROPEAN UNION NEWSPAPER ADVERTISING REVENUES

EU Advertising 2003 2004 2005 2006 2007Change

(%) 5 yearChange

(%) 1 year

Austria 894 948 1045 1107 1207 34.92% 9.07%Belgium 592 666 743 1099 1125 89.97% 2.36%Bulgaria 44 51 58 61 58 30.71% -4.66%Czech Republic 303 345 359 415 386 27.54% -7.04%Denmark 792 843 918 1002 1009 27.44% 0.67%Estonia 32 35 40 47 54 67.91% 15.78%Finland 748 793 807 827 872 16.61% 5.46%France 1877 1927 1958 1977 1918 2.19% -2.98%Germany 8170 8365 8355 8564 8635 5.70% 0.84%Greece 296 361 413 469 529 78.57% 12.73%Hungary 210 238 256 252 252 19.70% -0.05%Ireland 915 1123 1112 1332 1453 58.85% 9.04%Italy 1983 2015 2071 2110 2133 7.56% 1.10%Latvia 25 26 31 34 36 44.60% 6.20%Lithuania 47 55 55 58 63 33.48% 8.18%Netherlands 1873 1809 1797 1848 1885 0.63% 2.00%Poland 493 615 229 238 244 -50.58% 2.50%Portugal 87 89 88 84 85 -1.63% 1.49%Romania 22 34 34 38 46 106.82% 20.37%Slovakia 49 59 66 65 71 43.09% 8.00%Slovenia 48 59 90 107 109 126.69% 1.77%Spain 1877 1987 2091 2246 2381 26.87% 6.00%Sweden 1054 1064 1125 1199 1253 18.95% 4.50%United Kingdom 7620 7999 7684 7357 7225 -5.18% -1.79%

Total Advertising EU

30051 31507 31424 32535 33027 9.91% 1.51%


EUROPEAN UNION NEWSPAPER ADVERTISING

EU Advertising 2003 2004 2005 2006 2007Change

(%) 5 yearChange

(%) 1 year

Austria 894 948 1045 1107 1207 34.92% 9.07%Belgium 592 666 743 1099 1125 89.97% 2.36%Bulgaria 44 51 58 61 58 30.71% -4.66%Czech Republic 303 345 359 415 386 27.54% -7.04%Denmark 792 843 918 1002 1009 27.44% 0.67%Estonia 32 35 40 47 54 67.91% 15.78%Finland 748 793 807 827 872 16.61% 5.46%France 1877 1927 1958 1977 1918 2.19% -2.98%Germany 8170 8365 8355 8564 8635 5.70% 0.84%Greece 296 361 413 469 529 78.57% 12.73%Hungary 210 238 256 252 252 19.70% -0.05%Ireland 915 1123 1112 1332 1453 58.85% 9.04%Italy 1983 2015 2071 2110 2133 7.56% 1.10%Latvia 25 26 31 34 36 44.60% 6.20%Lithuania 47 55 55 58 63 33.48% 8.18%Netherlands 1873 1809 1797 1848 1885 0.63% 2.00%Poland 493 615 229 238 244 -50.58% 2.50%Portugal 87 89 88 84 85 -1.63% 1.49%Romania 22 34 34 38 46 106.82% 20.37%Slovakia 49 59 66 65 71 43.09% 8.00%Slovenia 48 59 90 107 109 126.69% 1.77%Spain 1877 1987 2091 2246 2381 26.87% 6.00%Sweden 1054 1064 1125 1199 1253 18.95% 4.50%United Kingdom 7620 7999 7684 7357 7225 -5.18% -1.79%

Total Advertising EU

30051 31507 31424 32535 33027 9.91% 1.51%


NEWSPAPER ADVERTISING MAJOR MARKETS

Markets over 1 billion US $. WAN WPT Zenith Optimedia 65

ALL INTERNET ADVERTISING REVENUE

2003 2004 2005 2006 2007Change % 5 year

Change % 1 year

12014 15053 20074 27197 36022 199.84% 32.45%

66

INTERNET ADVERTISING REVENUE BY REGION

US Million $ currentUS Million $ current

Context:North American internet

advertising revenue is 20 x greater than

Central and Eastern Europe, Latin America and the Middle East &

Africa combined

Context:North American internet

advertising revenue is 20 x greater than

Central and Eastern Europe, Latin America and the Middle East &

Africa combined

67

INTERNET ADVERTISING REVENUES BY REGION

Region 2003 2004 2005 2006 2007Change %

5 yearChange %

1 year

North America 7,934 8,959 10,410 13,241 17,106 116% 29%

Western Europe 2,136 3,071 4,939 7,369 9,997 368% 36%

Asia Pacific 1,798 2,756 4,300 5,925 7,975 344% 35%

Central & Eastern Europe

57 125 209 383 573 901% 50%

Latin America 69 94 143 183 255 269% 39%

Middle East & Africa 36 87 74 95 115 223% 20%

US Million $ currentUS Million $ current68

SHARE OF INTERNET ADVERTISING – EUROPE & USA

The United Kingdom has 38.8% of total internet advertising revenue in Europe

The United Kingdom has 38.8% of total internet advertising revenue in Europe

Germany has 22.9%Germany has 22.9%

France has 14%France has 14%

Europe vs the U.S.

USA has 62% shareUSA has 62% share

United Kingdom has 15%United Kingdom has 15%

Germany has 8%Germany has 8%

European internet advertising share

69

INTERNET HIGH SPENDERS

70

Internet display advertising now surpasses classifiedInternet display advertising now surpasses classified

Search is the largest advertising market onlineSearch is the largest advertising market online

MOBILE MARKET POTENTIAL

71

TV is predicted to account for 39% of mobile revenues

by 2011

MOBILE TV MARKET POTENTIAL

72

DEVICES “I WOULD FIND HARD TO GIVE UP”

73

In 2007 for the first time the internet and the

mobile phone become the most important

devices surpassing the importance of a

‘landline’ and television

In 2007 for the first time the internet and the

mobile phone become the most important

devices surpassing the importance of a

‘landline’ and television

NORDIC COUNTRIES COMPETITORS & REVENUE SOURCES

2007 Nordic Future and Change Study for Newspapers 74

NORDIC COUNTRIES COMPETITORS & REVENUE SOURCES

75

NEWSPAPER ONLINE REVENUES PREDICTED TO GROW RAPIDLY

76

PwCPredicts US newspaper online revenues will

more than double in the next five years

PwCPredicts by 2011 an 18.8% compound

annual revenue increase for US newspapers online

PwCPredicts by 2011 newspaper online

revenues will account for 12% of total newspaper advertising

ADVERTISING – TRUSTED MEDIA

77

Newspaper ads are trusted more than twice as much as online ads

Newspaper ads are trusted more than twice as much as online ads

Newspaper ads are trusted more than three times as much as ads on mobile phones

Newspaper ads are trusted more than three times as much as ads on mobile phones

IN CONCLUSION

78Timothy Balding

NEWSPAPERS ARE A GROWTH BUSINESS

Daily Circulations1 year up 2.57%5 year up 9.39%

Daily Ad Revenues1 year up 0.86%5 year up 12.84%

Paid & FreeCirculations

1 year up 3.65%5 year up 14.30%

Newspapers

Online1 year up

20%3 year up

100%

Print is the largest

advertising medium in the world

(40%) Daily Titles

1 year up 2.98%5 year up 11.02%

Newspapers are a growth business

Business

Transcript of Newspapers are a growth business