Newspaper Deck Social Media
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Transcript of Newspaper Deck Social Media
![Page 1: Newspaper Deck Social Media](https://reader034.fdocuments.net/reader034/viewer/2022042813/5457d2ffb1af9fba5d8b4a6d/html5/thumbnails/1.jpg)
Mobile Content Discovery for Weeklies
![Page 2: Newspaper Deck Social Media](https://reader034.fdocuments.net/reader034/viewer/2022042813/5457d2ffb1af9fba5d8b4a6d/html5/thumbnails/2.jpg)
When your customers are on the move, I am the fastest way to discover what to do next…
You can think of me as the real time version of the paper and the website, answering
questions 24x7.
![Page 3: Newspaper Deck Social Media](https://reader034.fdocuments.net/reader034/viewer/2022042813/5457d2ffb1af9fba5d8b4a6d/html5/thumbnails/3.jpg)
Tweet “Now” to @Westword for things to do now
I am going to hop through the presentation and illustrate key touch points, like the one below that says “Tweet “Now” to” @Westword
![Page 4: Newspaper Deck Social Media](https://reader034.fdocuments.net/reader034/viewer/2022042813/5457d2ffb1af9fba5d8b4a6d/html5/thumbnails/4.jpg)
User Interaction
Westword
Westword
Westword
Westword
Westword
Local Bunny automatically respond on your behalf
Users can ask questions 24 x7
Kelly Tweets @Westword Now
Westword Responds: • Nuggets vs. Lakers, Pepsi Center 8:00pm seats
available and starting at $25.50 - click to get tickets http://bit.ly/23edr5
• Fillmore Modest Mouse with swayback 8:00pm (16+) tickets $27.50 click to get tickets http://bit.ly/23ed4e
• Meadowlark Snake Rattle Rattle Snake august 7, 8:00pm. Price $5 at the door
• Cirque Du Soleil Presents Kooza opens August 20. get your tickets here http://bit.ly/234e5t
• ALSO TRY tweeting Cafe, Events, Sports or Deals to @Westword
ads
![Page 5: Newspaper Deck Social Media](https://reader034.fdocuments.net/reader034/viewer/2022042813/5457d2ffb1af9fba5d8b4a6d/html5/thumbnails/5.jpg)
3 New Revenue Streams
• Paid Placement– Clients purchase premium placement
• Ads– Clients purchase keywords
• Direct– Clients pay to be queriable directly
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Additional ExamplesFind the Bunny, to see the additional ways Local Bunny can help Westword monetize it’s content and engage it’s readers.
![Page 7: Newspaper Deck Social Media](https://reader034.fdocuments.net/reader034/viewer/2022042813/5457d2ffb1af9fba5d8b4a6d/html5/thumbnails/7.jpg)
Tweet “restaurants” to @Westword for where to eat now
![Page 8: Newspaper Deck Social Media](https://reader034.fdocuments.net/reader034/viewer/2022042813/5457d2ffb1af9fba5d8b4a6d/html5/thumbnails/8.jpg)
Tweet “events” to @Westword for what to do now
Tweet “win tickets” to @westword to win tickets
Tweet “schedule” to @folksfestival for the lineups
Tweet “events” to @westword for show times on demand
![Page 9: Newspaper Deck Social Media](https://reader034.fdocuments.net/reader034/viewer/2022042813/5457d2ffb1af9fba5d8b4a6d/html5/thumbnails/9.jpg)
Tweet “Diana Krall” to @Westword for details and places to go after the show
Tweet win to @westword to win tickets
Tweet “yogamusic” to
@westword for the activities