Newsletters

The most versatile of all print media

A newsletter...

“any typically small-format, print

publication that purports to deliver

timely news and information to a limited

target audience in a fairly perishable

format, quickly, inexpensively, and with

little effort.”

PR Publications

60%

40%

NewslettersOther pubs

Format of a newsletter Size

most common 8 1/2 by 11 inches, created with 11 by 17 inch

paper 4 pages

Cover design key difference between newsletter and

magazine self-contained cover (like a newspaper)

Newsletter Terms

Nameplate (aka Flag) Title Organization name Logo Date Volume

Mailer Masthead

Byline End sign Pull quote Table of Contents Headline Indicia Jump line Kicker

Masthead Editorial statement Address of publication Staff listing (Contributing writers) Subscription information Copyright information Publisher Circulation information

Planning Look linked to a newsletter’s theme Paper stock Ink color (two if budget allows)

Blanks Layout

justification/alignment fonts

More planning Format

• size, hole-punched, etc.

Frequency• How perishable is the news?

Production deadlines• Work backward

Standing columns ideas Table of contents/news briefs Announcements Letters Editorial News Notes Calendar Employee Feature

Document setup in PageMaker

Letter size 4 pages; start on page 2

Can print two pages on one 11 x 17 sheet

1/2 inch margins Double sided; facing pages 1200 dpi printer

Helpful hints Multiple master pages Style palettes

Why? saves time! improves consistency!

Design hints Only stories started on the cover can

“jump” inside No “butting” heads, but don’t overuse

boxes One type of rule for all boxes and lines Adhere to margin and column guides Align from the top