Newsletters and PublisherHow to not bore people in an inexpensive way

Why newsletters? Least expensive and effective way to draw

attention Business Information Website

Interaction with target population Specific Current Develop familiarity You as expert and useful resource

Why newsletters? Information boiled down

Concentration of topics

Various levels of depth Anecdote Current news In-depth science Profiles and bios

Building newsletters Principles

Be consistent Shorter and more often is

better Build awareness, familiarity,

and dependability Too ambitious: more than

you can chew

Title Distinctive and obvious

Short for larger font size

Building newsletters Principles

Content Diverse: provide visual variation and

content variation Quick updates on current events Science:

Boil down Make simple Connect the message to the reader Reference

Building newsletters

White space Use color with

restraint

Subheads

Spacing

Alignment: visuals and column boundaries

Simplicity in design