Newsletter04 2010 en[1]

The section First of All in the B&B Italia Newsletter No. 4 offers a preview of the September event which is centred on the latest Outdoor products. Focus On reveals the details of the Bend Sofa by Patricia Urquiola. The most recent projects are outlined in the Contract

segment and B&B Italia events around the world are the topics of In the World. Finally, a choice of the best articles published on Italian and international press are proposed in On Air.Enjoy your reading!

Newsletter n. 4

4JULYAUGUST

2010

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N° 4July_August 2010

Outdoor News 2010

Antonio Citterio’s designs for the B&B Italia

Outdoor collection debut in Paris.

This autumn, B&B Italia Outdoor presents its new

products for 2010 at the Parisian trade show

Maison&Object. Antonio Citterio, the designer

par excellence for both the B&B Italia and

Maxalto brands, will join rank with other illustrious

names including Patricia Urquiola, Jean-Marie

Massaud, Naoto Fukasawa, Atelier Oï and

Richard Schultz. Three years after its debut,

the Outdoor collection has grown to become a

major player in the outdoor furnishings market

and enjoys a wealth of consistent introductions

that define its precise identity.

Maison&Objet Paris

Hall: 8A

Stand:D1-E2

www.maison-objet.com

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The Bend Sofa, which launched at the Salone

Del Mobile in 2010, is B&B Italia’s 1000th

project. Designed by Patricia Urquiola, who

recalls its creation as a seat with “a primary,

monolithic shape which gives the impression

of having been manually moulded. “The Bend

Sofa, was initially meant to be a bench, a highly

simplified sofa, partly handmade and partly 3D.”

The well-priced sofa has been designed for

both domestic and contract use. It is born of an

internal polyurethane frame that “has done away

with matter and is also energy saving.”


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Additional sketches, photos and renderings are available.

In practice, it issues from a study of 3D models

and digital research, and effectively expresses

the idea of motion by alternating full and empty

spaces. Contrasting stitching creates an

additional motif on the surface, characterised

by the irregular back and curved seat elements.

Like much of the Spanish designer’s work, the

Bend Sofa offers an emotional, reassuring,

tactile experience. A variety of modular

elements, including seats, ottomans and

corner components, allow the Bend sofa to be

customised to suit individual needs and the size

of the space.


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MAXALTO STORE TOKYO

The first Maxalto flagship store opened in Minato-ku Tokyo on April 29, 2010. The new space, which stretches over 140 m2, is situated on the ground floor of the same building in which the B&B Italia store has been based since 2005. The new space is entirely dedicated to Maxalto, the company’s “modern classic” furnishings.

Maxalto Store6-4-6, Minami Aoyama,Minato-ku, Tokyo 1070062Tel. 03-5778-3540

Maxalto Store Tokyo


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DESIGNER’ S DAYS - Paris, June 9-14, 2010

The Parisian stores of B&B Italia and Maxalto

creatively interpreted the theme of the event

“Dis moi dix” for the 10th anniversary of the

Designer’s Days.

The B&B Italia Store, which opened last April,

was carefully fitted out by architect and designer

Philippe Boisselier. The theme of Number

10 has been interpreted through ten highly

suggestive scenes that evoke five days and five

nights in an ephemeral B&B Italia hotel. The

suggestive settings draw out the remarkable

versatility of B&B Italia furnishings that ideally

merge into both domestic and contract

frameworks.

The Maxalto Store setting, which was created

by the designer Marie Christine Dorner,

offered a retrospective of the past ten years of

Maxalto creations. A highly suggestive track

organised around ten scenes - one per year

from 2001 to 2010 - focused on ten interiors

from the Maxalto collection chosen to represent

a significant event of the same year.

B&B Italia Store Paris SILVERA - 35 Rue du Bac 75007 Paris T +33.155351435 [email protected]

Maxalto Store Paris 43, Rue du Bac 75007 Paris T +33 (0)1 53632510 [email protected]


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B&B Italia Contract Division

B&B Italia’s Contract Division knows no limits,

in both the geographical sense, given the

international scope of its projects, and in terms

of operating areas ranging from residential

complexes to cruise ships, from head offices to

hotels and resorts.

The Romanos - The Westin Costa Navarino

One of the latest projects, implemented with

the Starwood Hotels & Resorts Group, was

the construction of 800 units ready for use,

including rooms, suites and presidential villas for

two exclusive resorts in Costa Navarino, Greece:

The Romanos Resort and The Westin Resort.

Besides the custom-made interiors designed

by the London-based firm MKV Design, we

find products from the B&B Italia and B&B Italia

Outdoor collections.

www.bebitaliacontract.com

The Romanos

The Westin

The Romanos

The Westin


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Nieuw Amsterdam

The vast experience of the B&B Italia Contract

Division in the nautical sector and the historical

cooperation with Fincantieri have led to the

construction of 1,564 ready for use cabins

on the ultimate luxurious cruise liner Nieuw

Amsterdam, which is run by the company

Holland America Line, a five star American

cruise company and premium segment leader.

It was launched in Venice on July 4th with

Princess Maxima of Holland as its godmother.


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Eigenhuis&Interieur_Olanda_giugno 2010


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Elle Decor_Italia_maggio 2010


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MF Living_Italia_giugno 2010


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The Times Luxx_UK_8 maggio 2010


Newsletter04 2010 en[1]

Design

Transcript of Newsletter04 2010 en[1]