Contents

1. Culture and Arts in Seoul.................................................................................................... 1

1) Exhibition_Gaugin: Voyage into the Myth........................................................................ 2

2) Musical_Elizabeth............................................................................................................................ 3

3) Musical_High School Musical.................................................................................................. 4

2. Unique Experiences in Seoul .......................................................................................... 5

1) Digital Masterpiece Odyssey_Secret Museum................................................................ 6

2) Spa_The Spa in Garden5........................................................................................................... 7

3) Hallyu Theme_Black’smith......................................................................................................... 8

4) Hallyu Theme_De Chocolate Coffee.................................................................................... 9

5) Traditional Experience_Asian Art Museum..................................................................... 10

3. Special Recommendations ............................................................................................. 11

1) 2013 Seoul Hot Summer Sale.............................................................................................. 12

2) Gangnam Tourist Information Center............................................................................... 13

3) Seoul Global Culture and Tourism Center..................................................................... 14

- 1 -

Culture and Arts in SeoulCulture and Arts in Seoul

1. Exhibition_Gaugin: Voyage into the Myth

2. Musical_Elizabeth

3. Musical_High School Musical

- 2 -

1 Exhibition_Gaugin: Voyage into the Myth

SightSight Seoul Museum of Art_2F, 3F Main Building Capacity 1,000 Visitors

OverviewOverview

Promoter Lee Hye-min Tel. +82-2-724-2902

Webpage www.gauguin.kr Period Fri., Jun. 14 – Sun., Sep. 29, 2013

Hours

(Tue.-Sun.) 10:00 – 21:00 (Last Admission is 40 min. Before Dlosing Time)

Closed MondaysMuseum Day(First and third Tuesdays of each month)

10:00 – 22:00

Tickets

Classification Individuals Groups(20 or more)

Payment Cash or Credit Card (Visa, Master Card, etc.)Adults (Ages 19-64) 13,000 won 10,000 won

Teenagers (Ages 13-18) 10,000 won 8,000 won

Children (Ages 7-12) 8,000 won 6,000 won

ReservationTelephone or Internet ReservationSpecial fee (Ages Under 6

and Over 65, Disabled Degrees 4-6, National Honorees)

6,000 won 6,000 won

GroupReservation

+82-2-724-2900Admission After 6:00pm

2,000 won discount

Foreign Language English (2:00pm-6:00pm)

Docent

Visitors Hours

Public 10:30am, 1:00pm

Audio Guide English Children 11:00am/ 3:00pm5:00pm/ 7:30pm

ContentsContents

◗◗ The first ever exhibition in Seoul providing great opportunity to meet Gaugin’s tri-masterpieces in one place ◣◣ Gaugin: One of the last impressionists of the 19th century and the first modern painter, he expressed subjective

emotions through his paintings ◣◣ Tri-masterpieces: <The Vision After the Sermon (Jacob wrestling with the Angel)>, <The Yellow Christ>, <Where do

we come from? Who are we? Where are we going?> ◗◗ Over 60 artworks including genuine paintings, drawings and sculptures from over 30 museums throughout the world

◗◗ The exhibition will run under four themes

Paul Gaugin (1848-1903)

The Vision After the Sermonⓒ Scottish National Gallery, Edinburgh / The Bridgeman Art Library

About SeMA◗◗ Established by Seoul Metropolitan Government

◗◗ Apart from the Main building at Seoso-mun, it incorporates the Nam Seoul Museum of Art, SeMa BukSeoul and Nanji Art Studio

◗ ◗ SeMA holds special exhibitions for domestic artists, special international exhibitions, international exchange exhibitions and

arts education programs for the public

◗ ◗ Houses about 3,500 collections including paintings, sculptures and installation works

LocationLocation

✢ Address: 61, Deoksugung-gil (37, Seosomun-dong), Jung-gu✢ Directions: ◣◣ From Seoul City Hall Station (Line 1 & 2): 80m to the left from Exit

11or12, turn left and walk 260m along the stone walls of Deoksugung (6-minute walk)

✢ Parking information: ◣ ◣ Large-sized bus, Kyunghuigung parking lot behind the Seoul

Museum of History

AtmosphereAtmosphere◗◗ Located beside the stone walls of Deoksugung providing beautiful scenery

◗◗ Visitor satisfaction improved by providing docent services

Tour TipTour Tip◗◗ Available to provide tour programs combining history, culture and art around Jeongdong road, stretching from

Deoksugung to the Seoul Museum of History at Kyeonghuigung

◗◗ Consecutive culture tour possible; tied with Musical Miso of the Jeongdong Theater

Nearby Nearby AttractionsAttractions

Seoul Citizens Hall, Deoksugung, Jeongdong Observatory, Jeongdong Theater, Myeong-dong, Gwanghwamun

SeMA Main

Building

- 3 -

2 Musical_Elizabeth

SightSight Seoul Arts Center_Opera House Capacity 2,200 Seats

OverviewOverview

Promoter EMK Musical Company Tel. +82-2-6391-6333

Webpage www.musicalelisabeth.com Period Fri., Jul. 26 – Sun., Sep. 7, 2013

Hours

Tue., Thu., Fri. 8:00pm

Tickets

R 140,000 wonS 120,000 won

Wednesday 3:00pm, 8:00pmA 100,000 won

Sat., Sun., Public Holidays

2:00pm, 7:00pm B 80,000 wonC 50,000 won

165min D 30,000 won

Reservation

Telephone and Internet Reservation

Payment

-Cash or Credit Card (Visa, Master Card, etc.)-15% Discount with KB Kookmin Card (Extra Discount Restricted)

Interpark Ticket +82-1544-1555

Seoul Arts CenterSAC Ticket

+82-2-580-1300

Group Reservation

Contact Lee, Il-su Foreign Language

EnglishTel. +82-1577-6478

--

ContentsContents

◗◗ Hallyu star-studded cast in Europe’s best-selling musical viewed by more than 9 million audiences over 20 years

◗◗ Actors: Kim Jun-su, Kim So-hyeon, Park Hyo-shin, Oak Joo-Hyun, Jeon Dong-seok, etc. ◣◣ Kim Jun-su: Xia Jun-su, a member of the famous singing group, JYJ ◣◣ Kim So-hyeon: Starred as ‘Christine’ in “The Phantom of the Opera”, One of the mentors in MBC’s recently aired

program “Star Audition: The Greath Birth 3” ◣◣ Park Hyo-shin: Ballad singer known for the song “Snow Flower” ◣◣ Oak Joo-hyun: Ex-member of the famous girl singing group ‘Fin.K.L’ and musical actor who starred in Musicals

"Rebecca", "Rudolf" and "Monte Cristo" ◣◣ Jeon Dong-seok: Gaining popularity in Japan after starring in “The Sorrows of Young Werther” (Produced in Korea/

Performed in Japan) in January 2013

◗◗ Musical “Elizabeth” is developed based on the life of Empress Elizabeth, a legendary figure of Austria

◗◗ A hit musical by the famous composer, Sylvester Levay ("Musicals Mozart", "Rebecca", etc.) and the celebrated playwright, Michael Kunze

About SAC Seoul Arts Center_SAC TOUR

◗ ◗ Korea’s first culture complex established in 1988

◗◗ Target: Individuals (Online reservations are available on a first-come,

first-served basis for the first 40 persons) Group (A group of 40 or more through phone reservation)

◗◗ Tour fee: Teenagers (3,000 won), Adults (5,000 won)

◗◗ Tour course: Theaters (lobby, seats, stage) - Explanation of the work of the stage staff - Gallery - Concert hall - Chamber hall - Dressing room

◗◗ Inquiries: Tel. (+82-2-580-1523), E-mail (hji@sac.or.kr)

LocationLocation

Seoul Arts Center

✢ Address: 700, Seocho-dong, Seocho-gu ✢ Directions: ◣◣ From Nambu Terminal Station (Line 3): Take the shuttle bus in front of Exit 5

(5 minutes) ◣◣ From Nambu Terminal Station (Line 3): Take the town bus 22 at Exit 5 and

get off at Starbucks in front of SAC (5 minutes) ✢ Parking information:

◣◣ Parking space for 800 cars at the Opera Parking lot

AtmosphereAtmosphere ◗◗ Main space of the Seoul Arts Center, boasting a unique architectural form

◗◗ Houses exclusive opera and ballet hall with 2,200 seats and arched stage

Tour TipTour Tip ◗◗ Suitable for group tourists with 2,200 seats

◗◗ Possible to provide musical+SAC tour programs

Nearby Nearby AttractionsAttractions

Shinsegae Gangnam Store, Goto Mall (Underground shopping arcade at the Banpo Expressway Terminal), Gangnam Station, Seonneung and Jeongreung (World heritage site), Coex

- 4 -

3 Musical_High School Musical

SightSight Blue Square Samsung Card Hall Capacity 1,400 Visitors

OverviewOverview

Promoter CJ E&M Contact +82-1588-0688

Webpage highschool.interest.me Period Tue., Jul. 2 – Sun., Sep. 1, 2013

Hours

Tue.-Fri. 8:00pm

Tickets

VIP 120,000 won

Saturday 3:00pm, 7:00pm R 100,000 won

Sunday 2:00pm, 8:00pm S 80,000 won

150min A 60,000 won

ReservationTelephone and Internet Reservation

Payment -Cash or Credit Card (Visa, Master Card, etc.)

CJ E&M +82-1588-0688

Group Reservation

(30 or more)+82-2-3496-8880 Foreign

Language Japanese Subtitles Provided

- -

ContentsContents

◗◗ ‘High School Musical,’ based on the 2006 American television musical film, casts many Hallyu stars◗◗ A story about love, pain and passion of two high school juniors – Troy Bolton, captain of the basketball

team, and Gabriella Montez, a genius girl – and their friends, with exciting music and dancing

◗◗ Actors: ◣◣ Hallyu stars: Super Junior_Ryeowook/ FT Island_Lee Jae-jin/ F(x)_Luna/ Cheonsang Jihui_Sunday, etc. ◣◣ Musical actors: Oh So-yeon, Kang Dong-ho, Yu Seung-yeop

About Blue Square Blue Square Tour Programs

◗ ◗ Culture complex established by the Interpark Group

◗ ◗ Houses musical hall, concert hall, two exclusive large-sized halls, Korea’s first musical museum, Blue convention and other facilities.

◗ ◗ Details: Tours comprising restaurants and shopping spots around Hangangjin and Itaewon areas near the Blue Square

◗ ◗ Courses: 1-hour course/ 2- to 3-hour course (✻Visit the webpage below for details)

◗ ◗ Webpage : http://bluesquare.kr/Info/Course.asp

LocationLocation

✢ Address: 727-56, Hannam-dong, Yongsan-gu✢ Directions: ◣◣ Exits 2 and 3, Hanganjin Station (Line 6)✢ Parking information:

◣◣ Cars-Blue Square parking lot_250 parking spaces 5,000 won for 5 hours for audiences ◣◣ Large-sized buses-Outdoor parking Advance booking required (+82-2-6399-7443)

AtmosphereAtmosphere◗◗ Extensive and pleasant space with large halls, including the Samsung Electronics hall (1,764 seats), Samsung

Card hall (1,400 seats) and various facilities

◗◗ Great accessibility with a passageway directly from the subway station

Tour TipTour Tip◗◗ Possible to provide musical+Blue Square linked tour programs

◗◗ Hallyu theme programs available

◗◗ Consecutive tour possible with Leeum (Samsung Museum of Art) and the National Museum of Korea

Nearby Nearby AttractionsAttractions

Itaewon, Leeum, War Memorial of Korea, N Seoul Tower, National Museum of Korea

Blue Square

- 5 -

Extraordinary Experiences in SeoulExtraordinary Experiences in Seoul

1. Digital Masterpiece Odyssey_Secret Museum

2. Spa_The Spa in Garden5

3. Hallyu Theme_Black’smith

4. Hallyu Theme_De Chocolate Coffee

5. Traditional Experience_Asia Art Museum

- 6 -

1 Digital Masterpiece Odyssey_Secret Museum

SightSight Seoul Arts Center_1F Hangaram Arts Museum Capacity 30 Visitors (at One Time)

OverviewOverview

Promoter Seoul Arts Center Tel. +82-2-580-1300Webpage www.secretmuseum.co.kr Duration Wed, June 12-Sep.22, 2013

Hours 11:00am-20:00pm (Last Admission_7:00pm) Closed Last Monday of the Month

Tickets

ClassificationIndividuals

Group

Payment

Cash or Credit Card(Visa, Master Card, etc.)

15% Discount with KB Kookmin Card (Extra Discount Restricted)

Adults (Ages 19-64)12,000 won

10,000 won

Teenagers (Ages 13-18)10,000 won

8,000 won

Children (Ages 7-12)8,000 won

6,000 won

Special fee (Age under 6, Free Admission For 1 Person Accompanying Disabled Degree 1-3, Age Over 65, National Honorees)

5,000 won

5,000 won

Free Admission Infants 0 to 48 monthsForeign

Language English

Reservation

Telephone and Internet Reservation

Docent

Mon.-Fri. 2:00pm, 5:00 pm (up to 30 people)

Inquires for GroupReservation

+82-2-580-1637

Provided in English or French(Group of 30 or More; Possible to Book Separate Time)

Early Bird Discount Reservation

www.sacticket.co.kr

ContentsContents

◗◗ Unique exhibition to view the masterpieces from Da Vinci to Van Gogh, in brilliant digital images ◗◗ Works will be displayed in various digital forms including monitors, large-sized screens, holograms and 3D

multi screens, depending on the characteristics of each work.

◣◣ Viewers will see masterpieces in 3D images with classical music playing in the background

◣◣ Possible to see the process of completing a work and detailed parts not seen by the naked eye, using high-definition digital technologies

◗◗ The exhibition runs under 8 themes: line, color, light, shadow, time, perspective, matiere, and emotion

◗◗ Korean tour of the <Révélations> exhibition launched in Petit Palais, France, in 2010

Display of Vincent Van Gogh_<Starry night over the Rhone>

About SAC Seoul Arts Center_SAC TOUR

◗◗ Korea’s first culture complex established in 1988

Target : Individuals (Online reservations are available on a first-come, first-served basis for the first 40 persons)

Group (A group of 40 or more through phone reservation)

◗◗ Tour fee: Teenagers (3,000 won), Adults (5,000 won)

◗◗ Tour course: Theaters (lobby, seats, stage) - Explanation of the work of the stage staff - Gallery-Concert hall - Chamber hall - Dressing room

◗◗ Inquiries: Tel. (+82-2-580-1523), E-mail (hji@sac.or.kr)

LocationLocation

✢ Address: 700, Seocho-dong, Seocho-gu ✢ Directions: ◣◣ From Nambu Terminal Station (Line 3): Take the shuttle bus in front

of Exit 5 (5 minutes) ◣◣ From Nambu Terminal Station (Line 3): Take the town bus 22 at Exit

5 and get off at Starbucks in front of SAC (5 minutes) ✢ Parking information:

◣◣ Parking space for 800 cars at the Opera Parking lot

AtmosphereAtmosphere◗◗ Located at the front left side of SAC

◗◗ Pleasant space of 15,540㎡ and bright indoor space with natural lighting

◗◗ The three-story building houses 6 exhibition halls, an art shop and a cafe in the lobby

Tour TipTour Tip◗◗ Possible to provide exhibition+SAC tour program

◗◗ Possible to provide cultural arts program combining exhibition and musicals (Elizabeth, High School Musical)

Nearby Nearby AttractionsAttractions

Shinsegae Gangnam Store, Goto Mall (Underground shopping arcade at the Banpo Expressway Terminal), Gangnam Station, Seonneung and Jeongreung (World heritage site), Coex

Seoul Arts Center

- 7 -

2 Spa_The Spa in Garden5

SightSight The Spa in garden5 Capacity 1,200 Visitors

OverviewOverview

CEO Choi Hong-seop

Tel. +82-2-404-2700 Webpage www.spagarden5.co.kr

Reservation Telephone Reservation Tickets

Classification Jjimjilbang Sauna

Weekdays 8,000 won 6,000 won

Weekday Nights

10,000 won 8,000 won

Weekends, Public Holidays

10,000 won 8,000 won

Hours 24/7, All Year Round ClosedTemporarily Closes Once or Twice During March through October(Notice 1-2 Weeks in Advance)

Foreign Language

English, Chinese and JapaneseWebpages and Signboards Provided Payment Cash or credit card

(Visa, Master Card, etc.)

ContentsContents

◗ ◗ Large-scale luxury spa providing the best quality facilities (similar to water-park facilities) at an affordable price

◣ ◣ Jjimjilbang(Korean dry sauna) users: Available to use the spa and all facilities/ Sauna users: Available to use the spa

◗◗ Extensive and clean space for experiencing Korea's 'jjimjilbang' culture, not only for FITs but also group tourists

◗◗ Possible to select from various jjimjil zones depending on the taste of each individual

◗ ◗ Established in 2008, garden5 is Korea's largest distribution complex providing one-stop services ranging from shopping, movies and health clubs to restaurants

Instructions◗◗ After paying the admission fee at the main counter, guests receive locker keys for using shoes and

wardrobe closets

◗◗ Guests carry locker keys around and make payments for using facilities with the keys

◗◗ Locker keys must be returned to the main counter after using the sauna and any payments for using the

facilities should be settled upon exitFacilities

Women's Sauna Hot water, warm water, cold water, event water, dry/wet sauna, ceiling shower head

Men's Sauna Hot water, warm water, cold water, event water, dry/wet sauna, 'ondol' (Korean style heated floor) sleeping room

Jjimjil zone Pine sweathouse, red clay hardwood charcoal room, ice room, sun salt room, hinoki room, atophy treatment room, red clay cave room, etc.

Charged Facilities

VIP room for rent, movie room, kids room, Korean restaurant, snack corner, sports massage, nail art, PC room, automatic massager

LocationLocation

✢ Address: 10F, garden5 TOOL, 292 Munjeong-dong, Songpa-gu (Gate 5)✢ Directions: ◣◣ From Jangji Station (Line 8): Straight for 10 minutes

through the passageway (not indicated on the map) from Exit 4, 10F at garden5 TOOL✢ Parking information:

◣◣ B2, B3 parking lots at the basement floors of the garden5 TOOL building

◣◣ Free of charge for 5 hours

AtmosphereAtmosphere◗◗ The VIP room can be rented and used for various purposes such as conferences and meetings

◗◗ Frequently visited by Japanese and Chinese tourists

Tour TipTour Tip◗◗ Possible to provide programs combined with the Korean restaurant (snack or simple lunch such as

seaweed soup is available) in the Jjimjil zone

◗◗ Possible to experience programs combining shopping, movies and restaurants at garden5 LIFE

Nearby Nearby AttractionsAttractions

Garak market, Tancheon, Seokchon lake, Lotte World

The Spa in garden5

- 8 -

3 Hallyu Theme_Black’smith

SightSight Black'smith_Shinsa station Capacity 134 Visitors

OverviewOverview

CEOSong Seung-heon and

One Other Tel. +82-2-3444-8211

Webpage/Facebook

www.blacksmith.co.krwww.facebook.com/Bsinsa

ReservationTelephone Reservation

(2 to 3 days in Advance)

Facilities Wi-Fi AvailableHours

(24/7 All Year Round)

Mon.-Thu. 11:30am-10:00pm

Fri.-Sat. 11:30am-11:00pm

Foreign Language English Payment Cash or Credit Card

(Visa, Master Card, etc.)

ContentsContents

◗◗ A famous restaurant used for shooting MBC's recent television drama <When a Man Loves>, starring Song Seung-heon, who became a top Hallyu star after appearing in the famous drama <Autumn Fairy Tale>

◗◗ Began gaining popularity as a hot spot in the area when Song Seung-heon opened the place

◗◗ Song Seung-heon actually visits the restaurant 3 to 4 times a month, making it possible for lucky diners to meet the actor himself

◗◗ The extensive space (134 seats) is suitable for group tourists

◗◗ Black'smith is a high-quality Italian Restaurant run by Cafe Bene, widely known for star-studded promotion (such as Han Ye-seul, Jang Geun-suk) through partnerships with entertainment agencies

◣◣ Favorite dishes: Scorched Rice Pasta (19,900 won), Golden Kimchi Pasta (17,900 won), Tenderloin and King Prawn Pizza (49,500 won), etc.

◗◗ With Hallyu stars such as Song Seung-heon, Kim Tae-hee and Park Yu-cheon as restaurant endorsers, it is actively carrying out Hallyu marketing by holding Star autograph-signing events and sponsoring drama shootings

LocationLocation

black'smith Shinsa station branch ✢ Address: 514-20, Shinsa-dong, Gangnam-gu

✢ Directions: ◣◣ From Shinsa station (Line 3): Located around

40m from Exit 8 ✢ Parking information: ◣◣ Restaurant's exclusive ballet parking services (Large-sized bus not possible)

AtmosphereAtmosphere◗◗ Frequently visited by tourists from Japan, China and the Southeast Asian region

◗◗ Neat and luxurious atmosphere with black and white color interior

Tour TipTour Tip◗◗ Possible to provide Hallyu theme tour course

◗◗ Great accessibility from the subway station, it is possible to provide consecutive tour programs with Shinsa-dong Garosu-gil (tree-lined alley), Hakdong Park within walking distance

Nearby Nearby AttractionsAttractions

Shinsa-dong Garosu-gil, Hakdong Park, Apgujeong Rodeo Street

- 9 -

4 Hallyu Theme_De Chocolate Coffee

SightSight De Chocolate Coffee_Cheongdam Branch Capacity 116 Visitors

OverviewOverview

CEO Nam Jun-ho

Tel. +82-2-511-3866 Webpage www.dechocolatecoffee.co.kr

Facilities Wi-Fi Available Hours (24/7, All Year Round) 8:00am - 12:00pm

Foreign Language English Payment Cash or Credit Card

(Visa, Master Card, etc.)

ContentsContents

◗◗ The background scene in recent SBS television drama, <That winter, The wind blows>, where the heroine Song Hye-gyo's best friend works part time and Song Hye-gyo and Cho In-seong drink tea together

◗◗ Displays mugs with autographs of the stars who visited the cafe

◗◗ Extensive space (116 seats) suitable for group tourists to take rest after dining, over a cup of coffee or beverage

◗◗ <That winter, The wind blows> has been recreated based on a Japanese television drama and is attracting attention in China and Japan

◣◣ The drama has been exported to several Asian countries including Singapore, Malaysia and Japan, recording high viewer rates

◗◗ De Chocolate Coffee, a cafe specializing in high-quality coffee and hand-made chocolate, operates retail and franchise branches nationwide and has opened 3 retail stores in China at present

◗◗ Hand-made chocolates of De Chocolate Coffee have frequently appeared in the drama as the medium in which Cho In-seong and Song Hye-gyo express yearning for each other, making the cafe all the more popular and doubling their sales

◣◣ Favorite picks: Chocolate Mixture (5,700 won), Ice Cream Waffle (9,900 won), Ham-cheese Sandwich (5,800 won), etc.

LocationLocation

✢ Address: 1F Kyeongwon Building, 63-18 Cheongdam-dong, Gangnam-gu✢ Directions:

◣◣ From Cheongdam station (Line 7): Straight ahead in the direction of Cheongdam Catholic Church from Exit 9, 1st floor of the building right next to the church ✢ Parking information:

◣◣ Cafe's exclusive ballet parking services (Large-sized buses not possible)

AtmosphereAtmosphere◗◗ Frequently visited by Japanese and Chinese FIT tourists after the drama <That winter, The wind blows>

was aired

◗◗ Neat wooden interior gives a refined and comfortable feeling

Tour TipTour Tip◗◗ Possible to provide various consecutive tour programs with great accessibility from the subway station and

Cheongdam-dong streets, and Dosan Park is within walking distance

◗◗ Tour programs suitable for Hallyu theme courses and group tourists

Nearby Nearby AttractionsAttractions

Cheongdam Park, Cheongdam-dong Street, Dosan Park, Apgujeong Rodeo Street

- 10 -

5 Traditional Experience_Asia Arts Museum

SightSight Asia Arts Museum Capacity 100 Visitors (at One Time)

OverviewOverview

Promoter Director Kwon Yeong-du Tel. +82-2-486-0191

Webpage http://www.dymuseum.com Period Open

Hours 10:00am-6:00pm (Last Admission 5:00pm) Closed Monday

Tickets

Adults5,000 won (Admission Fee, Permanent Exhibitions)

Payment Cash or Credit Card(Visa, Master Card, etc.)Age under 18 3,000 won

Group of 20 or More, Age Over 65, Disabled, National Honorees

1,000 won Discount

Foreign Language English, Japanese, French

Reservation

Telephone, E-mail, Fax (Reservation On the Day Not Possible)

Foreign Language

Guide for the Artwork

Chinese Characters, English, JapaneseE-mail dymuseum@naver.com

FAX +82-2-486-0510

ContentsContents

◗◗ In 2013, a new well-being program for experiencing 'native grass (enzyme, fermented tea)' has been launched ◗◗ Private museum at Bukchon Hanok Village exhibiting various unique relics of Asia

◗◗ Focuses on traditional rituals (nature, etiquette) and food (traditional tea, fermented food)

◣◣ Experience programs

Details Time Tickets Participants (Min.-Max.)Native Grass (enzyme, fermented

tea) Experience50min-1hr 10,000 won 20-60

Seodang (schoolhouse) Experience 50min-1hr 10,000 won 10-50

Classical Scholar Tea Education 50min-1hr 20,000 won 5-50

Traditional Food Cooking 50min-1hr 10,000 wonTteok (rice cake) 10-50Dasik (traditional pressed sweets) 5-50

Making Korean-style Model House 50min-1hr 10,000 won 5-50

Natural Dyeing 50min-1hrHandkerchief 10,000 won

5-50T-shirt 20,000 won

Traditional Folk Painting 50min-1hrFan 10,000 won

5-50T-shirt 15,000 won

◣◣ Exhibition HallsExhibition halls Details

Room 1Four precious things (traditional Korean paper, brush, ink stick, ink stone) of the study of the Korea and China scholar culture, traditional folk painting, potteries, furniture

Room 2 Buddhism artworks of Korea, China, Tibet and Southern Asia

Room 3 Tea education related articles and traditional tea house

Others Chosun dynasty furniture, Korean-style houses, Gobeul (Maeng, Sa-seong) Seodang

LocationLocation

✢ Address: 35-91, Samcheong-dong, Jongro-gu✢ Directions: ◣ ◣ From Anguk station (Line 3): Transfer to Town Bus #2 at Exit 2, get off after

five stops at the Royal Embassy of the Kingdom of Saudi Arabia station, 5-minute walk to the e-Trust Dental Clinic street

✢ Parking information: ◣ ◣ Cars: 3 spaces in front of the museum ◣ ◣ Large-sized buses: 2-3 spaces in front of the e-Trust Dental Clinic

AtmosphereAtmosphere◗◗ Provides the most beautiful view in Bukchon Hanok village, including the view of Cheongwadae from the cafe's second floor

◗◗ Programs provided in various places including the exhibition hall, seodang, outdoor cafe and seminar rooms

Tour TipTour Tip◗◗ Possible to provide programs combining workshop experiences of Bukchon Traditional Crafts Center and Bukchon

Education Center

◗◗ Consecutive possible of Samcheong-dong with the Samcheong-dong cafe street nearby

Nearby Nearby AttractionsAttractions

Changgyeonggung, Changdeokgung (World heritage site), Gyeongbokgung, Samcheong-dong, Bukchon Hanok village, Gwanghwamun, National Folk Museum of Korea, Cheongwadae

Town bus stop

Asia Arts Museum

- 11 -

Special Recommendations in JuneSpecial Recommendations in June

1. 2013 Seoul Hot Summer Sale

2. Gangnam Tourist Information Center

3. Seoul Global Culture and Tourism Center

- 12 -

1 2013 Seoul Hot Summer Sale

ProgramProgram 2013 Seoul Hot Summer Sale

OverviewOverview

Webpagewww.seoulsale.com (to Open in July)

Mobile Pagem.seoulsale.com (to Open in July)

Contact Seoul Tourism Organization Tel. +82-2-3788-0817

Foreign

Language

Information Provided and Events Carried Out in English, Chinese and Japanese

Target Foreign Tourists

Period Aug.-Sep., 2013 (Period TBD) Venue All Around Seoul

ContentsContents

2013 Seoul Hot Summer Sale

◗◗ ‘Hot’ summer sale carried out in major venues around Seoul

◣ ◣ This year, many Gangnam area companies will hold more sales events around the Gangnam Tourist Information Center

◗◗ A total of 62 participating companies (subject to change) including department stores, duty-free shops, grand discount stores, cosmetics brands, beauty brands, plastic surgery clinics, hotels, accomodations, exchange shops, and etc.) will be providing a variety of benefits such as price discounts, free gifts, giveaways and much more

2013 Seoul Hot Summer Sale Participants (✻ Visit the Webpage for More Details)

Group Category Company

Sho-pping

Department Store

⦁Hyundai Department Store, Shinsegae Department Store, Lotte Department Store, Galleria Luxury Hall

Duty-free Shop ⦁Walkerhill duty-free shop, Lotte duty-free shop, Shilla duty-free shop

Discount Store ⦁Lotte Mart, E-Mart, Homeplus

Shopping Mall ⦁Gimpo Airport Outlet, IFC Mall, Doota, Times Square, and etc.

Beauty &

Health

Cosmetics ⦁Etude, Espoir, Tony Moly, The Face Shop, It’s Skin, and etc.

Spa ⦁Dragon Hill Spa & Resort, etc.

Beauty & Plastic Surgery ⦁With Beauty Salon, Ra Beauty Core, JW Plastic Surgery, etc.

Enter-tainment

Culture Tour⦁Lotte World, Seven Luck Casino, National Museum of Korea, Trickeye

Museum Seoul, etc.

Performances ⦁Sachoom (Dance Musical), Korea House, Hero, Bibap (Delicious musical)

Food &Bevera-

gesFood&Beverages ⦁Korea House, Kokoro, etc.

Others

Currency Exchange ⦁Woori Bank, Shinhan Bank, Korea Exchange Bank

Transportation ⦁Korea Smart Card, Korea Airport Railroad Co., Ltd.

Accomodations⦁Courtyard by Marriott Seoul Times Square, Marriott Executive Apartments

Yeouido Park Centre, Seoul

Others ⦁Yehwawon

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2 Gangnam Tourist Information Center

SightSight Gangnam Tourist Information Center Capacity 100 Visitors

OverviewOverview

Webpage To Open in the Second Half of 2013

Contact Seoul Tourism Organization Tel. +82-2-3445-0111

Foreign

LanguageEnglish, Chinese, Japanese Target Foreign Tourists

ContentsContents

The first tourist information center to open in Gangnam area ◗◗ Information center to open on June 26, 2013 to provide convenient and reliable information and services

for more than 2 million tourists annually visiting Gangnam area

◗◗ One-stop course available, ranging from medical tours, Hallyu theme experiences, tourism information, currency exchange services and more

◗◗ Great location with Hyundai Department Apgujeong Store, Apgujeong Rodeo Street and Cheongdam-dong Luxury Street nearby, making it possible to develop products combining shopping and tourism

◗◗ Suitable for FIT and group tourists to acquire various tourism information, Hallyu experience, and some rest

Major Facilities

1F

Tourist Information Desk

⦁Tourist information desk providing English, Chinese and Japanese guide⦁Concierge desk providing tourism-related specialty services including performance

tickets and transportation card sales and baggage-keeping service ⦁City tour and hotel booking services by accommodating travel agencies

Currency Exchange Booth & Lounge

⦁Essential facilities for foreign tourists including currency exchange booth, ATM and a lounge

Medical Tour Center ⦁Medical tour information desk, counseling and experience zone to be installed

2F

Digital Experience Zone

⦁Digital Hallyu experience: LED, mobile experience, virtual reality

Hallyu Star Experience Zone

⦁Photo zone for taking pictures posing as stars, wearing prepared costumes, in a mini set under the theme of drama, movies and K-pop

Hallyu Souvenir Zone

⦁Hallyu-related goods and souvenirs to be displayed and sold⦁Various products developed to be sold to foreign tourists

LocationLocation

✢ Address: 428 Apgujeong-dong, Gangnam-gu✢ Directions:

◣ ◣ Straight ahead from Exit 6 of the Apgujeong Station (Line 3), sited right by Hyundai Department Store

✢ Parking information: ◣ ◣ Public parking lot beside the Center (charged) ◣ ◣ Large-sized bus parking available

Tour TipTour Tip◗◗ Great accessibility to the Apgujeong subway station and the Gangnam city tour bus stop to be located in

front of the Center

◗◗ Possible to provide tour programs combining Hallyu star entertainment agencies around Cheongdam-dong

Nearby Nearby AttractionsAttractions

Apgujeong Rodeo Street, Hyundai Department Apgujeong Store, Shinsa-dong Garosu-gil, Cheongdam-dong Luxury Street

Gangnam Tourist Information Center

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3 Seoul Global Culture and Tourism Center

SightSight Seoul Global Culture and Tourism Center Capacity 180 Seats (Haechi Hall)

OverviewOverview

Contact Yang Sun-yeong Tel. +82-2-3789-7961~3

Webpage www.seoultourism.kr

Facebook www.facebook.com/SeoulGlobalCultureTourismCenter

Hours(24/7, All Year Round) 10:00am-8:00pm

Closed New Year's Day and Chuseok Day

Foreign Language English, Chinese, Japanese Reservation

Telephone Reservation (At Least 2 weeks in Advance)

ContentsContents

Facilities Details

Main Hall

Tour guide and Counseling:

Multi-language counseling room

Daecheong Maru: Resting place for

tourists

Facilities: Internet lounge, Coin

lockers (1,000-3,000 won), Global ATM(in 5

languages), Wi-Fi zone

Traditional Costume Experience:

For wearing Hanbok and taking photos

(Booking required, 3,000 won per person)

Haechi Hall Hall for performances and events with the capacity of 200 (available for rent)

Seminar Room Seminar room suitable for traditional crafts courses, mid- and small-sized meetings and lectures

◗◗ Seoul Global Culture and Tourism Center regularly holds a variety of upgraded programs in 2013 including a new fusion Taekwon-do program added to the existing programs. Exciting experience programs are provided for group tourists along with the use of various facilities.

◗◗ Major facilities

◗◗ Programs (Advanced Booking Required)

Type Programs (time)Details

(Min. participants)Price Date

K-POPK-POP Dance (90min) Dance (20) 5,000won/person

NegotiableK-MUSIC Singing (60min) Singing (20) 3,000won/person

Taekwondo Fusion Taekwondo (90min) Taekwondo + Dance (20) 5,000won/person Negotiable

Crafts

Seoul Intangible Cultural Asset Program 1 (60min)

Decorative Knot Craft (10)

10,000won/person

NegotiableSeoul Intangible Cultural Asset Program 2 (90min)

Chogo (Hwamunseok: flower pattern

woven mats) (10)

5,000won/person

Seoul Intangible Cultural Asset Program 3 (60min)

Makgeolli (Korean traditional brew

rice wine (10)

Tasting 5,000won/person

Takeaway 10,000won/person

Monthly Crafts Program (30-50min)

See webpageFree for those using charged programs

Tue.-Fri.

LocationLocation

✢ Address: 5F M Plaza, 31-1 Myeongdong 2ga, Jung-gu✢ Directions : ◣ ◣ 5 minutes walk from Exit 6 of Myeongdong Station

(Line 4), located on the 5th floor of the M Plaza building ✢ Parking information:

◣◣ Nearby fee parking lots

Tour TipTour Tip◗ ◗ Consecutive tour possible including Myeongdong, Namsan, Gwanghwamun, Cheonggyecheon,

Insa-dong and more

Nearby Nearby AttractionsAttractions

Myeongdong, Namsangol Hanok Village, Namsan Park, Jeongdong Theater, Gwanghwamun, Cheonggyecheon

Seoul Global Culture and

Tourism Center

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2013.06.25

_Vol. 2