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25 - 27 April 2017, Marina Bay Sands®, Singaporewww.sea-asia.com

NEWSLETTEROrganisers Held in conjunction with Recognised asIssue 1 | April 2016

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The article was written by Marcus Hand, Editor,Seatrade Maritime News.

Shipping is undergoing a major transformation moving from largely isolated vessel assets, with limited communi-cation to the shore, to one of high-speed interconnectivity and big data enabling the so-called “smart ship”.

Smart shipping are the new watchwords in the maritime industry as the real power of the internet fully reaches vessels sailing the world’s oceans and connecting them with the shoreside to reap efficiencies, lower costs and improve management.

One of the companies very much involved in the smart shipping revolution is satellite communications firmInmarsat. The first quarter of this year sees it rolling out its much anticipated Global Xpress service with much higher bandwidth at more affordable rates offering a huge range of potential developments in terms of the smart ship.

Speaking to Seatrade Maritime News recently at the open-ing of its new Asia – Pacific headquarters in Singapore Inmarsat ceo Rupert Pearce said they are seeing a major shift as the shipping industry realises the benefits of con-nectivity. “The big transformation in our maritime business

Welcome to the‘smart shipping’ revolution

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is coming about because of the move from an uncon-nected ship, or a ship where communications were seen as a cost, to be used sparingly, to what we are calling the digital or smart ship era where people are realising the investment in connectivity is an enabler,” Pearce explains.

“It’s an enabler to a tremendous turn on investment towards a much more efficient enterprise. This means efficiency through automation, through offboarding and through digital enablement through telematics consulting that can optimise the way a ship is run and managed.”

Greater connectivity is set to result in an accelerated development of applications to make the management of ships more efficient. “Historically the maritime industry has been very low on applications and use of ICT,” notes Ronald Spithout president of Inmarsat Maritime.

Ships are also now being built with the technology on-board that produces huge amounts of data on vessel per-formance, which can then be input into these applications to make operations more efficient. Spithout notes that the Maersk Triple-E containerships come fitted with 3,500 sensors. “There’s whole new world opening for managers of the vessels if you can manage that data.”

These cost savings can be very significant and Pearce cites examples in the oil services industry where con-sultants have shown that the “digital oil field” pumps oil 30% more efficiently than the “unconnected oil field”. “The internet of everything and the machine to machine environment is transforming the business of running complex machines, especially large numbers of complex machines,” he states.

So will all this lead to the autonomous or remotecontrolled ship in the long term? Inmarsat is involvedas a technology partner in an autonomous ship project with Rolls Royce. Whether this project will lead to an au-tonomous or semi-autonomous ship remains to be seen.

However, Spithout says what is important to Inmarsat is the application development it will spur, many of which make their way to the global merchant fleet as they will make ships greener and easier to operate, regardless of the overall outcome of the project.

The topic on smart shipping and the dynamic role oftechnology in shaping the future of the maritime andoffshore industry will be one of the topics discussedat Sea Asia 2017. Heading into its 6th edition, the highly acclaimed and interactive Sea Asia conference putsit at the forefront of regional maritime events, whereinternational thought-leaders will address the latest topics, debate on key trends, and discuss opportunities andchallenges facing the maritime and offshore businesses from a commercial perspective.

Sea Asia 2017 will be held on 25 - 27 April at the Marina Bay Sands®, Singapore and is co-organised by Seatrade and the Singapore Maritime Foundation. Sea Asia, the premier maritime and offshore conference and exhibition in Asia seeks to serve as a focal point for the globaland local maritime communities to network, explorenew business and showcase their maritime innovations, equipment and services.

Held in Conjunction with

Sea Asia 2017 is held in conjunction with the Singapore Maritime Week 2017 (SMW). SMW is the leading maritime event in Singapore driven by the Maritime and Port Authority of Singapore. SMW gathers the international maritime community in Singapore for a weekof conferences, dialogues, exhibitions and social events in celebration of all things maritime. These events reflect the vibrancy anddiversity of Singapore as a major international maritime centre.

For more information, please visit www.smw.sg for the latest updates.

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Supporting Organisations

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Strong industry supportproviding pivotalguidance

Steering CommitteeChris HaymanSeatrade, Chairman

Andreas Sohmen-PaoBW Group, Chairman & Singapore Maritime Foundation, Chairman

Winnie LowAssociation of Singapore Marine Industries, Executive Director

Patrick PoonEvergreen Shipping Agency (Singapore) Pte Ltd,Deputy Managing Director

Yew Yuen (Y.Y.) ChowKeppel Offshore & Marine Ltd, Chief Executive Officer

Andrew TanMaritime and Port Authority of Singapore, Chief Executive

Tan Beng TeeMaritime and Port Authority of Singapore,Assistant Chief Executive (Development)

Au Kheng ShengMaritime and Port Authority of SingaporeDirector, Communications & Community Division

Bernice YeohMaritime and Port Authority of Singapore,Director, International Maritime Centre Division

Jeffrey SimPSA Corporation Ltd, Head of Corporate Communications

Vanessa StephensSeatrade, Global Events Director &Managing Director for the Seatrade Middle East

Andrew WilliamsSeatrade, Managing Director

David WongSembcorp, Head of Corporate Communications

David ChinSingapore Maritime Foundation, Executive Director

Esben PoulssonSingapore Shipping Association, President & Enesel Pte Ltd, Chairman

Michael PhoonSingapore Shipping Association, Executive Director

Marianne ChooSingapore Shipping Association, General Manager

Michael DuckUBM Asia, Executive Vice President

InternationalAdvisory Panel

Esben PoulssonEnesel Pte Ltd, ChairmanSingapore Shipping Association, President

Lisa TeoPacific International Lines (Pte) Ltd,Executive Director (Corporate Development)Singapore Shipping Association,Vice President & Honorary Secretary

Tan Sri Dr Frank TsaoIMC Group,Founder & Senior Chairman

Claus V. HemmingsenMaersk Drilling,Chief Executive Officer

Douglas HsuFar Eastern Group /U-Ming Marine Transport Corp,Group Chairman

Yasumi KudoJapan Shipowners’ AssociationPresident

Dr. Nikolas P. TsakosINTERTANKO,Chairman

Rune BjerkeDNB ASA,Group Chief Executive

Patrick PhoonEvergreen Shipping Agency (Singapore) Pte Ltd,Deputy Managing Director

Philippe Louis-DreyfusBIMCO, PresidentLOUIS DREYFUS ARMATEURS, Chairman

Andreas Sohmen-PaoBW Group, ChairmanSingapore Maritime Foundation, Chairman

Yew Yuen (Y.Y.) ChowKeppel Offshore & Marine Ltd,Chief Executive Officer

S.S TeoPacific International Lines (Pte) Ltd,Managing DirectorSingapore Business Federation,Chairman

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The article was written by Lee Hong Liang, Asia Correspondent, Seatrade Maritime News.

As the year moves closer to 2017, a major milestone awaits Singapore’s bunkering industry, bringing with it enhanced operational efficiency for global ships refueling at the Asian port.

From 1 January 2017, the Maritime and Port Authorityof Singapore (MPA) will enforce the mandatory useof the mass flow meter (MFM) technology for bunker custody transfer from a MFM-equipped bunker tankerto a receiving vessel.

Industry players, from fuel suppliers to ship operators, have applauded the bold move by Singapore, as the use of MFM has been proven to not just raise bunker measurement accuracy and transparency to a new level, but also to significantly improve efficiency by shortening each bunker delivery time by as much as three hours.

The technological progress for Singapore will help to reinforce its position as the world’s biggest bunkering port through improvements in operational efficiency and productivity, and the adoption of MFM in bunker deliveries also lend confidence to global shipowners on the quantity of fuel they receive.

In February 2016, Singapore launched the world’s first Technical Reference standard for bunker mass flow meter, referred to as TR48:2015, which covers a set of core requirements for metering system qualification, installation, testing procedures and documentation for bunker custody transfer using the MFM.

Check out the Sea Asia 2017 list of exhibitors nearerto the event date for contacts of MFM suppliers.Jason Electronics (Pte) Ltd is one of the Sea Asia 2017exhibitors which carry MFM products.

Ships can expect swifter refueling in Singapore from 2017 Photo Credits: Endress and Hauser

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What to expect at Sea Asia 2017

Held over 3 floors at Marina Bay Sands®

Singapore

Over 22,000 sqmgross space

High powered conferenceand seminar sessions withnew interactive conference format!

DedicatedOffshore Marine Forum day

New country Pavilionparticipation

Meet with over

16,000 participantsin 3 days

Sponsors and Exhibitors Highlights

Hempel Booth no. B2 - R09A winner of Shipping Efficiency’s prestigious Environmental Technology award in 2014, HEMPAGUARD® is a groundbreaking Fouling Defence solution from Hempel based on patented ActiGuard® technology.

HEMPAGUARD® has proven excellent fouling resistance in both slow and fast steaming as well as during extended idle periods of up to 120 days, and significant fuel savings of six per cent on average due to low friction and effective biocide.

Sponsor

Joseph Tan Jude Benny LLP (JTJB) JTJB’s Shipping and Admiralty Practice Group is a key practice area of the firm.

We are regarded as one of the top maritime law firms in Singapore and arerecommended by both Chambers Asia Pacific and the Legal 500 for shipping.

With our experience, expertise and global network, we are well equipped to provideour clients with effective assistance, advice and representation in Singapore and around the world.

For more information about our Firm, please visit our website at www.jtjb.com.

Sponsor

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Korean Register Booth no. L1 - D01Korean Register (KR) announces that the new version (V14) of KR-CON will be released on 1st April 2016. The new version provides enhanced powerful search engine and more detailed information on International Maritime Dangerous Goods (IMDG Code) than previous version. More details are available from http://krcon.krs.co.kr/

Jebsen & Jessen Offshore Pte Ltd Booth no. B2 - H20Jebsen & Jessen Offshore is known for our extensive suite of engineering, fabrication, construction, installation and commissioning solutions. We have served owners and operators of marine and offshore vessels and major shipyards using our experience and expertise to design, develop and deliver complete solutions to meet their changing business needs.

Paterson Integrated Engineering Pte Ltd Booth no. B2 - K19Samkun’s ARA Plasmas Ballast Water Treatment System (BWTS) is the first inthe filter + UV process type with PLASMA Technology, giving exceptional treatmentperformance in high turbidity (muddy, cloudy, etc.) waters.

Added advantages:• Lower power consumption • No chemicals used • No by-products generated• Easy maintenance/installation for both new and old vessels

Viking Engineering Pte Ltd Booth no. B2 - J11Viking Engineering Group, are venturing into Small Scale LNG design to develop a LNG Carrier AS Feeder Vessel and Small Terminal Bunker Supply Vessel around South East Asia. The capacity will be about 5000m^3 with 4 tanks of each 1250 m^3, built as per class rules.

For more information, kindly browse through our website www.viking.com.sg.

Honeywell Analytics Booth no. L1 - E21Honeywell Analytics manufactures a full and comprehensive range of products,setting the benchmark for the industry in terms of quality, functionality and ease of use.

Honeywell Analytics designs, manufactures and markets a full line of gas-detection equipment providing portable instruments as well as detectors that can be affixedin buildings.

Jason Electronics (Pte) Ltd Booth no. B2 - H01Jason Electronics, a one stop solution provider for marine communication, navigation, and automation systems. We are known for wide ranging capabilities in designing,supplying, installing, integrating, testing and commissioning integrated solutionsfor the marine industries. Over 39 years of experience, we are backed up by strong maintenance and support services.

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Benefit from ourextensive marketingand PR campaignwhich is conductedacross various platforms!Baldwin Boyle Shand (BBS), a leading independent public relations consultancy, has been appointed the official public relations partner ofSea Asia 2017.

The BBS team will be working closely with the Organisers Seatrade and SMF, in managing the global media relations programme for Sea Asia 2017. BBS may contact Sea Asia 2017 exhibitors and key participants from time to time to discuss possible PR collaborations. If you would like to find out more about our PR campaign and how you could possibly be a part of it, please contact:

Lyna HanisEmail: lyna.hanis@bbspr.com.sgDID: +65 6239 4108

Be where your competitors are!

Pictures are for illustration purposes and may differ from final design

Deluxe Shell Scheme

Extension of exhibition spaceearly bird rates!

Do not miss this discount opportunity!Secure your preferred booth space by

30 May 2016 to enjoy the early bird rates.

Deluxe Shell Scheme Package (minimum 12 sqm)

Upgrade your shell scheme and stand out from competition.Package includes an enhanced shell scheme stand, coloured

fascia board with company name in English and stand number,white stand walls, choice of 2 carpet colours, stand cleaning,3 x spotlights, 1 x 13 amp socket, upgraded furniture package

including extra lockable cabinet and literature rack per 12sqm stand.

Standard Shell Scheme Package (minimum 12 sqm)

White stand walls, white fascia boardwith company name in English and stand

number, grey carpet, stand cleaning,3 spotlights, 1 x 13 amp socket,

1 information counter, 1 table, 3 chairsand 1 waste basket per 12sqm unit

Space only (minimum 30sqm)

An opportunity to design and build your own stand. Package includes an area of exhibition space

(no power, walls or carpet). Double deck on a space only stand will be charged at US$125 per sqm(minimum 72sqm is required for lower deck).

Check out the early birds who have already booked their spaceat Sea Asia 2017….

• Aaron Marine Offshore Pte Ltd• BH Global Corporation Ltd• Bureau Veritas Marine (Singapore) Pte Ltd• Can Traders and Services Pte Ltd• ClassNK• Codar (Pte) Ltd• Daihatsu Diesel (Asia Pacific) Pte. Ltd.• Desan Shipyard• E. W. Liner Charts & Publications Pte Ltd• Furuno Singapore Pte Ltd• Gemak Gemi Insaat San Ve Tic A.S• Global Marine Safety (Singapore) Pte Ltd• Heatec Jietong Pte Ltd• Hempel (S) Pte Ltd• Honeywell Analytics• Jason Electronics (Pte) Ltd• Jebsen & Jessen Offshore Pte Ltd• Jurong Port Pte Ltd• KM Kinley Marketing Pte Ltd• Korean Register• Link Instrumentation• Mackay Marine• Marin Teknikk AS

• MTU Asia Pte Ltd• Nautisk Forlag AS Singapore Branch• Pacific Engineering & Services Pte Ltd• Pamarine Pte Ltd• Paterson Integrated Engineering Pte Ltd• Remitite Co., Ltd• Riviera Maritime Media• Rustibus Pte Ltd• Sefine Shipyard - Sefine Denizcilik

Tersanecilik Turizm San. ve Tic. A.Ş.• ShipServ• Sindex Refrigeration Pte Ltd• St Kitts & Nevis International Ship Registry• Teho International Inc Ltd• Teho Water & Envirotec Pte Ltd• Thermac Engineering Sdn Bhd• TradeWinds• Transas• Tru-Marine Pte Ltd• Turbo Solutions Pte Ltd• Viking Engineering Pte Ltd and many more...

* This is not an exhaustive list and is correctat time of print.

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15 July 2016Shangri-La HotelSingaporewww.seatradeasiaawards.com

Book your place at the region’s premier maritime awards gala dinner. The 9th Seatrade Maritime Awards Asiawill bring together over 400 leading industry executives to recognise and reward outstanding performanceof accomplished individuals and companies from the maritime industry.

Award winners will be announced that evening and the good work from our supported charities,Sailors’ Society and The Mission to Seafarers will be highlighted in this celebratory occasion.Seatrade will donate 10 per cent of the event’s table sales proceeds to both charities.

1 table (10 guests): US$3,500 | 1 individual place: US$380

Visit our website for the table booking form or contact Ms Lya Malihah at malihah.hamid@ubm.com.

Tables are limited. Book now to avoid disappointment!

* Prices include a pre-dinner reception followed by a four-course meal and free flow drinksand entertainment throughout the evening.

Book before 15 June 2016to enjoy a 10% discount!

Please indicatepromo code ‘SMAA10’on the booking form.

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South East AsiaClara WongT: +65 9780 6839E: clara.wong@ubm.com

Kathryn NgT: +65 9878 6675E: kathrynKN.ng@ubm.com

China / TaiwanLi XiaoliT: +86 139 1772 7671E: xiaoli.li@ubm.com

Hong KongVictor HalderT: +852 2585 6172E: victor.halder@ubm.com

Middle EastRichard JohnsonT: +971 52 902 2971E: richard.johnson@ubm.com

Grant RobinsonT: +971 52 902 2970E: grant.robinson@ubm.com

Middle East & IndiaCyrus CommissariatT: +971 52 902 2969E: cyrus.commissariat@ubm.com

JapanYuji OuchiUBM Japan Co LtdT: +81 3 5296 1020E: yuji.ouchi@ubm.com

KoreaHogun ChaUBM Korea CorporationT: +82 2 6715 5410E: hogun.cha@ubm.com

South AmericaChristophe CahenT: +1 786 879 7765E: christophe.cahen@ubm.com

ItalyNorella CanepaEdiconsult Internazionale srlT: +39 010 583 684E: shipping@ediconsult.com

InternationalChris AdamsT: +44 1206 201557E: chris.adams@ubm.com

Mary SargentT: +44 1206 201569E: mary.sargent@ubm.com

Seatrade UKSeatrade House42 North Station RoadColchester CO1 1RB, UKT: +44 1206 545121F: +44 1206 545190

Seatrade Singapore10 Hoe Chiang Road#20-05 Keppel Towers Singapore 089315T: +65 6592 0888F: +65 6221 2282 E: sales-seatrade@ubm.com

Speak to our sales team and secure your preferred boothor sponsorship package at Sea Asia 2017 today!

Official Online MediaOfficial PublicationSponsors

Early bird

stand rates end

31 May 2016!