November, 2016

Contents Theme of NovemberWarm Indoor Venues in Seoul

1 K-live Hologram Concert Hall 1

2 Seoul Donhwamun Traditional Theater 2

3 Healing Spots in Seoul, Salt Cave Healing Center and Nap Cafe in Bukchon 3

4 Paint Tonight 4

5 Indoor Barbecue at Nanjang Camp 5

6 Traditional Craft-making 6

7 Village 11 Factory 7

8 Olafur Eliasson: The Parliament of Possibilities 8

9 322 Sowol-ro inside Grand Hyatt Seoul 9

10 10 View Spots in Seoul 10

11 The 13th ASSISTEJ Korea Winter Festival, Seoul 2017 11

12 In-bound Travel Package Open Market, One More Trip 12

13 2016 Seoul Certification Program for High Quality Tour Package 13

- 1 -

1 K-live Hologram Concert Hall

Overview

Place K-live Inquiries 82-2-2265-0810

Address9F, Lotte Fit In, 264, Eulji-ro, Jung-gu, Seoul

Closed on Mondays

Website www.klive.co.kr Hours 13:30~22:00

FeeYG FAMILY 15,000 won

LanguageWebsite Kor, Eng, Chn, Jpn

BIGBANG SPECIAL / JYP NATION

33,000 won On-site Kor, Eng, Chn, Jpn

Introduction

Schedule1TIME(14:00) ＜YG FAMILY＞� PSY / BIGBANG / G-dragon_short ver.(40min)2TIME(16:00) ＜YG FAMILY＞� PSY / BIGBANG / G-dragon_short ver.(40min)3TIME(18:00) BIGBANG SPECIAL with Krunk BIGBANG / G-dragon + a Behind Story (50min)4TIME(19:00) JYP NATION_Premiere 2PM / GOT7 / WONDER GIRLS (45min)5TIME(20:00) BIGBANG SPECIAL with Krunk BIGBANG / G-dragon + a Behind Story (50min)

‣ ‣ Concert hall that reinterprets K-pop concerts into holograms

‣‣ Enjoy a virtual concert that involves various special effects including a surround sound system that reproduces sounds from actual concerts and videos filmed in front of a blue screen, completed with CG work.

‣ ‣ This is a must-visit spot for international K-pop fans who want to experience the concerts of G-Dragon, Big Bang, Psy, 2PM, Wonder Girls and Got7 as if attending their live concert.

‣ ‣ Besides the concert, also enjoy augmented reality elevators, media tower where you can select a photobook and song of your favorite celebrity, star photo box where you can take and print out a photo with your star and a visit to the star’s waiting room.

Photos Big Bang Hologram Concert Augmented Reality Elevator Enjoying the Media Tower

Photo with Stars ­� Photo Box Visit to the Star’s Waiting Room A Plan of K-live

Directions ‣ ‣ Exit ⑪�of Dongdaemun History & Culture Park Station on Subway Lines 2 , 4 , 5

Parking Info. ‣ ‣ Lotte Fit in Parking Lot (2,000 won for the first 30 minutes, 2,000 won for additional 30 minutes, large bus

parking unavailable)

Package TIP

‣ ‣ Can be developed into the Dongdaemun Package featuring Dongdaemun Shopping Town and DDP ‣ ‣ Can be developed into a Hallyu Contents Experience Package including SM TOWN dance experience or MBC

WorldNearby

Attraction ‣ ‣ Dongdaemun Fashion Street / DDP / Cheonggyecheon Stream / Dongdaemun Wall Park / Sindang-dong

Tteokbokki Town / Gwangjang Market

- 2 -

2 Korean Music Enjoyed at Seoul Donwhamun Traditional Theater

Overview

Place Donwhamun Traditional Theater Inquiries 82-2-3210-7001Address 102, Yulgok-ro, Jongno-gu, Seoul Closed on Always open

Website www.sdtt.or.kr Performance schedule Varies by performance

Tickets Available for purchase at the ticket booth on the day of the performance Payment Cash, credit card

(including international credit card)

Cost Free-25,000 won Language Website KorOn-site Kor

Introduction

Time Program

12/3, 18:30Musical Adventure with Oh Gyeong-su

Scattered melodies with daegeum, sailor’s songs

12/4, 18:00Seo Eun-yeong’s Haegeum Recital

Haegeum, a bowed string instrument, recital by Seo Eun-yeong

12/11, 19:00First Concert by Gugak Ensemble Yeonseul

Gugak performance by world music group Yeonseul featuring Korean classical music, western instruments and a band

12/18, 17:00Yu Hui-jeong’s Gayageum Recital

Enjoy a wide-ranging repertoire of traditional and creative music on gayageum, a traditional 12-stringed instrument

12/24, 18:00The Rose of Sound Blooms Again

Focusing on climactic scenes, this performance is a rare chance to enjoy the essence of pansori

12/25, 16:00Original Pansori Reproduction Concert

Reproduction of original pansori works

12/27, 19:30 Hong Ji-hye’s Pipe Recital Music featuring pipe, taepyeongso and saenghwang

‣ ‣ A traditional theater located between Changdeokgung Palace and Donwhamun-ro built in the combined style of traditional Korean hanok and modern architecture

‣ ‣ The theater has an environment-friendly design and does not use mikes or speakers to preserve the original flavor of Korean classical music

‣ ‣ Tickets are sold either on-line or on-site ⁍ On-line Reservation: Make reservations at the Donwhamun Traditional Theater website (Go to Interpark) ⁍ On-site Reservation: Tickets are sold at the box office 1 hour before the performance starts ‣ ‣ Free performance schedule

Photos Gugak Ensemble Yeonseul Yu Hui-jeong’s Gayageum Recital Outdoor performance

Performance in Progress Cafeteria Exterior ViewDirections ‣ ‣ Walk 5 minutes from Exit ④� of Anguk Station on Subway Line 3 Parking Info. ‣ ‣ Changgyeonggung Parking Lot: 2,000 won for the first 2 hours, 1,000 won for additional 30 minutes

PackageTIP

‣ ‣ Can be developed into a Traditional Korean Culture Package featuring major palaces in Seoul and Bukchon Hanok village

Nearby Attraction

‣ ‣ Changgyeonggung Palace / Changdeokgung Palace / Jongmyo Shrine / Gyeongbokgung Palace / Bukchon Hanok Village / Samcheong-dong / Insadong Culture Street

- 3 -

3 Healing Spots in Seoul, Salt Cave Healing Center and Nap Cafe in Bukchon

Overview (Major sites)

Place Salt Cave Healing Center Inquiries 82-2-318-4946

Address 1F, Samseon Building, 36, Toegye-ro, Jung-gu, Seoul Closed on Always open

Fee10,000 won for admission(*Reservation requited for group experience, 15 maximum)

Hours 10:00~19:00,reservation required after

Payment Cash, credit card (including international credit card)

Introduction

Salt Cave Healing Center Bukchon Nap Cafe

10,000 won for admission (per one hour) 6,000 won (1 hour+a cup of coffee), 3,000 won for an additional 30 minutes

- www.nazzzam.com1F, Samseon Building, 36, Toegye-ro, Jung-gu 27, Bukchon-ro 4-gil, Jongno-gu

82-2-318-4946 82-10-5141-0741

10:00~19:00 Weekdays 11:30~17:00, Weekend 13:00~19:00, Closed on mondays

- Salt cave made up of bay salt from Sinan Taepyeong Salt Field, known for the highest mineral content in the world

- Rich minerals and anions beneficial to the body- Known for improving respiratory diseases, skin trouble and colds- Prime location in Myeongdong for visitation after rigorous shopping

- Nap cafe with hammock- Warm and cozy ambience like a camping site- A must-visit location for hallyu fans that

members of Super Junior visited before

‣ ‣ Recommended indoor healing spot for taking a break after a long day’s tour or a shelter from the cold

‣ ‣ Recommended to families who wish to enjoy a unique healing program

‣ ‣ Great spots to be included in tour courses as they are located in Myeongdong and Bukchon, two popular tourist destinations

PhotosEntrance to the Salt Cave

Healing CenterInterior of the Salt Cave Healing

Center made up of bay saltPeople resting inside the salt

cave

Interior of the Nap Cafe Hammocks inside the Nap Cafe Eunhyuk from Super Junior at the Nap Cafe

Directions ‣ ‣ Exit ④� at Hoehyeon Station of Subway Line 4

Parking Info. ‣ ‣ Namdaemun Tour Bus Parking Lot: 2,000 won for the first 30 minutes

PackageTIP ‣ ‣ Can be developed into a healing themed tour package featuring foot spa and massaging services

Nearby Attraction

‣ ‣ Namdaemun Market/ Sungnyemun Gate / Myeongdong Street/ K-live / Bukchangdong Food Alley/ Seoul City Hall Plaza/ Namsan Park

- 4 -

4 I Can Paint, Too! Sinchon Paint Tonight

Overview

Place Paint Tonight Inquiries 82-10-4904-4434Address 21, Baekbeom-ro 1-gil, Mapo-gu, Seoul Closed on Always open

Website paintonight.com HoursWeekdays 09:00~12:00,

13:00~18:00Weekend 10:00~12:00.

13:00~18:00

Group inquiries/ reservation

Reserve via phone or email(painttonight@gmail.com) Language Website Kor

On-site Kor, Eng

Introduction

‣‣ Fun date course as a cafe and workshop where you can drink wine or coffee and paint

‣ ‣ Paint with the help of a professional

‣ ‣ Canvas, easel, brush and paint are available at Tonight. We also provide a canvas bag for you to take the finished work come.

‣ ‣ You can paint easily by following the instructor’s instructions. Instructors who can speak English are also available. ⁍� English-speaking instructor’s class schedule: Saturdays (For foreign tourist groups, please make inquiries via

phone or e-mail)

‣ ‣ A great themed cafe that is located near Sinchon-Ewha Street and Hongdae Street for shopping and eating afterwards

PhotosPaint Tonight Class Set up for Painting Painting with Instructions

Completion of Original Painting Selection of Beverages Group Photo with Finished Works

Directions ‣ ‣ Exit ⑤� at Sinchon Station on Subway Line 2

Parking Info. ‣ ‣ Use a public park: Hyundai Department Store Parking Lot (Large bus parking unavailable) Yonsei University Parking Lot (Large bus parking available)

Package TIP

‣ ‣ Can be developed into a unique-themed tourist package in Seoul featuring Escape Cafe, Blind Cafe “Noongam” and the Trickeye Museum

Nearby Attraction

‣ ‣ Sinchon Ehwa Street / Hongdae Street / Sinchon Train Station / Sangsu Hapjeong Cafe Street / Trickeye Museum

- 5 -

5 Camping in Seoul, Nanjang Camp

Overview

Place Nanjang Camp Inquiries 82-2-3443-6466

Address 27, Gangnam-daero 158-gil, Gangnam-gu, Seoul Closed on Always open

Menu

Nanjang Set ­� for couples(Set A~D) 45,000~58.000 won Hours 16:30~24:00

Nanjang Special ­� for groups(Special A~D) 100,000~110,000 won Payment method

Cash, credit card (including international credit

card)

Introduction

‣‣ Fun barbecue restaurant for enjoying Korean style barbecue in a camp theme ‣ ‣ Interior is decorated with camping props to give the feel of real camping ‣ ‣ Recommended for visit while shopping for clothes or visiting beauty salons and cosmetic surgery clinics

on Garosu-gil at Sinsa-dong ‣ ‣ Order set menu or special menu depending on the number of people in your group for discounted prices

Nanjang Set(for couples)

Set A (Pork belly+Pork neck+Chicken skewers+Homemade sausage+Soup) 57,600 wonSet B (Pork belly+Pork neck+Beef short ribs+Soup) 54,900 wonSet C (Pork belly+Pork neck+Jumbo shrimp+Soup) 49,900 won

Set D (Pork belly+Pork neck+Homemade sausage+Soup) 44,900 won

Nanjang Special (for

large groups)

Special A (Beef sirloin+Pork belly+Pork neck+Jumbo shrimp+Chicken skewers+Pineapple&veggie skewers+Sausage+Soup) 112,500 won

Special B (Pork belly+Pork neck+Chicken skewers+Pork ribs+Short ribs+Pineapple&veggie skewers+Soup) 103,500 won

Special C (Pork belly+Pork neck+Jumbo shrimp+Chicken skewers+Sausage+Barbecued whole squid+Pineapple&veggie skewers+Soup) 94,800 won

Special D (Extra Meat Special: Beef sirloin+Pork belly+Pork neck+Sausage+Soup) 99,000 won

PhotosExterior of Nanjang Camp Meet Lingo at Nanjang Camp! Interior in Camping Theme

Food Served on Camping Plates Indoor Barbecue Location

Directions ‣ ‣ Exit ⑧� at Sinsa Station of Subway Line 3 ­� 10 min by foot

Parking Info.

‣ ‣ Nanjang Camp Parking Lot: Free, large bus parking unavailable ‣ ‣ Use a public parking lot in the area: Ongnim Public Parking Lot (2,000 won for the first 30 minutes, 2,000 won for additional 30 minutes, large bus parking unavailable) J Tower Parking Lot (2,000 won for the first 30 minutes, 1,000 won for additional 10 minutes, large bus parking unavailable)

PackageTIP ‣ ‣ Can be developed into a night course package featuring restaurants, bars and cafes in Garosu-gil and Rodeo Street

Nearby Attraction

‣ ‣ Sinsa-dong Garosu-gil / Apgujeong Rodeo Street / BC’s New Building / World Cup Park / Haneul Park / Pyeonghwa Park / Nanji Hangang Park

- 6 -

6 Traditional Korean Crafts Enjoyed at Bukchon Traditional Crafts Hall

Overview

Place Bukchon Traditional Crafts Experience Hall Inquiries 82-2-741-2148

Address 24-5, Bukchon-ro 12-gil, Jongno-gu, Seoul Closed onAlways open

(Closed on New Year’s Day and Chuseok)

Website cafe.naver.com/bukchoncraft Hours Mar.-Nov. 10:00~18:00Dec.-Feb. 10:00~17:00

Reservation Call for group reservation (English supported) Fee Free admission, charged for experience programs

ProgramsMulticolored painted accessories, mulberry paper doll, gold foil patterned card, precious stone bracelet, paper hand mirror, Yangju Mask, etc.

LanguagesWebsite Kor, Eng, Chn, JpnOn-site Kor, Eng

Introduction

‣‣ Operates various experience programs that foreign tourists can participates in to introduce the excellence of traditional crafts

‣ ‣ Popular tour location to foreign tourists who wish to make their own traditional item by offering 30 different options of daily articles, accessories and ornaments

‣‣ 30 different programs are offered each month in different combinations

Mon Single-colored handkerchief, multi-colored painted accessories, poles, Malttugi Mask, etc.

Single-colored handkerchief 5,000 won, multi-colored painted accessories

10,000 won, pole 10,000 won, Malttugi Mask 10,000 won

Tue Mulberry paper sheep, paper accessories, wooden square pencil case, name card and pen holder, etc.

Mulberry paper sheep 13,000 won, paper accessory 10,000 won, wooden

pencil case 10,000 won

Wed Flower petal pouch, ring knot bracelets, gold patterned hair ribbon, gold patterned cards, etc.

Pouch 13,000 won, ring knot bracelet 7,000 won, gold patterned hair ribbon

15,000 won

Thu Sock pattern pouch, ornamental purse, precious stone bracelet, traditionally dyed handkerchief, etc.

Pouch, ornament, precious stone bracelet, handkerchief 10,000 won

Fri Gilded lotus patterned screen, five-colored glass necklace, Traditional silver foil necklace, etc.

Screen 15,000 won, glass necklace 10,000 won, silver foil necklace

15,000 won

Sat Tie-dyed handkerchief, mulberry paper doll, paper accessories, etc.Handkerchief 10,000 won, mulberry

paper doll 13,000 won, paper accessory 10,000 won

Sun Emperor’s guardian eco-bag, paper hand mirror, paper lantern, silver foil brooch, etc.

Eco-bag 12,000 won, paper hand mirror 10,000 won, silver foil brooch

15,000 won, etc.

PhotosEntrance to the Bukchon Traditional

Crafts Experience Hall Today’s Program Board Making multi-colored painted accessories

Emperor’s guardian eco bag Making mulberry paper dolls Making Malttugi MasksDirections ‣ ‣ 10 minute walk from Exit ②� at Anguk Station of Subway Line 3

Parking Info. ‣‣ Use the public parking lot for tour buses: 2,000 won for the first hour, 2,000 won for additional 1 hourPackage

TIP ‣ ‣ Can be developed into a traditional culture experience package involving experience of hanbok and traditional culture

Nearby Attraction

‣ ‣ Samcheong-dong / Bukchon Hanok Village / Rokkojae Hanok Stay / Gyeongbokgung Palace / National Museum of Contemporary Art/ Insa-dong Culture Street

- 7 -

7 Unusual Beauty Salon, Village 11 Factory

Overview

Place LEEUM, Samsung Museum of Art Inquiries 82-2-2014-6900

Address 60-16, Itaewon-ro 55-gil, Yongsan-gu, Seoul Closed on Mondays

Website www.leeum.org Hours 10:30~18:00

Duration Feb. 26, 2017 Group Tour Phone reservation required, limited to 20 or more people

Fee

Permanent Collection 10,000 won Payment Cash, credit card

(including international credit card)

Special Exhibition 5,000 won Language Website Kor, Eng, Chn,

JpnDigital Guide 1,000 won On-site Kor, Eng

Introduction

Key works

Moss Wall Eliasson’s representative work that covers an entire wall with North European Reindeer moss

Reversed Waterfall Artificial waterfall that uses pumps and pipes to defy gravity

Rainbow Assembly The artist’s representative work that allows the visitors to see a rainbow while wearing an umbrella under the poured on rain

Your Unpredictable Path

A work consisting of 1,000 glass beads to appear like a large nebula

The Shape of Disappearing

A wall shaped like a kaleidoscope created on hundreds of stainless steel boards that look like mirror

‣ ‣ An exhibition of Olafur Eliasson, one of the hottest artists in contemporary art circles, with 22 of his works from the early 1990s up to the present

‣ ‣ An exhibition that stimulates the five senses with works that feature natural elements such as water, wind, moss and rock in stark contrast to the artificial space, semi-natural phenomenon, movement by light, optical illusion and visualization experiments.

‣ ‣ Works can be directly experienced by visitors

Photos Olafur Eliasson Moss Wall Reversed Waterfall

Rainbow Assembly Your Unpredictable Path LEEUM, Samsung Museum of ArtDirections ‣ ‣ Walk 10 minutes from Exit ①� at Hangangjin Station of Subway Line 6

Parking Info. ‣ ‣ Use the museum’s parking lot (large bus parking unavailable) ‣ ‣ Bluesquare Parking Lot: Free for the first 20 minutes, 1,000 won for additional 10 minutes, large bus parking available

PackageTIP ‣ ‣ Can be developed into a food package featuring Itaewon and Hannam-dong

Nearby Attraction ‣ ‣ Itaewon Street / Bluesquare/ Gyeongnidan-gil / 322 Sowol-ro at Grand Hyatt Seoul Hotel

- 8 -

8 Aurora and Rainbow inside the Museum! Olafur Eliasson Exhibition

Overview

Place Village 11 Factory Inquiries 82-2-541-7563

Address 42, Apgujeong-ro 14-gil, Gangnam-gu, Seoul Hours 11:00~23:00

Website www.facebook.com/village11factory Payment Cash, credit card (including international credit card)

Layout

1F Purchase, beauty lab

Language

Website Kor2F Barber shop, foot spa

On-site Kor, Eng, ChnShop-in shop Bakery, cafe

Introduction

Floor Theme Description

1F

Geek pink belt A pink conveyor belt with the Doctor’s favorite products rotating, products are replaced each season

Geek crazy lab1 The strange lab where the Doctor basically lives in. All products can be tested by visitors.

Geek Market A market that sells all products of Village 11 Factory

2F

Geek crazy lab2 A space that reproduces the safety test conducted at the actual factory of Village 11 Factory

Geek dining room The doctor’s dining room is a place for cooking class

Factory barber shop A barber shop-themed space where you make apply makeup

Factory foot spa A space for listening to music and receiving foot spa service

‣ ‣ Cosmetics multi-brand shop with a unique theme of “Doctor Oddball’s Fascinating Lab” ‣ ‣ The shop displays cosmetics in various themes in different spaces for visitors to view and experience

‣ ‣ On one side of the shop they also sell celebrity products including dolls, stationary and headphones with characters of YG stars. The shop is recommended tourists as a place that delivers both beauty and hallyu contents.

‣ ‣ Take care of shopping and eating as well at the bakery Mealdo and cafe Near my B inside the building.

Photos Exterior of Village 11 Factory Geek Pink Belt ­� displays hit products Geek Market ­�Purchase all products

Geek dining room ­�Cooking class Factory Barber shop ­�Do your own makeup Factory foot spa

Directions ‣ ‣ Walk 10 minutes from Exit ⑧� at Sinsa Station on Subway Line 3

Parking Info. ‣ ‣ Oglim Public Parking Lot (2,000 won for the first 30 minutes, 2,000 won for additional 30 minutes, large bus parking

unavailable) J Tower Parking Lot(2,000 won for the first 30 minutes, 1,000 won for additional 10 minutes, large bus

parking unavailable)

PackageTIP ‣ ‣ Can be developed into Garosu-gil beauty road themed beauty shop package

Nearby Attraction ‣ ‣ Sinsa-dong Garosu-gil/ Apgujeong Rodeo Street / Nanjang Camp / Gangnam U Street / Gangnam Station Street

- 9 -

9 Epicurean Alley inside a Hotel, Grand Hyatt Seoul 322 Sowol-ro

Overview

Place Grand Hyatt Seoul 322 Sowol-ro Inquiries 82-2-797-1234

Address 322, Sowol-ro, Yongsan-gu, Seoul Closed on Always open

Website seoul.grand.hyatt.com Hours Differs by store

Stores Kauri, Steak House, Teppan, Tenkai, Fiori LanguageWebsite Kor, Eng, Chn,

Jpn

On-site Kor, Eng, Chn, Jpn

Introduction

Kauri Modern sushi bar with fresh sushi and sashimiInquiries 82-2-799-8271 Hours 12:00-14:30, 18:00-22:00

Steak House Charcoal-grilled steak using domestic charcoal and the first pizza oven in KoreaInquiries 82-2-799-8273 Hours 12:00-14:30, 18:00-22:00

Teppan Classic European style restaurantInquiries 82-2-799-8272 Hours 12:00-14:30, 18:00-22:00

TenkaiServed skewers using recipes from a famous grilled chicken skewer restaurant in TokyoInquiries 82-2-799-8274 Hours 18:00-01:00

Fiori Sells natural and unpretentious wild flowers

‣‣ An epicurean alley of fine casual dining and flower shops at the first basement floor of the Grand Hyatt Seoul Hotel. The name of the alley comes from the actual address of the hotel, “322 Sowol-ro.”

‣ ‣ Shedding off the traditionally formal feel of hotel dining service, the restaurants are popular among young people for their hip interior and tasty food

‣ ‣ 4 restaurants and one flower shop

PhotosGrand Hyatt Seoul Hotel Kauri Steak House

Tenkai Fiori Nearby attration: Itaewon Gyeongnidan-gil

Directions ‣ ‣ Exit ④� at Noksapyeong Station of Subway Line 6 ­� Take Yongsan 03 Local Bus ­� Get off at the Grand Hyatt

Parking Info. ‣ ‣ Grand Hyatt Seoul Hotel Parking Lot: Large bus parking available

PackageTIP ‣ ‣ Can be developed into an epicurean package featuring Itaewon and Gyeongnidan-gil

Nearby Attraction ‣ ‣ Gyeongnidan-gil/ Itaewon Street/ Itaewon Antique Furniture Street / Namsan Park / N Seoul Tower

- 10 -

10 10 View Spots in Seoul

Overview (Representative Spot)

Place Jeongdong Observatory Inquiries 82-2-3702-1356Address 15, Deoksugung-gil, Jung-gu, Seoul

HoursWeekdays 09:00~21:00

Admission Charge None Weekends/

Holidays 09:00~18:00

Introduction

‣ ‣ Seoul is famous for a harmonious coexistence of tradition, modernity and nature ‣ ‣ 10 scenic view points are recommended for visitors who wish to experience nature and admire scenic sights

Jeongdong Observatory

- Excellent resting spot with a public cafe- View of Deoksugung Stone Wall Path, Jeongdong Church, Seoul Plaza and Seoul City Hall at a glance - Location: 15, Deoksugung-gil, Jung-gu, Seoul, Inquiries: 82-2-3700-3900

Fortress Wall of Seoul

- A wall that surrounds downtown Seoul ideal for walking and relaxation- There are different observation points on all four sides- Location: 45, Myeongnyun-gil, Jongno-gu, Seoul, Inquiries: 82-2-2133-2656

Ansan Jarak-gil

- Even children and seniors can hike up Ansan Jarak-gil with ease- Open view of the Seodaemun area including the Independence Gate and Bongwonsa Temple- Location: San-1, Bongwon-dong, Seodaemun-gu, Seoul, Inquiries: 82-2-330-1114

Gangbyeon Technomart Observatory

- Observatory connected with Gangbyeon Technomart Haneul Park- Photo island is prepared for Songpa, Jamsil and road lights- Location: 85, Gwangnaru-ro 56-gil, Gwangjin-gu, Seoul Inquiries: 82-2-3424-0114

Umyeonsan Somang Tower

Observatory

- Known for its excellent view and 365 staircases- View of Gangnam and Hangang areas including Seoul Arts Center, Bangbae-dong and Seoul National University of Education Station - Location: Umyeonsan Mountain, Seocho-dong, Seocho-gu, Seoul, Inquiries: 82-2-2155-6114

Mapodaegyo Bridge

- Sunset observatory located at the south of Mapodaegyo Bridge- View of sunset at Yeouido on the left and Bamseom Island, a natural ecosystem conservation area, on the right- Location: Yeouido-dong, Yeongdeungpo-gu, Seoul Inquiries: 82-2-3788-0830

Tteoksseom Observatory

Complex

- Exhibitions and performance available at the Tteoksseom Observatory Complex Jabeolle- Operates until midnight and provides great view of the city’s nightscape- Location: 68, Gangbyeonbuk-ro, Gwangjin-gu, Seoul Inquiries: 82-2-3780-0519

Achasan Observatory

- Overlooking Jungnang-gu, Gwangjin-gu and Hangang, it is a famous sunrise site- Observatory is located by the No. 1 Pine Tree at Achasan Mountain- Location: Achasan Mountain, Gwangjang-dong, Gwangjin-gu, Seoul, Inquiries: 82-2-450-7782

Jamsil Maru Shelter

- Female-friendly space created as a shelter in southern Jamsil- Great view of city nightscape with the sunrise view of Hangang and 88 Olympic-daero- Location: 1-1, Jamsil-dong, Songpa-gu, Seoul, Inquiries: 82-2-2147-2810

Noeul Park Observatory

Tech

- Many attractions in the area including the Lightning Bug Ecosystem Center and sculptures inside the park- View of Gayang, Banghwa and 63 Building from higher grounds- Location: Sangam-dong, Mapo-gu, Seoul Inquiries: 82-2-300-5500

PackageTIP ‣ ‣ Can be developed into 10 view points and trail paths package

- 11 -

Festival Watch the Best Children’s Plays from 2016! The 13th ASSISTEJ Korea Winter Festival

Overview

Place Jan. 4 (Wed) ~ Jan. 14 (Sat), 2017

Venue Children’s Theater, Art One Theater Hall 3Dream Art Center Hall 3 and Daehak-ro area Inquiries 82-2-745-5862~3

ASSISTEJ Korea HQAdmission All seats 20,000 won (per performance) Hours Differs by performanceReservation Naver reservation, Interpark, Arts Council Korea

LanguageWebsite Kor, Eng

Website www.assitejkorea.org On-site Kor, Eng

Introduction

‣ ‣ A great festival for children and parents to enjoy together during winter vacation. It is also the largest youth performance festival in Korea. ‣ ‣ We recommend 5 performances out of the 12 that foreign tourists can easily comprehend including screen family play, shadow music play, traditional Korean play and omnibus play. ⁍ Schedule of recommended performances

Genre Performance Troupe Performance Hall Content Schedule

Nonverbal

Overcoat HaddangseDream Art Center Hall

3Screen art featuring vivid gestures and movement by the artist

1.9 (Mon) 13:00, 16:00

1.10 (Tue) 13:00, 16:00Carnival of the

Animals/ Mozart’s Magic Flute

Young Children’s Theater

Shadow music play featuring classical music

1.13 (Fri) 11:00, 14:30

1.14 (Sat) 11:00, 14:30

Traditional Korean

Play

Today, Oneul’s SongTheater Ro, Gi, Narae

Children’s Theater

Puppet Theater that focuses on the “Woncheongang River God’s Story” on Jejudo Island

1.9 (Mon) 19:301.10 (Tue) 11:00, 14:301.11 (Wed) 14:30

Byeolbyeol King Bookteller’s Quilt

Children’s Theater

Play on the traditional mythology of “Daebyeol King and Sobyeol King”

1.6 (Fri) 19:301.7 (Sat) 13:00, 16:001.8 (Sun) 13:00

Omnibus Play Jewel-like Stories

Creative Playground Troupe

Ya

Dream Art Center Hall

3

Korea-Singapore joint performance portraying the traditional mythologies of China, Japan, Singapore and Korea

1.4 (Wed) 13:00, 16:00

1.5 (Thu) 13:00, 16:00

Photos[Recommended Performance] Overcoat

[Recommended Performance] Carnival of the Animals/ Mozart’s Magic

Flute

Poster of ‘The 13th ASSISTEJ Korea Winter Festival’

[Recommended Performance] Today, Oneul’s Song

[Recommended Performance] Jewel-like Stories

Directions ‣‣ Exit ①� of Hyehwa Station of Subway Line 4 : Dream Art Center Hall 3 ‣ ‣ Exit ②� of Hyehwa Station of Subway Line 4 : Art One Theater Hall 3 ‣ ‣ Exit ④� of Hyehwa Station of Subway Line 4 : Children’s Theater

Parking ‣ ‣ Use public transportation. Parking space is limited.

PackageTIP ‣ ‣ Can be developed into a FIT tour package for families with children on vacation

Nearby Attraction ‣ ‣ Marronnier Park, Ewha Mural Village, Naksan Park, Changgyeonggung Palace

- 12 -

Info. In-bound Tour Package Open Market, One More Trip

Overview

Purpose On-line open market of tour products to form a tour eco-system that allows for the coexistence of consumers and suppliers

Target Consumers: English or Chinese-speaking foreign tourists (Japanese service will be launched in 2017) Suppliers: In-bound travel agency, workshops and startups with interest in tour package content

How to Use The tourist makes a payment after selecting the desired experience program or tour package on the website (international payment available)

Website www.onemoretrip.net Inquiries 82-2-720-7033

(Operation Team) good@onemoretrip.net

Introduction

‣‣ One more trip is an on-line open market where tourists can compare their experience tour package options in Seoul and Korea in make a purchase

⁍ Supplier (Contents provider): Membership subscription, register products and purchase information, start purchase after administrator approval

⁍ Consumer (Individual tourists): Search, purchase, experience products and leave a review‣‣ Currently the website is only available in PC format. The mobile app version will be released in

December along with a multilingual map featuring instructions to and fro paths and location-based product recommendation

⁍ Menus: Things to Do, Transport, Concierge, Special Offers, Attractions ‣‣ Qualified suppliers with foreigner-targeting tour contents including travel agencies, startups, workshops and

small business owners can become a member and sell travel products at the market ⁍ Consistent overseas PR marketing support by Seoul Metropolitan Government and Seoul Tourism

Organization- PR of major contact points for tourists and overseas tour exchange fairs on VisitSeoul.net and other overseas search engine ADs

‣‣ Approximately 120 products are sold as registered products (as of Nov. 15, 2016, English version) ⁍ Major experience program products: Hallyu experience through K-pop lessons and other activities, making

Korean homemade meal, making traditional liquor, enjoying traditional tea at a hanok, walk along an old village in Seoul, experiencing Korean company eat out culture, etc.

⁍ Others: Tour packages including ski tour and DMZ tour as well as transportation services including rentals and airport pickups

Photos (Examples)

Hallyu Snapshot Tour Making Homemade Korean Dishes

Website Home Page Making Korean Stamps Making Korean Liquor

2017 Promotion

‣ ‣ Japanese service available upon request ‣ ‣ Combined package available between individual tour products through a joint platform between

suppliers

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Info 2016 Seoul Certification Program for High Quality Tour Package

Overview

Purpose Promote� Seoul� tourism� and� develop�wholesome� tourism� culture� by� supporting� the� development� of�high� quality� tourist� package� using� tourism� resources� of� Seoul

Target-� Inbound�organizations� around� the�world� (KATA� registered� travel� agencies)-� FIT� Package� (KATA� registered� travel� agency� or� ordinary� travel� agency� with� tourist� business� � � � � � �� � operator’s� license)

Period March�~�December� 2016

Contact�Information

Seoul� Tourism�Organization Person� in�Charge Telephone� Inquiry E-mail

General�Management� of�

ProjectAssistant�Manager� Lee� Ji-yun +82-2-3788-0851 jylee@seoulwelcome.com

Southeast� Asia,�Europe,� Americas Staff�Member�Park�Hae-rim +82-2-3788-0879 gofla42@seoulwelcome.com

Greater�China Staff�Member� Jeon�Hae-sol +82-2-3788-0835 haesol@seoulwelcome.comJapan Staff�Member�Choi� Yoon-hee +82-2-3788-0126 yh7024@seoulwelcome.com

Introduction�Program

�� ‣ ‣ Implementation Procedure

Receive�Application�

for�Certificatio

n

Certification�

Criteria�Review

Certification�

Review

Selection�of�

Certification�

Product

Presentation�of�

Certificate

‘Excellent�Travel� Agency�

of� Seoul’�Accreditation�

Review

Selection� of�‘Excellent�

Travel� Agency�of� Seoul’

Public� Relations�and� Support� for�

Operation

Seoul� Tourism�Organization

Hold�Quality� Tour� Package�Evaluation� Committee�Meeting�(April,� June,� August,� October� /�

Four� Times� in� Total)

Acquire�Qualification� to� Apply� for�‘Excellent� Travel� Agency� of� Seoul’�

Regarding� Travel� Agencies�Participating� in� the� Certification�Program� for� High�Quality� Tour�

Package

Incentive�Support� and�

Public� Relations

�� ‣ ‣ Support for High Quality Tour Package

Division High� Quality� Tour�Package

General� Tour�Package

Special� Tour�Package

Individual� Tour�Package

Details�of�

Support

-� Inbound� Agency’s�Product� Development�

Cost10,000�Won/1� Person

Inbound� Agency’s�Product� Development�

Cost5,000�won/1� Person

Inbound� Agency’s�Product� Development�

Cost5,000� won/1� Person

Public� Relations� and�Marketing� Cost

3�Million�Won� for� First�Time� per� Travel� Agency

-� Provision� of� High�Quality� Tour� Package�and� Certification�Mark※Term� of� Validity:� 2�

Years

※1.5�million� won� is�additionally� provided�

for� each� product� from�the� second� product�selected� from� each�

travel� agency-Support� for� Visits� and�

Sales� Promotion�Activities� and� Joint�Advertisements� of�Overseas� Travel�

Agencies� of�Major�Countries

※Provide� Support�when� 200� or�More�Customers� are�

Gathered

※�Certification�Mark

�

‣‣ Support for ‘Excellent Travel Agency of Seoul’

Target -� High� Quality� Tour� Package,� General� Tour� Package,� special� Tour� Package,� Individual�Tour� Package

Support� for�Sales�

Promotion�

-�Maximum� 10�Million�Won� Provided� for� 1� Agency

-� Use� of� Phrase,� ‘Excellent� Travel� Agency� of� Seoul’� phrase� (1� Year)

Conditions�for�

Application

‣ ‣ Conditions for High Quality Tour Package Application

��

Division Conditions� for� Application

High�Quality�(General)� Tour�

Package※Support� provided�differentially� for�high� quality� /�general� tour�

packages� based� on�evaluation� points�

(70)

Accommodation

(Choose� 1)

Tourist� Hotel� or� Higher� Grade�Accommodations� in� Seoul�

(2� Nights� or�More)

Alternative� Accommodations� Approved�by� Seoul� Government� or� Korea�

Tourism�Organization�(2� Nights� or�More)

Meal 2-3�Meals� in� Seoul� within� Schedule,� Total� 20,000�Won� /� Person� or� Higher

Experience Total� Admission� Fees� to� 2~3� Cultural� Experiences� in� Seoul,� at� Least� 15,000�won/person� or� higher

Guide Person� with� Tourism� Interpretation� Guide’s� LicenseSchedule Including� at� least� two� days� of� the� full-day� tour� of� Seoul� (6� hours� a� day)

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Seoul� Tour� +

Issue� Date:� November� 2016

Issuer:� Seoul� Tourism�Organization,� Tourism�Marketing� Team

Editor:

▶� Tourism�Marketing� Team� Assistant� Manager� Lee� Ji-yoon

� � � T.� 82-2-3788-0851� /� E.� jylee@seoulwelcome.com

▶� Tourism�Marketing� Team� Staff�Member� Park� Hae-rim

� � � T.� 82-2-3788-0879� /� E.� gofla42@seoulwelcome.com

▶� Tourism�Marketing� Team� Staff�Member� Jeon� hae-sol

� � � T.� 82-2-3788-0835� /� E.� haesol@seoulwelcome.com

▶� Tourism�Marketing� Team� Staff�Member� Choi� Yoon-hee

� � � T.� 82-2-3788-8126� /� E.� yh7024@seoulwelcome.com