News Releases & Storify - Presentation
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Presentation on news releases and the social media site Storify.
Transcript of News Releases & Storify - Presentation
WHAT IS A NEWS RELEASE?
Why are news releases important?
3 Vital Elements
Publicity
Angle
Story
WRITING A NEWS RELEASE
FORMATPlain, white paper
1-1.5” margins
Contact info of sender
Release date
Double-spaced
Footers
Lead
Style (Inverted Pyramid)
Quotations & Attributions
TYPES OF NEWS RELEASES
Exclusives & Specials
Product Releases (NOT sales pitch or advertisement)
Financial Releases
Event Announcements
Personnel Releases
Tips/Hints Releases
NEWS...
OPINION...
