News Releases & Storify - Presentation

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    27-Mar-2016
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Presentation on news releases and the social media site Storify.

Transcript of News Releases & Storify - Presentation

  • NEWS RELEASESRebecca Allen

    [email protected]

  • WHAT IS A NEWS RELEASE?

  • Why are news releases important?

    3 Vital Elements

    Publicity

    Angle

    Story

  • WRITING A NEWS RELEASE

  • FORMATPlain, white paper

    1-1.5 margins

    Contact info of sender

    Release date

    Double-spaced

    Footers

  • Lead

    Style (Inverted Pyramid)

    Quotations & Attributions

  • TYPES OF NEWS RELEASES

  • Exclusives & Specials

    Product Releases (NOT sales pitch or advertisement)

    Financial Releases

    Event Announcements

    Personnel Releases

    Tips/Hints Releases

  • STORIFYCreate engaging social stories.

  • NEWS...

  • OPINION...

  • ...AND PUBLIC RELATIONS