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NEWS RELEASE

GROUNDBREAKING PLANS UNVEILED FOR

DANIELS WATERFRONT - CITY OF THE ARTS

AT FORMER GUVERNMENT ENTERTAINMENT COMPLEX

TORONTO, March 26, 2015— Today, The Daniels Corporation’s Senior Vice President Tom Dutton,

Mayor John Tory, internationally recognized urban design expert Ken Greenberg and leading Toronto arts

and cultural organizations unveiled plans for Daniels Waterfront - City of the Arts, a sweeping

reimagining of the former Guvernment entertainment complex at Toronto’s East Bayfront located at the

corner of Lower Jarvis St. and Queens Quay East.

Dutton outlined the company’s vision for this groundbreaking new community, which is one of the first

private-sector developments within the city’s East Bayfront, and the first to be built on privately owned

land at a projected total cost of $700,000,000. This dynamic new community, at the gateway to East

Bayfront, will become a fully connected destination that will enhance Toronto’s position as an

internationally recognized city of arts, culture and innovation, and be home to a broad spectrum of media

platforms, and will nurture established and start-up businesses and artists.

The Daniels Corporation has a legacy for creating landmark communities such as TIFF Bell Lightbox and

Festival Tower at King and John Streets, as well as Daniels Spectrum and the Regent Park Revitalization in

Toronto’s Downtown East. The organization champions investments in the arts, social programs and

innovation-focused projects, and includes artistic components within all of their communities.

The Guvernment Nightclub was an iconic entertainment venue that helped many artists get their start, so

it’s fitting that Daniels’ vision for this new community pays homage to the sites artistic roots and expands

on that tradition with the introduction of leading arts and cultural organizations who will anchor the ‘City of

the Arts’ in the coming years. They include Artscape, a non-profit development organization that makes

space for creativity and transforms communities; talent management firm Last Gang Entertainment;

Manifesto, a non-profit organization responsible for one of Canada’s largest celebrations of hip hop culture;

The Remix Project, a non-profit that helps under privileged youth launch careers in the creative sector, and

entertainment law firm Taylor Klein Oballa LLP, which is one of Canada’s leading entertainment law

firms, representing music royalty from Gordon Lightfoot to Drake.

Daniels Waterfront – City of the Arts is bordered by Lakeshore Boulevard to the north, Richardson Street to

the east, Queens Quay to the south, and Lower Jarvis Street to the west. Daniels’ vision is taking the

ongoing revitalization of the eastern waterfront to the next level, with a 1,320,000 square foot ‘live-work-

play-learn-create’ community that combines significant office, retail, residential, academic and cultural

components within two phases on the site.

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Plans for Phase One (south parcel) include:

280,000 square feet of commercial office space in two towers that will become home to mainstream

businesses, including The Daniels Corporation’s headquarters.

150,000 square foot ‘Creative Industries Hub’ that will house leading arts and cultural

organizations, some of which were announced this morning.

27,000 square feet of retail space, including an RBC branch, as well as local and national brand

stores, restaurants and coffee shops.

Plans for Phase Two (north parcel) include:

650,000 square feet of residential space, with more than 900 suites in two towers. The 48-storey

Lighthouse Tower will offer residents an exclusive connectivity package to the arts across the City.

240,000 square feet of post-secondary academic space. The Daniels Corporation is working with

George Brown College and OCAD University, who are considering a potential collaboration on a

centre for innovation and commercialization within this community.

Daniels worked closely with Waterfront Toronto and the City of Toronto to ensure that the design for this

community exceeds the Bayside Urban Design Guidelines for the East Bayfront revitalization. To achieve

this, Daniels enlisted two architectural firms to help frame the overall composition of the site. Giannone

Petricone Associates Inc. designed the academic component and the two residential towers, and RAW

Design created the office and retail components.

Ken Greenberg of Greenberg Consultants, an internationally celebrated urban design expert, was engaged

to establish urban design and public realm principles to ensure that Daniels Waterfront – City of the Arts

will be a landmark gateway to the East Bayfront.

Claude Cormier + Associates, landscape architect for Canada’s Sugar Beach, has designed Sugar Beach

North at Daniels Waterfront. This extension of Sugar Beach will be an active public amenity for outdoor

gatherings of music, dance, and celebration. Uniting the north and south parcels of the site will be another

important public amenity called ‘The Yard’. An east-west pedestrian connection between Lower Jarvis

and Richardson Streets, ‘The Yard’ takes its inspiration from London’s trendy Brick Lane neighbourhood,

and will include retail, cafés and restaurants as well as festivals and special events.

Daniels Waterfront – City of the Arts is connected to the past and to the future, to the lake, to the city, and

most importantly to the arts.

Demolition of the Guvernment nightclub is nearing completion, and construction on the south parcel is

scheduled to begin this May, with the first commercial office tenants slated to take occupancy in spring

2018. The 48-storey Lighthouse Tower will be released for sale this fall.

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Contact:

David Eisenstadt/Rhoda Eisenstadt/Carol King

Tcgpr

deisenstadt@tcgpr.com/reisenstadt@tcgpr.com/cking@tcgpr.com

416-696-9900 ext. 36/33/25

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Groundbreaking plans unveiled for Daniels Waterfront - City of the Arts at former Guvernment

Entertainment Complex

QUOTES:

“Daniels Waterfront - City of the Arts will become a fully connected destination, at the gateway to the East

Bayfront, enhancing Toronto’s position as an internationally recognized city of arts, culture and

innovation. Daniels vision is taking the ongoing revitalization of the eastern waterfront to the next level, with a

groundbreaking ‘live-work-play-learn-create’ community that combines significant office, retail, residential,

academic and cultural components. The Guvernment Nightclub was an iconic entertainment venue that helped

many artists get their start, so it’s fitting that our vision pays homage to the site’s artistic roots and expands on

that tradition. Today we demonstrated how Daniels Waterfront is connected to the past and the future, to the

lake, to the city, and most importantly to the arts.” Tom Dutton, Senior Vice President, The Daniels

Corporation

"The revitalization of our waterfront is one of Toronto’s most exciting and challenging urban renewal projects.

The Daniels Corporations vision for the former entertainment complex site is a groundbreaking project that will

have a lasting cultural legacy. Not only will this site feature landmark residential and office towers, but it will

also be home to student innovation and a hub for the creative industries. The project will complement the future

East Bayfront community, further adding to the diversity of our waterfront while creating jobs that are central to

our city’s growth.” John Tory, Mayor of Toronto

“Daniels Waterfront – City of the Arts is a strong sign that waterfront revitalization is well underway. The fact

that this site was appealing to The Daniels Corporation speaks to the work that Waterfront Toronto and its

partners have done in planning the East Bayfront community and in building out the important parks, public

spaces and critical infrastructure that attract private-sector investment in the waterfront. I’m particularly pleased

that this development is focused on providing needed space for Toronto’s important arts and culture sector,

which will help to make East Bayfront a more attractive place to live, work and play and also support one of the

City’s important economic sectors.” John Campbell, President & CEO, Waterfront Toronto

“Daniels Waterfront – City of the Arts represents the next great step in city building in the East Bayfront. The

variety of its program in arts, cultural, innovation and education plus the mix of people living and working on

the site and a strong emphasis on expanding the public realm for all season use will make this project a magnet

for creative endeavours on the Toronto waterfront.” Ken Greenberg, Principal, Greenberg Consultants Inc.

“George Brown College and OCAD University are excited to pursue new programs and student pathways

together, and are considering a potential collaboration on a centre for innovation and commercialization within

Daniels Waterfront - City of the Arts community. This partnership would leverage the significant investment

that has already been made in Toronto’s waterfront and offer programs that directly serve the labour market

needs of the design, arts and digital media sectors that are emerging as key drivers of Ontario’s

economy.” Anne Sado, President, George Brown College and Dr. Sara Diamond, President, OCAD

University

“Artscape is proud to continue its partnership with The Daniels Corporation in this exciting development, which

will bring increased vitality to the East Bayfront and provide space for the arts and culture to grow and expand in

Toronto. We’re delighted to be moving our headquarters to the Daniels Waterfront – City of the Arts where

we’ll be situated among some of the city’s most dynamic organizations and institutions, as well as working on a

new venture to be unveiled at a later date.” Celia Smith, President, Artscape

“Manifesto and The Remix Project are thrilled to partner with The Daniels Corporation to create our new home in

Daniels Waterfront – City of the Arts. This space will become the centre of gravity for youth, arts, culture and

creative industries in Canada. Daniels investment in this project is not simply an investment in our organizations,

but rather an investment in Toronto’s future as a global cultural leader.” Che Kothar and Derek “Drex” Jancar,

Manifesto & The Remix Project, Co-Chairs of the Convergence Campaign

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Groundbreaking plans unveiled for Daniels Waterfront - City of the Arts at former Guvernment

Entertainment Complex

BOILERPLATES:

THE DANIELS CORPORATION:

The Daniels Corporation is one of Canada’s pre-eminent builder/developers, building more than 25,000 new

homes across the Greater Toronto Area for over 33 years. Daniels has been named Tarion Warranty

Corporation’s ‘Ontario High Rise Builder of the Year’, and a recipient of the Toronto Arts and Business Award

presented by the Toronto Arts Foundation. Among its many initiatives, Daniels was chosen to partner with

Toronto Community Housing to revitalize Regent Park – 69 acres in the heart of Toronto’s Downtown East.

Daniels’ newest mixed-use community, Daniels Waterfront – City of the Arts, is coming soon to the corner of

Lower Jarvis and Queens Quay in Toronto’s East Bayfront community. This innovative development will offer

over 1.3 million square feet of space to live, work, learn, play and create, including unique office, retail,

commercial, academic and residential opportunities that will change Toronto’s waterfront forever. Committed to

community, Daniels offers innovative programs that help people achieve homeownership, champions

investments in the arts, social programs and innovation-focused projects, and supports numerous charities and

non-profit organizations. www.danielshomes.ca

CITY OF TORONTO:

Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of about

2.8 million people. It is a global centre for business, finance, arts and culture and is consistently ranked one of

the world's most livable cities. Toronto is proud to be the Host City for the 2015 Pan American and Parapan

American Games. For information on non-emergency City services and programs, Toronto residents, businesses

and visitors can visit toronto.ca, call 311, 24 hours a day, 7 days a week, or follow us @TorontoComms

GREENBERG CONSULTANTS INC.:

Greenberg Consultants applies creative problem solving to managing change in all aspects of city building and

re-building including land use, built form and public space, municipal infrastructure, transportation and

environment. At the core of this practice is a deep commitment to improving the lives of people at every level of

society. This value has shaped a unique methodology body of work in which urban design goes beyond form to

create a context for social connection, economic vitality, and environmental sustainability; in which the specific

and authentic qualities of the local place focus and ground design strategies; in which public and private interests

cooperate across traditional boundaries to create mutual benefit for their cities; and in which the examined

interaction of infrastructure, individual parcels and blocks, and the public realm sets a liberating context for great

architectural and landscape design. www.greenbergconsultants.com

WATERFRONT TORONTO:

The Governments of Canada and Ontario and the City of Toronto created Waterfront Toronto to oversee and

lead the renewal of Toronto's waterfront. Public accessibility, design excellence, sustainable development,

economic development and fiscal sustainability are the key drivers of waterfront revitalization. Toronto's new

waterfront communities will use technology to enhance quality of life and create economic opportunity for the

citizens of Toronto, helping to keep the city competitive with major urban centres around the world for business,

jobs and talent. www.waterfrontoronto.ca

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ARTSCAPE:

Artscape will relocate its headquarters to Daniels Waterfront – City of the Arts and is also working on a new

project for the area, which will be unveiled at a later date. Artscape is a not-for-profit urban development

organization that makes space for creativity and transforms communities. Its work involves clustering creative

people together in real estate projects that serve the needs of the arts and cultural community and advance

multiple public policy objectives, private development interests, community and neighbourhood aspirations and

philanthropic missions. Since its beginning in 1986, Artscape has become recognized as an international leader

in creative placemaking, a practice that leverages the power of art, culture and creativity to catalyze change,

growth and transformation in communities. The organization is known for its community cultural hubs Daniels

Spectrum, Artscape Youngplace, Artscape Wychwood Barns and Artscape Gibraltar Point, as well as its multi-

purpose creative spaces Artscape Distillery Studios and the Parkdale Arts & Cultural Centre and artist live/work

developments Artscape West Queen West and Artscape Triangle Lofts. Artscape also works constantly to

expand its portfolio, share its expertise and advance the field of creative placemaking, offering training,

mentoring and coaching, and learning opportunities through its Creative Placemaking Lab. www.artscape.ca

THE REMIX PROJECT:

The Remix Project was created in order to help level the playing field for young people from disadvantaged,

marginalized and underserved communities. Our programs and services serve youth who are trying to enter into

the creative industries or further their formal education. The REMIX Project also provides top-notch alternative,

creative, educational programs, facilitators and facilities. Our mission is to help refine the raw talents of young

people from across the GTA in order to help them find success as participants define it and on their own

terms. www.theremixproject.com

MANIFESTO:

Founded in 2007, the award-winning Manifesto Festival of Community & Culture is one of Canada’s biggest

celebrations of hip hop culture and beyond – a multi-disciplinary, world-class festival with a positive social and

economic impact. But we’re more than just a festival. Manifesto is a non-profit, youth-powered platform

designed to put local artists on the map and unite, inspire and empower diverse communities of young people

through arts and culture, year-round. Our programs aim to cultivate multi-disciplinary artistic and professional

development for young people and artists across mediums. Building careers, fostering community connections

and fuelling civic pride – all while contributing to the vitality of the city we love. www.mnfsto.com

TAYLOR KLEIN OBALLA LLP: Taylor Klein Oballa LLP is one of Canada’s leading entertainment law firms representing music royalty from

Gordon Lightfoot to Drake, Academy Award winning producers, new media pioneers, and television

personalities like George Stroumboulopoulos and Liz Trinnear. The firm is counsel to global music publishing

powerhouse, ole, as well as influential music company, Slaight Music. www.tkolawyers.com

LAST GANG ENTERTAINMENT:

Last Gang Entertainment is Toronto’s #1 independent music company with offices in Toronto, Los Angeles and

London with sales of over 2,000,000 albums. The company is responsible for launching the careers of cool

alternative/electronic acts like Metric, Death From Above 1979, and Crystal Castles. Their management roster

includes award-winning acts Lights and Lindi Ortega among others. www.lastgangentertainment.com

a history of innovationdid you know...The Daniels Corporation builds with a passion for creating

vibrant communities in every sense of the word.Daniels looks beyond the bricks and mortar, including social, cultural and economic infrastructures that will create a unique sense of place. This commitment has been an integral part of Daniels’ corporate philosophy for over 33 years. Daniels has built more than 25,000 award-winning homes and apartments, master-planned mixed-use communities, and commercial and retail spaces, and has earned its standing as one of Canada’s largest and pre-eminent builders and developers.

Company founder John H. Daniels is a towering figure of the North American real estate industry. In a career that has spanned over 50 years, the former Chairman and CEO of Cadillac Fairview Development Corporation has left an indelible mark on the quality of the places in which people live, work, play, create and shop. Over the course of his career, Mr. Daniels played a key role in the development of Canadian landmarks such as the Toronto Eaton Centre and Toronto-Dominion Centre. He was also a moving force behind the ‘New Town’ of Erin Mills, the largest master-planned community in North America before founding The Daniels Corporation in 1982.

Led by company President Mitchell Cohen and a creative team of visionary professionals, The Daniels Corporation’s integration of residential and commercial divisions results in a stable turnkey operation, which earns the Company a high level of industry and public trust. Daniels plans, designs, develops, builds, and manages all residential and commercial properties in-house, enabling the ultimate in quality control and streamlined service. In essence, Daniels is an all-inclusive service provider — a company dedicated to seeing each project through to construction completion and beyond.

love where you live, work, create, play and grow… with daniels

Understanding that quality of life is created by much more than physical buildings, Daniels goes above and beyond to integrate building excellence with opportunities for social, cultural and economic well-being. In so doing, value is created for everyone.

For more information visit www.danielshomes.ca

Toronto Eaton Centre Daniels Spectrum, Toronto’s Regent Park TIFF Bell Lightbox, Toronto The Burkebrook Town Manors at Kilgour Estate, TorontoFestival Tower, Toronto

Illustrations are artist’s concepts. E.&O.E.

COMMUNITY OF THE YEAR – URBAN AWARD

ONTARIO HIGH RISE BUILDER OF THE YEAR

GREEN DESIGN AWARD

HOME BUILDER OF THE YEAR

COMMUNITY OF THE YEAR

AWARD (BILD)

DANIELS CREATES INNOVATIVE, MASTER-PLANNED, MIXED-USE COMMUNITIES

WEAVES ARTS AND CULTURE INTO THE COMMUNITY FABRIC

BUILDS FOR EVERYONE

BELIEVES IN CREATING SUSTAINABLE COMMUNITIES

EMBRACES COMMUNITY COMMITMENT

DANIELS IS AN AWARD-WINNING TEAM

Illustration is artist’s concept. E.& O.E.

Daniels Waterfront - City Of The ArtsView Looking Northwest

Illustration is artist’s concept. E.& O.E.

The Lighthouse TowerCondominium Residence

Illustration is artist’s concept. E.& O.E.

The Lighthouse TowerCondominium Front Entry

DANIELS IS CHANGING THE WATERFRONT FOREVER! COMING THIS FALL

Prices, programs, and specifications are subject to change without notice. Illustration is artist’s concept. E. & O.E.

QUICK FACTSTHE LIGHTHOUSE TOWER

THE LIGHTHOUSE TOWER• Located at Lower Jarvis and Queens Quay East, this

48-storey condominium tower will rise atop a five-storey podium, which will be home to a prominent academic institution.

• Enjoy spectacular panoramic views of the Lake, the soaring City skyline and surrounding neighbourhood.

• 24-hour Concierge and a Resident Service Director will provide on-site customer service for residents.

• Architect – Giannone Petricone Associates Inc.Unique architectural feature of The Lighthouse Tower: A distinctive frit pattern applied to the balcony guards will boast a water drop ripple-effect on the Tower’s west façade.

• Interior Design – Cecconi Simone Inc. Interior design vision: A fusion of industrial elements and spaces meets New York inspired loft design. Mid-century modern eclectic furnishings add an element of whimsy, embracing the heritage of the area and the vibrant, artistic community that Daniels is bringing to this location.

THE SUITES• Impressive suite layouts and fabulous interior

appointments.

• Suite designs will include: studio, one bedroom, one bedroom plus den, and two bedroom layouts, with sizes ranging from 347 to 790 square feet.

• Top two floors will be designed as ultra-luxurious penthouse suites.

9TH FLOOR AMENITIES OUTDOOR

• Recreational zone, featuring a full-size tennis court and community gardening plots.

INDOOR

• Activity zone, featuring:

• State-of-the-art fitness centre, complete with change rooms

• Art studio

• Music studio

• Home theatre

• Gardening prep studio

14TH FLOOR AMENITIES OUTDOOR

• Entertainment zone, featuring a fully landscaped terrace with lounging areas, cocktail pool, and BBQ area.

INDOOR

• Gathering zone, featuring a catering kitchen, private dining room, lounge, and party room.

C O M I N G T H I S F A L LSUITES FROM $279,900R E G I S T E R T O D A Y !DANIELSWATERFRONT.COM4 1 6 . 2 2 1 . 3 9 3 9

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Commercial Office BuildingsView Looking North

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The YardAn Urban, Animated Outdoor Living Room Offering An Array Of Trendy Retail, Cafés And Restaurants

R

ichardson S

treet

Lakeshore Boulevard

Lower Jarvis S

treet

Queens Quay E.

Gardiner Expressway

Lake Shore Boulevard W.

Lake Shore Boulevard E.

Yonge Street

The Esplanade

Wellington Street E.Wellington Street W.

Richard

son Street

Church S

treet

Front Street E.

Front Street W.

Queens Quay E.

Queens Quay W.

The EsplanadeLower S

herbourne S

treet

Lower Jarvis S

treet

Queens Quay E.

Bay S

treet

York Street

York Street

LCBO

George Brown

College

Lake Ontario

SherbourneCommon

Against the Grain urban tavern

SherbourneCommon

Princess Street Park

David Crombie Park

St. LawrenceMarketSony Centre for

the PerformingArts

HockeyHall ofFame

Berczy Park

Redpath Sugar Refinery and Museum

Westin Harbour

CastleFerry DocksHarbour Square Park and boardwalk

to CN Tower and Rogers Centre

Air Canada Centre

Union Station

Loblaws

Sugar Beach

to DistilleryDistrict

bars and

restaurants

The Financial District

to the Eaton Centre

to Billy Bishop Airport

QUAY

Lake Shore Boulevard

Lower Jarvis Street

Queens Quay E.

Richardson Street

PROMINENT ACADEMIC

INSTITUTION

130 QUEENS QUAY EAST OFFICE BUILDINGS

A 9-STOREY WEST TOWERAND A 7-STOREY EAST TOWER

RISING ATOP A 4 LEVEL PODIUM

The Yard

west tower

SUGAR BEACH NORTH

east tower

future residential

THE YARDAN URBAN, ANIMATED, OUTDOOR LIVING ROOM OFFERING AN ARRAY OF TRENDY RETAIL, CAFÉS AND RESTAURANTS

SUGAR BEACH NORTHA CONTINUATION OF SUGAR BEACH, WITH A VIBRANT PROMENADE FEATURING PUBLIC ART AND RETAIL

N

N

GO Train Lakeshore line

6 Bay Street bus stops on Queens Quay at Jarvis, Yonge and Dock Side, and runs up Bay to Davenport at Avenue Road

75 Sherbourne Street bus stops on Queens Quay at Richardson and at Lower Jarvis, then runs up Sherbourne to Bloor, connecting with the Bloor-Danforth subway

Bike lane

Cycle track

LEGEND

rapid transit

DANIELS ISCHANGING THE WATERFRONT

FOREVER DANIELSWATERFRONT.COM

THE LIGHTHOUSE TOWERA 48-STOREY CONDOMINIUM

TOWER SOARING ABOVE THE

WATERFRONT, WITH

SPECTACULAR VIEWS, URBAN

SUITE DESIGNS AND

INCREDIBLE LIFESTYLE

AMENITIES LIGHTHOUSE tower

at your doorstep at daniels waterfront…

CANADA’S SUGAR BEACH

SHERBOURNE COMMON WATER’S EDGE PROMENADE

Illustrations are artist’s concepts. E.& O.E. Map is for illustration purposes only and is not to scale.