SERVICE PUNCH

At Service Punch 2014, we brought together for the rst time in Pakistan, leading industry professionals, and a diverse audience, to specically address the methodologies, mindset and processes implemented by local organizations to achieve this purpose. The conconference was an in depth study of the landscape of local and global customer care standards. We questioned where and how the current standards of customer service were lacking and the innovations being implemented to tackle these challenges. We shone light on the existing andand the evolving mindset of both service providers & customers themselves and delved into the broader analysis of who and what comprises a customer.

The conference featured an amazing selection of panel speakers in three dened sessions, including Keynote Speakers Bouzeneth Benouda MD Metro Cash and Carry Pakistan and Roshane Zafar of FINCA. Panel Speakers included distinguished guests such as Mudasir Aqil, NiazNiaz Malik, Warids VP of Customer Care Nauman Fakhar, Saba Gul of Popinjay amongst many others.

THE PURPOSE OF BUSINESS, AS COINED BY PETER DRUCKER, IS TO GET AND KEEP A CUSTOMER

Session moderators included Fatima Asad Said, Suleman Ansar Khan, and Adeel Anwar, while the day-long vent was hosted by Evenements own Umer Khan, Co-Founder of the PHCF and Founder of Activ8. Like all EVENEMENT events, learning, sharing and information was brbrought together with entertainment and engagement with a customized performance by the NCA Mime Team,

motivational videos and in-depth case studies. Saba Gul of Popinjay and our panelist shared some unique insights about stalking their customers in order to get to know them better, while Telenor extolled the virtues of their core customer service value loved by customers. The event brought to light a newly emerging corporate mindset, where organizations are now viewing colleagues and inter-organization departments as customers educationalists talked about the service provided not merely to students but to the markets those students then served, and inspirational insights were shared between speakers and participants in a series of high energy Q&A sessions.Activ8s SeService Punch was envisioned to be an annual event which plays a crucial role in evolving the customer experience in Pakistan. With that high aim in mind the Service Punch team, including event partner EVENEMENT are all set to make Service Punch 2015 a roaring success.

ALL OF YOUR CUSTOMERS ARE PARTNERS IN YOUR MISSION, SERVE THEM WELL

TIME FOR GLORY:October 2014 saw us team up with Metro Cash and Carry Pakistan once more for their annual management conference, entitled Strategy & Priorities 2015. The

Operating Ocer of Metro Cash & Carryand other regional delegates. The wow created by Metros TIME FOR GLORY, was a welcome and unexpected surprise for both local and international delegates Further to this Evenement customized a variety of their signature engagements transforming them into highly interactive, message based engagements, that drove the point home.

conference, as the name suggests was focused specically on the coming years line of attack. Towards strengthening this message Evenement created an exciting Warrior inspired theme. Using epic movie moments, the language of conquerors and exciting multidimensional branding andand thematic elements, we built a warriors language for Metros battle in 2015 highlighting the must win battles and the values of a true warrior.The conference, held in Lahore, was attended by Damien Veilleroy, Regional

SHELL Pakistan Conference 2014Starting the year with a bang, EVENEMENT travelled to Karachi to bring to life the Shell Pakistan mantra FOCUS, PASSION, DELIVER. In a three day mega event starting with the annual BPC, the event featured an exciting China themed PMtDR Award Night and a lavish Gala Dinner at MohMohatta Palace. The conference culminated with an epic team building activity at Bundle Island, which we called The Shell Survival Challenge.

EVENEMENTs Signature Away Days & Outdoor Engagementswith Learning Partner Activ8EVENEMENTs Signature Away Days & Outdoor Engagements with sister company / Learning Partner Activ8. EVENEMENT specializes in creating engaging, fun-lled, learning through a variety of mediums. As veterans of outdoor engagements and away days, we

work closely with our sister company Activ8 to create excursions and activities that have strong messaging at their core, while building teams through shared moments of hilarity, exciting team challenges, and creative spins on popular themes, games and sports. This season we

have launched a series of new engagements, that have tested our participants to the limits. Including the hilarious quiz challenge Box Oce Trivia, the staple for all hidden actors, Directors Cut, every foodies dream, Masterchef Evenement, and the thrilling Champions QuesQuest.

Activity in Focus:MASTER CHEFWe have brought to life the worlds most popular culinary show, as an engaging and fun-lled team challenge. EVENEMENTs Masterchef set up comes complete with customized cooking stations, a recreation of the MC pantry, exciting mystery boxes, one-minute challengeschallenges and a panel of judges comprised of foodies, restaurateurs, chefs and critics. With the global food revolution hitting Pakistan, EVENEMENTs Masterchef has been a smashing hit with teams at all levels.

Umer Khan On:Building TeamsThat Work. Theres an old adage that says A team is only as strong as its weakest link. This could not be more true. In over 14 years as a trainer and entrepreneur, I have seen again and again; that strong teams are made of empowered individuals. I dont think this is a rerevelation. Its something any team leader learns along the way.

The trick lies in discovering how to empower, motivate and strengthen your individuals. And this is a study in human nature. What works to motivate or inspire one person, may come across as white noise to another. What pushes one person to greatness, may be very didierent from what ignites passion in another.

PART OF BEING AN EFFECTIVE LEADER IS TO UNDERSTAND THE PEOPLE YOU WORK WITH, AND TAKE THE TIME TO LEARN THEIR LANGUAGE

For it is this, more than anything, this individualized communication that allows you to inspire, to drive and to strengthen. Setting alight the Potential Within. However believing in that hidden, untapped potential, that may be the rst real step. It is only our beliefs ththat give strength to our actions, so see your team really see them. Believe in the greatness they are capable of and then spare no expense to Make It Happen.

At EVENEMENT were big fans of wrapping messaging in a powerful, motivational, impact-ful thematic context. Yes, we enjoy playing dress up and using super cool imagery for our elements, but beyond that, with the ability to bring team members from all echelonsechelons onto the same page, strong thematic context provides a common ground of reference. Creating familiarity that serves to enhance communication across the board.

Editorial: Creating Themes & Living ValuesNow whats truly magical about this, is that it gives true power and presence to content and communication; transforming words and thoughts and concepts from the abstract, to the tangible, and giving them a real life, living, breathing context. Once alive, it bebecomes a language and value system all its own, the through-line between values, intent and actions. And as such, powerful thematic treatment has the ability to shape organizations, by changing individuals.

Are we warriors, charging into battle? Olympians in pursuit of gold? Perhaps peak performance racers driven to succeed? Whatever the premise, these themes capture the imagination, and in so doing demand that we live up to the winning values they inspire. As children atat play, so we as adults nd impetus in the lofty aspirations of bravery, courage, excellence, perseverance that such iconic imagery cultivates, creating within us an unspoken, but powerfully binding commitment to the achieve.

I like to think this goes back to the power of the imagination. The human mind is an amazing thing, giving each of us the power to shape the world around us through the force of our will and vision. To be co-creators of our own reality. So when you can capture the imaimagination, create an internal narrative of heroic aspirations

Mashal Peerzada Business & Communication Head

at EVENEMENT

YOU CAN HOPE TO CREATE A CULTURE OF LIVING VALUES& UNLIMITED POTENTIAL

with METRO CASH & CARRYTIME FOR GLORYOctober 2014, saw us team up with Metro Cash and Carry Pakistan once more for their annual management conference, entitled Strategy & Priorities Page 6

Page 9

001 | January 2015

SERVICE PUNCH 2014The purpose of business, as coined by Peter Drucker, is to get and keep a customer

EVENEMENT HIGHLIGHTS 2014

Team Buildings

Conquering P2 with SHELL Pakistan

SHELL Conference

Time for Glory

METROCommunity Stars

Groundbreaking

METRO Electronics Gala

Fantasy Farm

MHU

Metro Pakistans rst annual Electronics Gala hosted an amazing Innovation Expo which featured innovative electronic and metatronic projects by leading Engineering Universities for a grand prize of Rs. 100, 000!

LECTURE SERIES:In our ongoing quest to keep developing interesting, and inspiring engagements that motivate through the real life accomplishments of outstanding Pakistanis, EVENEMENT has cultivated a series of motivational and inspiration talks that highlight extraordinary people, who accaccomplish great things within our midst. The rst of our EVENEMENT Lecture Series is an interactive talk and slide show with the amazing Hasan Sadpara. The rst Pakistani to have summated Everest without the aid of articial oxygen and a passionate promoter of Pakistans unique landscape.

METRO Electronics Gala

In addition to this Steam produced will be sold to Textile units for processing to reduce pressure on SNGPL. And a Combined Euent Treatment Plant as a joint venture with FEMC will be created to facilitate social compliance. In the long term this ambitious projects looks to crcreate a massive technological leap in the textile sector, creating a technology transfer in coal power plants, create an estimated 35,000 job opportunities, build the skills and capacity of our industry and professionals, develop a vendor industry with developmental leaps in supply chain andand logistics, contribute to GDP Growth and export growth and foster local competition.

500 acres of land will be used for textile operations. An additional 500 acres of land are generated for workshop and equipment nance lease, while 200 acres of land has been allocated for employee apartments.

The Ruyi Masood Textile Park is the most recent investment in the M3 Industrial City. Its intended focus is to build a modernized industrial park integrating spinning, weaving, clothing, warehousing and logistics supply chain.

Groundbreaking Ceremony of Ruyi Masood Textile Industrial ParkOn the 28th of May 2014 EVENEMENT proudly executed the Groundbreaking Ceremony of the Ruyi Masood Textile Park, Faisalabad. The grand event was inaugurated by Chief Minister Punjab, Mian Mohammed Shahbaz Sharif on site at the M3 Industrial City. The ceremony waswas opened with an inaugural speech by CEO M3 Industrial City Asem Khurshid.

FIEDMC is the 1st Punjab Public Sector ISO 9001; 2008 Certied Company and has played a pivotal role in last ve years in nurturing the economy of Pakistan in general and Punjab in particular. FIEDMC serves as a key Government entity in developing and diversifying the economy ofof Punjab through the creation of specialized industrial zones, creation of jobs, poverty alleviation and provision of international standard infrastructure to achieve orderly, planned and rapid industrialization according to the needs of the present era enabling entrepreneurs tto step into the world market with sustained development and environmentally friendly projects.

Launch of Pakpur Mobile Health Unit

The Pakpur Foundation is a uniquely structured forum of known Pakistani academics, policy makers, business leaders and development experts. The Foundation integrates research, eld based collaborations, philanthropy and social enterprise.

OnOn the 26th of March, 2014 EVENEMENT facilitated the Pakpur Foundation as it launched its Mobile Health Unit, a new project which focuses on bringing critical healthcare to the masses.

Mobile vans comprising an extensive clinical facility are deployed in key areas, where healthcare is dicult to access and in communities where hospitals, clinics and other medical services are not accessible.

TThe MHU model, brainchild of Pakistans leading Public Health Expert, Dr. Naeem Ud Din Mian, has been acknowledged as a functional system of health sector innovation, which is pro-poor, accessible and cost eective while addressing the

coverage and service delivery gap of primary healthcare services for the poor and disadvantaged.

MHU in other regions of Pakistan have shown great promise as a tool in providing routine & emergency healthcare in remote areas.The Pakpur MHU will provide quality primary healthcare, including trained doctors and support sta, with a special focus on maternal, neonatal and child healthcare services. The project was inaugurated by President of the Pakpur Foundation Mr. Haroon Khawaja.

For Tetra Paks annual employee and family day activity EVENEMENT created a larger than life carnival in December 2014 at the Royal Palm Golf and Country Club. Entitled the Fantasy Farm, the event used rustic imagery in delightful contrast with vibrant carnival colours to create a memomemorable day for more than 1500 members of the Tetra Pak family. The day-long event included seven fun-lled zones, packed with games, engagements and excitement for the whole family. With rides for kids, a multitude of carnival games, street artists, entertainers, puppet shows, SStorytelling with Adeel Hashmi, Make Overs by Depilex, cooking competitions judged by celebrity chef Kaukab Khwaja, a delightful food court with Nissa Sultan, Dominos, Bombay Chopatti, Dunkin Donuts and a custom created Desi Dhabba, the fun-lled day was hosted with high eneenergy and a touch of humor by lm and

television star Omair Rana. The event was interspersed with Lucky Draw winners announced throughout the day, and ended on a high note in true EVENEMENT style with a custom created game show, the Farmyard Face O where Team Omair faced o against Team Adeel in a series of fun,fun, exciting and exhilarating team challenges. Winning the day, Team Adeel leader Adeel Hashmi said that whichever team won, the victory belonged to Tetra Pak. An excellent sentiment upon which to end the day.

Tetra Paks Fantasy Farmat

First Floor, 8th & 9th Commercial Area,Cavalry Ground, Lahore Cantt.

www.evenement.pkinfo@evenement.pk

Phone: +92.42.36677196/98Fax: +92.42.36677197

Editorial & Content by: