news channel presentation

8/12/2019 news channel presentation

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Indias No. 1 News Network

TV Today Network LtdIndias No.1 News Network


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Indian Consumers on TOP of theWORLD

Global Consumer Confidence Report :Sept06

Source : AC Nielson Online survey


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86% Indians perceived withgood Personal Finances


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61% Indians perceive next12 months, a good time to

buy things


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With growing spending

power Advertisers trying to reach more and more

consumers..

Media thus also experiencing a boom

Media Expenditure expected to grow by 15%approx.

Source : Lodestar Media


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Mn Hhs

Mn Hhs

+35% + 67% + 121%

+ 29 Mn + 27 Mn + 27 Mn

112 Mn

82 Mn41 Mn

68 Mn

49 Mn

22 Mn

Source : NRS


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News has also played its part

in this upsurge


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TelevisionIndustry Scenario


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The Television IndustryProjected Growth

158500

191200

266000

331300

431000

519000

219900

0

100000

200000

300000

400000

500000

600000

2005 2006E 2007F 2008F 2009F 2010F 2011F

INR

Million

Source : PWC Analysis


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TV Advertising Revenues

5450066200

7400083000

94500

109000

123000

0

30000

60000

90000

120000

150000

2005 2006E 2007F 2008F 2009F 2010F 2011F

INR

Millio

n

Source : PWC Analysis


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NewsIndustry Scenario


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Exponential Rise

2

3

1

6

4

4

9

6

4

0

5

10

15

20

2002-03 2004-05 2006-07

Hindi English Business

Still more channels in the pipelineAnd there is room for more!

6

14

19

No.ofChannels


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Look Who Is Watching?

18

26.5 29.5

47.9 50 53.7

86

0

10

20

30

40

50

60

70

80

90

2001 2002 2003 2004 2005 2006 2007

In 6 years the weekly reach of the news genre

has grown from 18 mn to 86 mn

WeeklyReachinMillion


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Revenue Growth

With increase in the viewership base Advertisers haveincreased their spends on the news genre

News genre is able to attract 12% of the total televisionrevenue with 7% viewership contribution

375

475

625

850

0

100

200

300

400

500

600

700

800

900

2003-04 2004-05 2005-06 2006-07

Industry Estimates


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News GenreThe Best Investment

Share of revenues nearly double of share of viewership

This ratio is the highest across channel categories

Reason: Relevant audience :

Males, SEC AB, 25yrs+

The bread-winners

Maximum spending power

Thus there is an explosion in the number of channels


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TV TodayHeading Tomorrow


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Brand Architecture

TV Today Network Limited

AajTak

Headlines Today

Breaking News Format

PositioningSabse Tez

(Quickest Time to Market)

Leadership Position

Nations Best News Channel

Evolving into a channel

targeting the metro urbanite

PositioningIndias No. 1 News Network

a) Content Aggregator

b) Brand Builder

PositioningKhabarein Phataphat

(Rapid-fire News)

PositioningAapka Shahar Aap Tak

(Your CityUp Close)

Tez

Dilli Aaj Tak

Line extension


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Leadership ThroughViewership

Over 30% more

than MCCS

Almost 47% morethan Network 18

Almost 75% more

than NDTV

Source : TAM, 15+, Average of Wk 1-43

23.5

18.0

16.013.4

0.0

5.0

10.0

15.0

20.0

25.0

TV Today Network MCCS Network 18 NDTV Network


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Tez + Sabse Tez

In a dynamic market,the Number 2 playerkeeps changing AajTak has always been

Number 1!

Over 46% more thanStar News

99% more than IndiaTV

Almost 133% morethan Zee News

Source : TAM, 15+, Week 1 to 44

27.5

18.8

13.811.8 10.9 10.3

0.0

5.0

10.0

15.0

20.0

25.0

30.0

Aaj Tak Star News India TV Zee News IBN 7 NDTV India


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Top Programs

Source : TAM, Week 1 to 44, 15+

51 out of the Top 100 Programs belong to Aaj Tak

51

31

11

3 2 2

0

10

20

30

40

50

60

Aaj Tak Star News Zee News India TV IBN 7 NDTV India


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News = Aaj Tak


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News = Aaj Tak


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Trust in the Media

- Aaj Tak is the most trusted

media brandacross all print

and electronic media newssources

- Poll conducted by BBC

Reuters


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Viewers bring out the best inus..

More than just News..

Viewers want entertainment along withnews

Increasing interaction with our Viewers


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Tie Ups

Movies Chak De India

Shootout at Lokhandwala

Guru

Salaam-e-Ishq

Baabul

Eklavya

Television Indian Idol

Biggest Loser

Jhoom India

MTV On The Job

MTV Youth Icon


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The Merit List as per IRS2006

(For News Channels)

1. AajTak

2. DD News

3. Zee News4. Star News

5. Sun TV

6. NDTV India

7. AsiaNet News

8. Star Ananda

9. NDTV 24x7

10. India TV

Source: Agencyfaqs.com


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Headlines Today

Relaunch with a new positioning in the pipeline Focus on content to cater to the young metro urbanite

(Need Gap in the current market scenario)

5652 56046173 6376

9591

8248

11425

0

2000

4000

6000

8000

10000

12000

Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07


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Tez

Differentiatedproduct (format)

Flanking Strategy

Compliments AajTaks viewership

Reach of over 15 mnviewers per week

T


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TezIncreasing Trend

Source : TAM, Reach in 15+

4741

6257

7900 7970

10783

11912

14625

0

2000

4000

6000

8000

10000

12000

14000

16000

Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07


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Dilli Aaj Tak

No.1 NCR Channel in just3 weeks

Utility Channel (NewsYou Can Use Format)

Retail Advertisers havebeen targetedsystematically- Revenuebase has increased

Dilli A j T k


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Dilli Aaj TakTargeting Local Advertisers

Source : TAM, Reach in 15+

246

1154

1474

3263

3008 2947

0

500

1000

1500

2000

2500

3000

3500

Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07


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Critical Success Factors

Aaj Tak remains Number 1 even though thenumber 2 keeps changing

Tez has complimented Aaj Tak and shows

tremendous promise for the future

Dilli Aaj Taks popularity has skyrocketed Delhi identifies with the channel

Network Strategy helps in increasing theadvertising rate


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TV Today Initiatives

International Foray Aaj Tak and Headlines Today launched in the US

Aaj Tak launched in UK and Continental Europe

To tap other countries with a large Indian Diaspora

Launched a separate international feed to give better valueto advertisers

Twin revenue streams of advertisements and subscription

Launched TV Today Media Institute

Was initially fuelled by internal requirement

Now the experience to convert it into a full-fledged media

institute is in place More courses related to media to be added


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TV Today Initiatives

Interactivity

First news channel to have a voice portal besides SMS

Approx 3 mn responses on SMS every quarter

Good indication of the response potential of the medium

Content Tie-ups

Moving beyond traditional marketing

Tie-ups with other content providers

Makes for interesting content on the channels Branding is achieved on bigger platforms


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Financial Indicators

167.89

202.44

140

150

160

170

180

190

200

210

FY 05-06 FY 06-07

27.77

31.09

24

25

26

27

28

29

30

31

32

FY 05-06 FY 06-07

15% Growth 69% Growth

Top Line (Crores) Bottom Line (Crores)

79.46

106.45

0

20

40

60

80

100

120

HY 06-07 HY 07-08

4.76

13.34

0

2

4

6

8

10

12

14

16

HY 06-07 HY 07-08


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Growth Factors


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Growth Factors

Domestic Exploring more profitable niche segments within the

news genre

Explore new formats such as Tez

International

Following success in the US exploring moremarkets with a sizeable Indian Diaspora

Both Subscription and advertising revenue


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Growth Factors

Emergence of addressable distributionplatforms

DTH

IPTV

Subscription Revenue

Subscription Revenue will compliment advertisingrevenue both from domestic and internationalmarkets

A family spends Rs 600 on a weekend in a multiplex.Why not pay for quality content for a month on TV?


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Growth Factors

Leverage Brand Strength and Platform reach to exploreemerging platforms

Radio

Acquire the groups radio business

Approval awaited

Digital Platforms (Web & Wireless)

To transfer TV Todays and LMIs digital assets to aseparate company

To look at consolidation of the digital assets in order tomonetise the opportunity


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Net-Net

The Indian Television industry is moving in only onedirection up!

The news genre gives the best RoI due to the mostrelevant audience for advertisers

TV Today network has shown tremendous growth andwill continue to fuel growth by new initiatives

Future growth factors are likely to be based onemerging platforms and brand/content strength


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I di N 1 N N k

Thank You

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