NewH Ecoprofits
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Transcript of NewH Ecoprofits
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• The world’s first eco-labelled hotel chain in 2004 with all 66 Swedish Scandics
• Today well over 100 Scandics in four countries are Swan labelled
• A growing B2B tool for
procurement people
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Hedenmark Ecoprofitswww.ecoprofits.se
Supports good actions for goodguys
Ecolabelling – sustainability -profitability
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Great green burgers- Specify carbon emissions for all products- Products that are better for the environment are highlighted on a separate menu board
Max Fish 0.2 kg CO2e Frisco cheese ’n’ bacon 1.8 kg CO2e
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Why we offset our carbon
emissions- The greenhouse effect is alarming- Beef production has a major impact – something has to be done- We offset our emissions 100%
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An environmental initiative from Max- We offset our carbon emissions 100%- Tree planting in Africa- 900 football pitches
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Wind-powered burgers-All of our restaurants use power generated by wind energy
-This reduces our total carbon emissions by 640 tonnes
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Ecolabelling...
Aims toward a sustainable society
Stimulates consumers
and producers
A trademark licensed to products or a services
Voluntary systemthat uses the market forces
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Hedenmark Ecoprofits
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Open discussion
Copyright © 2004 The Natural Step
”It’s easier to act according to the four system
conditions than react on 10.000 effects”
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The Nordic Swan Ecolabel
98% recognition
76% spontaneous recognition
58% positive attitude
9 out of 10 consumer choosesecolabelled products
7 out of 10 consumerswilling to pay a premium
Swedish statistics
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Control and certification
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Ecolabelling criterias
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Ecolabelling criterias
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Ecolabelling criterias
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Ecolabelling criterias
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Ecological Sustainability
Scandic’s Environmental Policy
No company can avoid taking responsibility for the environment and focusing on environmental issues.
Scandic shall, therefore lead the way and work continuously to promote both a reduction in our environmental impact and a better environment.
Scandic shall contribute to a sustainable society.
1994
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From 1 hotel with 25 rooms in 1963
to 143 hotels in operation and under
development in 10 countries and well
over 23,000 rooms today.
Today we are the leading hotel chain in the Nordic market
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New owners and focus on growth...
So far, a new Scandic every
second week...
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...and training of all team members
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Waste Management
• 400 000 000 less, individually packed items used
• From 1,5 to 0,5 kg unsorted waste/guest night
• Upstream and downstream approach
• Valuable resources
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Scandic’s Organic BREAKFAST Sweden
Organic/Fairtrade coffee Earl grey teaSour milkApple sauceCinnamonOrange marmeladeCrispy breadOatesMüsli Organic cheese
Total
9 million cups
125 m34 tons
20 trucks 4 tons6 tons32 tons20 tons
1 000 000 kg’syearly
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Fossil carbon dioxide emissions at Scandic Nordic 1996-2007
4,3
3,142,82
0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
5
1996 (66 hotels) 2006 (118 hotels) 2007 (117 hotels)
kg CO2/guestnight Down by 34.4%
Down by 10.3%
Only hotels with full 12 months of data reported are included in each year.
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Scandic’s fossil CO2 commitment...
-50% by 2011
-100% by 2025
Note: All figures and commitments based on current portfolio as per 2007-07, like for like
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Positive Environmental Effects!
• 160 metric tons less fossil CO2 emissions from transportation
and production per year
• 3,2 million bottles less per year
• Strong educational effect
• Promotion of efficient water management
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