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NewcastleGateshead Initiative Partner Update Meeting October 2015
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Transcript of NewcastleGateshead Initiative Partner Update Meeting October 2015
WELCOME Partner Update
Meeting
8 October2015
@NGinitiative
@NGinitiative
Chief Executive
SARAH STEWART
Operations Director,St Nicholas Cathedral
KATE SUSSAMS
@NGinitiative
LISA TOLON
@NGinitiative
JOHN SADLERDevelopment Coordinator,St Nicholas Cathedral
@NGinitiative
Chief Executive
SARAH STEWART
@NGinitiative
Record number of partners
177
Gold
Silver
Bronze
Partnership by level
NewcastleGatesheadRest of
North East England
Partnership by location
New silver and bronze partners
New gold partners
@NGinitiative
Speakers• Lindsay Murray
Service Director - Culture, Communities & Volunteering, Gateshead Council.
• Tony DurcanAssistant Director - Digital Newcastle, Newcastle City Council.
• Damien BoissinotProduction Director, Eleven Arches.
• Ian ThomasSenior Research Manager, NewcastleGateshead Initiative.
• Yuri MatischenManaging Director, MLS Contracts.
@NGinitiative
@NGinitiative
TonyDurcan
Newcastle City Council
Lindsay Murray
Gateshead Council
Major conference wins
@NGinitiative
Enchanted Parks
Imagery area:
23.6cm wide x 10cm high
or
3 images at 7.86cm wide x 10cm high
New Year’s Eve
Imagery area:
23.6cm wide x 10cm high
or
3 images at 7.86cm wide x 10cm high
2019 World Transplant Games
@NGinitiative
Production Director,Eleven Arches
@NGinitiative
DAMIEN BOISSINOT
Damien BoissinotProduction Director
OCTOBER 2015
The Eleven Arches Site
Newton Cap Viaduct(and its 11 arches)
Bishop Auckland
Auckland Castle
The Assets Of The Project
An Innovative And Engaging Education And Community Development Programme.
Our Vision
*A Bold And Unconventional
“new breed of visitor attraction”
A Celebration Of Heritage
A World Class
Historical Show
*Based On A Sustainable And Award-
winning Model
Bringing Our History To Life In A Spectacular Show
By A Cast And Crew Drawn From The Community
The Chapel of Auckland Castle from Eleven Arches
• 2000 years of English history…. through the eyes of the
North East
• for the benefit of the North East…. and orchestrated by the
people of the North
• An international calibre production
…. an inspiration for visitors and cast & crew alike
An Epic Journey
Through
Time
• Over 1000 volunteers performing, producing, delivering every aspect of up to 15 shows in 2016
• An all-inclusive joint pursuit… no restriction as to who and how many can volunteer
• All united in a creative act of world-class quality
• No one owns the night show so everyone does
• A comprehensive training programme established to train the cast and crew for the first season
• The Eleven Arches Academy will be established in 2016 onwards to train 300 young volunteers (aged 8 to 25) each year after
• … in the key skills needed to ensure the show’s longevity and professional quality
ImpactJob Creation
Apprenticeships
Volunteering
World Class Achievement
New Family-orientated Attraction in the North
East
Strong sense of place – a new destination Individual
Outcomes
Energised & enthusiastic
Life Skills/ Upskilling
Employment Readiness
CommunityOutcomes
Intergenerational Activities
In Control Of Its Destiny
Social Cohesion
Economic Stimuli
WOODLAND (RE-)CREATION
Access
Car parks
Village
Stables
Performance area
Car park
JOB CREATION582 FTE jobs – 15 FTEs direct and 567 FTEs indirect1000 Volunteers and 114,000 hours of volunteering300 young people trained each year in the Academy
INSPIRATIONAL WORLD CLASS ACHIEVEMENTA regional production reaching out nationally and internationally generating a sense of
pride
ADDITION TO THE NORTH EAST TOURISM CREDENTIALSOver 100,000 spectators per year, a new tourist destination
INTERGENERATIONAL ACTIVITIESActivities for children, teenagers, older people, for families together
IN CONTROL OF ITS DESTINYSense of purpose, Empowerment, Sense of Pride, Strong Identity, have the tools to
help itself
DIRECT AND INDIRECT ECONOMIC FALLOUT100,000 visitors in the town supporting business in a reinvigorated town
SOCIAL COHESIONInclusion, breaking down barriers
LIFE SKILLSSelf esteem, recognition, confidence, sense of purpose, social interaction, teamwork
EMPLOYMENT READINESSCommitment, discipline, can do attitude, excellence, professionalism, entrepreneur
spirit, aspiration, motivation, UPSKILLING
Practical training (night show), formal training (Academy)
IAN THOMASSenior Research
Manager
@NGinitiative
Ian Thomas, Senior Research Manager
Measuring the impact of events
Rugby World Cup £42m
Lumiere Festival Durham £4.3m
The Gospels Durham £8.3m
Sunderland International
Airshow £12m
Great North Run £15.7m
Tall Ships Newcastle
£50m
Key events
Title
Rugby World Cup occupancy
Fri Sat0
102030405060708090
100
94 99
77
94
Room Occupancy
2015 (97%) 2014 (86%)
%
Fri Sat0
20406080
100120140160180200
101.29
181.26
49.7479.32
RevPar Comparisons
2015 (£141.27) 2014 (£64.53)
£
Impact evaluation – a consistent approach• Significant economic impact from events.
• Attract local, national and international visitors.
• Animate our destinations.
However…
Inconsistencies in evaluation can lead to mistrust of results.
Why do we evaluate?
PROVEWhat were the
impacts?How many people
came?What skills did people
learn?What was the ROI?
IMPROVEWhat did people like?
What could be improved?What other events do
people attend?How does our event
compare?Would people recommend?
Internal reviews
The NewcastleGateshead impact model
Consistency• Establish a methodology.
• Use across all events.
• Allows benchmarking.
• Removes event contradictions.
• Gives confidence in data.
More than just economics
Economic Social Environmental
The NewcastleGateshead impact model
Audience numbers
The NewcastleGateshead impact model
Why should I use it?• Forecast the impact of event.
• Scenario planning.
• Provide evidence to funders.
• Inform future event plans.
• Demonstrate impact to partners and the wider destination.
• Benchmark yourself with other events.
How can NGI Solutions help you?• Qualitative and quantitative insight.• Online and face-to-face surveys.• Consumer panels.• Economic impact studies.• Consumer database profiling.• Strategic communications.• PR planning and delivery.• Media relations.• Marketing strategy.• Campaign delivery.• Digital marketing and social media.• Website development.• Event consultancy.• Event production and management.
Managing Director, MLS Contracts
YURI MATISCHEN
@NGinitiative
World Transplant Games 2019 Bid
NewcastleGatesheadGreat Britain
Introductions Yuri Matischen , MD, MLS Contracts Ltd Founded 1991 post World Student Games, Sheffield
• Chairman, SCR LEP Sport, Leisure & Tourism• Chairman, Sheffield Sharks – professional
basketball• Sport England’s Yorkshire & Humber Sporting
Champion, 2010 – 2013• Past President Sheffield Chamber of Commerce
British Transplant Games 2007 – 2017Bid Management Company for WTGF 2019
Context – Cities & Events
Our Events Year 2015
2015 England Boxing Juniors & ColtsSheffield2015 World Canoe Slalom Championships Lee Valley, OLP2015 ISAF Sailing World Cup
Weymouth2015 World Series Boxing – GB LionheartsLondon (6 events)2015 European Boccia ChampionshipsSurrey Sports Park2015 KidsnCancer Full & Half MarathonChesterfield2015 British Transplant Games
NewcastleGateshead2015 Turkish Airlines Schools GamesBirmingham2015 Mud Madness (Own Brand)
Aberdeen
Westfield Health British Transplant Games
Westfield Health British Transplant Games 2015
• Largest & “Best Games” -2100 participants
• 8000 plus bed nights
• c. £1.5m plus value in media coverage to date
• Economic Impact to reach in excess of £2m
• Great participants feedback
• ODR increased by 10%
McEldrey gets em going!
Westfield Health British Transplant Games 2015
• 17 national charities in support
• Excellent support from Gateshead Events Team and access to facilities – GIS, Sage
• NGI drive best PR and TV exposure • Children In Need – TV Feature still to
come
• Regional Sponsorship platform – c £300k
• The “Wylie” factor – McEldrey, Shearer & Kyle
• Easy and cost effective travel system (Metro)
Westfield Health British Transplant Games 2015
• Speedflex Donor Run – iconic & 1200 runners
• TSUK host WTGF President & 3 Council members
• Newcastle “spiritual home “of transplantation
• “Authentic brand & Games”
• Set foundation for a strong World Bid 2019
17 National Charities back ODR at the Games
Objectives & Awareness.
• Bridge the gap between the need for an organ transplant and the hundreds of thousands of people who die around the world each year, because no transplant is available for them.
• To raise public awareness across the globe of the life saving benefits of organ donation and transplantation.
• Increase the number of organ donors nationally and internationally – 3 people die each day in the UK waiting for a transplant
• An organ donor can save up to 7 lives
• There are 10,000 people waiting for an organ transplant in UK
2019 NewcastleGateshead World Transplant Games Bid
Feasibility Study undertaken
Stakeholder Buy-in & Group Established
EOI Submitted – May 2015
Houston, Texas, USA bidding
Decision Summer 2016
Economic Impact Study
£4 million• 20 000 bed nights
• £2 million event budgetplus an
• International Symposium on Transplantation
World Transplant Games - Profile • International Sporting event for transplant
recipients.• The largest Organ Donor awareness event in
the world
• Inaugural Games 1978 Portsmouth & Manchester 1995
• Hosted biennially over 8 days & 7 nights in the Summer
• 2000 participants (1000 athletes +1000 supporters)
• 70 member countries and so welcomes the world
• Typically larger participation when in Europe• Embraces athletes aged 4 – 80 years old
• Team GB most successful nation
Creating a Compelling Offer!Sun 25th Aug – Sun 1st Sept 2019• A Great International Visitor
ExperienceEdinburgh Festival
commuter beltGt North Run after the GamesLondon via Virgin Rail – 3hrs
• Internationally AccessibleNewcastle International
AirportPort of Tyne – mainland
Europe by carVirgin Rail – 3hrs from
LondonTravel by Metro once
you’re here
Creating a Compelling Offer!• A Global PR story
National Transplant Week Campaign to increase
ODR in UKTeam GB: bring home the
medals!
• Medical Credibility & AuthenticityInternational Transplant
SymposiumNewcastle University
Medical SchoolInstitute for
Transplantation“Spiritual home of
transplantation!”
WTG – 0pportunities Volunteering
Medical & Welfare Team
Education & Cultural
Sponsorship & Fundraising
Join the ODR
Thank you.
Questions.
@NGinitiative
Chief Executive
SARAH STEWART
Thank you
@NGinitiative
Dates for the diary
Until Sun 11 Oct
Newcastle city centre
Tues 24 Nov
Newcastle Civic Centre
AGM, Thurs 3 Dec
Crowne Plaza Newcastle – Stephenson Quarter
@NGinitiative
Tell us what you think…
We would be very grateful if you could take two minutes to complete our event evaluation form.
Your feedback will help shape future events.
@NGinitiative
THANK
@NGinitiative
YOU